This document discusses two types of innovation: serendipitous innovation and strategic innovation. Serendipitous innovation involves personal discoveries that become business successes or established companies seeking unexpected ideas. Strategic innovation refers to a company's planned efforts to encourage advances through research and development. The document also provides examples of how companies can promote serendipitous innovation, such as creating lounges and idea rooms to encourage creative interactions between employees.

1. Se r e ndi pi t ous
v s . St r a t e gi c
I nnov a t i on

2. Serendipitous Innovation
Comes from the
word “Serendipity”

3. Serendipitous Innovation
falls into two categories:
-Personal discoveries that eventually
become a marketing or business
success
- Established companies
seeking for serendipitous
ideas

5. How Do Companies Promote
Serendipitous Innovation (and Ideas)?
• To generate innovative interactions,
organizations must be sufficiently
perceptive to ensure their agents of
creativity – regardless of their fields of
expertise or activity – have the opportunity
to meet on occasion throughout the
course of the day

8. Lounges

9. Eliminating cubicle work spaces

10. Idea Rooms

12. Strategic Innovation
A plan made by an
organization to encourage
advancements in technology,
product or services, usually
by investing in R&D activities.

13. Strategic Innovation

16. “Accidents happen. There’s nothing
mystical about them—but it’s a
marketer’s practical ability to take
advantage of the best accidents and
transform them into opportunities,
and eventually, a marketing success.”
-Matthew E. May,
EDIT Innovation