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An ITP Business Publication November Vol.8 Issue11
JUMEIRAH STAYS TRUE TO ITS PHILOSOPHY
Brand power
ST. REGIS AND BENTLEY
TEAM UP FOR NEW SUITE
Big question
WHY THE BIG 5 IS RELEVANT
FOR INTERIOR DESIGN
FIT OUT CONTRACTORS
YOU SHOULD KNOW
Suitably
different
Great workspaces for great work places.
Come and experience the new unique office solutions just
for you at your nearest Alshaya Office showroom.
Office furniture I Partitions I Workstations I Conference I Seating I Storage units I Auditorium seating I School furniture I Lab furniture
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CONTENTS
www.designmena.com6 NOVEMBER 2012 | Commercial Interior Design
77
96
11 DESIGN UPDATE
A round up of the latest design
news in the MENA region and
abroad, including the new Costa
Coffee concept store in Dubai
INDUSTRY SPEAK
LEDs spark debate about
influences in the retail market
Q&A
Geoff van Wijk, partner at
Furnish Hospitality, talks about
the benefits of Innspec.com
INTERVIEW
Laura Bielecki from GAJ relives
her roller-coaster journey from
Canada to Dubai
CASE STUDY
Jumeirah Creekside Hotel, The
Total Office and The St. Regis
Bentley Suite in focus
INTERVIEW
Khurshid Vakil discusses how
important brand identity is in
today’s challenging marketplace
SHOW STOPPERS
30 years on and The Big 5 is
stil continuining to be a hit with
industry players
DESIGN TRENDS
Domotex 2012 spots new trends
in the world of flooring
SUPPLIERS YOU SHOULD
KNOW
An in-depth look at specialist fit
out suppliers
OPINION
Sarka Olivova, senior interior
designer, Preciosa expresses her
passion and opinions on how
best to design light
34
11 22 24
58
November 2012
VOLUME 8 ISSUE 11
22
24
26
34
58
65
73
… W H E R E T H E S T Y L I S H , I N N OVAT I V E D E S I G N
I S B O R N O U T O F T H E C R A F T S M A N S H I P
O F W H O L E G E N E R AT I O N S O F G L A SS M A K E R S
Hilton Hotel Bursa | Turkey, 2012
PRECIOSA GULF, FZCO
JAFZA View LB 19
Office 2407 Jebel Ali Free Zone
P. O. Box 18185
Dubai, United Arab Emirates
P + 971 – 4 – 884 8234, Ext. 202
F + 971 – 4 – 884 8235
M + 971 – 50 – 551 9086
E sales@gulf.preciosa.com
www.preciosalighting.com
COMMENT
www.designmena.com8 NOVEMBER 2012 | Commercial Interior Design
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Magus Designs
lobby design
at Jumeirah
Creekside Hotel
Published by and © 2012 ITP Business
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I
think it’s safe to say that exhibition season is
well and truly in full swing.
With many of us still trying to recapture
our breath from INDEX and believing, ever so
we’ve been given a stark reminder to think again!
Being able to bring together countless relevant
individuals and organisations under one roof at the
same time is the magic behind such events.
Many of you speak about how great they are to
build and enhance relationships and use them as
a platform to introduce and launch your various
products and talents.
Amongst the most notable events to capture our
attention since September’s ‘main event’ include Light Middle East and, where
most probably many of you are reading this now, The Big 5 International Building
& Construction Show.
I am sure some of you, upon reading the latter event, are asking how such an
exhibition, which is heavily geared towards the construction industry, is relevant
for you? Well we have answered exactly that question within our Show Stoppers
section so please read on and enjoy the issue which also includes all your
familiar favourites and more.
Impressive
displays
MARIO HAJILOIZIS, EDITOR
mario.hajiloizis@itp.com
Geberit concealed cisterns
Safely hidden behind the wall, with a Geberit concealed cistern only the actuator plate is visible. Geberit‘s in
formance and with a wide range of design solutions give you the aesthetic freedom to create the bathroom
you have always wanted.
Hidden
vation
DESIGN UPDATE
www.designmena.com Commercial Interior Design | NOVEMBER 2012 11
COSTA COFFEE LAUNCHED ITS FIRST METROPOLITAN STORE IN DUBAI WITH A FRESH LOOK
Some like it hot
UAE: Dubai was the location for Cos-
in 1999 and over a decade later,
Located in the residential area of
offers a modern ambience which
“It all started in London where
-
suburban stores which had a more
in Dubai seem to want the latest
-
-
to maintain that with the addition
“We’ve built in some different
-
Renato Buhain, senior interior
-
natural: “We used distressed oak
-
other café, which is different to the
make that work with more furniture
“This is the latest version of
DESIGN UPDATE
www.designmena.com12 NOVEMBER 2012 | Commercial Interior Design
DUPONT CORIAN IS EXPANDING ITS PRODUCTS THROUGHOUT THE MIDDLE EAST AND NORTH AFRICA
THROUGH A VARIETY OF INTERESTING PROJECTS
Smoothly carved
that, according to management,
in the world which encloses a
Galeries Lafayette, one of only the
worldwide.
“Galeries Lafayette was
-
only along its entrances, making
the store an almost freestanding
in-store façade. In fact, the façade
having ‘the largest in-store façade
and 21st
dome of the original store on the
-
-
and entices visitors to stay in
their living room.”
Morocco:
2
-
-
-
entertainment, and is designed to
its elements.
DESIGN UPDATE
www.designmena.com14 NOVEMBER 2012 | Commercial Interior Design
UAE: Petit Palais or ‘little palace’, a
new interior design and furniture
doors in Dubai. The concept is the
brainchild of Emirati entrepreneur,
Meera Mohamed Al Bowardi who is
the venue’s founder.
Located in the heart of Jumeirah,
Petit Palais, has been designed to
hand-crafted European furniture.
“Petit Palais opened its doors
commented Al Bowardi.
visualise their homes or palaces.
guests can witness vibrant colours
and craftsmanship. The candela-
bras, which are made out of bronze
shades, are designed to add height
to an entrance or majlis. Sofas
come in different shapes and sizes
and some are gilded with gold.
Bronze pieces, ranging from vases,
in different colours. Furthermore,
the three-tier stands at Petit Palais
are tailored for fruits and desserts
piece on dining or coffee tables.
Wallpapers from brands such as De
available as are a wide selection
different materials and can be cus-
tomised. Gilded with gold, console
“The store has been decorated
with famous brands and museum
reproductions in the European clas-
different areas. We have created the
dining room, bedrooms and living
materials. Each room has been
detail. We want to show our clients
have an entire room or their entire
Al Bowardi spent time in Paris,
Geneva and also completed an
Angeles before deciding to start her
own business.
-
cause clients here appreciate high
be decorated in opulence, richness
MEERA MOHAMED AL BOWARDI HAS RETURNED HOME TO OFFER THIS NEW CONCEPT STORE
Little palace opens its doors
The World’s Finest Water Feature
The Harmonic Cascade®
Waterfall
Custom Designed • Precision Crafted • Available Worldwide
Exclusively from Harmonic Environments®
DESIGN UPDATE
www.designmena.com16 NOVEMBER 2012 | Commercial Interior Design
ICONIC NIGHTSPOT, 360 BAR, LOUNGE AND CLUB IS NOW OPEN WITH A FRESH FACE
A 360 turn
UAE: After closing its doors for the
summer as the venue is known to
do, the 360 bar, lounge and club
has again opened its gates to the
anticipating public, complete with
a newly refurbished design by
Dubai-based interior design rm,
Broadway Interiors.
Sitting on the tips of the shore,
the location is surrounded by
water with impressive views
of the city and the Burj Al Arab
landmark. 360 is one of the oldest
nightlife venues in Dubai, known
for its signature location and set
up that is somehow distinct from
other similar spaces in the city.
So, what was the entire purpose
of the revamp?
“The new 360 has two oors,
both indoors and outdoors which
means it can be open to the
public throughout the year even
during the summer months,”
said Peter Avram, director of F&B,
Jumeirah Beach Hotel.
“The availability of the club all-
year round and its enhancements
is keeping it in line with the brand
promise which always empha-
sised on providing an iconic night-
spot in the city,” he added.
360’s new look includes a new
contemporary colour scheme, with
new seating and nishes as well
as coloured lights.
“There are indoor and outdoor
bar facilities with enhancements
including an air-conditioned
indoor lounge with increased
seating capacities, two new
staircases, new bars and toilet
facilities on the upper oor,” said
Avram, further pointing out that
the essence of the previous con-
cept has been retained and that
the feedback from their guests
was a vital aspect to always keep
in mind.
“The new design and enhance-
ments were really inspired by
our guests’ experience and
feedback,” he continued. “We
listened intently to our guests in
order to pave the way for the new
360 design.”
Lighting is also an element
within this new concept and was
thoroughly thought out and con-
sidered by the designers.
“Throughout the design we
introduced eco-ef cient energy
saving lighting. This provides
full exibility to transform from a
muted colour palette of a lounge
bar to a highly coloured fast
moving night club environment,”
Avram described.
“As with any lighting solu-
tion, when attempting to create
ambiance, it is not simply about
the content used but also the stra-
tegic placement as well.”
Avram explained the im-
portance of keeping the new
materials in the bar as robust as
possible due to its proximity to
the sea, enabling the ability to
withstand the climatic conditions.
In addition to that, the choice of
materials was also in uenced to
tease the eye and compliment the
colour scheme.
“The ground oor is a mono-
lithic nish which is organic in its
design, made from a combination
of different resinous products,”
Avram concluded.
DESIGN UPDATE
www.designmena.com18 NOVEMBER 2012 | Commercial Interior Design
DESIGNER KARIM RASHID CREATES A LAMP THAT FUSES MUSICAL INSPIRATION INTO SHAPES
Fear of the dark
When music is the root of inspira-
tion, it isn’t surprising to see the
result taking on the shape of an in-
strument. The Na r pendant lamp is
the creation of Cairo-born designer,
Karim Rashid and Italian lighting
company, Axo Light.
“Na r is imagination, pure and
simple,” said Rashid. “I started to do
the rst sketches, thinking of light
as a complement to sound. For 20
years I have been fascinated with
the idea of at surfaces which can
transform and create uid shapes.”
The name ‘Na r’ is attributed to a
North American trumpet (the reason
for its trumpet-like appearance)
which is used to obtain distinctly
shrill sounds. It was chosen by both
parties, a tribute to the North African
roots of the designer, explained Lo-
renzo Traunt, art director, Axo Light,
The lighting xture can also be ar-
ranged into different compositions,
either singly or in groups of three.
Made from white plastic injection
material, Na r is a sculpture piece as
well as a lamp.
“What I wanted was a lamp which
is also a sculpture piece, lovely even
when the lights are off,” said Rashid.
Additionally, he described the
lamp as a functional sculpture that
is dynamic with uid shapes that
become the expression of light itself.
They are intentionally designed to
become a ‘family’ of lamps that
could be grouped to create a surreal
panorama effect.
“A lamp as an object can repre-
sent a symbolic extension of the
function. Over the last 10 years, no
household element has changed
so radically as lighting: the shapes
can be purely expressed as design,
while light sources are more ef cient
and exible than in the past.”
The type of lighting to use for
the illumination of Na r stirred a
debate: a battle between halogen
and LED.
Describing the process of the
illumination of Na r as a light that is
concentrated downwards, Traunt ex-
plained that it is a light that gathers
in around itself and does not diffuse
to other parts of the space. “We
decided to choose the light source
which looks to the future,” clarifying
their choice to use LED spotlights.
“Apparently it’s more expensive but
the life of these spotlights is over
35,000 hours and therefore the
initial outlay is soon recovered.”
Rashid added: “When it comes
to lighting, the new LED and OLED
technology has enabled designers
to expand their ideas on shapes. We
are no longer subject to the limita-
tions of halogen lamps and so they
can take on new shapes, completely
different from those from the past.”
“I nd this extremely exciting as I
can now work solely on inspiration,”
he said.
Inspiration comes to Rashid when
he travels around the globe as they
have given him a clearer under-
standing of hotel lighting.
“It’s surprising, but it would
appear that many hotels think of
lighting as a secondary requirment
and very often the lighting is inad-
equate. I travel for most of the year
so I spend a lot of time in hotels,
thinking about these environments
and how I can change or improve
them,” Rashid concluded.
Score
LEED
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DESIGN UPDATE
www.designmena.com20 NOVEMBER 2012 | Commercial Interior Design
WINNERS OF THE OFFICE INTERIOR DESIGN
OF THE YEAR AWARD, THE INTERIOR’S GROUP
HAS REVEALED PLANS TO EXPAND
A perfect fit
UAE: Celebrating its recent win at the
2012 Commercial Interior Design
Awards, in collaboration with archi-
The Interiors Group has once again
successfully completed the second
-
quarters from Beirut to Abu Dhabi
Working with BDP, The Interiors
The reception area has been
lit glass, adding colour and comple-
The dominant material used for the
doors and walnut furniture to con-
Natural lighting is another ele-
ment that has been manipulated in
order to maximise it throughout the
used to create the illusion of height
Andrew Black, CEO, The Interiors
Group added: “We are currently
The Interiors Group has been
growing in the region since its entry
into Abu Dhabi three years ago with
2
are part of Mubadallah; a massive
development next to Sowwah
“What we did, two and a half
their headquarters which allowed
actual Cleveland Clinic facility was
three months of being in Abu Dhabi
The Interiors Group have also
Abu Dhabi including the contract
win with consultants, Accencture
been targeting expansion into
Oman, which has now become an
General Electric, a 560m2
“Through my local partner in Abu
Dhabi, there are strong family con-
nections in Oman that are pushing
us to succeed there with a lot of
introductions coming through so
it’s a very positive and busy period
For The Interiors Group, design-
continue to remain an important
aspect of the company’s long-term
“Establishing a business here is
our local partner is a 25 year com-
mitment and everything that we’re
The intention is to expand in the
“We are also about to open
formally established by the end
of December this year, in Doha,
E-mail: info@icas.ae, Web: www.almazrouicas.com
The KNX Compact room controller with display combines the functions of a temperature controller and the JUNG
push-button sensors. With this small device you control temperature, illumination and blinds conveniently via its
large buttons. The clearly arranged display indicates the operation mode, temperature and the actual time.
Compact Performance
ontroller with display combines the functions of a temperature
this small device you control temperature, illumination and b
arranged display indicates the operation mode, temperature a
ALBRECHT JUNG GMBH & CO. KG | P.O. Box 1320 | D-58569 Schalksmühle | Germany
United Arab Emirates Abu Dhabi:
P.O. Box 36223, Abu Dhabi, U.A.E.
Phone: +971- 2 448 1846
Fax: +971- 2 448 1845
United Arab Emirates Dubai – Garhoud:
P.O.Box 77391, Dubai, U.A.E
Phone: +971-4 282 6070
Fax: +971-4 286 5626
United Arab Emirates Al Ain:
P.O. Box 68566, Al Ain – UAE
Phone: +971 3 764 6648
Fax: +971 3 764 6628
Doha – Qatar:
P.O.Box 22652
Phone: +974 4441 9459
Fax: +974 4442 9659
Kuwait:
Fahed Al Salem Street,
Panasonic Tower, 7th floor, office no. 21
32052 Kuwait City
Phone: +965 2224 0144
Fax: +965 2224 0145
Sultanate of Oman:
P.O.Box: 475, PC: 133
AI Khuwair, Muscat
Phone: +968 2448 6699
Fax: +968 2448 2299
Maryrose Sylvester
Sergio Padula
Paul Bishop
www.designmena.com22 NOVEMBER 2012 | Commercial Interior Design
INDUSTRY SPEAK
WITH THE ADVANCEMENT OF LIGHTING
TECHNOLOGY TO LED’S, IT IS TIME TO OBSERVE
WHETHER THE DEVELOPMENT HAS CAUGHT ON
IN THE RETAIL MARKET. CID ASKED EXPERTS
IN THE FIELD OF INTERIOR DESIGN: “WHAT IS
THE DOMINANT LIGHTING SOLUTION IN RETAIL
DESIGN?”
