Purposeful_Painting_Book_of_Insights_Spring_2016_LinkedIn

Launching Brighter Future
How to establish foundations for eliminating hardships of working women?

Foreword to this guidebook
bluezzoon | creating inspirational brands
copyright © bluezzoon | 2016 all rights reserved 2
Dear Mari and friends,
We are proud to present you with our guidebook towards Launching Brighter Future, a marketing
and branding workbook that will help you to lay foundations for the future growth of your brand–
Purposeful Painting–one step at a time. When completed, your brand will be ready to grow and
help to diminish the hardships of struggling women.
The guidebook has two parts. The first part focuses on empowering you and those you trust with
knowledge of the world your brand faces, including the barriers that stand between your brand
and its sustainable, long-term growth.
The second part builds on that knowledge and describes the path that will lead you in laying the
foundations for your brand’s success. We tried to create both parts in ways we believe you and
your team can work with, given how busy you are with running your day to day operations, how
limited your non-profit resources are, and, last but not least, how much each of you knows (or
does not know) about marketing or branding.
Please keep this guidebook dear to your heart and share it with those who will be helping you in
your journey. It has been created with caring love of Yoda and his Dream Team. It is a truly
priceless gem we dare to say.
Thank you for being who you are–a caring, empowering, and inspiring woman who has the heart
and mind to fight for a better future. Embrace the journey ahead and have fun laying the
foundations for future growth. Remember, this guidebook is about laying the foundations. Without
them, your brand can’t grow. Without them, you won’t be able to generate revenues you need to
help the struggling women to live happily ever after.
In the next section, we first describe how this guidebook was created and then move to the part 1.
David ”Yoda” Raska and his wonderful team of six true Jedis

About co-creation of this guidebook
How did we create this guidebook?
Research Methodology
Dr. Raska has engaged 27 #480Jedis in an award-wining,
research-proven process of completing client-based projects
in Spring 2016 that required to use the following research
methods to address the research questions and complete
this project: 
• Secondary data research of 400+ articles obtained
from Fast Company, Advertising Age, Brand Channel,
Google Finance, Motley Fool, Gallup, Nielsen, Boston
Consulting Group, Pew Research, or OECD. 
• Experience surveys of Mari and Lou Knight (Founders
of Purposeful Painting) and their team in April 2016;
• Direct and indirect observations of co-creation
process at NKU in April 2016 and prospective customers
at various locations in Greater Cincinnati area; 
• Qualitative analysis of customer responses available
through Bluezzoon’s social media.
How do you establish
foundations for eliminating
hardships of working women?

Part 1
How does your marketing landscape look like, including you?

Launching brighter future
5
copyright © bluezzoon | 2016 all rights reserved
Step Title Page
Part 1 6
1 Client: Who are you and what makes you happy? 8
2 Landscape: How does your marketing landscape look like? 13
Part 2 38
3 Ideal customers: Whom should you turn into your friends? 40
4 Purpose: What should guide your friendships and happiness? 45
5 Positioning: What should your friends think about you? 47
6 Branding: What should guide your decisions? 54
7 Product: What should you offer to your friends and for how much? 60
8 Price: How much is your product worth? 61
9 Owned and earned media: How should you present yourself online? 62
10 Closing words: How do you get started and what’s next? 68
13 About Us: Who are we and what makes us happy? 70

1. Client
Who are you and what makes you happy?
7
Aﬄuent
paintings
GoogleCo-
creation
Artworks™
Website
Events
Facebook
Inspirations
and branding
Gallery
Character
Interview

1. Client
8
Bring people
together
Destress
Learn
from others
Let go

1. Client
9
Collaboration
Fun
Step
outside
Take risks

1. Client
10
Experience
Collaborative
Fun
Relaxing
Hard to detach
Unique
Percent reporting a given experience
0% 25% 50% 75% 100%
67%
22%
33%
78%
89%
50%
50%
67%
67%
83%
Female (n = 6)
Male (n = 9)
10
Bottom line: Co-creation Artworks ™ makes people collaborate and learn how to let go while having a relaxing,
fun, and unique experience.
Source: Experience surveys of #480Jedis conducted over Bluezzoon’s social media. Interviewees were asked “How was your ﬁrst round
experience with co-creation artwork” on April 19 (N = 15). Responses were coded by a trained apprentice.
How was your Co-Creation Artworks™ experience?

