Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Cross Cultural - Axe video analysis.pdf
1. IGS4 – November 2014
Marine Gravereau
Mathilde Popesco
Maite Sue
2.
3. A N A LY S I S
WAR STEREOTYPES
Asian
•Big army
•Big population
•Demonstration of power (with
no attack)
Arabic
•Acts in small groups (few
Generals on his side)
•Expensive and New Tech
bomb
•Not directly on the battle field
American
•Warmongers – War Outside
the territory
•Young and brave
•Advanced technology
Russian
•Army battling against civilians
•Big tanks
4.
5. CULTURAL STEREOTYPES
Asian
•Contained emotions
•Pride – Keeping face
•Big population
•Typical hat
•Child labor
Arabic
•Has a lot of money (petrol) ->
very wealthy situation
•Lives in luxury
•Is being served
American
•Shows clearly his emotions
•USA melting pot
Russian
•Communist buildings
•Blond man called Michael
A N A LY S I S
6.
7. GENDER STEREOTYPES
Asian
•Stays still & not showing much
emotion
•Stands next to the man
•waits for the man to be with
her to show her emotions
•Only men around
•Powerful feeling
Arabic
•Sits on sidelines with a veil
American
•Shows his emotions
•Has to be Brave
Russian
•Red high heels
•Stands against the tank and
asserts her position
•Doesn't wait and goes directly
toward her man (what she
wants)
A N A LY S I S