2. Why to define products
Align benefits, target your audience, create specific promotion use the right channels
AIESEC is a huge organization that is
providing different opportunities for
different audiences.
In this moment one of our main
problems for external promotions is
related to sales argument and
positioning because we are trying to
create visibility to the AIESEC brand
instead to give focus to sell specific
products as Unilever for example.
We don't know all the brands that
Unilever has but the organization is
creating their revenues and customers
based on products as Dove y Sedal.
AIESEC has to amplify the impact
trough products and programs.
3. Products and Programs
Align benefits, target your audience, create specific promotion use the right channels
Program The AIESEC programs are
the general definition for categorize
the group of projects and process
that we are delivering based on the
main results and impact provided by
each one. In this moment our
programs are GIP (corporate), GCDP
(Social Development), TMP
(volunteer) and TLP (Leadership)
Products When we define target
audience, price, benefits, timeline,
promotion, brand and measurable
for sales process we have a product
or sub products.
*Comparing with Unilever: Health care department is the program, Dove is the product y Dove Avena is the sub product