Trick of the light
is the new thing; “There is still
a very high demand in the retail
sector for conventional lamps,
such as halogen lighting and
metal halide.”
However, according to Syl-
vester, these forms of lighting
solutions do not possess the
that LED lighting provides. En-
the moment, but it still always
depends on the retailer.
This is also taken into consid-
eration by Padula who added:
“We need to consider that parts
of the world where energy is
very expensive, investing in LED
solution can be an investment to
save economic resources. Talking
about retail spaces, the general
decrease of heating in the space
in also a crucial factor.”
Paul Bishop, founder, Bishop
Design, stated that the idea of
LED lighting being an emerging
trend in the retail sector is some-
what misleading.
“Although LED lighting is now
becoming increasingly popular
and more utilised within all
interior environments, it is specu-
lative to say that it is the best
solution for a complete retail
solution,” he said.
Padula also considered the
drawbacks of LED lighting
but stated that with the latest
advancements in the solution, it
has now actually overcome most
of its downsides.
“There were limitations to how
faithfully LEDs represented the
“
The world is going
through a steep change
in lighting driven by
technology, from incandescent
lighting,” said Maryrose Sylves-
ter, president, GE Lighting, during
the roundtable in Light Middle
East. “This is really opening up a
new world of possibilities in the
area of lighting.”
According to Sylvester, LED
lighting has been developing and
is now being activated in many
sectors including street lighting,
outdoor lighting, commercial and
retail lighting.
“We recently did the Marriott
hotel and relit their headquarters
with new indoor LED luminaires,”
Sylvester stated. “We did their
exterior lighting and their under-
ground parking garage where
we put sensors and occupancy
controls as well. As a result they
have saved over $120,000 a
year, just at their headquarters in
terms of energy costs and main-
tenance costs.”
Sylvester also mentioned GE’s
work with the Wawa stores, a
chain of convenience stores in
the USA.
lighting in the refrigerating cases
where food and drinks are kept
cool. We changed that into LED
lighting which will save them
around $1 million in energy
costs,” she explained.
Sergio Padula, technical
manager – Middle East, iGuzzini
stated that although LED lighting
www.designmena.com
INDUSTRY SPEAK
Commercial Interior Design | NOVEMBER 2012 23
colour of the displayed merchan-
took place way back in the late
1990s due to poor CRI and low
intensity,” he commented.
“But in this day and age,
manufacturers have invested
heavily in LED technology, and as
such, a wide range of products
are available not only with high
CRI, but also with a high enough
intensity to rival conventional
lamps such as halogen and metal
halide lamps.”
“As my grandmother used to
tell me everytime I had to buy
a tie: you need to go out of the
shop and look at the real colour
under the sunlight,” he joked.
lamps are a really great way to
approach indoor lighting espe-
cially in department stores and
boutique stores where they are
really showcasing the shoes, the
purses or the clothing. You get
great CRI, great control and great
Bishop also agreed that with
the advancement in LED technol-
to say how much.
“Although technology within
advanced over the years and is
currently being very widely used,
many do believe that LEDs will be
the most dominant selection as
it becomes even better aligned
within the retail environment.
However, at this present time,
there are very few total LED solu-
tions currently within the retail
sector,” he stated.
The advancement is lighting
technology, Padula believes,
is somewhat aligned with the
importance of retail design itself.
“You can have the most innova-
tive and award-winning designed
space, but without light, it can
pale into nothingness. Light
gives life to displays; retail
spaces are no longer just a space
with mere displays, they are in
fact interactive,” he commented.
“Due to the advancement of
lighting technology, new material
and new sources, retail spaces
can be as extravagant or mini-
malist in design as the concept
requires, because light can be
integrated seamlessly into the
smallest spaces.”
Giving an example of these
movements in lighting, Padula
spoke of the what he called an
‘old school concept’ of backlight-
ing merchandise on shelves and
how it has been further devel-
oped to the point where: “Light
boxes are the norm, drawing the
eyes of the observer and giving a
completely unique experience to
all customers.”
He explained that the retail
sector has gone beyond being a
mere destination to buy products
but has now become a past time.
“Shopping is no longer a
means to an end. It has devel-
oped into a hobby, a past time.
Friends stroll arm in arm to take
in the visions that retail stores
have to offer; and it is not only
the design of the interior spaces
that has made this possible, but
in fact, light as well in terms of
design and ultimately, technol-
ogy,” Padula added.
Bishop also agreed, stating
that: “Ultimately the philosophy
in retail lighting is to light the
merchandise in as a dramatic as
way as possible.”
Sylvester added that GE Light-
ing has only recently signed a
deal with Ace Hardware to be
their branded lighting partner
across the Middle East region as
lighting increasingly being a
more important part of their
customer experence.
She also stated that with
the growing popularity of LED
technology, that was once mostly
dominant in outdoor lighting, this
is now rapidly moving indoors.
Padula said in agreement that:
“LEDs are already applicable in
the progression as it allows the
language in terms of new product
design and concept application.
A ‘natural progression’ is how
Bishop described the move of
LED lighting from outdoor to
indoor, stating that: “Technology
itself has improved dramatically
superseding that of conventional
lamp sources, making it a more
viable solution.”
One of the reasons that LED
lighting is taking such a huge
turn in the industry is its numer-
lighting solutions.
LED lighing has longer life, re-
duces operating costs as well as
has an instantanous switch- on,
has low thermal radiation, no
U.V or I.R radiation and has dim-
mable versions.
lighting over other types are that
they offer a more user friendly
solution to most situations,”
Bishop stated.
“They are also extremely
high level of performace through
life,” he added.
Although pushing towards the
domaniance of LED technology
in all sectors, Sylvester admits
that with the retail sector, GE still
work with ceramic metal hide for
retail spaces on a global scale.
However, she also comments
that retail lighting is catching on
faster than many other indoor
interior lighting spaces.
“I think retail lighting, if you
look indoors, is activating more
quickly than other interior light-
ing towards LED because we
spend, typically, 30 to 40% of
the retail establishment costs in
lighting, so it’s great payback.
Especially if you have more than
one site,” Sylvester explained.
Speaking of LED technology
as a trend in retail lighting may
asking the experts the different
types of lighting they use in their
retail projects, LED lighting and
new technology appeared as one
of their solutions.
“It really depends on the
type of space and the kind of
ambience it requires but with all
spaces, the general consensus
is, rather than just washing the
whole space with uniform light,
an ambience is created by hidden
lights which is achieved through
general recessed lights, either
those which are rectangular or
round in shape.
“Additionally, we use back-
lighting in order to enhance
outlines and merchandise by us-
T5 lamps or LED strip lighting in
little grooves in shelving units,”
Padula contributed.
“As with everything, the
process is always slow but effec-
tive,” he concluded.
Although LED lighting is becoming increasingly
popular and more utilised within all interior
environments it is speculative to say that it is the best
solution for a complete retail solution.
Supply and demand
Q&A
24 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
GEOFF VAN WIJK, PARTNER AT FURNISH HOSPITALIT Y, TALKS ABOUT THE BENEFITS OF
INNSPEC.COM AND ITS SUCCESS AT THE PRESENT MOMENT
HOW MANY INTERIOR DESIGN AND
ARCHITECT FIRMS HAVE SIGNED UP TO
YOUR SERVICE?
This is where we are lagging in our
desired subscriber numbers. We
have about 25 designers listed
just as welcome. Some of them
include; Beau McClellan Lighting
Design, LDC Lighting Design and
Studio Lumen Lighting design.
WHAT ELSE IS COMING UP FOR FUR-
NISH AND INNSPEC?
We’re working with WATG on new
restaurant outlets at Kempinski
Mall of the Emirates and have been
contracted to provide services on
the Messilah Jumeirah, Kuwait. We
are also working on some exclu-
sive palace projects. With Innspec,
we are adding exciting features to
CAN YOU GIVE US A FEW EXAMPLES OF
THE KINDS OF SUPPLIERS WHO HAVE
SIGNED UP?
There are about 350 suppliers
registered – as individuals or with
-
amples of local and international
subscribers include; Indel B- Mini-
bars, Renarte Hotel Supplies – The
GCC distributor for Indel B, J.T. Kal-
mar – 130 year old Austrian chan-
delier makers – supplied the Qatar
National Convention Centre and
St. Regis Saadiyat Island amongst
many others, as well as Prodital
Leather – Italian manufacturers of
beautiful leather products.
The network also includes Cam-
eron Peters Lighting – Kalmar's
agent in the UK and a well-known
lighting supplier and consultant,
Dotzauer – an Austrian manufac-
turer of custom project lighting –
supplied the Park Hyatt Dubai and
the Shangri-La Abu Dhabi.
WHAT ARE THE BENEFITS FOR DESIGN-
ERS AND HOTELIERS TO USE THE
NETWORK?
Hoteliers and designers will be
easily via the local representation
locations). They will also be able to
browsing – and product browsing
is coming soon.
-
ple, distributors to not only show
all their categories of products (we
have a very extensive category
listing of everything that goes into
a hotel) but also connect with the
This way, a distributor carrying
a wide-range of internationally
acclaimed brands can widen their
online presence by partnering up
on Innspec. Designers can also
via the network.
WHAT KIND OF FEEDBACK HAVE YOU
RECEIVED FROM THE MARKET AFTER
LAUNCHING INNSPEC?
The feedback has been very
good. Because of our work as a
hospitality procurement agent, we
have a considerable database of
suppliers of all kinds of hospitality
commodities and services. Many
of the suppliers we work with have
reacted very positively to Innspec
and have been quick to sign up.
Despite a launch that has not
been very public, and directed
solely at our supplier colleagues
and industry peers, we’re happy
with almost 400 companies listed
already. There has also been quite
a bit of surprise from our industry
peers that a procurement company
would build a public, and largely
free, platform for the industry – a
reaction that tells us we’re on the
right track to offering something
new to the market.
BENEWORKS
WITH INTERNATIONAL
DESIGNERS.
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increases when the workplace becomes a
living space. Bene works with customers
solutions which provide employees with
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contributing factor to the success of an
organisation. The Filo product family by
EOOS shows what an impact a strong
space. www.bene.com
INTERVIEW
26 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
INTERVIEW
Commercial Interior Design | NOVEMBER 2012 27www.designmena.com
Flamboyant
P
-
-
-
AT JUST 27 YEARS OF AGE, LAURA BIELECKI HAS ALREADY CARVED OUT
AN IMPRESSIVE CAREER. HERE, SHE REVEALES HER JOURNEY
28 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
INTERVIEW
1
Private residence -
powder room sinks
with Andres Escobar
& Associates
2
White Orchid
Restaurant Palm Tree
Court Jebel Ali with
GAJ
2
1
-
fundamentals teacher who focused her
won, it was then that the decision was
made to take the leap into interior de-
-
Montreal to work with Andres Escobar
Fotosfera
Carpet tiles made from
plants?
Fotosfera is a pioneering collection made
from a yarn with 63% bio-based content.
The key ingredient? Oil from the seeds of
the castor bean plants.
Fast-growing castor bean plants are
rapidly renewable, and grow in hot, dry
climates, in sandy loam soil. Hardier than
many other crops, they can thrive in land
prone to erosion, and only require water
once in up to 25 days.
www.interface.com
INTERVIEW
30 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
& Associates, a very up and coming
3
& Associates
4
Associates
5
Associates
4
3
5
INTERVIEW
32 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
as the renovation and extension of the
White Orchid Restaurant at Palm Tree
Court, Jebel Ali. Hospitality, in particu-
lar, is an area where the young interior
designer thrives in due to its variety: “I
love doing hospitality because working
on a hotel you get to do the rooms,
lobby, corridors, restaurants, the cafes
and spa, so you get a little bit of every-
a big range.”
This year’s 2012 'Young Interior
Designer of the Year' at the Commercial
Interior Design Awards has certainly
reaped the rewards for her hard work
recognition, stated: “I felt incredibly
humbled by it because I did not expect it
at all. When I heard certain names come
up I was like oh boy! I thought I was out,
-
ment coming from a place like Canada
which isn’t really known to be ‘design
savvy’ so I feel like I’m representing my
country in the Middle East. I haven’t
done much work since because so many
people have been calling and e-mailing
me to say congratulations.”
Now, with her ever constant eye on
the future, Bielecki continues to set
herself impressive goals to accomplish:
“Ultimately, if I could have my own inte-
would also like to make something a bit
more from my blog. I don’t know what
7
6
6
Palm Tree Court Jebel
Ali - Suite Living &
Dining Room with GAJ
7
Golf clubhouse -
formal dining with GAJ
I’ll do with it, maybe get together with
some other bloggers from around the
world and create one blog together, that
would be interesting.”
If this past year was anything to go by
maybe the only way that is possible to
regularly keep an eye out for Bielecki’s
rapid rise to stardom would be from her
CASE STUDYCASE STUDY
1
Spotless detailsJUMEIRAH GROUP’S ‘STAYING DIFFERENT’ PHILOSOPHY HAS BEEN DESIGNED
TO BE FEATURED IN ITS LATEST PROPERT Y, JUMEIRAH CREEKSIDE HOTEL
34 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
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CASE STUDY
36 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
H
ot off the Dubai hospitality
pipeline Jumeirah Creekside
Hotel has recently opened its
doors for business.
Bringing together a fusion of contem-
porary design and distinct architectural
features, with exposed concrete walls,
high glass ceilings, culturally inspired
carpet designs and a glass bottomed
480 pieces of art; six restaurants and
a dedicated press room; screening
room; meeting academy and ballroom.
Housing a museum-quality art collec-
tion, that was specially commissioned
for the property, the hotel is committed
showcasing it throughout the hotel and
its grounds allowing guests to connect,
engage and experience a great selection
of artwork during their stay.
1
Contemporary
2
Sheena Abraham
2
Explaining the reasoning behind this,
Sheena Abraham, managing director,
Magus Designs stated: “It was a whole
process. My client brief was discussed
asked me what I thought about them.
I said that they were nice but he then
said to me that they could be from any-
where in the world. He told me that he
wanted a contemporary boutique hotel,
essence of the local culture. The sense
-
ing the creek was to be tangible.”
Jumeirah’s motto to ‘stay different’
certainly seems apt and common
hotel, which is managed by Jumeirah
Dubai Duty Free.
“It’s a fantastic addition to our leisure
CASE STUDY
38 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
in a different way. Magus Designs re-
sponded well to the brief.
“One of the major features of the
hotel is its collection of Middle East art,
which ranges from massive installations
to smaller paintings. The art collection,
named ‘Dreamcore’, was commissioned
by Dubai Duty Free and was curated by
l’Atelier Camelia in Dubai. It consists of
482 works by 51 contemporary artists
a collection from the Middle East has
a hotel.”
Furthermore, Magus Designs’ focus
with the interiors was on exposed con-
crete walls, dark walnut timber panels,
high glazed ceiling, grey honed quartz-
bottom overlooking the atrium.
The carpet used throughout the hotel
rug patterns in coordination with Ulster
Carpets, Ireland.
“The carpet was, without question,
because most carpet suppliers and
manufacturers don’t use too many
colours,” added Abraham.
than 20 to 25 colours so we found Ulster
Carpets with their award winning tech-
designed the whole concept which was
a very long process.”
Meanwhile, when looking at the
main atrium design it is dominated by a
-
graphic installation, which was advised
and commissioned by Camelia Esmaili
of l’Atelier Camelia from internationally
acclaimed artist Halim Al Karim who
said: “I am very happy with this work
and the complimentary surroundings is
an ideal home for one of my most impor-
one in this scale and shape. The scale,
the natural light, the unusual building
shape and grand space in which this is
displayed, while challenging, is satisfy-
ing that so many visitors and guests see
Other choices of furnishings from
selected to be amongst the best in their
“Everything in this hotel concept is
unique and has not been copied from
anywhere else. All the furnishings are
from renowned designers so you get
what you paid for.”
The Zaha Hadid designed sofas in the
in Milan are cardinal red complimented
Knoll in charcoal grey with red high-
pieces featured throughout the hotel.
From the Foster sofas and benches by
classic from the sixties, the FK chair.
award-winning design trio from Vienna.
