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Facebook training : Stop making noise produce good content on Facebook

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Together we will learn how to stop making noise with your Facebook page. You can learn 5 tips to improve your facebook posts and grow the engagement (likes, comments, shares) you have on Facebook with your fans.

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Facebook training : Stop making noise produce good content on Facebook

  1. 1. STOP MAKING NOISE PRODUCE GOOD CONTENT ON FACEBOOK Facebook training Selina Coworking Manuel Antonio // Costa Rica Marie-Eve Drolet
  2. 2. FACEBOOK QUIZ 3 TRUE OR FALSE
  3. 3. QUESTION #1 CONTENT FOR FACEBOOK IS HARD TO FIND?
  4. 4. FALSE CONTENT IS EVERYWHERE.
  5. 5. Example Humour Credibility Everyday life Traduction M Translation & web writing agency
  6. 6. QUESTION #2 IT’S SUPER HARD TO GENERATE ENGAGEMENT ON FACEBOOK
  7. 7. FALSE IT DEPENDS ON THE RELATION, THE LOVE.
  8. 8. Human Tell the history
  9. 9. QUESTION #3 ALL THE FANS OF MY FACEBOOK PAGE CAN SEE MY POST ON THEIR WALL.
  10. 10. FALSE ORGANIC REACH = 2%
  11. 11. TOGETHER WE WILL LEARN HOW TO STOP MAKING NOISE 5 TIPS TO IMPROVE YOUR FACEBOOK POSTS Perfect!!!
  12. 12. ENCANTADA! 2 YEARS IN NICARAGUA
  13. 13. ENCANTADA! SINCE 1 1/2 YEAR
  14. 14. 1. Why you are making noise 2. 5 tips for improve your content 3. 1 bonus just for you MENU
  15. 15. WHY YOU ARE MAKING NOISE
  16. 16. Traditional Media Social Build a relation TOGETHER Push / Spread YOU TO THEM
  17. 17. SOCIAL MEDIA IS HUMAN
  18. 18. Traditional Media Social Build a relation TOGETHER Push / Spread YOU TO THEM
  19. 19. 5 TIPS HERE ARE 5 TIPS TO HELP YOU!
  20. 20. TIP #1 BUILD A RELATION
  21. 21. IT’S THE SAME SAME THING THAT THE LIFE.
  22. 22. ▸ Ask question ▸ Be real ▸ Not all the time quality pics ▸ Involve them HOW? Creamy or traditional cabbage salad
  23. 23. 34.5% of users choose social media as the top choice for customer service Sprout Social Q2 2016 Index
  24. 24. GIVE THEM YOUR TIME, ENGAGE.
  25. 25. 40 characters = 80% 80 characters = 60%
  26. 26. TIP #2 WE WANT TO KNOW YOUR STORY Super good way to build relation
  27. 27. Cafe con Leche’s guests are part of the story. Show your story!
  28. 28. ▸ You build the same picture, not 1 time, but 100 M little times ▸ Give and Take ▸ Every person is important
  29. 29. WHAT IS IMPORTANT IS THE WAY YOU PAINT YOUR PICTURE.
  30. 30. WITH LOW BUDGET?
  31. 31. WHAT IS IMPORTANT IS THE WAY YOU PAINT YOUR PICTURE. TALK WITH YOUR HEART BE REAL
  32. 32. Facebook videos earn 135% more reach than posts with only an image. Sprout social
  33. 33. 1.8K
  34. 34. Use your phone Video en live? PLEASE DON’T FORGET
  35. 35. Some brands reporting up to 85% of their videos are watched without sound. Digiday
  36. 36. TIP #3 KNOW WHO YOU ARE AND STICK TO IT
  37. 37. WHAT IS THE MOTIVATION THAT DRIVES YOUR BUSINESS?
  38. 38. Golden circle WHY HOW WHAT Simon Sinek
  39. 39. EXEMPLE!
  40. 40. GOOGLE SIMON SINEK
  41. 41. TIP #4 KNOW TO WHO YOU ARE TALKING
  42. 42. ON COMMENCE POUR VRAI!
  43. 43. WHAT IS A PERSONA?
  44. 44. PERSONA: WHAT IS THAT? PERSONA ▸ A persona is a fictional person. ▸ Person who embodies a target group and summarizes its main characteristics. ▸ A persona is a typical user (an archetype) that is used to set priorities and guide decisions.
  45. 45. Collect Assemble Profils types Build 2 to 4 profils Ask Search in your data Think about your client Know their Needs Frustrations
  46. 46. Target good with Facebook Ads Know how to talk to them WHY?
  47. 47. Example Who are the personas of Cafe con Leche?
  48. 48. Surfers on fire Active familyZen couple 25% 65% 10% CAFE CON LECHE: 3 PERSONAS
  49. 49. WEAR THEIR SHORT
  50. 50. SURVIVING?
  51. 51. TIP #5 INSPIRE (OR BE USEFUL)
  52. 52. WHO YOU LIKE TO FOLLOW ON FACEBOOK?
  53. 53. inspire!
  54. 54. inspire!
  55. 55. inspire & useful!
  56. 56. To inspire people, know what is your “little something”
  57. 57. EXTRA TIP PLAN CONTENT PLAN YOUR WEEK
  58. 58. 4 TYPES OF CONTENTS Statistics Want to loose weight Advices Success stories Athlete Gary Fred 421 3 You as a model 2 personasNutritionist
  59. 59. Plan the week
  60. 60. BONUS NEVER FORGET WHAT THE PEOPLE ARE DOING ON FACEBOOK
  61. 61. ADJUST YOUR CONTENT
  62. 62. RESUME 5 TIPS WRAP-UP :) 1. Build a relation 2. We want to know your story 3. Know WHO you are and stick to it 4. Know to WHO you are talking 5. Inspire (or / & be useful)
  63. 63. DON’T FORGET THAT IT’S A LONG TERM RELATION
  64. 64. MUCHAS GRACIAS! marie@drolette.co

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