Even though they aspire to achieve $1M in
revenues and go national, Purposeful Painting
is not very clear about who their target customer
is, who the low income woman is, what their
brand stands for, and how customers beneﬁt
from Co-Creation Artworks ™ experience. In
addition, its pricing and channel strategies are
not very clear.
Purposeful Painting is an inspiring, caring, and
empowering non-proﬁt brand that sells an
actual product, Co-Creating Artworks ™, to
raise funds for low income working women.
Their product helps people rejuvenate,
destress, let go, feel empowered, learn
about the self and others, and become more
creative and collaborative.
Who are you?

12
Step Title Page
Part 1 6
Part 2 38

Does your cause matter and do people care about it?

How is life of those who can donate?

2. Landscape
How does your marketing landscape look like?
What do Americans worry about?
• Americans worry about variety of issues 11
• Issues related to financial well-being such as healthcare,
economy, hunger, homelessness, or social security are among top
worries 11
• Only 24% and 17% worry a little or not at all about hunger and
homelessness and affordability of healthcare, respectively - this
is especially true in Kentucky and Ohio 1, 2
• Americans have one of the worst work-life balances among
developed countries, working long hours and spending less time
on leisure 12
• Juggling family, work and personal time affects individual well-
being, family, and how much time is given back to community12
• Spending too much time at work can impair health, jeopardize
safety and increase stress 12
Bottom line: People worry about issues that threaten that
well-being such as healthcare, hunger, homelessness, social
security or unemployment. On top of that, they do not
maintain healthy work-life balance which further adds to
their stress levels.
15
Healthcare affordability
Economy
Crime, violence
Terrorist attacks
Hunger, homeless
Social Security
Drug use
Environment
Unemployment
Illegal immigration
Race relations
Climate change
Energy affordability
Percent personally worrying about
0% 25% 50% 75% 100%
38.0%
40.0%
37.0%
39.0%
31.0%
26.0%
33.0%
28.0%
24.0%
29.0%
22.0%
18.0%
17.0%
34.0%
27.0%
27.0%
23.0%
29.0%
31.0%
23.0%
25.0%
29.0%
23.0%
26.0%
28.0%
27.0%
27.0%
33.0%
35.0%
37.0%
39.0%
42.0%
44.0%
46.0%
47.0%
48.0%
53.0%
55.0%
55.0%
Great deal Fair amount Only a little/Not at all
15
What do people worry about?

2. Landscape
How is stress in America?
• Millennials (6.0) have higher stress averages, followed by Gen X
(5.8) and than Baby Boomers and Matures (3.5/4.3) 13
• The top four stressors (money, work, relationships, health) for
Americans has hit an all time low in 2014, meaning that there are
other upcoming sources of stress such as discrimination (61%)14
• Those living in lower income households have higher stress level
which combined with finances stand in the way of a healthy lifestyle
(smoking, drinking). 14
• Providing emotional support to Americans in need decreases
depression by 14% 2
• Women are 19% more likely to suffer from sleep apnea than men due
to stress with 49% reporting paying for essentials is a source of stress
14
• The two largest sources of stress in America is Money (64%) and
Work (60%) 14
Bottom line: Stress is a significant factor in daily life that
affects people’s health. Those living in low income households
and those who face discrimination are more likely to be
stressed. Millennials are the most stressed generation,
especially due to money, followed by work and relationships.
16
Money
Work
Relationships
Family
Health
Housing
Percent personally stressed
0% 25% 50% 75% 100%
35.0%
31.0%
26.0%
30.0%
17.0%
16.0%
25.0%
26.0%
27.0%
26.0%
23.0%
20.0%
24.0%
26.0%
30.0%
27.0%
38.0%
33.0%
16.0%
17.0%
17.0%
17.0%
22.0%
31.0%
Very Significant Somewhat Significant
Not Very Significant Not At All Significant
What are the sources of stress?

