When setting up a window display you have to consider many aspects, especially if you are an independent retailer and you don’t have a visual merchandiser to help you. Some retailers believe that most products are exposed in the window, the greater the flow of customers and therefore sales .. To do this, efforts are made to use the space as much as possible, without leaving even a hole for a pin, exposing the full range of products available in the store hoping to meet the different tastes of all. Another belief is that once the windows are set up, they can last forever. Neither of these two theories works! Here a list of the 5 most common mistakes of setting a window display to avoid. Read more here http://maricagigante.com/mistakes-setting-window-display/

1. 5 COMMON MISTAKES
MAKE YOUR WINDOW SELL
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2. Some retailers believe that MOST
PRODUCTS ARE EXPOSED in the window,
the GREATER THE FLOW OF
CUSTOMERS and therefore sales will be.
Another belief is that once the windows are
set up, they can LAST FOREVER.
Here the 5 COMMON MISTAKES OF
SETTING A WINDOW DISPLAY.
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Make Your Window Sell™

3. 1. NOT SELECT PRODUCTS TO
EXPOSE
Displaying products in large quantities and without a defined
priority, importance and layout makes the window "dumb", unable
to communicate.
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Make Your Window Sell™

4. 2. LEAVE NO SPACE
Leave no space between the products creates a scan fast, very
fast, in the minds of your customers who will compare your shop to
a thousand others similar to ignore.
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Make Your Window Sell™

5. 3. NOT PLACE SPOTLIGHT
You must define which products to prioritize time to time in the
window: there are products that sell anywhere from being
displayed, some are not.
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Make Your Window Sell™

6. 4. DARK, DIRTY AND DISORDERED
Is not enough to take care only of the products and make them
look their best, if the window is dirty, dark or messy this will ruin all
the work done and will get worse sales.
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Make Your Window Sell™

7. 5. NOT HAVING A PLAN
Planning is the most important rule of preparation of shop
windows.
You can have a monthly plan, quarterly or annual basis but you
have to have a plan that includes a rotation of goods and
installations within your shop window.
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Make Your Window Sell™

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Make Your Window Sell™