The Digital Communication Power Tools
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This Keynote presentation at the 2012 Ontario Association of Social Work annual conference outlines the "digital communication power tools" for social workers and other practitioners. Speakers' notes can be toggled on or off.
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The Digital Communication Power Tools
- 2. Looking forward with a hurricane at our back
- 6. social media collaboration e-therapy
- 7. Learning Objectives 1. Identify the digital tools that best fit your professional objectives and needs 2. Anticipate upcoming trends and implications for your practice 3. Access resources and tips for using these tools to their full potential
- 11. social media collaboration e-therapy
- 12. social media collaboration e-therapy • Facebook • Webinar, web conference • LinkedIn • Screenr, Vimeo • Twitter • Online course • YouTube • Wikis • Wordpress, Blogger • Google+ • Pintrest, Tumblr • Twitterchat • Stumbleupon • E‐therapy • Reddit • Other?
- 14. Technology Acceptance Model (TAM): Ease of use and usefulness will predict an individual’s attitudes towards, intention to use, and acceptance of the technology Perceived Usefulness External Behaviour Attitude Intention to use Factors Perceived Ease of Use Technology Use McGowan et al., 2012. Understanding the Factors That Influence the Adoption and Meaningful Use of Social Media by Physicians to Share Medical Information. Journal of Medical Internet Research.
- 15. “It appears that the frequency of social media usage is influenced primarily by positive attitudes toward the technology, perceiving that the technology is easy to use, and perceiving the technology to be useful to achieve better performance outcomes. Conversely, factors found to be nonsignificant included demographic variables typically perceived as important, such as years since graduation (a proxy for age), gender, patients seen per week (a proxy for how busy a physician is), and type of specialty. This finding is consistent with other studies, which have shown practice-related characteristics to be unassociated with use of Internet-based communication technologies.” McGowan et al., 2012. Understanding the Factors That Influence the Adoption and Meaningful Use of Social Media by Physicians to Share Medical Information. Journal of Medical Internet Research.
- 16. Personal Learning Networks (PLNs) “A PLN is a system for lifelong learning” Social Microblogging Social Bookmarking Networking News Wikis Aggregators Backchanelling Professional of conferences Profiles Webinars Blogs http://edudemic.com/2012/10/build-personal-learning-network/
- 23. 1. Choose a random person in the audience 2. Ask their name 3. Google them 4. How many hits? 5. What comes up?
- 24. The Paradox of Online Identity The question is: Who controls it?
- 26. Use the Security Settings • Be judicious • But remember that you are probably more visible than you think • Do an online search of yourself – regularly • Ask an expert (teenager) for help!
- 27. • Facebook • Slideshare • LinkedIn • Pinterest • Google+ • Stumbleupon • Twitter • Screenr • YouTube
- 28. JOURNAL OF CONTINUING EDUCATION IN THE HEALTH PROFESSIONS, 31(3):215–219, 2011
- 29. • Facebook • Slideshare • LinkedIn • Pinterest • Google+ • Stumbleupon • Twitter • Reddit • YouTube • Screenr
- 31. A 15 year old’s perspective… • Facebook: “There’s a lot of ads but it’s really good” • LinkedIn: “Nobody uses LinkedIn in unless you have, like, a job” • Google+: “nobody has Google+” • Twitter: “It’s good for keeping track of things”
- 32. A 15 year old’s perspective… • Facebook: “There’s a lot of ads but it’s really good” • LinkedIn: “Nobody uses LinkedIn in unless you have, like, a job” • Google+: “nobody has Google+” • Twitter: “It’s good for keeping track of things”
- 34. What’s right for you? Are you…. Looking for a job or wanting to network/collaborate with other professionals? Wanting to share information, invite feedback/contributions, and follow others? Wanting to push out links/short reflections and follow others?
- 39. Twitter
- 40. Profile Everything about you in 160 characters or less
- 42. Quick Twitter Tips • # (hashtag): categorizes tweets – there is a taxonomy of hashtags, or you can create your own (www.hashtags.org) • @MarilynHerie: Twitter handle – how your Tweets will appear • 140 characters max • If sending a link, make it into a “Tiny URL”
- 44. Twitter Practice • What is something that is unique to me? • What is something I have experienced that others may identify with? http://kellyburstow.com/2011/10/how-to-write-a-twitter-bio/
- 45. Twitter Practice • Turn to the person behind you • If you’re on Twitter: – Share your handle and bio – Who do you follow and why? • If you’re not on Twitter: – What would you say about yourself in your brief bio? – Practice writing a “Tweet” about this session
- 48. • Facebook • Slideshare • LinkedIn • Pinterest • Google+ • Stumbleupon • Twitter • Screenr • YouTube
- 52. Create Video Content To… • Share research findings • Demonstrate clinical skills • Hear from stakeholders, guest experts, etc. • Disseminate talks or presentations • Video Blogging (Vlogging)
- 59. • Facebook • Pinterest • LinkedIn • Stumbleupon • Google+ • Slideshare • Twitter • Screenr • YouTube
- 74. What blog names have others used? How did you decide?
