1. Pers
o
nalBrandExpl
o
ra
t
i
o
n
Marie Duarte
Project & Portfolio I: Week 1
August 5th, 2021

2. Who am I? A family oriented individual? A self-
motivated entrepreneur? A loving housewife and
mother? I would say all the above and more.
Growing up poor, my family and I didn’t have much
but our nobility and work ethic. I grew up
understanding that everything in life must be earned
through hard work and dedication, as nothing is free
and everything of value won’t come easy. With my
attention to detail, time management skills and
problem-solving skills, I envision creating an empire
where I can evolve into who I’m supposed to be as
well as help those around me and those in need!
Financial freedom is my goal! I don’t want to simply
survive this life, I want to live it!
Iden
t
i
t
y
Picture of You
Goes Here

3. Pr
o
fes
s
i
o
n
Potential Job Titles:
• Search Marketing Strategists
• Marketing Manager
• Market Research Analysts and
Marketing Specialists
As an explorer, I tend to be very adventurous and
resourceful. I try to come up with unconventional
solutions to problems when nothing else seems to
work. I like to keep my day and routine a bit
scattered, as too much structure breeds boredom.
Because of this, my spontaneity comes alive and
makes even the most mundane tasks seem more
bearable.
Digital Marketing for Business and Finance
Picture Relevant
to Your Industry
Goes Here

4. [Recruiters and Hiring Managers]
Targe
t
Audience
Stella Dhinakaran
Outreach Plan:
• I will investigate Stella’s career
fi
eld and see exactly what
her position entails so that I can build a better report with
her.
• I will contact Ms. Dhinakaran via email requesting a phone
call so that we can speak.
• A
ft
er our initial contact, I will reach out via phone call in
exactly a week from the date we spoke to further connect.
PROFILE
PICTURE Digital Marketing Specialist
Chelsea Gilmore
Outreach Plan:
• I will investigate Chelsea’s career
fi
eld and prepare to o
ff
er
my skills to help in this position as it relates to digital
marketing.
• I will contact Ms. Gilmore’s via digital
fl
yer in her email — I
will write out my contact info and exactly what I hope to
achieve by working with him.
• I will call Ms. Gilmore exactly two days a
ft
er sending the
fl
yer.
PROFILE
PICTURE Digital Marketing Professional
Crystal H. Jones
Outreach Plan:
• I will have my resume/portfolio ready for Crystal and be
prepared for any questions she may have for me.
• I will contact Ms. Jones via phone and attempt to schedule
an appointment/interview.
• I will contact Ms. Jones via email exactly one week from
our interview/appointment to thank her for the opportunity
and see if a second meeting can be arranged.
PROFILE
PICTURE Recruiting Lead at booking.com

5. Goals
Short Term:(Immediately After Graduation, 2023)
‣ By the time I graduate, I am looking to start/launch by personal
brand. I will have a concrete plan that will be ready for execution
on how I want to structure my brand.
Mid Term:(2025-2030)
‣ This time will be used to expand client relationships and re
fi
ne
niche, goals and shi
ft
any necessary/unnecessary energy and
e
ff
orts to the right skills in order to make the brand grow. Honing
product my skills and
fi
nding new ways to reach and attract
clients is essential in this timeframe. Brand should be well
established by then.
Long Term:(2030-2045)
‣ Here I will look to expand my skillset to cover more areas of
engagement. I will also be expanding my area of coverage to reach
more clients worldwide, not just in my own city, state or country.
Through website and social media accounts, I will reach more
individuals and partner with others who can help me hone my
skills and teach me new skills which I will be able to apply to my
brand and business alike.

6. Skil
l
s
A
nalysi
s
Notable Skills & Current Proficiencies:
Notable Skills RE
Q
UIRED in TRADE & Current Pro
fi
ciencies:
Technical Skill 1 — Writing
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 — Storytelling Novice / Adept / Expert
Transferrable Skill 1 — Time Management Novice / Adept / Expert
Transferrable Skill 1 — Critical Thinking Novice / Adept / Expert
Technical Skill 1 — Systems Evaluation
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 — Systems Analysis Novice / Adept / Expert
Transferrable Skill 1 — Persuasion Novice / Adept / Expert
Transferrable Skill 1 — Social Perceptiveness Novice / Adept / Expert

7. I help the younger generation acquire sociable
skills by training their minds to accept that there
is in fact an outside to the box through an
extensive and multipurpose curriculum and
training course.
Pr
o
mise