2. Landscape
Do Americans have money?
• Preference for saving (65%) versus spending (33%) continues to
climb with pre-financial crisis age differences disappearing 1
• Largest drop in spending preference occurred among 18-29 year
olds (54% in 2001-2006 vs. 33% in 2014-2016) 15
• Among millennials, those who enjoy spending money more carry
more credit card debt (58% more), more student loan debt (23%
more), more auto loan debt (26% more) and more personal loan
debt (18% more) than millennials who prefer saving 15
• Student loan debt is associated with the highest levels of
indebtedness for all generations, but especially for millennials 15
• 38% and 39% of Millennials and Generation X report not having
enough money to live comfortably, respectively 16
• Those who say they don't have enough money to live comfortably
appear to be using their credit cards to supplement their available
resources with high-interest credit 16
Bottom line: Even though financial well-being is improving
with Americans preferring saving over spending, Millennials
continue worrying about money due to their student and car
loans and using credits cards to supplement their resources,
especially those who prefer spending over saving.
17
0%
25%
50%
75%
100%
2001 2005 2010 2015 2016
Prefer saving money to spending it
Financial situation excellent/good
17
What is people’s financial well-being?

Noteworthy, Millennials, the most influential
generation and the one that will soon represent
majority of U.S. workforce, are the most
stressed generation, especially due to money,
work, and relationships. Indeed, Millennials
continue worrying about money due to their
student and car loans and using credits cards
to supplement their resources, especially those
who prefer spending over saving. Despite that,
Millennials continue claiming they will change
the world and seek employment in
organizations with values aligned with that
mission.
Even though financial well-being is improving
with Americans preferring saving over spending,
people worry about issues that threaten that
well-being such as healthcare, hunger,
homelessness, social security or
unemployment. On top of that, they do not
maintain healthy work-life balance which
further adds to their stress levels. Stress is a
significant factor in daily life that affects people’s
health and overall life satisfaction.
Those living in low income households and
those who face discrimination are more likely to
be stressed.
How is life of those who can donate?

2. Landscape
Does helping working women matter?
• Low income working women are often single mothers
without access to education, job training, quality child
care, and equal wages that prevent them from living a
fulﬁlling, productive lives and creating conditions for their
children’s successful transition to school, workforce, and
parenthood 1
• 35% of the 75 million children under age of 18 lives in
single-parent family with 24% living in single-mother
family 1
• Seven in 10 children living with a single mother are poor
or low income, 29% of families headed by single
mothers receive child support 1
• Cincinnati is ranked second in the nation for child
poverty, most are headed by single mothers.3
Bottom line: Yes, it matters. “When you empower a
women, everyone thrives” (Women’s Fund), especially if
the focus is on single-mothers and their children which
can improve chances of becoming productive members
of our society, especially around Cincinnati and for
African Americans.
19
Black
American Indian
Hispanic
2+ races
Total
White
Asian/Paciﬁc
Children in single-parent families by race
0% 25% 50% 75% 100%
17%
25%
35%
42%
42%
53%
66%
19
In Kentucky,
Ohio and Indiana,
it is about 70% for
Black and 31%
for White 2
#2
Cincinnati rank in
child poverty 3
What women need most help?

2. Landscape
20

2. Landscape
What do single-mothers need?
• Low income single mothers need access to education,
job training, quality child care, and equal wages 1
• In order to be self-sufﬁcient, a woman with a child in
preschool needs to make $17 to $18 per hour 3
• 68% of minimum wage jobs are held by women 4
• 4 out of 7 women are projected to work in occupations
with a median wage inadequate to support a woman
with one child without public assistance 4
• Lack of employment policies to accommodate working
parents can force individuals to choose between job
security and parenting 5
Bottom line: Single mothers needs better wages and
thus better jobs which require access to education and
training. They also need assistance with matters that
allow them to keep those jobs such as childcare and
still participate in effective parenting.
21
“When you
empower women,
everyone thrives.”