The colours and textures of the fabrics
and leathers chosen by Magus Designs
3
Various room designs
are incorporated
4
Colourful furnishings
5
vary in design
3 4 5
CASE STUDY
40 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
an extremely inspiring and eclectic com-
bination. We are really happy that our
range is so well represented throughout
the whole project and that the public
can see the quality we are famous for.”
Meanwhile, Abraham added that her
focus was on giving the best overall
design, value and longevity to each
product throughout the property. “When
you choose quality in materials it always
works out cheaper in the long run.
However, of course our clients need to
above their expectations across the
range of services from the core of our
business, which is design right through
“We manage to get more for less by
dealing directly with our long held and
extensive range of supplier contacts
removing as many intermediary steps
and costs as possible in our process.
Our clients are always the winner and I
am happy to say most of them become
repeat customers over the years,” out-
lined Abraham.
Looking back at the project, Abraham
revealed that the main highlight for her
were the Persian rugs, artwork and the
corridors. “They are so different in the
way that we played with the ceilings and
the rug patterns,” she continued.
However, an element of regret does
exist due to time constraints which
arose during the design of the hotel.
“We had this very special idea of enclos-
ing the bathtubs with electrically oper-
ated plexiglass louvers and that was
taking time so the client came in and
changed them with curtains. If we had
gone along with it that idea would have
been very unique.
“There was also the case that we
wanted to unify the whole area with
Persian rugs but because of time
constraints again and procurement
problems we were unable to do that.”
Nevertheless, despite such regrets,
Abraham can very well look back at this
it was truly a job well done.
6
Trees are visible
throughout
7
Lifts provide a view of
the lobby
8
Dark walnut timber is
heavily visible
9
Modern seating areas
are found throughout
6 7
8 9
CASE STUDYCASE STUDY
1
Clean practicesSUSTAINABLE OPERATIONS ARE INCREASINGLY BECOMING MORE OF A
NECESSIT Y IN TODAY’S WORKING ENVIRONMENT. THE TOTAL OFFICE REVEALS
ITS IMPRESSIVE STANDARD
42 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
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T
2
1
2
3
4
5
2
3
4
5
CASE STUDY
46 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
and so, in response, we have a varied
range of green products in store which
include ergonomic chairs and energy-
saving LED lighting.”
The LEED Green Building Rating
System for Commercial Interiors is a set
of performance standards for certifying
a building's design and construction
6
Glass tables are
proving to be popular
7
Wood is a very
common material
6 7
“The reality is that every person that
walks into our showroom has the op-
portunity to see a new green building in
action and more importantly we get to
practice what we preach.
partner with are also committed to cre-
ating sustainable working environments
in order to promote healthy, durable,
affordable, and environmentally sound
practices in tenant space design and
construction. In line with The Total Of-
the showroom follows the regulations
of U.S. Green Building Council LEED
version 3.0 for Commercial Interiors for
www.armaniroca.com
A new bathroom concept
ROCA SANITARIO S.A. (Representation Office - Middle East)
Gold & Diamond Park, Bldg 5-111, Sheikh Zayed Road P.O. Box 282337 Dubai, UAE.
Tel. +971.4.347.64.00 E-mail: info.dubai@roca.net
CASE STUDY
48 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
high-performance green interiors that
are healthy, productive places to work;
are less costly; and have a reduced envi-
ronmental footprint. On average, The To-
less energy than a typical showroom of
the same size according to Peters.
-
-
tinued Peters. “There are a lot of plans
moving forward on how we want to go
process reveals that the project has
lighting power density was achieved
addition, ENERGY STAR-rated equipment
project. Furthermore, the HVAC system
exposure has a separate control zone,
interior spaces are separately zoned,
occupancies have active controls, which
and modulating the HVAC system in
response to space demand.
“Having worked extensively with EMS
safely say with certainty that operating
continued Peters.
in a unique position to advise and help
environmental goals. The process of
-
measure the impact our actions have on
our employees, suppliers, community,
the latest products from international
Teknion, Codutti, Emmegi, Blumohito,
features new designs from a vast prod-
uct portfolio that support in creating
healthy, productive work environments.
The showroom also gives architects and
interior designers a view of quality solu-
emerging workplace trends and causing
minimum environmental impact.
Furthermore, the showroom features
glass allowing natural light to penetrate.
There are also a series of temporary and
shared workstations typical of open,
-
“Overall from our standpoint the
green initiative is more of a necessity
simply running out of resources. As long
fast as some of the larger advocates of
8
role in the company's
profucts
9
Seating arrangements
vary in shapes
10
Modern designs
9
10
8
CASE STUDY
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CASE STUDY
50 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
It’s a
man’s
world
A NEW CONCEPT BY
WIMBERLY INTERIORS
IS UNVEILED WITH
THE ADDITION OF THE
BENTLEY SUITE AT THE
ST. REGIS NEW YORK
CASE STUDY
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Commercial Interior Design | NOVEMBER 2012 51www.designmena.com
1
CASE STUDY
52 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
“
St. Regis and Bentley are very
similar brand identities,” said
Liana Hawes, creative director,
Wimberly Interiors. “They both
have a rich heritage as well as an amaz-
ing past to draw inspiration from.”
US-based Wimberly Interiors has de-
signed the new Bentley concept suite for
The St. Regis New York, using elements
from the renowned motors brand to cre-
ate a truly authentic space.
However, the ‘amazing past’ men-
tioned by Hawes did the opposite of
creating an overwhelming challenge
to the design. She stated that drawing
from such a strong history did not create
with the process.
“The brands were wonderful and
we got to so much information,” said
Hawes, adding that the team felt com-
fortable with both brands as far as what
they needed.
“Once we had our visit and emergence
in both brands, the design came out
rich history provided by both,” she said.
1
Entry room at Bentley
Suite, St. Regis
2
Bentley art wall in the
dining room
3
Liana Hawes, Wimbely
Interiors
2
3
The suite is almost complete with an
entry room, living room, dining room
and bedroom area, however, the only
lagging part are the bathrooms, which
have been put on hold due to St. Regis’
major renovation with plans to complete
all bathrooms in the hotel at the same
time, according to Hawes.
In addition, Hawes explained that, in
to keep the space as subtle as possible
with exaggerated references to the Bent-
ley brand removed from the project.
“What we really wanted to accomplish
was someone to come in and have vari-
ous experiences. We didn’t want every
nod to the Bentley brand to be experi-
enced every time. Instead we aimed for
more subtle nods. We didn’t want it to
feel themed or be an in-your-face design
at all,” she remarked.
Still, the references are all there. With
Bentley leather used on 95% of the
pieces, it is the most dominant material
applied in the suite.
“All the leather used in the suite is
Bentley leather so certainly a Bentley
client would know that, while somebody
else might need to be told,” said Hawes.
“But the quality and the stitching and
the details and the contrasts that
Bentley does with their cars, we tried to
Simply a matter of fine taste:
Miele built-in appliances in brilliant white
Miele Appliances Ltd.,
T : 800 - MIELE
E : info@miele.ae
W : www.miele.ae
CASE STUDY
54 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
incorporate into the design.”
In addition to the Bentley leather, all
veneers used in the suite are Bentley
veneers as well.
“We made a really sleek dining table
is the newest Bentley veneer offered as
one of the options on their newest cars,”
said Hawes.
She went on to explain that although
the main focus for Wimberly Interiors
was designing the interior space of the
suite, they had ended up with more
product design exclusive to the suite.
“One of the most signature features
would be the entry wall which is a
diamond stitched leather upholstery
panel completed in Bentley leather with
Bentley thread that the brand use in its
diamond stitching. So it is extremely
bespoke and very distinctly Bentley.”
Along with the use of Bentley materi-
als, the brand’s vehicles were a great
inspiration for many of the signature
pieces in the suite.
“The console that sits in front of the
stitched leather wall was inspired by
a sketch that we saw at our Bentley
headquarters tour. The sketch was of
the preliminary dashboard design and
we took the lines from the sketch and
developed it into the console table. It’s
not something that is overt, but if you
look closely, you can see the lines and
you can see how a dashboard would
evolve from it,” she continued. “Another
signature piece would be the nightstand
in the bedroom.
“We were fascinated with the Bentley
SUV vehicles that haven’t even been
introduced, still in the concept phase. At
the back, it is exquisitely designed for
picnicking and tailgating. It’s beautifully
detailed out into compartments and
leather lined so we took the inspiration
from the lines of that and developed it
into very aerodynamic nightstands that
are leather lined with lacquered interiors
and leather door pulls, covered in one of
the Bentley veneers.”
The lighting was another aspect that
dining room, living room and entry hall.
The bedroom lights were left with St. Re-
gis’ heritage Swarovski crystal baskets.
“In the dining room we have a really
locking rings of cut crystal,” said Hawes.
“With the rings, you can easily come up
with several references to Bentley but
the way that the light sparkles refers to
the way you see the light refracted out
of a headlight.”
She continued: “In the living room
we did a crystal sputnik type chandelier
and that is incandescent lighting with
a soft, warm glow and in the entry way
lighting which is a sort of glass and has
a beautiful refraction of the light. Once
you’ve seen the beautiful headlights on
a Bentley, certain glass pieces start to
resonate that.”
However, not all parts of the suite
contain subtle suggestions. There is an
art wall above the dining buffet with old
pictures from Bentley’s history including
racing cars and the Bentley Boys along
with archival images from St. Regis as
well. Bentley had also commissioned
4
Living room in Bentley
Suite, St. Regis
4
CASE STUDY
56 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
leather bound books containing the full
history of the brand.
One thing about Bentley that St. Regis
seriously wanted to establish with de-
tails was the masculinity of the brand,
according to Hawes.
“They already have an extremely
beautiful Tiffany’s and Dior suite
but they didn’t yet have a distinctive
masculine suite so this particular one
is designed to be just that - distinctly
masculine,” explained Hawes.
Saying that, the designer described
how the choices of materials and the
colours were selected with such a brief
in mind.
“The drapery fabric in the living room
and the bedroom is small scale herring
bone as we wanted to use a masculine
style like a menswear chic fabric on the
drapery panels,” she stated.
“Then we took that menswear fabric
and added seat belts. Bentley sent us
seat belt material, being the only car
manufacturer that custom colours its
own seat belts. We took a look at them
and picked colours that worked with
our scheme and added it as a tape trim
detail on the drapery,” she added.
Furthermore, masculinity continued
on in the colour scheme as well with
neutral and dark tones in various differ-
ent areas of the suite.
“As you go in, we tried to give it a
gradation of colour but the living room
is light. The walls are light grey and we
used a grey and ivory palette with bright
orange and aubergine.”
“Then in the dining room we went a
bit darker and richer. We always refer
to the dining room as the ‘man cave’
because we have a big 60 inch TV built
into a leather cabinet.”
The bedroom, however, remained
lighter in tones with the use of softer
blues and grey’s with an accent wall
that changes colour in correlation to the
lighting. The purpose was to make it feel
even more comfortable for a woman,
especially as the space includes an
impressive bed that is created in refer-
ences to a race car.
At the end, the root of it all is the
bespoke quality and rich design that al-
lowed the two brands to blend so well.
“The St. Regis is high design and
Bentley is high design so we wanted it
to come out that way in the interiors,”
Hawes concluded.
5
Living room in Bentley
Suite, St. Regis
6
diving room
7
Bedroom in Bentley
Suite, St. Regis
5 6
7
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INTERVIEW
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TAKING SENSIBLE STEPS FORWARD FOR PROGRESSION, KHURSHID VAKIL,
CO-FOUNDER, MARINA HOME INTERIORS EXPLAINS HIS STRATEGY
Evolution
not revolution
SHOWROOMS ANTWERP BARCELONA DOETINCHEM HONG KONG ISTANBUL LISBOA LOS ANGELES MADRID MALLORCA MIAMI MILANO NEWYORK OORDEGHEM PORTO VALENCIA
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OUTDOOR&PASSDOOR
INTERVIEW
Commercial Interior Design | NOVEMBER 2012 61www.designmena.com
1
Colourful mixtures are
visibly evident
2
A wide variety of sofas
are available
3
Wood plays a heavy
role in many products
4
combined together
ot on the heels of
the recently held
2012 Commercial
Interior Design
Awards, Marina
Home Interiors (Re-
tail Network) has
been revelling in
the limelight as a
result of its presence as the Platinum
sponsor of the event. According to
Khurshid Vakil, co-founder, Marina
Home Interiors (Retail Network) this
represents a shift in strategy with the
store now clearly looking to attract more
trade business.
“Interior design services are a large
chunk of the regional market and we
will continue to target them regardless
of the recent challenges the market is
facing,” he commented.
“There are always people who need,
or seek, help in doing their spaces
whether they be commercial or residen-
tial. Our association with these presti-
gious awards was part of our strategy to
be in the eyes and ears of the region’s
best talent of interior designers and to
be associated with these awards was a
step forward in the direction that we are
taking. We will continue to pursue that
because we believe, as we evolve and
as the brand evolves, we would need to
have more of a productive association
with interior designers.”
With a long history of customers
utilising the services of interior design-
ers, particularly the higher income group
within the region, Vakil outlined how,
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SHOW STOPPERS
with the UAE market size for these
materials in 2012 reaching nearly
$1.2bn, a 3.5% increase from
2010. Exhibitors include RAK
Ceramics, Emirates Ceramics, Por-
cellan, Sanipex, Bold International,
DuPont and Saudi Ceramics.
Last year’s event saw a move
towards a product sectorised show,
making it simple to access products
and services of interest.
Amongst the sectors with an
increased presence this year is
Kitchens, Bathrooms & Surfaces,
There is currently an estimated
$4.2 trillion of ongoing construction
projects in the MENA region, with
the UAE representing the biggest
slice of that, at $698 billion accord-
ing to organisers at this year’s Big 5
International Building & Construc-
tion Show.
With sectors such as heating,
ventilation and air conditioning,
expecting to see annual growth of
nine per cent over the next three
years, the opportunities being pre-
sented across the region continue
to remain at the forefront of the
world’s construction industry.
Countries from around the world
from 30 countries including Italy,
Germany, USA, Turkey, UK, Spain
and France.
WITH MORE THAN A 30 YEAR PRESENCE WITHIN THE INDUSTRY, THIS YEAR’S BIG 5 EXHIBITION
IS SET TO BE THE BIGGEST YET
Bigger than ever
SHOW FEATURES
TRAINING & WORKSHOPS
5 - 6 November
FREE SEMINARS
5 - 8 November
PLATINUM CLUB
5 - 8 November
BUSINESS MATCHING
5 - 8 November
GAIA AWARDS
7 November
GREEN BUILD CONFERENCE
7 - 8 November
www.designmena.com66 NOVEMBER 2012 | Commercial Interior Design
SHOW STOPPERS
audience is architectural compa-
nies who will always send their
interior designers to source new
products from around the world. To
make it easier for interior designers
to source the products they are
looking for, this year we have intro-
duced dedicated product sectors
including kitchens, bathrooms, sur-
faces and marble as well as a host
of free to attend product seminars.
WHAT ARE THE LATEST TRENDS YOU
HAVE BEEN WITNESSING THROUGH-
OUT THE INTERIOR DESIGN INDUSTRY
AND WHAT ROLE CAN THE BIG 5 PLAY
IN RESPONDING TO THEM?
From the regular research we un-
dertake with architects and contrac-
tors, we know there is a real need
to source products that have a posi-
tive impact on the environment.
to see the expansive range of in-
novative products available from all
over the world.
This year’s event will feature over
2,000 exhibitors, the vast majority
of whom are from overseas with
many introducing products never
seen in the Middle East.
HOW SUCCESSFUL HAS THE BIG 5
EXHIBITION BEEN WITH INTERIOR
DESIGNERS IN THE PAST AND WHAT
CAN THEY EXPECT AT THIS YEAR’S
EDITION?
Thousands of interior designers
regularly visit The Big 5 because
the focus of the event is on internal
WHY IS THE BIG 5 EXHIBITION
RELEVANT FOR THE INTERIOR DESIGN
INDUSTRY?