- 76. Educateria
- 78. Template Title Description Banner Image Optional Picture http://educateria.com/
- 79. Post Title Categories/Tags http://educateria.com/ Subtitle
- 88. Take‐Home Messages • You might be online even if it’s not “you” • Consider a “placeholder” with some content across platforms, especially if you/your organization’s name is not unique • Don’t assume you/your organization’s name is unique • Even if you don’t use a platform, someone else might be searching for you on it
- 89. How do I decide? 1. Do I want to install, configure, and host my blog myself, or would I rather rely on a hosted service? 2. Do I want to create my own blog theme, or am I satisfied with using or customizing an existing theme? 3. Do I want to be able to install custom plug‐ins or am I satisfied with the functionality that is built‐in to the platform I choose? 4. Will I be writing more long‐form posts or posting cool things I find online? Or do I need to be able to do both? 5. Do I want others to be able to comment on my post and interact with my content in a social way, or do I just want to be able to have a place to post my writing where people can read it and nobody can bother me? 6. Am I willing to pay for this blogging platform? http://lifehacker.com/5878847/which-blogging-platform-should-i-use
- 92. Webinars
- 98. Six Webinar Tips 1. It might not be a webinar 2. I like text chat better than voice 3. Prime participants to participate 4. You can’t do it all 5. Ready for your close‐up 6. Less text more pictures http://educateria.com/2012/10/02/quick-tips-for-faclitating-webinars/
- 101. http://otn.ca/
- 108. E‐Therapy • 1st provision of behavioural health services delivered from a distance… 1959 Considerations for the provision of e-therapy, SAMHSA, 2009
- 111. Clinical Social Work Journal, published online Feb 2012
- 112. “It Just Crept In” • Client‐driven practice • Pandora’s Box • Ethical gray zone • Permeable boundaries Mishna et. al., 2012
- 114. What is e‐therapy? “The use of electronic media and information technologies to provide services for participants in different locations” Considerations for the provision of e-therapy, SAMHSA, 2009
- 115. Applications • Psychoeducation • General counselling • Self‐help • CBT Considerations for the provision of e-therapy, SAMHSA, 2009
- 116. For diverse issues, including… • Substance dependence treatment • Panic disorder • Public speaking anxiety • Agoraphobia • Eating disorders • Depression Considerations for the provision of e-therapy, SAMHSA, 2009
- 117. E‐Therapy Platforms Text-Based Non-Text- Based Synchronous Internet Telephone Messaging (IM) Video-conference Online Chat Web-conference Text message Asynchronous Email Fax Discussion board/ Video Online forum Voice recording Comments on blogs, vlogs
- 118. Pros and Cons of E‐Therapy • Accessibility • Digital divide • Cost • Confidentiality • Continuity of care • Technology failures • Demand • Communication barriers • Stigma of accessing (e.g., linguistic community resources competence, • Privacy communication norms) • Emergencies/crises Considerations for the provision of e-therapy, SAMHSA, 2009
- 120. Small comparison study of online vs face-to-face manualized group CBT counselling for clients with disordered eating “Significant improvements on all outcome variables were observed and maintained at follow-up in both groups” Take home message: Brief group CBT therapy appears to be adaptable to an online, synchronous (chat room/discussion board) delivery context
- 122. Small, self-selected sample of online therapy consumers “Exceeding expectations and despite low power, results on the composite scale and goal subscale of the WAI were significantly higher than those from the representative sample of face-to-face clients” Take home message: Participants corresponding with therapists using more than one online modality demonstrated stronger working alliance
- 124. Meta-analysis of 56 studies published between 1998- 2010 “Direct comparisons favour FTFIs over CDIs although the incremental effect is small” Take home message: Research needs to go beyond simple efficacy evaluations and investigate specific intervention components and their applications in CDIs
- 125. Research Issues • Small sample sizes • High dropout • Lack of comparison groups • Diversity of delivery modes • Lack of standardized interventions Considerations for the provision of e-therapy, SAMHSA, 2009
- 126. Ethical, Legal and Regulatory Issues • Confidentiality: – Records can be breached/not easily deleted – Client forwards correspondence to third party • May favour more affluent, literate, educated • How do we know it works? Outcomes? • Foremost clinical decision is whether to provide treatment • Jurisdictional issues • Scope of practice • Which region’s regulations take precedence? Considerations for the provision of e-therapy, SAMHSA, 2009
- 127. Informed Consent • Treatment process/procedures • Benefits and risks • Actions taken to prevent risks • Procedures for emergencies • Confidentiality and safeguards
- 131. Every ceiling, when reached, becomes a floor. ‐ Aldous Huxley
- 132. Summary Utility and ease of use are better predictors of uptake than time, age or specialty You likely already have an online identity – social media can help you further control and define it + establish PLNs Social media tools go far beyond vehicles for corporate communication Online collaboration and discussion (blogging, micro- blogging, wikis, etc.) can further reflective practice and knowledge sharing/exchange People – clients, students, peers and others – are already driving change Some disciplines (for example Medicine) are ahead of the curve in adoption, evaluation and research The collaborative and systems orientation of social work may be a natural fit with these new and emerging technologies
- 134. We are all inventors
- 138. Ralph Waldo Emerson