8. Cred
e
n
t
ials
Work Experience:
• Business and Development Center Consultant, Nissan
• Service Writer, The Pep Boys
Education:
• Transportation Worker Identi
fi
cation Credential
(TWIC) authorized by Transportation Security
Administration (TSA)
• Digital Marketing Program, B.S., Full Sail University
(Exp. 2023)
Volunteer Work:
• ASPCA certi
fi
ed animal shelter Volunteer located in
Brooklyn, New York
• Secretary volunteer for Bureau Veritas Coal and
Coke division located in New Orleans, Louisiana
Picture Relevant
to Your Industry
Goes Here

9. Dorothy Acker
Industry Experience:
• Goodwill Industries International
Education:
• Digital Marketing B.S., Full Sail University (Exp. 2023)
Leadership Experience:
• Business Owner at My Creatividee
• Love Pantry Coordinator at Christian Service Center for
Central Florida
Skills and Proficiencies:
• Microso
ft
O
ffi
ce endorsement
• Sales
• Creative Arts
• Artistic Expression
• Creative Services
Marie Duarte
Overall Online Presence:
• How many connections?, banner image customized?,
• With 349 connections, Dorothy has a fully customized
banner and professional headshot for her pro
fi
le. She has a
very detailed bio section and has listed su
ffi
cient
employment history. She does have a customized URL link
with her name in it.
• Grade: 95/100
HEADSHOT
Industry Experience:
• Bureau Veritas Commodities Inc
Education:
• Digital Marketing B.S., Full Sail University (Exp. 2023)
Leadership Experience:
• Leadership experience goes here
• Chief laboratory technician at Bureau Veritas
Skills and Proficiencies:
• TWIC issued by TSA
• Sales
• Customer Service
• Pro
fi
cient in Verbal Communications
• Highly Pro
fi
cient in Customer Focus and Orientation
Overall Online Presence:
• With 1 connection, and still very much new to LinkedIn,
Marie has an underdeveloped pro
fi
le with much information
and/or experience missing. No articles have been published
and no URL has been established.
• 10/100
C
o
mpe
t
i
t
i
o
n

10. Janus (J.J.) Karcz
Noteworthy Experience:
• Director of Marketing at Bay Area Discovery Museum
• Marketing and Communications Director at Marin Country
Club
HEADSHOT
Industry Experience:
• Bay Area Discovery Museum
Education:
• Sonoma State University
Skills and Proficiencies:
• Social Media
• Event Management
• Marketing
• Email Marketing
• Budgeting
Overall Online Presence:
• Janus has over 500 connections and has a very well
developed pro
fi
le. He has much experience and
endorsements as well as 1 publication. He has a good
professional pro
fi
le picture and ambient background banner
as well as a customized URL.
• 100/100
Marie Duarte
Industry Experience:
• Bureau Veritas Commodities Inc
Education:
• Digital Marketing B.S., Full Sail University (Exp. 2023)
Leadership Experience:
• Leadership experience goes here
• Chief laboratory technician at Bureau Veritas
Skills and Proficiencies:
• TWIC issued by TSA
• Sales
• Customer Service
• Pro
fi
cient in Verbal Communications
• Highly Pro
fi
cient in Customer Focus and Orientation
Overall Online Presence:
• With 1 connection, and still very much new to LinkedIn,
Marie has an underdeveloped pro
fi
le with much information
and/or experience missing. No articles have been published
and no URL has been established.
• 10/100
C
o
mpe
t
i
t
i
o
n

11. For young entrepreneurs or aspiring entrepreneurs who seek Financial
services, I provide my clients with a seamless marketing strategy and
system that will enable you to fully give your attention to the creative
aspect of your business, without having to deal with the tedious and
mundane tasks that also go along with it, making it easy to rely on us,
the ones who take care of everything behind the scenes, allotting you,
the client, with all the time in the world.
“DON’T WANT TO DO IT? LEAVE IT TO ME”
BrandP
o
si
t
i
o
n