The Big 5 covers every sector of the
building and construction industry,
including many interior design
related products such as kitchens,
bathrooms, marble, ceramics, archi-
IS IT MORE BENEFICIAL FOR INTERIOR
DESIGN COMPANIES TO ATTEND AS
EXHIBITORS OR VISITORS?
The Big 5 is primarily a product
exhibition so interior design com-
ANDY WHITE, EVENT DIRECTOR, THE BIG 5
REVEALS WHY THIS YEAR’S EXHIBITION IS
A ‘MUST ATTEND’ EVENT FOR THE INTERIOR
DESIGN INDUSTRY
Exclusive benefits
www.designmena.com Commercial Interior Design | NOVEMBER 2012 67
SHOW STOPPERS
Locally sourced or produced
products can help add to the green
credentials of a project and are
very popular with our visitors who
ensure they meet strict guidelines
and regulations which are now in
place throughout the region.
HOW CAN THE BIG 5 PLATINUM CLUB
BE BENEFICIAL FOR INTERIOR DESIGN
COMPANIES?
The Platinum Club is an initiative
where we identify the region’s
largest buyers of construction and
interior products and invite them to
join our VIP programme. To qualify
for inclusion, a buyer must be able
to prove they are working on current
projects valued at more than $100
million. If any interior designer
meets these criteria then they can
be considered for inclusion in the
that accompany it.
HOW CAN THE BIG 5 PROMOTE SUS-
TAINABLE DESIGN PRACTICES WITHIN
THE INDUSTRY?
Sustainability has been an impor-
tant topic at The Big 5 for a number
of years, with numerous elements
at the event dedicated to the topic.
be staging a live demonstrations
theatre on the main concourse,
which will feature specially chosen
products from exhibitors, giving
hand how products work and the
opportunity to ask questions. Many
of these products are designed
to focus on sustainability, with
items such as non-toxic paint and
recycled plastic wood.
We will also have the Green Build
Conference, which will host a range
of regional and international speak-
ers to discuss the way forward for
sustainability and best practice for
green buildings. The conference
will be free-to-attend but invite
only; those who wish to attend can
apply for an invitation via The Big 5
website. Places are reserved exclu-
sively to industry professionals with
extensive experience, seniority and
Finally, we will once again
organise the Gaia Awards, the
region’s leading and most credible
award recognising those companies
who manufacture an impressive
product that makes an outstand-
ing contribution to the green built
environment.
www.designmena.com68 NOVEMBER 2012 | Commercial Interior Design
the general construction industry such as
materials and trends,” he adds.
-
nitely not a big pull. I would think that
this does not have the edge for designers
to want to attend,” he says.
Papastefanou argues:“I think that’s
where it’s a little short-sighted from
some designers. How else are you going
to know what’s going on? We may not
be in the construction industry itself but
even as consultants you need to know
how all this stuff works otherwise what
are you designing around?”
The big question
EXPERTS IN THE FIELD OF INTERIOR DESIGN
DISCUSS THE RELEVANCE OF THE BIG 5 SHOW
FOR THE INTERIORS MARKET
“We need to understand how it’s all
put together and as we implement a lot of
the general construction methods into in-
terior design as well. It’s just to broaden
horizons and broaden your knowledge of
B
oth Francois Papastefanou, in-
terior designer, Bluehaus and
Paul McElroy, partner, Kin-
nersley Kent Design state their
plans for attending the Big 5 show this
year. But where exactly does the interiors
industry overlap with the construction
trade show?
“Relevance is probably not that high
on interior design per say,” says McElroy.
“The show is geared more towards large
scale architectural works and engineer-
ing, however, there should be some good
materials suppliers and manufacturers
there that make it a possibility to attend.”
To Papastefanou, knowledge of the
construction market is a vital part of an
interior designer’s understanding of the
entire industry.
“It’s really specialised and focused on
construction but as interior designers,
we obviously need to know what’s going
on in the construction industry because
that’s what we work around,” he states.
1 & 2
department store in
Beirut by Kinnersley
Ket Design
3 & 4
Bluehaus in Dubai
1
2
SHOW STOPPERS
www.designmena.com Commercial Interior Design | NOVEMBER 2012 69
SHOW STOPPERS
However, both designers
believe in the strong ties between
the interior design and construc-
tion industries.
“Our work is almost exclusively
as lead designer from beginning
of brief throughout design process
to construction/implementation
working closely with the contrac-
tor to maintain the design vision
to the end. We see a huge educa-
tion in the GCC to moving clients
to engaging professional design-
ers and separate professional
contractors,” says McElroy.
Papastefanou agrees: “The
relationship between contractors
and interior designers needs to be
very strong and the way that the
Big Five helps with that is it helps
to get everybody thinking in the
same wavelength. Shows like the
Big Five bring those two elements,
designers and contractors all
together in a central meeting spot
and everybody gets on to that
same wavelength.”
He adds: “Us and contractors
and construction – we’re not
worlds apart at all! We need to
understand them, they need to
understand us and understand
how these different elements
come together.”
McElroy voices some concerns
regarding the missing elements
in the trade fair that fails to create
an easier means for the two indus-
tries to link.
“Ideally there would be a closer
relationship between the ethos
of the two parties through work-
shops or introductions here but
we fear it tends to revolve around
a stand and where is the next big
contract rather than ‘let’s look
at the industry and how we can
engage with designers as well as
just the clients.’ Perhaps design-
ers need to approach this with a
more open mind too though when
visiting,” he comments.
An open mind is the approach
that Papastefanou is going for. To
him, it’s more about exploring and
understanding, rather than having
a direct purpose.
“I don’t think that we go there
around with a clear mind about
what we’re going to see there,”
he says.
away with a handful of different
things but if you can get only one
or two really good connections
then I think that’s a job well
done!” he concludes.
You demand high standards. The most
important consumer goods trade fair in the
world meets your expectations – with an
internationally unique offer, presented by
over 4,500 exhibitors. Come and enjoy an
impressive array of ideas, pioneering trends
and promising encounters. And discover
great prospects for future business success.
Information and tickets at advance sale prices
available at
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Tel. +971 4 389 45 00
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Ambiente 2013
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4
www.designmena.com70 NOVEMBER 2012 | Commercial Interior Design
SHOW STOPPERS
THE BIG 5 KUWAIT: 16-18 SEPTEMBER
2013
The Big 5 Kuwait is due to launch
in September 2013, taking place
at Kuwait International Fair. There
across the Kuwaiti construction
market; with a projected spend of
$30.5 billion on building and in-
frastructure over the coming years,
and the country’s ambitious $125
already underway.
THE BIG 5 CONSTRUCT INDIA: 2-4
SEPTEMBER 2013
Launching in September 2013 at
the Bombay Exhibition Centre in
Mumbai, The Big 5 Construct India
will provide access to a construc-
tion industry worth in excess of
projects planned in the country
across real estate, railways, roads,
ports and airports over the upcom-
Working closely with the
Federation of Indian Chambers of
Commerce and Industry (FICCI) and
Ministry of Urban Development &
the Ministry of Urban Employment
and Poverty Alleviation, the event
is expected to attract thousands of
buyers eager to check out the very
latest products and technologies
from the market.
THE BIG 5 SAUDI: 9-12 MARCH 2013
The Big 5 Saudi was launched in
2011, surpassing all expectations
to host more than 10,000 building
and construction professionals.
The 2012 event continued to grow,
doubling in size with over 500
exhibitors and a purpose built
pavilion having to be assembled
on the grounds of Jeddah Centre for
Forums and Events in order to meet
with demand. More than 75% of
exhibitors represented international
companies in 2012, highlighting
the need for a forum where profes-
sionals can meet to understand
more about the Saudi market and
network on-the-ground.
As well as the exhibition, the
2012 event also launched a series
of educational elements, which will
return in 2013.
THE BIG 5 SHOW HAS PROVEN TO BE SO POPULAR THAT TWO NEW EDITIONS HAVE BEEN
LAUNCHED TO COMPLEMENT THE DUBAI AND KSA EVENTS
Around the world
Building and construction related
companies will have a dedicated
platform to introduce their product
or service to a market that is ac-
tively sourcing new and innovative
technologies.
Alongside the exhibition will be
a number of added value elements,
with accredited workshops and a
dedicated concrete zone, showcas-
ing the latest products and tech-
nologies from one of the industry’s
most important sectors.
The point of focus in the entrance area – GEZE Revolving Doors
Revolving doors are a component of a façade and also the point of focus of the entrance area of a representative
building. Here, it is important for the visitor to make a good„first impression“ with the help of an architecturally
perfect revolving door which continues to function reliably and safely despite high frequencies of operation.
GEZE enables almost unlimited design freedom when it comes to the various materials and colours.
Revolving doors made by GEZE enthuse architects, planners and processors. Starting with hotels, shopping cen-
tres and banks and going right through to airports and museums, many famous buildings across the world are
fitted with door solutions from GEZE.
BEWEGUNG MIT SYSTEM
GEZE Middle East | P.O. Box 17903 | Jebel Ali Free Zone | Dubai U.A.E. |Tel: +971 4 8833112 | Fax:+971 4 8833240 | gezeme@geze.com | www.geze.ae
SOLUTION FOR
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Commercial Interior Design | NOVEMBER 2012 73www.designmena.com
DESIGN TRENDS
With the close of this winter’s
Domotex 2012, design trends in
Partitions
Stainless steel, solid plastic, powder
coated steel, phenolic, color-thru
phenolic and plastic laminate partitions.
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WALKING ON SUNSHINE
Along with this trend comes the
74 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
DESIGN TRENDS
Every year sees one fashion off the
scene while another steps on to
scheme, with tiling taking on a
more earthy appearance.
-
-
-
-
ever, graphic patterns are a strong
-
-
shapes of 30x60 or the slicker
-
-
-
we can expect to see tiles with a
ABDULLA MAHMOOD DARREN CLANFORD
EXPERTS IN THE FIELD OF TILING, ABDULLA MAHMOOD OF RAK CERAMICS AND DARREN CLANFORD OF JOHN-
SON TILES, SPEAK OF TRENDS IN THE TILE INDUSTRY
-
-
Linear tiles are perfect examples of
-
people are more aware of the
impact their choices make on the
Commercial Interior Design | NOVEMBER 2012 75www.designmena.com
DESIGN TRENDS
on sustainable development in
the Middle East region, tiles which
are ‘green’ are set to become a top
choice for contractors who really
want to lead the market with great
environmentally friendly building
schemes,” said Clanford.
In agreement to this statement,
Mahmood added that: “Tiling
reduces digging of natural stones,
cutting of wood and saves natural
habitats. It is the best and value-
for-money alternate available for
advantages such as durability, low
resistance, ease of maintenance
and cost effectiveness which make
it a superior alternative.”
He continued: “There is a lot of
focus on eco-friendly products that
can be termed as green building
solutions and accordingly, RAK
Ceramics has introduced its latest
product range which includes the
range contains up to 28% recycled
material without having to compro-
mise the style of the product.
RAK Ceramics, being a founding
member of the Emirates Green
Building Council, take inot consid-
eration the issue of sustainable
design as seriously as possible.
“RAK Ceramics has also intro-
duced a wide range of eco-friendly
products, which includes the RAK
Slim – a revolutionary 4.5mm
thick eco-friendly tile, the RAK
Stone Art Collection, the Orion
Collection and the Wood Art Col-
lection produced using the latest
Nanopix digital printing technol-
ogy. These eco-friendly products
are better alternatives over
consuming natural resources and
encourage end users to conserve
natural green environment.”
Johnson Tiles are also answer-
ing these demands with tiles that
contain recycled ceramic material.
Timeless Elegance Modern Design Royal Touch Simplicity
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THE STUDIO RANGE
Decorative Electrical Accessories with Concealed Fixing
Conforming to British Wiring Standards
Antimicrobial tile – that reduces
microbial contamination, RAK
Luminous tile – that glows in the
dark and saves energy, and RAK
Bathware – with 33% water saving
capabilities,” said Mahmood.
Trends are also taking over in
terms of different sectors in the
tiling industry where spaces are
starting to lose their distinctive
style and are beginning to clash
with one another.
“What we’ve noticed is that the
transition between commercial
spaces and residential living is
up ideas for their own spaces
from what they see around them
and what that space represents,”
Clanford observed.
-
sonal stamp on things, and this is
usually achieved through the use
of colour schemes and choice of
tiles,” he concluded.
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SUPPLIERS YOU SHOULD KNOW
Commercial Interior Design | NOVEMBER 2012 77www.designmena.comwww.designmena.com Commercial Interior Design | NOVEMBER 2012 77
A
recent study has shown
that the overall GCC
interior contracting
expected to increase by 87%
in value this year, the highest
“The sector in the GCC is now
healthcare, education and other
There could be a series of projects
The interiors sector in Qatar and
nounced that all sectors in the
stated that the only way to truly see
digging into the details by sector
because obviously a big shopping
SUPPLIERS YOU SHOULD KNOW
for the largest spend on interiors,
Spend on additional projects,
including social and business infra
With all the advances in the
FIT OUT CONTRACTORS
SUPPLIERS YOU SHOULD KNOW
78 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
DESIGNERS HUB
What sets you apart?
Our services include the following:
-
Tell us about your company?
-
-
ing:
RIAD SOFA BY META
BELL TABLE BY CLASSICON
FLAP SOFA AND PAESAGGI ITALIANI BRASILIA BY EDRA
SUPPLIERS YOU SHOULD KNOW
Commercial Interior Design | NOVEMBER 2012 79www.designmena.com
GOLDEN ARROW INTERIORS
Products?
The company does high-end furni-
ture, custom made furniture, FF&E
fabrication, joinery, upholstery,
metal works, amongst many others.
Projects?
Commercial: Emirates Headquar-
ters, Commercial Bank of Dubai,
Cisco Systems, Deutsch Bank.
Educational: Zayed University.
Hospitality: Fairmont Bab Al Bahr
public areas and the guestrooms),
Radisson Blu.
Residential: Prestigious Villas and
buildings.
Retail: Burjuman Center, Al Reef
Please visit: www.gai.ae for all
the latest news on our current and
future projects.
Recent news?
In view of the current market growth
within the hospitality sectors,
Golden Arrow Interiors is building
new 120,000ft2
state-of-the-art
manufacturing facilities to cater to
all local and regional requirements
which are located in Sajja, Sharjah.
How do we contact you?
Tarek E. Amin
Director, Commercial
& Business Development
Dubai, UAE
E: tarekamin@d-hub.com
www.gai.ae
FAIRMONT BAB AL BAHRMONARCH HOTEL
STEAK RESTAURANT - FAIRMONT BAB AL BAHR
SUPPLIERS YOU SHOULD KNOW
80 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
Tell us about your company?
Innov8 Group is a leading interior
-
ing in delivering turn-key solutions for
-
-
professionals in key positions in order
-
-
-
-
-
-
-
Innov8 Group
SUPPLIERS YOU SHOULD KNOW
Commercial Interior Design | NOVEMBER 2012 81www.designmena.com
and process’, is the underpinning force
of the group and over time, has created
a winning culture, generating a high
level of success and repeat business.”
What projects have you worked on?
The Innov8 Group has provided turnkey
solutions for a variety of brands and
companies, both commercial and retail.
From public sector projects such as
the design and build of the 40,000ft2
headquarters of the Federal Authority
Nuclear Regulation in Abu Dhabi and
through to globally known brands such
as Etihad Airways, Jaguar Land Rover,
Roche, Kellogg’s and the expansive
25,000ft2
space of the Hamley’s retail
store in Dubai.
Innov8 is now working on a variety of
projects that includes the Ministry of
Economy in Abu Dhabi, Emirates LNG,
Bayer and Kraft Foods.
Recent news?
Innov8 Group has been approached by
several multi-national clients request-
ing design and build services in various
locations throughout the greater GCC
region. Innov8 is currently developing
strategies to deliver services in these
locations, acknowledging the chal-
lenges of maintaining or further improv-
ing the level of service delivery.
With the expansion of the
organisation, Innov8 Group has
recently implemented a training
programme for select design interns
from the American University in Dubai.