The Women’s Fund 4

2. Landscape
Who is serving their needs?
• 80% of the total given to charity comes from individual
donations 6
• Cincinnati ranks #32 among the 50 biggest metropolitan
areas, giving 2.7% of income to charity in 2012 - this
giving rate has decreased by almost 7% since 2006 6
• Cincinnati overall score in Charity Navigator is 87.8 (with
national average of 86.3), scoring above national averages
with regards to non-profits’ assets, contributions, and
revenues but also expenses, demonstrating low
fundraising efficiency 7
• CEO’s average compensation is $124K 7
• There is 335 non-profits within 25 mile radius of
Cincinnati and 723 within 50 mile radius, with majority
focusing on human services and arts 8
Bottom line: Cincinnati is a very competitive market yet
not very giving, with most giving coming from individuals
and then large number of smaller non-profits, many of
which may struggle with fundraising efficiency.
22
#1 Salt Lake
#2 Memphis
#3 Birmingham, AL
#4 Atlanta
#5 Nashville
#12 Indianapolis
#13 Louisville, KY *
#32 Cincinnati *
#49 Providence, R.I. *
#50 Hartford, Conn.*
Percent of income donated to charity
0% 3% 5% 8% 10%
1.9%
1.9%
2.7%
3.2%
3.2%
3.9%
4.0%
4.8%
5.1%
5.4%
* Decreasing trend since 2006
#2
Cincinnati rank in
child poverty 3
#32
In giving 6
What are the most charitable
metropolitan areas?

2. Landscape
23
Based on 56 largest charities in Cincinnati. 7
23
Religion
2%
Human Rights
4%
Environment
5% Education
5%
Animals
7%
Health
9%
International
11%
Community
13%
Arts
21%
Human services
23%
Youth/Families
Animals
Medical research
Education
Disaster relief
Human rights
Environment
Global health
% of Americans saying they care or donate to that cause
0% 10% 20% 30%
3.0%
6.0%
7.0%
7.0%
11.0%
12.0%
12.0%
18.0%
Based on n = 2,306 U.S. adults, Harris Poll. 9
What needs are charities in
Cincinnati servicing?
What are people caring about or
donating to?
Bottom line: Cincinnati is a competitive market, especially in human services and art. Also, 36% of all charities in
Cincinnati focus on human services or community, often related to well-being of youth and families, including
women, which also happens to be a cause people care about or donate to. This further adds to high
competitiveness of the environment and thus high need for differentiation.

STEM Education
Workforce development
Veterans
Cancer Response
2009
2014
2009
2014
2009
2014
2009
2014
% of companies indicating a given
focus area
0% 10% 20% 30%
2.8%
5.2%
12.3%
22.6%
0.0%
6.0%
5.8%
7.7%
2009
2014
2. Landscape
What about corporate giving? 10
• Total giving increased for 56% of companies from 2012 to 2014
• Companies deeply invested in society experience robust financial
performance
• 84% of consumers expect companies to do good, employees
expect the same, especially Millennials
• Education is the most popular cause area across all companies
with giving to community and economic development, culture and
arts, and health & social services being most popular for
consumer staples
• Health care (e.g., Humana) donates 68% to health and social
services whereas financial (e.g., Citigroup) focus on community and
economic development (25%)
• Donating to causes that foster workforce development is on the
rise
• Matching-gift programs improve employee engagement
• Company-wide day of service is voted the most successful
volunteer program
Bottom line: Role of corporate giving is increasing but
type of cause varies across industries. Helping working
women resonates best with health care, financial, and
consumer staple companies, especially if it fosters
workforce development.
24
What are corporations caring
about or donating to?

Does your cause matter and do people care about it?
Do people care about it?
Cincinnati is a very competitive market, with lots
of charities, many of which may struggle with
fundraising eﬃciency. 36% of all charities in
Cincinnati focus on human services or
community (i.e., assisting youth and families),
which also happens to be a cause 18% of people
care about or donate to. Interestingly, 21%
charities focus on art. Even though most giving
comes from individuals, Cincinnati is among the
least giving metropolitan areas in the U.S. with
2.7% of income donated to charities.
However, role of corporate giving is
increasing but type of cause varies across
industries. Helping working women resonates
best with health care, ﬁnancial, and
consumer staple companies, especially if it
fosters workforce development.
Does your cause matter?
Assisting single-mothers and their children is an
important cause as it improves their chances
of becoming productive members of our
society. This is especially true around Cincinnati
and for African Americans. Single mothers need
better wages and thus better jobs which
requires access to education and training. They
also need assistance with matters that allow
them to keep those jobs such as childcare
and still participate in effective parenting.

