Maria Asuelimen teaches you how to start and grow a business. Learn what it takes to be an entrepreneur, how to write a business plan, launch your business, and more.

1. 10104 SENATE DRIVE SUITE 208 LANHAM MD 20706 WWW.AMACONSULTONLINE.COM 1
Entrepreneurship:
How To Start & Grow Your Business
Maria Asuelimen | Managing Director| AMA Consulting

2. AMA Consulting Capabilities
 Federal Contracting
Consultation
 Certifications & Schedules
Support
Proposal Management Support
 Leadership Training & Executive
Coaching
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3. How We Work
 Values: Excellence, Diligence, Integrity and Compassion
 Outcomes Oriented
 Agile Approach
 Ease of Interaction
 Networks
310104 SENATE DRIVE SUITE 208 LANHAM MD 20706 WWW.AMACONSULTONLINE.COM

4. Our Clients
Small Businesses: 8(a), WOSB, HUBZONE, SDVOSB, VOSB Small Business Categories
Industries:
Information Technology
Healthcare
Staffing
Construction
Professional Services
Media
Security
410104 SENATE DRIVE SUITE 208 LANHAM MD 20706 WWW.AMACONSULTONLINE.COM

5. Who is an Entrepreneur?
Entrepreneurship is art of turning an idea into a business.
Entrepreneurs are risk takers.
• Prior experience
• Cognitive factors
• Social Networks
• Creativity
• Character
510104 SENATE DRIVE SUITE 208 LANHAM MD 20706 WWW.AMACONSULTONLINE.COM

6. Business Concept/Idea
• Identifying and recognizing opportunity
• Solving a problem
• Feasibility analysis
610104 SENATE DRIVE SUITE 208 LANHAM MD 20706 WWW.AMACONSULTONLINE.COM

7. Identifying & Recognizing Opportunity
• Observing trends
• Economic forces
• Social forces
• Technological forces
• Political Action & Regulation
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8. Solving a Problem
• Being observant
• Personal experiences
• Gaps in the market place
• Problems that arise from new trends
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9. Feasibility Analysis
• Product/Service: Test for Demand and Desirability using library, internet
searches, focus groups, surveys
• Industry/Target Market: Test for Attractiveness, NAICs
• Organizational: Management Prowess & Resources: Systems, processes, team,
culture
• Financial: Test for Revenue generation and profitably. BizMiner, IBIS World,
Bizstats
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New Business Concept Statement: New Venture Fitness Drinks Inc.
Product: New Venture Fitness Drinks will sell delicious, nutrition-filled, all-natural fitness drinks to thirsty
sports enthusiast. The drinks will be sold through small storefronts that will be the same size as popular
smoothie restaurants. The drinks were formulated by Dr. William Peters, a world-renounced nutritionist, and
Dr. Michelle Smith, a sports medicine specialist, on behalf of New Venture Fitness Drinks and its customers.
Target Market: In the first 3 years of operation, New Venture Fitness Drinks plans to open 3-4 restaurants.
They will be located near large sports complexes that contain soccer fields and softball diamonds. The target
market is sports enthusiasts.
Why New Venture Fitness Drinks? The industry for sports drinks continues to grow. New Venture Fitness
Drinks will introduce exciting new sports drinks that will be priced between $1.50 and $2.50 per 16-ounce
serving. The atmosphere will be fun, cheerful, and uplifting.
Special Feature- No Other Restaurant Does This: New Venture Fitness Drinks will videotape select sporting
events that take place in the sports complexes nearest its restaurants and will replay highlights of the games
on video monitors in their restaurants.
Management Team: New Venture Fitness Drink is led by its cofounders Jack Petty and Peggy Wills. Jack has
16 years of experience with a national restaurant chain, and Peggy is a certified public accountant with 7
years of experience at Big 4 accounting firm.

11. Writing a Business Plan
• A written narrative (typically
25 to 35 pages long) that
articulates what a new venture
intends to accomplish and how
it intends to accomplish it
• Written for internal and
external reasons
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12. Business Plan Content
• Executive Summary
• Industry Analysis
• Company Description
• Market Analysis
• The Economics of the Business
• Marketing Plan/Strategy
• Product/Service Design and Development Plan
•Operation Plan
•Management Team & Company Structure
•Overall Schedule
• Financial Projections
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13. Business Plan (Cont.)
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• Executive Summary: Most important part of plan, distinctive
nature of business, summary not introduction
• Industry Analysis: Discuss Promising areas and areas of
vulnerability: Growth rate, size, sales projections, trends
• Company Description: origin of idea, mission, tagline
•Market Analysis: Segment of industry, Identify target customer,
demographics, geographic location, psychographic variables
(Lifestyle, personality), competitor analysis

14. Business Plan (Cont.)
•Economics of Business : Financial analysis, revenue drivers,
fixed and variable costs
• Marketing Plan/Strategy: Product, Price, Promotion,
Distribution, Discriminator, Sales process
• Product/Service Development Plan: Prototype,
Challenges/Risks, Patent, trademarks, copyright, trade
secrets
• Operations Plan: location, facilities equipment
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15. Business Plan (Cont.)
• Management Team: Profile of Founders, Management
structure, BOD, BOA. Org chart
• Overall Schedule: Chronical of events required to launch
•Financial Projections: Sources of Funds statement,
Assumptions, Pro forma Income and P&L statements 3-5yrs
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16. Intellectual Property
Intellectual Property: Any product of human intellect that is intangible but has value in the
market place e.g. process, development, model, Resource: Stopfakes.gov
Patent: A grant from federal government conferring the rights to exclude others from making,
selling or using invention for the term of the patent. Incudes: Business model, design, plant
patents, etc.
Trademark: Any word, name symbol or device used to identify source or origin of products and
services and used to distinguish such products/services
Copyright: Protection that grants to the owner of a work authorship the legal right to determine
how the work is used and to obtain the economic benefits form the work
Trade Secrets: Any formula, pattern, physical device, idea, process or other information that
provides the owner of the information with a competitive advantage.
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17. Business Launch
Get Business Assistance and Training: Take advantage of free training and counseling services, from preparing a business
plan and securing financing, to expanding or relocating a business.
Choose a Business Location: Get advice on how to select a customer-friendly location and comply with zoning laws.
Finance Your Business: Find government backed loans, venture capital and research grants to help you get started.
Determine the Legal Structure of Your Business: Decide which form of ownership is best for you: sole proprietorship,
partnership, Limited Liability Company (LLC), corporation, S corporation, nonprofit or cooperative.
Register a Business Name ("Doing Business As"): Register your business name with your state government.
Get a Tax Identification Number: Learn which tax identification number you'll need to obtain from the IRS and your state
revenue agency.
Register for State and Local Taxes: Register with your state to obtain a tax identification number, workers' compensation,
unemployment and disability insurance.
Obtain Business Licenses and Permits: Get a list of federal, state and local licenses and permits required for your business.
Understand Employer Responsibilities: Learn the legal steps you need to take to hire employees.
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18. Contact us
AMA Consulting LLC
10104 Senate Drive Suite 208
Lanham MD 20706
www.amaconsultonline.com
P.(301)577-9300
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