The objective is to further develop the
intern’s skills whilst providing expo-
sure to the industry and real life design
challenges, with the end goal for the
intern to potentially gain fulltime
employment. It also enables Innov8 to
continue to develop fresh and innova-
tive ideas from students whose design
instincts have not been acclimatised
to reality.
Furthermore, the Innov8 Group
has recently obtained the respected
ISO Accreditation 9001 (for Quality
Process), ISO Accreditation 14001
(Environmental) and ISO Accreditation
18001 (OHS Standards), which shows
the groups continued commitment to
environmental impact and the dedi-
cated implementation of a top health
and safety management system.
How do we contact you?
help with your commercial or retail
info@innov8group.ae or call 800-IN-
NOV8(466688).
SUPPLIERS YOU SHOULD KNOW
82 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
About us
BABILI, as part of Arch. Radhwan Babili
group of companies, was established
in 2000 in Jeddah, KSA.
BABILI, now, has six registered
branches in the Middle East and four
international joint ventures worldwide.
It is a ‘design and build’ company
for medium to big scale projects and
provides turnkey solutions under
one single contract and one team
that follows work from conception to
operation in term of design, build, sale
and design and operation, taking into
consideration time, budget and quality.
These solutions are provided by
part, or all, of our available services,
responsive to your particular needs
and situation. At the core is our design-
build team, delivering the fastest, most
cost effective quality product for you
and avoids expensive mistakes and
lost opportunities.
Whatever challenges your project
throws, we are there to meet them.
Our Mission
- Enhance quality of life
- Enrich the human potential
- Inspire Spirit through design
Our Vision
- Increase employee satisfaction and
their productivity
client relationship
Our Value
- Excellence in integrated design-build
project delivery, producing high value
quality outcomes
- An environment of trust characterised
by integrity and honest communication
- Mutual respect for and appreciation of
diverse perspectives and ideas
- A commitment to innovation and
creativity to drive quality, value and
sustainability
- Professionalism, extreme fairness
and equality and the highest levels of
ethical behavior
Services
- Real Estate Development
- Engineering Consultant
- Property Management
- Project Management
- Supervision
- Construction
- Finance Study
How do we contact you?
T: +966 2 6978272
F: +966 2 6973937
P.O. Box 112956
Jeddah, 21371
www.babili-group.com
BABILI
SUPPLIERS YOU SHOULD KNOW
Commercial Interior Design | NOVEMBER 2012 83www.designmena.com
SUPPLIERS YOU SHOULD KNOW
84 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
Summertown Interiors
Tell us about your company
Summertown Interiors offers superior
contractor and supplier of bespoke join-
ery works. With specialist experience
retail projects for global Fortune 500
is often selected as the preferred UAE
interior architects.
What projects have you worked on?
Have there been any recent develop-
ments at your company?
ments to our operational processes
under the ISO quality management
system will enable us to become more
ers to create tailor- made platforms. In
are trained on the latest products and
installation methods.
Big Hair Audacious Goal – to be carbon
We were also recognised at the Green
What are the key challenges facing
your industry?
all the time in construction which
most commonly followed standard for
region. We feel that it is only a matter of
time before greening interiors becomes
mandatory for new buildings and retro-
are in a position to face such changes
whereas many are not yet up to speed.
How do we contact you?
info@summertown.ae
www.summertown.ae
SUPPLIERS YOU SHOULD KNOW
Commercial Interior Design | NOVEMBER 2012 85www.designmena.com
TELL US ABOUT YOUR COMPANY
AMBB Interiors is part of AMBB Group
and has been operating in the GCC
region for over a decade. We have well
Dubai, Abu Dhabi and Doha as well as
various factories and manufacturing
facilities. We have implemented many
prestigious projects since our inception,
such as Zuma Restaurant, Le Petit Mai-
son, Mahiki Nightclub and Restaurant,
Linklaters and Barclays Wealth among
many others.
and retail as well many residential and
villa projects.
WHAT SETS YOU APART?
Since our inception we have focused our
efforts on delivering the highest level
of service and quality workmanship
through our team of dedicated project
managers and site operatives. It is our
main aim to maintain a manageable
level of projects focusing on quality,
rather than quantity. In conjunction with
our in-house development strategies,
we continue to invest in factories and
facilities which underpin our ability to
the market.
WHAT PROJECTS ARE YOU INVOLVED
IN?
AMBB Interiors have an unparalleled
track record of delivery of projects to the
highest standard of quality and service.
We have been integral to the develop-
ment of the Interior industry through
our implementation of many benchmark
projects in the region.
We are currently involved in exciting
new projects for Tiffanys and Co as well
as various other prestigious projects for
Majid Al Futtaim Healthcare and MAF
Properties amongst others.
WHAT’S NEW?
We have added additional manufactur-
ing facilities for joinery, upholstery,
glass and metalworks. This has
supplemented our existing joinery and
marble divisions and has enabled us to
expand our services successfully over
the last year. We have also added to our
workforce by new appointments in our
projects division and have expanded
and upgraded our health and safety
practices through the appointment of
additional managers and staff training.
In addition to this we have signed up to
sustainable work practice with regards
and factories and continue to support
local initiatives such as Dubai School
for Special Needs. We are also delighted
to have recently become a supporter of
DMX and hope to partner them in their
growth over the coming years.
AMBB is extremely proud to have
received the Commercial Interior Design
Award for ‘Best Interior Contractor for
2012’.
HOW DO WE CONTACT YOU?
PO Box 51445, Dubai, UAE
T: +971 (0) 4 339 2911
F: +971 (0) 4 3392916
www.ambbinteriors.com
AMBB Interiors
SUPPLIERS YOU SHOULD KNOW
86 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
Tell us about your company?
With over 40 years of experience, SAS
International is a manufacturer of high
work solutions.
What sets you apart?
SAS International works with clients
acoustic metal ceilings to projects
across the region. We are able to offer
SAS International ensures that solu
What are your best selling products?
acoustic performance which is a major
occupant comfort.
What’s new?
How do we contact you?
W: www.sasint.ae
SAS International
Tell us about your company?
What projects have you worked on?
Recent news?
to represent their range of high quality
Key challenges in the industry?
One of the major challenges lies in
following comprehensive research on all
they continuously strive for innovation
How do we contact you?
FINASI
PRODUCTS
88 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
VOLNA
The Volna door in the Maestra
collection is made from ash wood
and is one of Trade Mark New
different elements and varies in
allows it to be detached from the
TM NEW STYLE
Tel: +38 0552 413598
DELIVERING LONG TERM VALUE
Integrating design and performance
For more information on our comprehensive range of design and performance led interiors
please visit www.sasint.ae or call us on +971 (0)4 885 5545
manufacturing world-class interiors
metal ceilings | partitioning | doors | room comfort | architectural metalwork
RAK Ceramics is exhibiting
‘Westwood’ at this year’s Big 5.
Westwood is durable and eco-
friendly and the product is avail-
able in three colours, belonging
to RAK’s Gres Porcellanto range
of tiles which are developed
through the use of high digital
resistant, has low water absorp-
tion, and is both easy to handle
and cost effective.
It can be used in not only in
spaces such as living and dining
areas, bedrooms, patio’s, but ex-
ternal wall restaurants, window
displays and lobby entrances.
WESTWOOD
RAK CERAMICS
TEL: 072445046
WWW.RAKCERAMICS.COM
A181, RASHID HALL
AVANT FLOORING
Avant Flooring, a high-quality
composite laminate, is now avail-
able in the Middle East following
success across 13 countries
internationally.
and groove panels, makes it wa-
-
ing is sustainable and recyclable.
cool air, as opposed to absorbing
it, meaning lower air-conditioning
costs for homes and business.
Additionally, the product is able
to offer 16 grain and stain options
perfectly into residential or com-
mercial settings.
AVANT FLOORING
TEL: +971 4 3431 645
www.avant-enterprises.com
H116, Zabeel Hall
PRODUCTS
www.designmena.com90 NOVEMBER 2012 | Commercial Interior Design
Up to the minute reports on the latest industry news and events
Interviews with leading figures in the interiors, design and architecture sectors
The latest case studies, market trends and developments for the Middle East market
Visit www.designmena.com today
and sign up for the twice weekly eNewsletter
to stay up to date with your industry
For information on advertising please contact:
YAZAN RAHMAN, Sales Director - Tel: +971 4 444 3351 - GSM: +971 56 778 3824 - Email: yazan.rahman@itp.com
TERI CLARKE, Sales Manager - Tel: +971 4 444 3679 - Email: teri.clarke@itp.com
Online News for Architecture, Interiors and Industrial Design Professionals
FOR ADVERTISING ENQUIRIES,
PLEASE CONTACT:
D i a r m u i d O ’ M a l l e y
Publishing Director
Tel: +971 4 444 3568
E-mail: dom@itp.com
T H E D I G I TA L H O M E F O R H O S P I TA L I T Y
P R O F E S S I O N A L S I N T H E M I D D L E E A S T
EMIRATES CERAMIC
Emirates Ceramic labels itself as amongst the most reputable and lead-
EMIRATES CERAMIC
TEL: +971-2-6715500
WWW.EMIRATESCERAMIC.AE
Rashid E191
PRODUCTS
Commercial Interior Design | NOVEMBER 2012 93www.designmena.com
CRYSTALON
-
-
-
SWAROVSKI
TEL: +971 4 881 65 62
www.architecture.swarovski.com
PRODUCTS
94 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
ALTREFORME
-
MOSCHINO
TEL: +39 0341 6381
www.altreforme.com
Commercial Interior Design | NOVEMBER 2012 95www.designmena.com
HANSGROHE
T: +971 4 3326565
www.hansgrohe-middleeast.com
AXOR STARCK ORGANIC A collaboration between Axor,
the design brand for Hansgrohe
and designer Philippe Starck
brought the revolutionary Axor
Starck Organic collection which
took three years to develop.
The range combines elements
that set it apart from other
bathroom products including
its organic-minimalist design,
its 3.5 litres per minute, beating
seven litres, and separate controls
for water volume and temperature.
The Axor Starck Organic collec-
tion is due to be made available
in Dubai and Abu Dhabi at the
begininng of 2013.
PRODUCTS
96 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
OPINION
L
ight is a fascinating element that can
transform anything and turn even the
darkest corner into a bright space full
of interest and life. Designing custom-
made chandeliers is enabling me to harvest the
beauty of light and let its spirit shine through a
uniquely designed piece of art.
Having worked as a senior lighting designer
for Preciosa, I have many great opportunities to
work on interesting projects where I can push
the limits of the ordinary and bring to life distinc-
tive new concepts. It is always very exciting to
see the shift towards new trends and become a
part of it.
In recent years there have been many new
emerging trends, which are shaping the way we
design chandeliers. These trends are not only
bringing out new designs and styles, but they
are also changing the way we perceive the func-
tion of a chandelier.
CHANDELIERS OR SCULPTURES
Imagine large open public areas in a hotel, they
are made for signature designs which can be
visually strong and memorable. A chandelier
with glass and crystal. Interior designers are
raising the bar everyday and are coming up with
interesting concepts, which are moving away
from the traditional way of seeing a chandelier.
They are enabling us to design unique creations
– sculptures suspended in the air, making the
whole design process a great challenge and the
end result very interesting. We see a move away
from metal frames and increasingly components
are suspended on metal wires directly from the
ceiling, using spot lights at the top to illuminate
the glass components.
Fibre optics with projectors are also being
used to introduce additional light, changing
moods to the chandelier. Our project, The St.
Regis Saadiyat Island Resort, where we were
worked with Hirsch Bedner Associates in Atlanta
on the designs, showcases what can be done
features of each component in an innovative
way makes a great design.
EMERGING GREEN ENERGY
There is a very clear change towards the impor-
tance of green build and its positive impact on
the environment. We are no longer designing
chandeliers with incandescent or halogen
lamps, consuming high amounts of energy. A
vast majority of the interior designers we work
with are highly concerned not only about the
design and lighting effects, but the energy
consumption. During the design development
it is therefore critical to consider different ele-
ments such as additional engineering, cooling,
lighting control and the interaction with other
materials. We also always recommend check-
ing the compatibility of the electrical control
system and diming system. All those aspects
are then incorporated into the design, ensuring
we create a chandelier that has retained its
original concept, but at the same time meets the
required environmental standards.
GLASS OR GLASS DEPENDING ON THE BUDGET
Being able to meet the budget without com-
promising the design intent is an art. Over the
years we have seen both scales of the spectrum
in Dubai, but no matter where we are now, the
budget is always a critical aspect. We embrace
this challenge and as a reward it brought us
many interesting projects and discoveries of
new materials and ways to manufacture.
I am a big fan of optical glass; it is cost effec-
tive, a great material to work with, easy to shape
and the effects can be stunning especially for
large areas. Becoming innovative and creative
with materials is the way forward as it helps us
on budget.
BY SARKA OLIVOVA
Designing
light
Regardless of the challenges one has to face
when giving life to glass, it is a labour of love.
Being aware of all that is happening and incorpo-
rating it to an actual design is a natural process,
but a critical one as it ensures your design is the
one that shines most in the eyes of your client.
Sarka Olivova is the senior interior designer at
PRECIOSA
Quality wins every time and everywhere. No wonder, then, that more and more architects, designers, crafts-
men and users around the world choose to build on sliding hardware systems and solutions from Hawa.
And therefore on innovative technology, first-class workmanship and durability. Can we open up a few
doors, windows or shutters for your ideas with wood, glass and metal? We look forward to seeing you at
www.hawa.ch.
Hawa sliding hardware: open for 1001 applications.
