The document outlines Marielly Barbosa's personal brand exploration project. It includes sections on her identity, desired profession as an event coordinator, target companies, goals, skills, competition, and plan to develop experience through education and networking. Her goal is to coordinate international events and help people experience what they love through connecting them.

1. PERSONAL BRAND EXPLORATION
Marielly Barbosa
Project & Portfolio I: Week 1
January 8, 2023

2. IDENTITY
Picture of You
Goes Here
Throughout my life, I saw the world through a
more simple lens than everyone else, but I knew
that lens would one day change as I grew older.
I have always been a fond of seeking fulfillment,
because tomorrow is not promised.
Though I was not raised in what I firmly believe
now, it gave me a clear understanding of what I
envision doing for the rest of my life.
Traveling around the world, creating memories
for all who wish to experience what they truly
love, and connecting everyone through this
process is what I want to achieve.

3. PROFESSION
Coordinator for Live Events
Picture Relevant
to Your Industry
Goes Here
Potential Job Titles:
• Event Planner
• Event Coordinator
• Event Production Manager
BRAND ARCHETYPE -We all want
to be apart of having the freedom to
express ourselves, feel alive. I want
to be apart of this process with you,
helping you by being resourceful
and open minded to all ideas that
arise to create an experience
everyone will enjoy and leave a

4. Entertainment Providers For Live Events (Such as Insomniac)
TARGET AUDIENCE
INSOMNIAC EVENTS
Outreach Plan:
• LinkedIn is their social platform where many internships
and current employee’s are posted, so connecting with
an individual who works for Insomniac is going to be my
first task.
• Communicating effectively through LinkedIn direct
messages and see if it could escalate to in person
communication.
• Making week follow ups would be ideal to keeping my
presence.
PROFILE
PICTURE
Event Providers
LIVE NATION ENTERTAINMENT
Outreach Plan:
• There is a Full Sail instructor that works for this
company, reaching out to discuss about potential
opportunities working for this company.
• In person contact with this instructor would be more
feasible.
• When having classes, taking the moment to talk with
him about this opportunity.
PROFILE
PICTURE
Event Providers
AEG
Outreach Plan:
• Connecting with individuals who are part of this
company can provide me more insights of how to be
recognized. (Such as LinkedIn.)
• Messaging through different social media platforms and
providing my pitch.
• Following up once a week.
PROFILE
PICTURE Event Providers

5. GOALS
Short Term: (2024)
‣Volunteer in coordinating a festival.
‣Mid year (June-October)
Mid Term: (2024)
• Coordinate my first event with a reputable company.
‣3-5 years to gain experience and build a
portfolio.
Long Term: (2024)
• Coordinate an international event.
‣5+ years. I want it to become part of my
lifestyle.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Electronic Mail Software (Microsoft Outlook)
SOFT
HARD
Novice / Adept / Expert
Web page creation & editing (FB, LinkedIn.) Novice / Adept / Expert
Bilingual (SPANISH, ENGLISH) Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Financial Analysis Software
SOFT
HARD
Novice / Adept / Expert
CRM Software Proficiency Novice / Adept / Expert
Coordination Novice / Adept / Expert
System Analysis Novice / Adept / Expert

7. I want to provide my ability to those who
want to adventure into creating experiences
that will last a lifetime by coordinating events
that connects everyone to their passions for
music.
PROMISE

8. CREDENTIALS
Work Experience:
• Laurie’s Jewelry, Marketing & Vendor
Manager
• StaySky Suites, Front Desk Supervisor
Education:
• A.A Business Administration, Keiser
University.
• Entertainment Business, B.S., Full Sail University (Exp. 2024)
Volunteer Work:
• SEC (Student Event Crew) in various
college events.
• Photographic sessions with a developing
band.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Nick Jourdan
Industry Experience:
• Event Coordinator & Production
Manager
Education:
• Recent graduate at Savannah College of Art and
Design
Leadership Experience:
• SCAD Atlanta Radio - General Manager
• SCAD Atlanta Radio - Music Director
Skills and Proficiencies:
• Teamwork - 1 endorsement
• Time Management - No endorsement
• Leadership - No endorsement
Mimii
Overall Online Presence:
• 500+ connections, his profile picture comes along with
an animated background picture, not much information
is given other than the places he worked and the skills
he has.
• Grade: Average, 60 out of 100
HEADSHOT
Industry Experience:
• Current student at Full Sail University
Education:
• A.A Business Administration, Keiser University.
• Current student majoring in Entertainment Business at
Full Sail University.
Leadership Experience:
• Laurie’s Jewelry - Marketing Manager
• StaySky Suites - Front Desk Supervisor
Skills and Proficiencies:
• Bilingual (Spanish & English)
• Teamwork - 2+ endorsements
• Time Management- No endorsements
Overall Online Presence:
• 19 connections, profile picture (no headshot),
background picture supporting latin culture, work
experiences, few skills.
• Grade: Average, 50 out of 100

