Motorola SWOT Analysis, Segmentation, Reasons for Failure, Financial Market, Growth Rate

1. Prepared By:
Mariam Rashid
Misbah Rashid

2. BRIEF OVERVIEW
• Introduction
• Vision Statement
• Mission Statement
• SWOT Analysis
• Segmentation
• Targeting
• Failures of Motorola
• Success Strategies for Motorola
• Motorola Marketing Mix(4P’s) Strategies
• Motorola financial market
• Motorola market share
• Conclusion

3. INTRODUCTION
• Founded by two brothers Paul V. Galvin and Joseph E. Galvin.
• Motorola is a global communication leader in providing integrated communications
solutions and embedded electronic solution.
• As a top company in the Telecommunication industry, Motorola specialize in
Microprocessor, mobile phones, Two way radios and Networking Systems.
• In 1963, became Motorola Manufactured the World’s first cellphone
• In 2004, Motorola got National Medal of Technology

4. VISION STATEMENT
"Our history is rich. Our future is dynamic. We are Motorola and the
spirit of invention is what drives us."
“Vision of Motorola is to improve lives with the power of
communication”

5. MISSION STATEMENT
"We are a global communications leader powered by a passion to invent and an
unceasing commitment to advance the way the world connects. Our communication
solutions allow people, businesses and governments to be more connected and more
mobile."

6. SWOT ANALYSIS

7. SWOT ANALYSIS

8. SWOT ANALYSIS

9. SWOT ANALYSIS

10. SEGMENTATION MARKET
Motorola used demographic type to segment the market. The customer groups
recognized by Motorola are:
• Business users or Professionals - Today every organization is using phones for
executing and communicating the important tasks quickly.
• Fashion seekers - People who always keep updating with latest trends comes
under this segment (Mostly age between 20-40).
• Technology interests - Customers who always shows interest on the latest
technologies and new features belongs to this segment.
• Social life lovers - Customers who wants to make new friends and communicate
with their family comes under this segment

11. TARGETING MARKET
• The handsets of Motorola are now being introduced in some other regions of the
world.
• The target audience of Motorola is youth.
• Motorola target its audience through price, features, and innovative technology
handsets.

12. MOTOROLA FINANCIAL MARKET

13. MOTOROLA MARKET SHARE

14. FAILURES OF MOTOROLA
• Motorola missed the movement to 3G
• Lack of innovation by Motorola
• USA focused market
• No proper leadership
• Lack of market knowledge
• Motorola never had the sense of urgency
• Motorola did not execute
• Reluctant in making Android based phones

15. MOTOROLA MARKETING MIX
(4PS)
• Marketing Mix of Motorola analyses the brand/company which covers 4Ps (Product,
Price, Place, Promotion) and explains the Motorola marketing strategy.

16. MOTOROLA MARKETING MIX
(4PS)
Product
• This segment consists of communication infrastructure, devices and software.
Motorola, a multinational organization was associated with designing,
manufacturing and marketing of products related to electronic and
telecommunications. It includes commercial and industrial customers, government
and public safety agencies. This segment of Motorola had sales of $3.7 billion and
represented 65% of sales.

17. MOTOROLA MARKETING MIX
(4PS)
PRICE
• It has an important effect on thelevel of customer interest. High prices might cause
inadequatesales and low prices might give an image of a low quality of product.
• Motorola has greater than 50% share in handsets and infrastructure. This market
leadership gives cost advantage , it can produce products at a lower cost and sell
them at a lower price to generate a larger margin on sales. Motorola uses
economies of scale for producing large number of products and lower the prices.

18. MOTOROLA MARKETING MIX
(4PS)
PLACE
• Techniques of transporting and storing goods in order to makethem available to the
customer
• Motorola was an American company with its product spread over several countries
in global markets like China, Brazil, India, Mexico and the United Kingdom.
• There are various third party retailers who sell these products in store as well as
online such as Amazon and Wallmart. Motorola works with a global network of
channel partners to provide products to customers..

19. MOTOROLA MARKETING MIX
(4PS)
PROMOTION
• One of the most important promotion type is public relations because it builds the
publicimage of the company by activities such as helping people to understand
company and its products
• Motorola is an internationally recognized brand and had adopted several
promotional policies to gain maximum brand exposure.
• It provides effective and reliable sales and marketing resources and materials which
enable the partners to promote the products effectively. Partners create marketing
resources with Motorola to generate demand and explore new markets. Special
promotion offers are used including discounts and incentives.

20. SUCCESS STRATEGIES
Product development:
• create smart phones with new or different characteristics like high resolution camera
attractive features.
• introduce a new product line more often and compete in that.
• respond quickly to technology advancements to diversify target customer ranges
(security—fingerprint)

21. SUCCESS STRATEGIES
MARKET PENETRATION:
• must sell their smart phones in the market cheaply to increase market share
and increase product sales.
• choose right advertising channels to promote their smart phones and attract
customers .
• innovative distribution tactics
• Promotional Campaigns

22. SUCCESS STRATEGIES
NICHE MARKETING:
• Allows Motorola to differentiate and appear as a unique and attract distinct set of
customers.
• to stand out, appear more valuable, reach its growth potential, and build a stronger,
longer-lasting connection with its consumers.
• develop waterproof smart phones
• camera with a thermal imaging camera that will enable ski instructors, swimmers or
who like outdoor activities.
• create smart phones that can targets adventurers.
• Behavior. A mobile device plan for a customer who uses a great deal of bandwidth.

23. SUCCESS STRATEGIES
ADAPTER MARKET FOLLOWER STRATEGY:
• follow technology adapter’s strategy like the Samsung and iPhone to have similar
products.
• adapt from their closest competitors.
• Motorola can become leaders if they adapt, learn and make a better product than
the higher competition.

24. COCLUSION
• New creation and innovation are the keywords for Motorola to make place in mobile
market.
• Should follow the success strategies to increase market share and be successful in
the market