Hawa Middle East FZE, Jebel Ali, Dubai, UAE, Tel. +971 4 887 36 94, Fax +971 4 887 36 93, www.hawa.ch
Commercial Interior Design2

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Commercial Interior Design2

  • 1. An ITP Business Publication November Vol.8 Issue11 JUMEIRAH STAYS TRUE TO ITS PHILOSOPHY Brand power ST. REGIS AND BENTLEY TEAM UP FOR NEW SUITE Big question WHY THE BIG 5 IS RELEVANT FOR INTERIOR DESIGN FIT OUT CONTRACTORS YOU SHOULD KNOW Suitably different
  • 2. Great workspaces for great work places. Come and experience the new unique office solutions just for you at your nearest Alshaya Office showroom. Office furniture I Partitions I Workstations I Conference I Seating I Storage units I Auditorium seating I School furniture I Lab furniture UAE: +971 4 6074200 | Kuwait: + 965 22242780 | Qatar: +974 44569229 KSA (Riyadh): +966 1 2570920 | KSA (Jeddah): +966 2 2611914 | KSA (Dammam): +966 3 8984889
  • 3. ÆWOÁ«— qLŽ sÂUÄ_ WFz«—  UŠU Ä +974 44569229 ∫dDÁ | +965 22242780 ∫X¹uJë | +971 4 6074200 ∫ «—UÄù« +966 3 8984889 ∫©ÂUÄbë® W¹œuF ë | +966 2 2611914 ∫©…bł® W¹œuF ë | +966 1 2570920 ∫©÷U¹dë® W¹œuF ë VðUJ*« sÄ WKÄUJ²ÄË …b¹d ÎôuKŠ «uHA²Â«Ë UM{—UFÄ …—U¹eÐ «uKCHð Æ…b¹b'« UM²KOJAð sÄ rJðUłUO²Š« lOLł VÝUMð w²Ã«  «d³² Ä  «eON& I ”—«bÄ  «eON& I  «d{U×Ä ·džË Èd³Â  UŽUÁ wÝ«d I s¹e ð  «bŠË I  «d9RÄË  UŽUL²ł« ·dž YOŁQð I WO³²JÄ q «u I w³²JÄ ÀUŁ√
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. CONTENTS www.designmena.com6 NOVEMBER 2012 | Commercial Interior Design 77 96 11 DESIGN UPDATE A round up of the latest design news in the MENA region and abroad, including the new Costa Coffee concept store in Dubai INDUSTRY SPEAK LEDs spark debate about influences in the retail market Q&A Geoff van Wijk, partner at Furnish Hospitality, talks about the benefits of Innspec.com INTERVIEW Laura Bielecki from GAJ relives her roller-coaster journey from Canada to Dubai CASE STUDY Jumeirah Creekside Hotel, The Total Office and The St. Regis Bentley Suite in focus INTERVIEW Khurshid Vakil discusses how important brand identity is in today’s challenging marketplace SHOW STOPPERS 30 years on and The Big 5 is stil continuining to be a hit with industry players DESIGN TRENDS Domotex 2012 spots new trends in the world of flooring SUPPLIERS YOU SHOULD KNOW An in-depth look at specialist fit out suppliers OPINION Sarka Olivova, senior interior designer, Preciosa expresses her passion and opinions on how best to design light 34 11 22 24 58 November 2012 VOLUME 8 ISSUE 11 22 24 26 34 58 65 73
  • 9. … W H E R E T H E S T Y L I S H , I N N OVAT I V E D E S I G N I S B O R N O U T O F T H E C R A F T S M A N S H I P O F W H O L E G E N E R AT I O N S O F G L A SS M A K E R S Hilton Hotel Bursa | Turkey, 2012 PRECIOSA GULF, FZCO JAFZA View LB 19 Office 2407 Jebel Ali Free Zone P. O. Box 18185 Dubai, United Arab Emirates P + 971 – 4 – 884 8234, Ext. 202 F + 971 – 4 – 884 8235 M + 971 – 50 – 551 9086 E sales@gulf.preciosa.com www.preciosalighting.com
  • 10. COMMENT www.designmena.com8 NOVEMBER 2012 | Commercial Interior Design Receive CommercialInteriorDesign everymonth.Tosubscribe,please visit:www.itp.com/subscriptions Registered at Dubai Media City PO Box 500024, Dubai, UAE Tel: 00 971 4 444 3000 Fax: 00 971 4 444 3030 Web: www.itp.com Offices in Dubai & London Walid Akawi Neil Davies Karam Awad Matthew Southwell David Ingham Stuart Matthews Mario Hajiloizis Tel: +971 4 444 3148 email: mario.hajiloizis@itp.com Aidan Imanova Tel: +971 4 444 3497 email: aidan.imanova@itp.com Yazan Rahman Tel: +971 4 444 3351 email: yazan.rahman@itp.com Teri Clarke Tel: +971 4 444 3679 email: teri.clarke@itp.com Rabih Naderi Tel: +966 1 2068697 email: rabih.naderi@itp.com Daniel Prescott Simon Cobon Jovana Obradovic Isidora Bojovic, Efraim Evidor Lester Ali, George Dipin, Juliet Dunne, MurrindieFrew,VerkoIgnjatovic,ShrutiJagdeesh,Mosh Lafuente, Ruel Pableo, Rajesh Raghav Kyle Smith Matthew Grant Nelly Pereira Patrick Littlejohn Karima Ashwell Nada Al Alami Gaurav Gulati Daniel Fewtrell Michelle Meyrick Peter Conmy Mohammed Affan Meghna Rao Andrew Neil Robert Serafin Toby Jay Spencer-Davies K M Jamieson, Mike Bayman, Walid Akawi, Neil Davies, Rob Corder, Mary Serafin Circulation Customer Service Tel: +971 4 444 3000 Certain images in this issue are available for purchase. Please contact itpimages@itp.com for further details or visit www.itpimages.com Printed by Atlas Printing Press L.L.C. Dubai Subscribe online at www.itp.com/subscriptions Audited by: BPA Worldwide Average Qualified Circulation 7,097 (January – June 2012) The publishers regret that they cannot accept liability for error or omissions contained in this publication, however caused. The opinions and views contained in this publication are not necessarily those of the publishers. Readers are advised toseekspecialistadvicebeforeactingoninformationcontainedinthispublication which is provided for general use and may not be appropriate for the reader’s particularcircumstances. The ownership of trademarks is acknowledged. No part of this publication or any part of the contents thereof may be reproduced, stored in a retrieval system or transmitted in any form without the permission of the publishers in writing. An exemptionisherebygrantedforextractsusedforthepurposeoffairreview. Magus Designs lobby design at Jumeirah Creekside Hotel Published by and © 2012 ITP Business Publishing, a division of the ITP Publishing Group Ltd. Registered in the B.V.I. under Company number 1402846. I think it’s safe to say that exhibition season is well and truly in full swing. With many of us still trying to recapture our breath from INDEX and believing, ever so we’ve been given a stark reminder to think again! Being able to bring together countless relevant individuals and organisations under one roof at the same time is the magic behind such events. Many of you speak about how great they are to build and enhance relationships and use them as a platform to introduce and launch your various products and talents. Amongst the most notable events to capture our attention since September’s ‘main event’ include Light Middle East and, where most probably many of you are reading this now, The Big 5 International Building & Construction Show. I am sure some of you, upon reading the latter event, are asking how such an exhibition, which is heavily geared towards the construction industry, is relevant for you? Well we have answered exactly that question within our Show Stoppers section so please read on and enjoy the issue which also includes all your familiar favourites and more. Impressive displays MARIO HAJILOIZIS, EDITOR mario.hajiloizis@itp.com
  • 11. Geberit concealed cisterns Safely hidden behind the wall, with a Geberit concealed cistern only the actuator plate is visible. Geberit‘s in formance and with a wide range of design solutions give you the aesthetic freedom to create the bathroom you have always wanted. Hidden vation
  • 12.
  • 13. DESIGN UPDATE www.designmena.com Commercial Interior Design | NOVEMBER 2012 11 COSTA COFFEE LAUNCHED ITS FIRST METROPOLITAN STORE IN DUBAI WITH A FRESH LOOK Some like it hot UAE: Dubai was the location for Cos- in 1999 and over a decade later, Located in the residential area of offers a modern ambience which “It all started in London where - suburban stores which had a more in Dubai seem to want the latest - - to maintain that with the addition “We’ve built in some different - Renato Buhain, senior interior - natural: “We used distressed oak - other café, which is different to the make that work with more furniture “This is the latest version of
  • 14. DESIGN UPDATE www.designmena.com12 NOVEMBER 2012 | Commercial Interior Design DUPONT CORIAN IS EXPANDING ITS PRODUCTS THROUGHOUT THE MIDDLE EAST AND NORTH AFRICA THROUGH A VARIETY OF INTERESTING PROJECTS Smoothly carved that, according to management, in the world which encloses a Galeries Lafayette, one of only the worldwide. “Galeries Lafayette was - only along its entrances, making the store an almost freestanding in-store façade. In fact, the façade having ‘the largest in-store façade and 21st dome of the original store on the - - and entices visitors to stay in their living room.” Morocco: 2 - - - entertainment, and is designed to its elements.
  • 15.
  • 16. DESIGN UPDATE www.designmena.com14 NOVEMBER 2012 | Commercial Interior Design UAE: Petit Palais or ‘little palace’, a new interior design and furniture doors in Dubai. The concept is the brainchild of Emirati entrepreneur, Meera Mohamed Al Bowardi who is the venue’s founder. Located in the heart of Jumeirah, Petit Palais, has been designed to hand-crafted European furniture. “Petit Palais opened its doors commented Al Bowardi. visualise their homes or palaces. guests can witness vibrant colours and craftsmanship. The candela- bras, which are made out of bronze shades, are designed to add height to an entrance or majlis. Sofas come in different shapes and sizes and some are gilded with gold. Bronze pieces, ranging from vases, in different colours. Furthermore, the three-tier stands at Petit Palais are tailored for fruits and desserts piece on dining or coffee tables. Wallpapers from brands such as De available as are a wide selection different materials and can be cus- tomised. Gilded with gold, console “The store has been decorated with famous brands and museum reproductions in the European clas- different areas. We have created the dining room, bedrooms and living materials. Each room has been detail. We want to show our clients have an entire room or their entire Al Bowardi spent time in Paris, Geneva and also completed an Angeles before deciding to start her own business. - cause clients here appreciate high be decorated in opulence, richness MEERA MOHAMED AL BOWARDI HAS RETURNED HOME TO OFFER THIS NEW CONCEPT STORE Little palace opens its doors
  • 17. The World’s Finest Water Feature The Harmonic Cascade® Waterfall Custom Designed • Precision Crafted • Available Worldwide Exclusively from Harmonic Environments®
  • 18. DESIGN UPDATE www.designmena.com16 NOVEMBER 2012 | Commercial Interior Design ICONIC NIGHTSPOT, 360 BAR, LOUNGE AND CLUB IS NOW OPEN WITH A FRESH FACE A 360 turn UAE: After closing its doors for the summer as the venue is known to do, the 360 bar, lounge and club has again opened its gates to the anticipating public, complete with a newly refurbished design by Dubai-based interior design rm, Broadway Interiors. Sitting on the tips of the shore, the location is surrounded by water with impressive views of the city and the Burj Al Arab landmark. 360 is one of the oldest nightlife venues in Dubai, known for its signature location and set up that is somehow distinct from other similar spaces in the city. So, what was the entire purpose of the revamp? “The new 360 has two oors, both indoors and outdoors which means it can be open to the public throughout the year even during the summer months,” said Peter Avram, director of F&B, Jumeirah Beach Hotel. “The availability of the club all- year round and its enhancements is keeping it in line with the brand promise which always empha- sised on providing an iconic night- spot in the city,” he added. 360’s new look includes a new contemporary colour scheme, with new seating and nishes as well as coloured lights. “There are indoor and outdoor bar facilities with enhancements including an air-conditioned indoor lounge with increased seating capacities, two new staircases, new bars and toilet facilities on the upper oor,” said Avram, further pointing out that the essence of the previous con- cept has been retained and that the feedback from their guests was a vital aspect to always keep in mind. “The new design and enhance- ments were really inspired by our guests’ experience and feedback,” he continued. “We listened intently to our guests in order to pave the way for the new 360 design.” Lighting is also an element within this new concept and was thoroughly thought out and con- sidered by the designers. “Throughout the design we introduced eco-ef cient energy saving lighting. This provides full exibility to transform from a muted colour palette of a lounge bar to a highly coloured fast moving night club environment,” Avram described. “As with any lighting solu- tion, when attempting to create ambiance, it is not simply about the content used but also the stra- tegic placement as well.” Avram explained the im- portance of keeping the new materials in the bar as robust as possible due to its proximity to the sea, enabling the ability to withstand the climatic conditions. In addition to that, the choice of materials was also in uenced to tease the eye and compliment the colour scheme. “The ground oor is a mono- lithic nish which is organic in its design, made from a combination of different resinous products,” Avram concluded.
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  • 20. DESIGN UPDATE www.designmena.com18 NOVEMBER 2012 | Commercial Interior Design DESIGNER KARIM RASHID CREATES A LAMP THAT FUSES MUSICAL INSPIRATION INTO SHAPES Fear of the dark When music is the root of inspira- tion, it isn’t surprising to see the result taking on the shape of an in- strument. The Na r pendant lamp is the creation of Cairo-born designer, Karim Rashid and Italian lighting company, Axo Light. “Na r is imagination, pure and simple,” said Rashid. “I started to do the rst sketches, thinking of light as a complement to sound. For 20 years I have been fascinated with the idea of at surfaces which can transform and create uid shapes.” The name ‘Na r’ is attributed to a North American trumpet (the reason for its trumpet-like appearance) which is used to obtain distinctly shrill sounds. It was chosen by both parties, a tribute to the North African roots of the designer, explained Lo- renzo Traunt, art director, Axo Light, The lighting xture can also be ar- ranged into different compositions, either singly or in groups of three. Made from white plastic injection material, Na r is a sculpture piece as well as a lamp. “What I wanted was a lamp which is also a sculpture piece, lovely even when the lights are off,” said Rashid. Additionally, he described the lamp as a functional sculpture that is dynamic with uid shapes that become the expression of light itself. They are intentionally designed to become a ‘family’ of lamps that could be grouped to create a surreal panorama effect. “A lamp as an object can repre- sent a symbolic extension of the function. Over the last 10 years, no household element has changed so radically as lighting: the shapes can be purely expressed as design, while light sources are more ef cient and exible than in the past.” The type of lighting to use for the illumination of Na r stirred a debate: a battle between halogen and LED. Describing the process of the illumination of Na r as a light that is concentrated downwards, Traunt ex- plained that it is a light that gathers in around itself and does not diffuse to other parts of the space. “We decided to choose the light source which looks to the future,” clarifying their choice to use LED spotlights. “Apparently it’s more expensive but the life of these spotlights is over 35,000 hours and therefore the initial outlay is soon recovered.” Rashid added: “When it comes to lighting, the new LED and OLED technology has enabled designers to expand their ideas on shapes. We are no longer subject to the limita- tions of halogen lamps and so they can take on new shapes, completely different from those from the past.” “I nd this extremely exciting as I can now work solely on inspiration,” he said. Inspiration comes to Rashid when he travels around the globe as they have given him a clearer under- standing of hotel lighting. “It’s surprising, but it would appear that many hotels think of lighting as a secondary requirment and very often the lighting is inad- equate. I travel for most of the year so I spend a lot of time in hotels, thinking about these environments and how I can change or improve them,” Rashid concluded.