Do organizations worry about Millennials?

2. Landscape
What do businesses worry about?
• Only 30% of the workforce is actually engaged at work, 70%
not reaching their full potential, and 18% is actually actively
disengaged 17
• Millennials have the least engagement and are the most likely
generation to leave their job in the next 12 months 17
• Median differences between top-quartile and bottom-quartile
unit were 25% in turnover in high-turnover companies and
65% in low-turnover companies17
• While managers are seen as primarily developing
engagement among employees, bad bosses have a signiﬁcant
effect; 35% of employees would give up a pay raise to see
their manager ﬁred 18
• Engaged customers are most likely to drive innovation
though creativity and collaboration, growth, and
revenues 18
Bottom line: Majority of business worry about employee
engagement, a huge factor in an organization’s success.
Importantly, Millennials are the least engaged of all.
Understanding how to improve engagement plays a key
role in business success as it can driven growth and
revenue through innovation, driven by creativity and
collaboration.
27
How can we help Mari in
her quest for eliminating
hardships of struggling
women?
27
Actively Disengaged
18%
Disengaged
52%
Engaged
30%
33%
Engaged in
April 2016 19
67%
Disengaged inApril
2016 19
2012
How are employees engaged?
Kentucky ranks among the
states with the highest in
active employee
disengagement at 20%
$30.5
Billion annually
Cost of high turn-over
due to low
engagement

What can businesses do to engage
Millennials? 20
• Don’t offer just paycheck, offer work with purpose (and
a fair paycheck)
• Don’t connect them with bosses, connect them with
coaches and mentors who can coach them, who value
them as both people and employees, and who help them
understand and build their strengths (rather than
weaknesses)
• Understand that their job no longer just a job, it’s their life
as well and they want it with development and ongoing
conversation
• Make sure make them believe that the organization
values their strengths and contributions and gives them a
chance to do what they do best every day
• Give them a chance to change the world
Bottom line: Millennials expect working with a purpose
and access to “bosses” who care about them and want
them to develop their strengths and talents. They also
want to change the world.
2. Landscape
28
women?
28
Meetings
No meetings
Engaged
Not engaged
Percent saying “yes”
0% 25% 50% 75% 100%
71.0%
29.0%
20.0%
44.0%
Do Millennials meet with their managers
regularly? Are they engaged?
Millennials
have the least
engagement and
are the most likely to
leave their job in
the next 12
months.

2. Landscape
Do Millennials care about family? 21
• There are roughly 73 million millennials in the U.S.
• 59% of are single and have never been married, 60% of
Millennials do not have any children under 18 in their
household
• Plan to have children but are not in a hurry
• More currently live in multi-adult households, consisting
primarily of single millennials living collectively
• For 34-year-olds, just over half (56%) are married, and of
these, 83% have children
• Substantial number (46%) of those who have never been
married and are well into their 30s have children
Bottom line: Millennials are beginning to rethink and
reconstruct social norms to better ﬁt its wants and needs,
throwing off convention when it no longer serves a
compelling purpose. However, family is on their mind but
one constructed on their terms.
29
women?
29
MartialstatusbyGeneration
0%
25%
50%
75%
100%
Millennials Gen X Baby Boomers Silent Total
5.0%
1.0%3.0%
6.0%9.0%
6.0%
29.0%6.0%1.0%
11.0%
10.0%
17.0%15.0%5.0%
52.0%
55.0%
65.0%
62.0%
27.0%
25.0%
4.0%
10.0%
16.0%
59.0%
Single Married Seprated/Divorced
Widowed Partner
Martial status across generations

Do organizations worry about Millennials?
This generation expects working with a purpose
and access to coaches and mentors who care
about them and want them to develop their
strengths and talents. They also want to
change the world and are rethinking and
reconstructing social norms to better ﬁt its
wants and needs. They are throwing oﬀ
convention when it no longer serves a compelling
purpose. When it comes to family, it is on their
mind, but it may not necessarily require
marriage.
Majority of business worry about employee
engagement, a huge factor in an organization’s
success. Understanding how to improve
engagement plays a key role in business
success as it can drive growth and revenue
through innovation, driven by creativity and
collaboration.
However, the least engaged employees are
Millennials, a generation that will soon
represent majority of U.S. workforce.