12. Industry Events & Organizations
• Social Media Strategies Summit
‣ Oct 20-21 2021 | Online
• Digital Olympus - Digital Marketing Conference
‣ April 8, 2022 | Krakow, Poland
• Digital Marketing for Financial Services Canada Summit
‣ June 14-15, 2022 | Toronto, ON
Digital Marketing
• Primary Content: I will be publishing ‘how to’ videos as well as
DIY videos on how to boost and maintain customer base, create
the perfect website and how business should go about sharing their
content.
• Primary Tools: I will try to post at least twice a week to boost
consistency. I will use tools such as Google Ads or Google Advent.
• Website: I will use my portfolio to connect with likeminded
successful individuals who can help me achieve my goals and
dreams. I will be using it to contact individuals for whom I want to
work for and for business who I’d like to partner with.
Picture of You
Goes Here
Ne
t
w
o
rking&Marke
t
ing

13. Mentor
• I hope to
fi
nd a marketing mentor well versed in digital
marketing and communications that has acquired
fi
nancial
freedom. This person must not have a 9-5 job and must
have a schedule where he can/will go work in di
ff
erent
locations. I would like to
fi
nd a mentor by the end of 2021 or
beginning of 2022. December or January would be ideal.
Formal Education
• Digital Marketing B.S. (2023)
• Creative Presentation
• Psychology of Play
• Business in the Entertainment and Media Industries
• English
• Introduction to Marketing
• Marketing Research
• Storytelling of Marketing
• Fundamentals of Web Design
Technical Skills
• Operation Analysis — must learn the operation system
• Systems Evaluation — must learn system and how to
operate it
• Systems Analysis — must learn how to troubleshoot the
system
Soft Skills
• Persuasion — must learn how to persuade without making
client feel forced
• Social Perceptiveness — must get better at reading people’s
actions and behavior
• Negotiation — must evolve my negotiation skills to be able
to make great deals and be able to succeed with goals.
Platforms to be Used
LinkedIn
TED Talks
Jobcase
Lunchmeet
Bark
Pr
o
fes
s
i
o
nalDev
e
l
o
pmen
t

14. MarieDuar
t
e
You know how business fail because they lack
marketing skills and can’t reach a good number of able
customers? Well, what I do is come up with marketing strategies, marketing
training and client satisfaction to target certain audiences and enhance the online
presence you pose on their news feeds and search engines. In fact, our clients
have gone from a 20% presence to 85% presence in as little as 1 week!
“

15. 11-2021.00 - Marketing Managers. (n.d.). OnetOnline. Retrieved August 9, 2021,
from https://www.onetonline.org/link/summary/11-2021.00
13-1161.00 - Market Research Analysis and Marketing Specialists. (n.d.). OnetOnline.
Retrieved August 8, 2021, from https://www.onetonline.org/link/summary/
13-1161.00
13-1161.01 - Search Marketing Strategists. (n.d.). OnetOnline. Retrieved August 9,
2021, from https://www.onetonline.org/link/summary/13-1161.01
2021 Digital Marketing Conferences - The Big List. (2021, August 4). Marketing
Terms. https://www.marketingterms.com/conferences/
Bishop, A. (2019, March 18). 13 Awesome Professional Networking Alternatives to
LinkedIn. Search Engine Journal. https://www.searchenginejournal.com/
linkedin-alternatives/297409/#close
Chelsea Gilmore Pro
fi
le. (n.d.). LinkedIn. Retrieved August 24, 2021, from
https://www.linkedin.com/in/cbgilmore/
Crystal H. Jones Pro
fi
le. (n.d.). LinkedIn. Retrieved August 8, 2021, from
https://www.linkedin.com/in/crystalhassell/
Digital Olympus. (2021, January 19). Digital Olympus - Digital Marketing
Conference. https://digitalolympus.net/digital-marketing-conference/
Dorothy Acker. (n.d.). LinkedIn. Retrieved August 8, 2021, from https://
www.linkedin.com/in/dorothy-acker-295364b3/
Janus (J.J.) Karcz. (n.d.). LinkedIn. Retrieved August 8, 2021, from https://
www.linkedin.com/in/jjkarcz/
Social Media Marketing Strategy | SMSsummit. (n.d.). Social Media Strategies
Summit. Retrieved August 9, 2021, from https://
socialmediastrategiessummit.com/virtual-conference-october-2021/
Stella Dhinakaran Pro
fi
ile. (n.d.). LinkedIn. Retrieved August 24, 2021, from
https://www.linkedin.com/in/stelladhinakaran/
Strategy Institute. (2021, June 22). Annual Digital Marketing Financial Summit -
Canada. DMFS Canada. https://www.
fi
nancialdigitalmarketing.com
Ref
e
rences