  • 22. DESIGN UPDATE www.designmena.com20 NOVEMBER 2012 | Commercial Interior Design WINNERS OF THE OFFICE INTERIOR DESIGN OF THE YEAR AWARD, THE INTERIOR’S GROUP HAS REVEALED PLANS TO EXPAND A perfect fit UAE: Celebrating its recent win at the 2012 Commercial Interior Design Awards, in collaboration with archi- The Interiors Group has once again successfully completed the second - quarters from Beirut to Abu Dhabi Working with BDP, The Interiors The reception area has been lit glass, adding colour and comple- The dominant material used for the doors and walnut furniture to con- Natural lighting is another ele- ment that has been manipulated in order to maximise it throughout the used to create the illusion of height Andrew Black, CEO, The Interiors Group added: “We are currently The Interiors Group has been growing in the region since its entry into Abu Dhabi three years ago with 2 are part of Mubadallah; a massive development next to Sowwah “What we did, two and a half their headquarters which allowed actual Cleveland Clinic facility was three months of being in Abu Dhabi The Interiors Group have also Abu Dhabi including the contract win with consultants, Accencture been targeting expansion into Oman, which has now become an General Electric, a 560m2 “Through my local partner in Abu Dhabi, there are strong family con- nections in Oman that are pushing us to succeed there with a lot of introductions coming through so it’s a very positive and busy period For The Interiors Group, design- continue to remain an important aspect of the company’s long-term “Establishing a business here is our local partner is a 25 year com- mitment and everything that we’re The intention is to expand in the “We are also about to open formally established by the end of December this year, in Doha,
  • 23. E-mail: info@icas.ae, Web: www.almazrouicas.com The KNX Compact room controller with display combines the functions of a temperature controller and the JUNG push-button sensors. With this small device you control temperature, illumination and blinds conveniently via its large buttons. The clearly arranged display indicates the operation mode, temperature and the actual time. Compact Performance ontroller with display combines the functions of a temperature this small device you control temperature, illumination and b arranged display indicates the operation mode, temperature a ALBRECHT JUNG GMBH & CO. KG | P.O. Box 1320 | D-58569 Schalksmühle | Germany United Arab Emirates Abu Dhabi: P.O. Box 36223, Abu Dhabi, U.A.E. Phone: +971- 2 448 1846 Fax: +971- 2 448 1845 United Arab Emirates Dubai – Garhoud: P.O.Box 77391, Dubai, U.A.E Phone: +971-4 282 6070 Fax: +971-4 286 5626 United Arab Emirates Al Ain: P.O. Box 68566, Al Ain – UAE Phone: +971 3 764 6648 Fax: +971 3 764 6628 Doha – Qatar: P.O.Box 22652 Phone: +974 4441 9459 Fax: +974 4442 9659 Kuwait: Fahed Al Salem Street, Panasonic Tower, 7th floor, office no. 21 32052 Kuwait City Phone: +965 2224 0144 Fax: +965 2224 0145 Sultanate of Oman: P.O.Box: 475, PC: 133 AI Khuwair, Muscat Phone: +968 2448 6699 Fax: +968 2448 2299
  • 24. Maryrose Sylvester Sergio Padula Paul Bishop www.designmena.com22 NOVEMBER 2012 | Commercial Interior Design INDUSTRY SPEAK WITH THE ADVANCEMENT OF LIGHTING TECHNOLOGY TO LED’S, IT IS TIME TO OBSERVE WHETHER THE DEVELOPMENT HAS CAUGHT ON IN THE RETAIL MARKET. CID ASKED EXPERTS IN THE FIELD OF INTERIOR DESIGN: “WHAT IS THE DOMINANT LIGHTING SOLUTION IN RETAIL DESIGN?” Trick of the light is the new thing; “There is still a very high demand in the retail sector for conventional lamps, such as halogen lighting and metal halide.” However, according to Syl- vester, these forms of lighting solutions do not possess the that LED lighting provides. En- the moment, but it still always depends on the retailer. This is also taken into consid- eration by Padula who added: “We need to consider that parts of the world where energy is very expensive, investing in LED solution can be an investment to save economic resources. Talking about retail spaces, the general decrease of heating in the space in also a crucial factor.” Paul Bishop, founder, Bishop Design, stated that the idea of LED lighting being an emerging trend in the retail sector is some- what misleading. “Although LED lighting is now becoming increasingly popular and more utilised within all interior environments, it is specu- lative to say that it is the best solution for a complete retail solution,” he said. Padula also considered the drawbacks of LED lighting but stated that with the latest advancements in the solution, it has now actually overcome most of its downsides. “There were limitations to how faithfully LEDs represented the “ The world is going through a steep change in lighting driven by technology, from incandescent lighting,” said Maryrose Sylves- ter, president, GE Lighting, during the roundtable in Light Middle East. “This is really opening up a new world of possibilities in the area of lighting.” According to Sylvester, LED lighting has been developing and is now being activated in many sectors including street lighting, outdoor lighting, commercial and retail lighting. “We recently did the Marriott hotel and relit their headquarters with new indoor LED luminaires,” Sylvester stated. “We did their exterior lighting and their under- ground parking garage where we put sensors and occupancy controls as well. As a result they have saved over $120,000 a year, just at their headquarters in terms of energy costs and main- tenance costs.” Sylvester also mentioned GE’s work with the Wawa stores, a chain of convenience stores in the USA. lighting in the refrigerating cases where food and drinks are kept cool. We changed that into LED lighting which will save them around $1 million in energy costs,” she explained. Sergio Padula, technical manager – Middle East, iGuzzini stated that although LED lighting
  • 25. www.designmena.com INDUSTRY SPEAK Commercial Interior Design | NOVEMBER 2012 23 colour of the displayed merchan- took place way back in the late 1990s due to poor CRI and low intensity,” he commented. “But in this day and age, manufacturers have invested heavily in LED technology, and as such, a wide range of products are available not only with high CRI, but also with a high enough intensity to rival conventional lamps such as halogen and metal halide lamps.” “As my grandmother used to tell me everytime I had to buy a tie: you need to go out of the shop and look at the real colour under the sunlight,” he joked. lamps are a really great way to approach indoor lighting espe- cially in department stores and boutique stores where they are really showcasing the shoes, the purses or the clothing. You get great CRI, great control and great Bishop also agreed that with the advancement in LED technol- to say how much. “Although technology within advanced over the years and is currently being very widely used, many do believe that LEDs will be the most dominant selection as it becomes even better aligned within the retail environment. However, at this present time, there are very few total LED solu- tions currently within the retail sector,” he stated. The advancement is lighting technology, Padula believes, is somewhat aligned with the importance of retail design itself. “You can have the most innova- tive and award-winning designed space, but without light, it can pale into nothingness. Light gives life to displays; retail spaces are no longer just a space with mere displays, they are in fact interactive,” he commented. “Due to the advancement of lighting technology, new material and new sources, retail spaces can be as extravagant or mini- malist in design as the concept requires, because light can be integrated seamlessly into the smallest spaces.” Giving an example of these movements in lighting, Padula spoke of the what he called an ‘old school concept’ of backlight- ing merchandise on shelves and how it has been further devel- oped to the point where: “Light boxes are the norm, drawing the eyes of the observer and giving a completely unique experience to all customers.” He explained that the retail sector has gone beyond being a mere destination to buy products but has now become a past time. “Shopping is no longer a means to an end. It has devel- oped into a hobby, a past time. Friends stroll arm in arm to take in the visions that retail stores have to offer; and it is not only the design of the interior spaces that has made this possible, but in fact, light as well in terms of design and ultimately, technol- ogy,” Padula added. Bishop also agreed, stating that: “Ultimately the philosophy in retail lighting is to light the merchandise in as a dramatic as way as possible.” Sylvester added that GE Light- ing has only recently signed a deal with Ace Hardware to be their branded lighting partner across the Middle East region as lighting increasingly being a more important part of their customer experence. She also stated that with the growing popularity of LED technology, that was once mostly dominant in outdoor lighting, this is now rapidly moving indoors. Padula said in agreement that: “LEDs are already applicable in the progression as it allows the language in terms of new product design and concept application. A ‘natural progression’ is how Bishop described the move of LED lighting from outdoor to indoor, stating that: “Technology itself has improved dramatically superseding that of conventional lamp sources, making it a more viable solution.” One of the reasons that LED lighting is taking such a huge turn in the industry is its numer- lighting solutions. LED lighing has longer life, re- duces operating costs as well as has an instantanous switch- on, has low thermal radiation, no U.V or I.R radiation and has dim- mable versions. lighting over other types are that they offer a more user friendly solution to most situations,” Bishop stated. “They are also extremely high level of performace through life,” he added. Although pushing towards the domaniance of LED technology in all sectors, Sylvester admits that with the retail sector, GE still work with ceramic metal hide for retail spaces on a global scale. However, she also comments that retail lighting is catching on faster than many other indoor interior lighting spaces. “I think retail lighting, if you look indoors, is activating more quickly than other interior light- ing towards LED because we spend, typically, 30 to 40% of the retail establishment costs in lighting, so it’s great payback. Especially if you have more than one site,” Sylvester explained. Speaking of LED technology as a trend in retail lighting may asking the experts the different types of lighting they use in their retail projects, LED lighting and new technology appeared as one of their solutions. “It really depends on the type of space and the kind of ambience it requires but with all spaces, the general consensus is, rather than just washing the whole space with uniform light, an ambience is created by hidden lights which is achieved through general recessed lights, either those which are rectangular or round in shape. “Additionally, we use back- lighting in order to enhance outlines and merchandise by us- T5 lamps or LED strip lighting in little grooves in shelving units,” Padula contributed. “As with everything, the process is always slow but effec- tive,” he concluded. Although LED lighting is becoming increasingly popular and more utilised within all interior environments it is speculative to say that it is the best solution for a complete retail solution.
  • 26. Supply and demand Q&A 24 NOVEMBER 2012 | Commercial Interior Design www.designmena.com GEOFF VAN WIJK, PARTNER AT FURNISH HOSPITALIT Y, TALKS ABOUT THE BENEFITS OF INNSPEC.COM AND ITS SUCCESS AT THE PRESENT MOMENT HOW MANY INTERIOR DESIGN AND ARCHITECT FIRMS HAVE SIGNED UP TO YOUR SERVICE? This is where we are lagging in our desired subscriber numbers. We have about 25 designers listed just as welcome. Some of them include; Beau McClellan Lighting Design, LDC Lighting Design and Studio Lumen Lighting design. WHAT ELSE IS COMING UP FOR FUR- NISH AND INNSPEC? We’re working with WATG on new restaurant outlets at Kempinski Mall of the Emirates and have been contracted to provide services on the Messilah Jumeirah, Kuwait. We are also working on some exclu- sive palace projects. With Innspec, we are adding exciting features to CAN YOU GIVE US A FEW EXAMPLES OF THE KINDS OF SUPPLIERS WHO HAVE SIGNED UP? There are about 350 suppliers registered – as individuals or with - amples of local and international subscribers include; Indel B- Mini- bars, Renarte Hotel Supplies – The GCC distributor for Indel B, J.T. Kal- mar – 130 year old Austrian chan- delier makers – supplied the Qatar National Convention Centre and St. Regis Saadiyat Island amongst many others, as well as Prodital Leather – Italian manufacturers of beautiful leather products. The network also includes Cam- eron Peters Lighting – Kalmar's agent in the UK and a well-known lighting supplier and consultant, Dotzauer – an Austrian manufac- turer of custom project lighting – supplied the Park Hyatt Dubai and the Shangri-La Abu Dhabi. WHAT ARE THE BENEFITS FOR DESIGN- ERS AND HOTELIERS TO USE THE NETWORK? Hoteliers and designers will be easily via the local representation locations). They will also be able to browsing – and product browsing is coming soon. - ple, distributors to not only show all their categories of products (we have a very extensive category listing of everything that goes into a hotel) but also connect with the This way, a distributor carrying a wide-range of internationally acclaimed brands can widen their online presence by partnering up on Innspec. Designers can also via the network. WHAT KIND OF FEEDBACK HAVE YOU RECEIVED FROM THE MARKET AFTER LAUNCHING INNSPEC? The feedback has been very good. Because of our work as a hospitality procurement agent, we have a considerable database of suppliers of all kinds of hospitality commodities and services. Many of the suppliers we work with have reacted very positively to Innspec and have been quick to sign up. Despite a launch that has not been very public, and directed solely at our supplier colleagues and industry peers, we’re happy with almost 400 companies listed already. There has also been quite a bit of surprise from our industry peers that a procurement company would build a public, and largely free, platform for the industry – a reaction that tells us we’re on the right track to offering something new to the market.
  • 27. BENEWORKS WITH INTERNATIONAL DESIGNERS. Motivated employees are the key to the success of an organisation and motivation increases when the workplace becomes a living space. Bene works with customers solutions which provide employees with comes a management tool and also a contributing factor to the success of an organisation. The Filo product family by EOOS shows what an impact a strong space. www.bene.com
  • 28. INTERVIEW 26 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
  • 29. INTERVIEW Commercial Interior Design | NOVEMBER 2012 27www.designmena.com Flamboyant P - - - AT JUST 27 YEARS OF AGE, LAURA BIELECKI HAS ALREADY CARVED OUT AN IMPRESSIVE CAREER. HERE, SHE REVEALES HER JOURNEY
  • 30. 28 NOVEMBER 2012 | Commercial Interior Design www.designmena.com INTERVIEW 1 Private residence - powder room sinks with Andres Escobar & Associates 2 White Orchid Restaurant Palm Tree Court Jebel Ali with GAJ 2 1 - fundamentals teacher who focused her won, it was then that the decision was made to take the leap into interior de- - Montreal to work with Andres Escobar
  • 31. Fotosfera Carpet tiles made from plants? Fotosfera is a pioneering collection made from a yarn with 63% bio-based content. The key ingredient? Oil from the seeds of the castor bean plants. Fast-growing castor bean plants are rapidly renewable, and grow in hot, dry climates, in sandy loam soil. Hardier than many other crops, they can thrive in land prone to erosion, and only require water once in up to 25 days. www.interface.com
  • 32. INTERVIEW 30 NOVEMBER 2012 | Commercial Interior Design www.designmena.com & Associates, a very up and coming 3 & Associates 4 Associates 5 Associates 4 3 5
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  • 34. INTERVIEW 32 NOVEMBER 2012 | Commercial Interior Design www.designmena.com as the renovation and extension of the White Orchid Restaurant at Palm Tree Court, Jebel Ali. Hospitality, in particu- lar, is an area where the young interior designer thrives in due to its variety: “I love doing hospitality because working on a hotel you get to do the rooms, lobby, corridors, restaurants, the cafes and spa, so you get a little bit of every- a big range.” This year’s 2012 'Young Interior Designer of the Year' at the Commercial Interior Design Awards has certainly reaped the rewards for her hard work recognition, stated: “I felt incredibly humbled by it because I did not expect it at all. When I heard certain names come up I was like oh boy! I thought I was out, - ment coming from a place like Canada which isn’t really known to be ‘design savvy’ so I feel like I’m representing my country in the Middle East. I haven’t done much work since because so many people have been calling and e-mailing me to say congratulations.” Now, with her ever constant eye on the future, Bielecki continues to set herself impressive goals to accomplish: “Ultimately, if I could have my own inte- would also like to make something a bit more from my blog. I don’t know what 7 6 6 Palm Tree Court Jebel Ali - Suite Living & Dining Room with GAJ 7 Golf clubhouse - formal dining with GAJ I’ll do with it, maybe get together with some other bloggers from around the world and create one blog together, that would be interesting.” If this past year was anything to go by maybe the only way that is possible to regularly keep an eye out for Bielecki’s rapid rise to stardom would be from her
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  • 36. CASE STUDYCASE STUDY 1 Spotless detailsJUMEIRAH GROUP’S ‘STAYING DIFFERENT’ PHILOSOPHY HAS BEEN DESIGNED TO BE FEATURED IN ITS LATEST PROPERT Y, JUMEIRAH CREEKSIDE HOTEL 34 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
  • 37. CASE STUDYCASE STUDY Commercial Interior Design | NOVEMBER 2012 35www.designmena.com
  • 38. CASE STUDY 36 NOVEMBER 2012 | Commercial Interior Design www.designmena.com H ot off the Dubai hospitality pipeline Jumeirah Creekside Hotel has recently opened its doors for business. Bringing together a fusion of contem- porary design and distinct architectural features, with exposed concrete walls, high glass ceilings, culturally inspired carpet designs and a glass bottomed 480 pieces of art; six restaurants and a dedicated press room; screening room; meeting academy and ballroom. Housing a museum-quality art collec- tion, that was specially commissioned for the property, the hotel is committed showcasing it throughout the hotel and its grounds allowing guests to connect, engage and experience a great selection of artwork during their stay. 1 Contemporary 2 Sheena Abraham 2 Explaining the reasoning behind this, Sheena Abraham, managing director, Magus Designs stated: “It was a whole process. My client brief was discussed asked me what I thought about them. I said that they were nice but he then said to me that they could be from any- where in the world. He told me that he wanted a contemporary boutique hotel, essence of the local culture. The sense - ing the creek was to be tangible.” Jumeirah’s motto to ‘stay different’ certainly seems apt and common hotel, which is managed by Jumeirah Dubai Duty Free. “It’s a fantastic addition to our leisure