Can you help organizations to engage Millennials?

32
Bring people
together
Destress
Learn
from others
Let go
2. Landscape

33
Collaboration
Fun
Step
outside
Take risks
2. Landscape

2. Landscape
How can creativity be improved through Co-
Creation Artwork™?
• “Creativity is applied imagination - it is an ability to take an idea and
turn it into something valuable” (Sir Ken Robinson)
• Creativity can be improved by: 23
• Bringing people of diﬀerent backgrounds (ethnicities, gender,
work experience, etc.) together
• Helping people to be more balanced (i.e., less one-sided),
patient, and willing to iterate ideas
• Making people believe failing and risk is embraced
• Making it part of company culture
• Brining people together with customers 24 
• Creativity:
• Changes the way people look at the world
• Allows a new point of view to make changes that can beneﬁt
companies and their ability to innovate and change
• Gives people fresh, new, and creative ideas how adapt, innovate,
and grow
Bottom line: Co-creating Artwork ™ takes an idea and turns it
into art - it is applied imagination. It also has the capacity to
bring different people together (including customers), take risks,
be more balanced by letting go and stepping outside of one’s
comfort zone, and be creative through art.
34
#1 Ireland
#2 Belgium
#3 Australia
#4 Netherlands
#5 New Zealand
#10 Iceland
#11 United States
#15 Denmark
#25 Austria
% of workers in the creative class
0% 10% 20% 30% 40%
17.2%
21.3%
23.6%
24.1%
27.1%
29.5%
30.1%
30.4%
33.5%
Do Americans have space for
improvement in creativity? 22

2. Landscape
How can Co-Creation Artwork ™ improve collaboration?
• Collaboration can be improved by:
• Giving people autonomy and authority and clarity with regards to accountability
• Listening to each other to avoid “tribalism” 27
• Embracing to experiment and disagreements 26
• Reducing anxiety about failing (risk) or not having “perfect” information 26, 27
• Reducing confusion about what the task is (i.e., clear goals, expectations) 26, 27
• Avoiding competition by engaging customers 26, 27
• Providing a shared mission (focus on product, market, or customer) 26
• Focusing on results (rather than process) 26, 27 
• Better collaboration can:
• Provide insights, creativity and knowledge in ways that a person working
independently cannot 26
• Boost creativity, especially on “matrix” teams (i.e., working on multiple teams every
day, including working with top management) or interdisciplinary teams 25
Bottom line: Co-creating Artwork ™ is collaboration in its best. It gives
people a shared mission - to co-create a piece of art based on an existing
inspiration that will not be perfect. The inspiration provides clear goals and
expectations, reducing confusion. It requires people to experiment, take risks,
watch and listen to others, disagree with choices of others, and focus on
results (rather than imperfect process). This could be especially true when the
team consists of diverse individuals or even customers.
35
84%
U.S. employees are
“matrixed”
“The most
engaged teams
welcome diversity of
age, gender, and
race.”

Can you help organizations to engage Millennials?
Co-creating Artwork ™ is also collaboration in
its best. It gives people a shared mission - to
co-create a piece of art based on an existing
inspiration that will not be perfect. The
inspiration provides clear goals and expectations,
reducing confusion. It requires people to
experiment, take risks, watch and listen to
others, disagree with choices of others, and
focus on results (rather than imperfect process).
This could be especially true when the team
consists of diverse individuals or even customers.
Co-creating Artwork ™ takes an idea and turns
it into art - it is creativity, an applied
imagination. It also has the capacity to bring
different people together (including customers),
take risks, be more balanced by letting go
and stepping outside of one’s comfort zone,
and be creative through art. And do that while
helping those less fortunate.
That is not all.

Part 1
How does your marketing landscape look like, including you?
Indeed, organizations, including those in
Greater Cincinnati worry about activities that drive
and will drive their long-term growth. That is, they
worry about how they can improve their
productivity through employee engagement,
creativity, collaboration, and innovation.
This is especially true for their Millennial
employees who also worry. However, they worry
about different things, especially about how they
can enjoy their work more, how they can de-
stress and rejuvenate, or how they can let go
of worries such as work, money, and
relationships.
Your marketing landscape, especially the one
in the Greater Cincinnati, is rich with
challenges but abundant with opportunities.
Why? Because those with power and interest to
donate worry a lot about problems you can
help with.