10. COMPETITION
Madelyn Doyle
Noteworthy Experience:
• Security and Event Staff at Live Nation Entertainment
• Hospitality/ BOH Manager at Levitt Pavilion
Mimii
Industry Experience:
• Back of house/Hospitality Manager
Education:
• University Of Colorado Denver, Psychology.
Skills and Proficiencies:
• Leadership - 1 endorsement
• Creativity Skills - 0 endorsements
• Organization Skills - 0 endorsements
Overall Online Presence:
• 140 connections, image in support of LGBTQ+,
professional picture taken for headshot, enough details
about her volunteer work throughout her time in college,
active on all social media platforms .
• Grade: Average, 80 out of 100
Industry Experience:
• Current student at Full Sail University
Education:
• A.A Business Administration, Keiser University.
• Current student majoring in Entertainment Business at
Full Sail University.
Leadership Experience:
• Laurie’s Jewelry - Marketing Manager
• StaySky Suites - Front Desk Supervisor
Skills and Proficiencies:
• Bilingual (Spanish & English)
• Teamwork - 2+ endorsements
• Time Management- No endorsements
Overall Online Presence:
• 19 connections, profile picture (no headshot),
background picture supporting latin culture, work
experiences, few skills.
• Grade: Average, 50 out of 100

11. BRAND POSITION
For event providers, who need personnel to
coordinate events, I provide an emotional
connection to our main targeted audience
because I seek freedom, a sense of being alive
and reaching a more fulfilling life.
“MIMII”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• EDC (Electronic Daisy Carnival)
• NOVEMBER 13,14,15 | Orlando, FL
• Ultra Music Festival
‣ MARCH 24, 25,26 | Miami, FL
• Okeechobee Music Festival
‣ MARCH 2,3,4,5 | Okeechobee, FL
Digital Marketing
• Primary Content: I want to demonstrate my skills when it
comes to coordinating events. Showing all of the events I
participated in, demonstrating the sense of freedom when
pursuing what I enjoy doing.
• Primary Tools: I will show myself on LinkedIn so I could
network with others, Instagram would be my friend keeping up
with reels and showing my support. Create my website to
build a portfolio so others could see my work.
• Website: I first have to purchase a domain with my signature
brand name, and start publishing relevant work experiences
as well as blogs that other could benefit when looking me up.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I am seeking is someone involved in
coordinating events and are employed with companies
that are providers for events, having an average of 2+
years of experience. I estimate to find one close to
graduation, 2024.
Formal Education
• Entertainment Business Bachelors, ‘2024.
• A.A Business Administration, ‘2018.
Technical Skills
• Financial Analysis Software, August 2023
• Photo Imaging Software,May 2023
• CRM Software, October 2023
Soft Skills
• Proficiency in Portuguese, December, 2023.
• Internet Communication Software, Feb 2023
• Spreadsheet Software , November 2022

14. MIMII
You know the lack of safety in events? Well, what I do is I provide
detailed coordination in all events, making sure everything is running as
smoothly as possible and everyone is having a good time without a
sense of insecurity. In fact, I have assisted numerous events and the
majority of my time is spent overseeing all staff members are where
they are supposed to be as well as handling every problem that could
arise quickly.

15. REFERENCES
https://www.linkedin.com/in/marielly-barbosa-2a709b254/
https://www.linkedin.com/search/results/all/?heroEntityKey=urn
:li:organization:678221&keywords=insomniac
events&origin=RICH_QUERY_TYPEAHEAD_HISTORY&positi
on=0&searchId=f3e83970-48c6-43be-b85c-
943206050987&sid=SrN
https://www.linkedin.com/company/live-nation/
https://www.kayeputnam.com/brand-archetype-explorer/
https://www.onetonline.org/link/summary/13-1121.00
https://www.linkedin.com/in/nickjourdan/
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
https://www.linkedin.com/in/madelyn-doyle-783997214/