Part 2
How do you establish foundations for eliminating hardships of working women?

39
Step Title Page
Part 1 6
Part 2 38

Nicole Hudson
Researcher, creative thinker, brand builder 
Job: Marketing Coordinator at Enquirer Media 
Education: B.S. in Marketing and B.A. in International
Studies, May 2016, Northern Kentucky University, and ﬁve
Bluezzoon-driven experiences 
Contact: 513-482-1837 | nmhudson93@gmail.com | in 
“A creatively analytical mind on a mission to help brands
innovate (and change the world) through consumer
insights.”
13. About us
Who are we and what makes us happy?
Austin Eibel
Brand builder, creative analyst, project manager 
Job: Business Analyst Intern at Fidelity Investments 
Education: Completes B.S. in Marketing May 2017,
Northern Kentucky University, and four Bluezzoon-driven
experiences 
Contact: 859-620-2643 | eibela1@nku.edu | in 
 
“Creative mind focused on using data insights to innovate
brand identities.”
Maria Collins
Creative thinker, researcher, team builder 
Job: Program Leader at Boone County Parks & Recreation 
Education: B.S. in Marketing, May 2016, Northern
Kentucky University, and 2 Bluezzoon-driven experiences 
Contact: 859-394-2306 | mmcollins@fuse.net | in 
 
“A creative and playful mind that creates stories for clients
and brands through data and research.”
Keith Cubert
Creative thinker, brand builder
Job: Sales & marketing intern for Nsixty Digital and Social
media & marketing associate for Made by Mavis 
Education: B.S. in Marketing, December 2016, Northern
Kentucky University, and 2 Bluezzoon-driven experiences. 
Contact: 317-997-7402 | cubertkeith@yahoo.com | in 
 
“A creative, analytical, and storytelling mind on a mission to
help brands innovate (and change the world) through
consumer insights.”
70

13. About us
David “Yoda” Raska
Mentor, creative thinker, innovator, researcher 
Job: Founder of Bluezzoon, and Associate Professor
of Marketing at Haile/US Bank College of Business,
Northern Kentucky University 
Education: M.A. in Education, Masters in
Management of Technology, Ph.D. in Marketing  
Contact: raskad1@nku.edu | 859.445.1736 | in  
 
“Creative mind on a mission to awaken the force of
college students and inspirational brands for a better
world.”
Andrea Neimeyer
Creative thinker, team builder, project manager 
Job: Assistant Branch Manager at Guardian Savings
Bank 
Education: B.S. in Marketing, May 2016, Northern
Kentucky University, and 3 Bluezzoon-driven experiences 
Contact: 859-992-1719 | aniemeyer22@gmail.com | in 
 
“Building creative ideas for clients and brands using data
and constructing it into an artistic story.”
Alec Justice
Constructive thinker, analytical, team manager 
Job: Supervisor at Remke Markets 
Education: B.S. is Marketing, Northern Kentucky
University, and 2 Bluezzoon-driven courses 
Contact: 859-322-2737 | Justicea1@nku.edu | in 
 
“A man on a mission to use his talents to learn how
companies can turn data into compelling yet simple action-
oriented stories for better marketing decisions”
71

13. About us
Research
(data collection, analysis, interpretation, organization)
Creativity
(idea generation, presentation, graphic design, copywriting)
Note: Skill assessment was conducted by Dr. Raska as a team leader and a mentor, and provides the audience with a better understanding of how each of the apprentice
contributed to the overall work. The presentation was prepared by Dr. Raska, who used apprentices' inputs.
Mr. Cubert
5%
Mr. Eibel
10%
Ms. Neimeyer
10%
Mr. Justice
10%
Ms. Collins
15%
Ms. Hudson
20%
Dr. Raska
30%
Mr. Cubert
13%
Mr. Eibel
13%
Ms. Neimeyer
13%
Mr. Justice
13%
Ms. Collins
13%
Ms. Hudson
10%
Dr. Raska
25%
72

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