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  • 40. CASE STUDY 38 NOVEMBER 2012 | Commercial Interior Design www.designmena.com in a different way. Magus Designs re- sponded well to the brief. “One of the major features of the hotel is its collection of Middle East art, which ranges from massive installations to smaller paintings. The art collection, named ‘Dreamcore’, was commissioned by Dubai Duty Free and was curated by l’Atelier Camelia in Dubai. It consists of 482 works by 51 contemporary artists a collection from the Middle East has a hotel.” Furthermore, Magus Designs’ focus with the interiors was on exposed con- crete walls, dark walnut timber panels, high glazed ceiling, grey honed quartz- bottom overlooking the atrium. The carpet used throughout the hotel rug patterns in coordination with Ulster Carpets, Ireland. “The carpet was, without question, because most carpet suppliers and manufacturers don’t use too many colours,” added Abraham. than 20 to 25 colours so we found Ulster Carpets with their award winning tech- designed the whole concept which was a very long process.” Meanwhile, when looking at the main atrium design it is dominated by a - graphic installation, which was advised and commissioned by Camelia Esmaili of l’Atelier Camelia from internationally acclaimed artist Halim Al Karim who said: “I am very happy with this work and the complimentary surroundings is an ideal home for one of my most impor- one in this scale and shape. The scale, the natural light, the unusual building shape and grand space in which this is displayed, while challenging, is satisfy- ing that so many visitors and guests see Other choices of furnishings from selected to be amongst the best in their “Everything in this hotel concept is unique and has not been copied from anywhere else. All the furnishings are from renowned designers so you get what you paid for.” The Zaha Hadid designed sofas in the in Milan are cardinal red complimented Knoll in charcoal grey with red high- pieces featured throughout the hotel. From the Foster sofas and benches by classic from the sixties, the FK chair. award-winning design trio from Vienna. The colours and textures of the fabrics and leathers chosen by Magus Designs 3 Various room designs are incorporated 4 Colourful furnishings 5 vary in design 3 4 5
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  • 42. CASE STUDY 40 NOVEMBER 2012 | Commercial Interior Design www.designmena.com an extremely inspiring and eclectic com- bination. We are really happy that our range is so well represented throughout the whole project and that the public can see the quality we are famous for.” Meanwhile, Abraham added that her focus was on giving the best overall design, value and longevity to each product throughout the property. “When you choose quality in materials it always works out cheaper in the long run. However, of course our clients need to above their expectations across the range of services from the core of our business, which is design right through “We manage to get more for less by dealing directly with our long held and extensive range of supplier contacts removing as many intermediary steps and costs as possible in our process. Our clients are always the winner and I am happy to say most of them become repeat customers over the years,” out- lined Abraham. Looking back at the project, Abraham revealed that the main highlight for her were the Persian rugs, artwork and the corridors. “They are so different in the way that we played with the ceilings and the rug patterns,” she continued. However, an element of regret does exist due to time constraints which arose during the design of the hotel. “We had this very special idea of enclos- ing the bathtubs with electrically oper- ated plexiglass louvers and that was taking time so the client came in and changed them with curtains. If we had gone along with it that idea would have been very unique. “There was also the case that we wanted to unify the whole area with Persian rugs but because of time constraints again and procurement problems we were unable to do that.” Nevertheless, despite such regrets, Abraham can very well look back at this it was truly a job well done. 6 Trees are visible throughout 7 Lifts provide a view of the lobby 8 Dark walnut timber is heavily visible 9 Modern seating areas are found throughout 6 7 8 9
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  • 44. CASE STUDYCASE STUDY 1 Clean practicesSUSTAINABLE OPERATIONS ARE INCREASINGLY BECOMING MORE OF A NECESSIT Y IN TODAY’S WORKING ENVIRONMENT. THE TOTAL OFFICE REVEALS ITS IMPRESSIVE STANDARD 42 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
  • 45. CASE STUDYCASE STUDY Commercial Interior Design | NOVEMBER 2012 43www.designmena.com
  • 46. CASE STUDY 44 NOVEMBER 2012 | Commercial Interior Design www.designmena.com T 2 1 2 3 4 5 2 3 4 5
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  • 48. CASE STUDY 46 NOVEMBER 2012 | Commercial Interior Design www.designmena.com and so, in response, we have a varied range of green products in store which include ergonomic chairs and energy- saving LED lighting.” The LEED Green Building Rating System for Commercial Interiors is a set of performance standards for certifying a building's design and construction 6 Glass tables are proving to be popular 7 Wood is a very common material 6 7 “The reality is that every person that walks into our showroom has the op- portunity to see a new green building in action and more importantly we get to practice what we preach. partner with are also committed to cre- ating sustainable working environments in order to promote healthy, durable, affordable, and environmentally sound practices in tenant space design and construction. In line with The Total Of- the showroom follows the regulations of U.S. Green Building Council LEED version 3.0 for Commercial Interiors for
  • 49. www.armaniroca.com A new bathroom concept ROCA SANITARIO S.A. (Representation Office - Middle East) Gold & Diamond Park, Bldg 5-111, Sheikh Zayed Road P.O. Box 282337 Dubai, UAE. Tel. +971.4.347.64.00 E-mail: info.dubai@roca.net
  • 50. CASE STUDY 48 NOVEMBER 2012 | Commercial Interior Design www.designmena.com high-performance green interiors that are healthy, productive places to work; are less costly; and have a reduced envi- ronmental footprint. On average, The To- less energy than a typical showroom of the same size according to Peters. - - tinued Peters. “There are a lot of plans moving forward on how we want to go process reveals that the project has lighting power density was achieved addition, ENERGY STAR-rated equipment project. Furthermore, the HVAC system exposure has a separate control zone, interior spaces are separately zoned, occupancies have active controls, which and modulating the HVAC system in response to space demand. “Having worked extensively with EMS safely say with certainty that operating continued Peters. in a unique position to advise and help environmental goals. The process of - measure the impact our actions have on our employees, suppliers, community, the latest products from international Teknion, Codutti, Emmegi, Blumohito, features new designs from a vast prod- uct portfolio that support in creating healthy, productive work environments. The showroom also gives architects and interior designers a view of quality solu- emerging workplace trends and causing minimum environmental impact. Furthermore, the showroom features glass allowing natural light to penetrate. There are also a series of temporary and shared workstations typical of open, - “Overall from our standpoint the green initiative is more of a necessity simply running out of resources. As long fast as some of the larger advocates of 8 role in the company's profucts 9 Seating arrangements vary in shapes 10 Modern designs 9 10 8
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  • 52. CASE STUDY www.designmena.com CASE STUDY 50 NOVEMBER 2012 | Commercial Interior Design www.designmena.com It’s a man’s world A NEW CONCEPT BY WIMBERLY INTERIORS IS UNVEILED WITH THE ADDITION OF THE BENTLEY SUITE AT THE ST. REGIS NEW YORK
  • 53. CASE STUDY www.designmena.com CASE STUDY Commercial Interior Design | NOVEMBER 2012 51www.designmena.com 1
  • 54. CASE STUDY 52 NOVEMBER 2012 | Commercial Interior Design www.designmena.com “ St. Regis and Bentley are very similar brand identities,” said Liana Hawes, creative director, Wimberly Interiors. “They both have a rich heritage as well as an amaz- ing past to draw inspiration from.” US-based Wimberly Interiors has de- signed the new Bentley concept suite for The St. Regis New York, using elements from the renowned motors brand to cre- ate a truly authentic space. However, the ‘amazing past’ men- tioned by Hawes did the opposite of creating an overwhelming challenge to the design. She stated that drawing from such a strong history did not create with the process. “The brands were wonderful and we got to so much information,” said Hawes, adding that the team felt com- fortable with both brands as far as what they needed. “Once we had our visit and emergence in both brands, the design came out rich history provided by both,” she said. 1 Entry room at Bentley Suite, St. Regis 2 Bentley art wall in the dining room 3 Liana Hawes, Wimbely Interiors 2 3 The suite is almost complete with an entry room, living room, dining room and bedroom area, however, the only lagging part are the bathrooms, which have been put on hold due to St. Regis’ major renovation with plans to complete all bathrooms in the hotel at the same time, according to Hawes. In addition, Hawes explained that, in to keep the space as subtle as possible with exaggerated references to the Bent- ley brand removed from the project. “What we really wanted to accomplish was someone to come in and have vari- ous experiences. We didn’t want every nod to the Bentley brand to be experi- enced every time. Instead we aimed for more subtle nods. We didn’t want it to feel themed or be an in-your-face design at all,” she remarked. Still, the references are all there. With Bentley leather used on 95% of the pieces, it is the most dominant material applied in the suite. “All the leather used in the suite is Bentley leather so certainly a Bentley client would know that, while somebody else might need to be told,” said Hawes. “But the quality and the stitching and the details and the contrasts that Bentley does with their cars, we tried to
  • 55. Simply a matter of fine taste: Miele built-in appliances in brilliant white Miele Appliances Ltd., T : 800 - MIELE E : info@miele.ae W : www.miele.ae
  • 56. CASE STUDY 54 NOVEMBER 2012 | Commercial Interior Design www.designmena.com incorporate into the design.” In addition to the Bentley leather, all veneers used in the suite are Bentley veneers as well. “We made a really sleek dining table is the newest Bentley veneer offered as one of the options on their newest cars,” said Hawes. She went on to explain that although the main focus for Wimberly Interiors was designing the interior space of the suite, they had ended up with more product design exclusive to the suite. “One of the most signature features would be the entry wall which is a diamond stitched leather upholstery panel completed in Bentley leather with Bentley thread that the brand use in its diamond stitching. So it is extremely bespoke and very distinctly Bentley.” Along with the use of Bentley materi- als, the brand’s vehicles were a great inspiration for many of the signature pieces in the suite. “The console that sits in front of the stitched leather wall was inspired by a sketch that we saw at our Bentley headquarters tour. The sketch was of the preliminary dashboard design and we took the lines from the sketch and developed it into the console table. It’s not something that is overt, but if you look closely, you can see the lines and you can see how a dashboard would evolve from it,” she continued. “Another signature piece would be the nightstand in the bedroom. “We were fascinated with the Bentley SUV vehicles that haven’t even been introduced, still in the concept phase. At the back, it is exquisitely designed for picnicking and tailgating. It’s beautifully detailed out into compartments and leather lined so we took the inspiration from the lines of that and developed it into very aerodynamic nightstands that are leather lined with lacquered interiors and leather door pulls, covered in one of the Bentley veneers.” The lighting was another aspect that dining room, living room and entry hall. The bedroom lights were left with St. Re- gis’ heritage Swarovski crystal baskets. “In the dining room we have a really locking rings of cut crystal,” said Hawes. “With the rings, you can easily come up with several references to Bentley but the way that the light sparkles refers to the way you see the light refracted out of a headlight.” She continued: “In the living room we did a crystal sputnik type chandelier and that is incandescent lighting with a soft, warm glow and in the entry way lighting which is a sort of glass and has a beautiful refraction of the light. Once you’ve seen the beautiful headlights on a Bentley, certain glass pieces start to resonate that.” However, not all parts of the suite contain subtle suggestions. There is an art wall above the dining buffet with old pictures from Bentley’s history including racing cars and the Bentley Boys along with archival images from St. Regis as well. Bentley had also commissioned 4 Living room in Bentley Suite, St. Regis 4
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  • 58. CASE STUDY 56 NOVEMBER 2012 | Commercial Interior Design www.designmena.com leather bound books containing the full history of the brand. One thing about Bentley that St. Regis seriously wanted to establish with de- tails was the masculinity of the brand, according to Hawes. “They already have an extremely beautiful Tiffany’s and Dior suite but they didn’t yet have a distinctive masculine suite so this particular one is designed to be just that - distinctly masculine,” explained Hawes. Saying that, the designer described how the choices of materials and the colours were selected with such a brief in mind. “The drapery fabric in the living room and the bedroom is small scale herring bone as we wanted to use a masculine style like a menswear chic fabric on the drapery panels,” she stated. “Then we took that menswear fabric and added seat belts. Bentley sent us seat belt material, being the only car manufacturer that custom colours its own seat belts. We took a look at them and picked colours that worked with our scheme and added it as a tape trim detail on the drapery,” she added. Furthermore, masculinity continued on in the colour scheme as well with neutral and dark tones in various differ- ent areas of the suite. “As you go in, we tried to give it a gradation of colour but the living room is light. The walls are light grey and we used a grey and ivory palette with bright orange and aubergine.” “Then in the dining room we went a bit darker and richer. We always refer to the dining room as the ‘man cave’ because we have a big 60 inch TV built into a leather cabinet.” The bedroom, however, remained lighter in tones with the use of softer blues and grey’s with an accent wall that changes colour in correlation to the lighting. The purpose was to make it feel even more comfortable for a woman, especially as the space includes an impressive bed that is created in refer- ences to a race car. At the end, the root of it all is the bespoke quality and rich design that al- lowed the two brands to blend so well. “The St. Regis is high design and Bentley is high design so we wanted it to come out that way in the interiors,” Hawes concluded. 5 Living room in Bentley Suite, St. Regis 6 diving room 7 Bedroom in Bentley Suite, St. Regis 5 6 7
  • 59. Textile passion meets profession Explore innovations from all over the world. Experience how the year’s hottest trend – Being, the search for authentic surroundings – is pushing forward the industry. And find out how the future is becoming the present. Information and tickets at advance sales prices at www.heimtextil.messefrankfurt.com mary.ann.oliva@uae.messefrankfurt.com Tel. +971 4 389 45 00 9 – 12. 1. 2013 Frankfurt, Germany
  • 60. INTERVIEW 58 NOVEMBER 2012 | Commercial Interior Design www.designmena.com
  • 61. INTERVIEW Commercial Interior Design | NOVEMBER 2012 59www.designmena.com TAKING SENSIBLE STEPS FORWARD FOR PROGRESSION, KHURSHID VAKIL, CO-FOUNDER, MARINA HOME INTERIORS EXPLAINS HIS STRATEGY Evolution not revolution
  • 62. SHOWROOMS ANTWERP BARCELONA DOETINCHEM HONG KONG ISTANBUL LISBOA LOS ANGELES MADRID MALLORCA MIAMI MILANO NEWYORK OORDEGHEM PORTO VALENCIA Flat design Mario Ruiz Cristal Box design José A. Gandía-Blasco www.gandiablasco.com Finasi LLC AI Ittihad Road P.O. BOX 118508 Dubai, United Arab Emirates T. +971 (4) 2971777 www.finasi.ae OUTDOOR&PASSDOOR
  • 63. INTERVIEW Commercial Interior Design | NOVEMBER 2012 61www.designmena.com 1 Colourful mixtures are visibly evident 2 A wide variety of sofas are available 3 Wood plays a heavy role in many products 4 combined together ot on the heels of the recently held 2012 Commercial Interior Design Awards, Marina Home Interiors (Re- tail Network) has been revelling in the limelight as a result of its presence as the Platinum sponsor of the event. According to Khurshid Vakil, co-founder, Marina Home Interiors (Retail Network) this represents a shift in strategy with the store now clearly looking to attract more trade business. “Interior design services are a large chunk of the regional market and we will continue to target them regardless of the recent challenges the market is facing,” he commented. “There are always people who need, or seek, help in doing their spaces whether they be commercial or residen- tial. Our association with these presti- gious awards was part of our strategy to be in the eyes and ears of the region’s best talent of interior designers and to be associated with these awards was a step forward in the direction that we are taking. We will continue to pursue that because we believe, as we evolve and as the brand evolves, we would need to have more of a productive association with interior designers.” With a long history of customers utilising the services of interior design- ers, particularly the higher income group within the region, Vakil outlined how, 1 2 43 H
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  • 65. INTERVIEW Commercial Interior Design | NOVEMBER 2012 63www.designmena.com - 6 7 6 7 -
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  • 67. www.designmena.com Commercial Interior Design | NOVEMBER 2012 65 SHOW STOPPERS with the UAE market size for these materials in 2012 reaching nearly $1.2bn, a 3.5% increase from 2010. Exhibitors include RAK Ceramics, Emirates Ceramics, Por- cellan, Sanipex, Bold International, DuPont and Saudi Ceramics. Last year’s event saw a move towards a product sectorised show, making it simple to access products and services of interest. Amongst the sectors with an increased presence this year is Kitchens, Bathrooms & Surfaces, There is currently an estimated $4.2 trillion of ongoing construction projects in the MENA region, with the UAE representing the biggest slice of that, at $698 billion accord- ing to organisers at this year’s Big 5 International Building & Construc- tion Show. With sectors such as heating, ventilation and air conditioning, expecting to see annual growth of nine per cent over the next three years, the opportunities being pre- sented across the region continue to remain at the forefront of the world’s construction industry. Countries from around the world from 30 countries including Italy, Germany, USA, Turkey, UK, Spain and France. WITH MORE THAN A 30 YEAR PRESENCE WITHIN THE INDUSTRY, THIS YEAR’S BIG 5 EXHIBITION IS SET TO BE THE BIGGEST YET Bigger than ever SHOW FEATURES TRAINING & WORKSHOPS 5 - 6 November FREE SEMINARS 5 - 8 November PLATINUM CLUB 5 - 8 November BUSINESS MATCHING 5 - 8 November GAIA AWARDS 7 November GREEN BUILD CONFERENCE 7 - 8 November
  • 68. www.designmena.com66 NOVEMBER 2012 | Commercial Interior Design SHOW STOPPERS audience is architectural compa- nies who will always send their interior designers to source new products from around the world. To make it easier for interior designers to source the products they are looking for, this year we have intro- duced dedicated product sectors including kitchens, bathrooms, sur- faces and marble as well as a host of free to attend product seminars. WHAT ARE THE LATEST TRENDS YOU HAVE BEEN WITNESSING THROUGH- OUT THE INTERIOR DESIGN INDUSTRY AND WHAT ROLE CAN THE BIG 5 PLAY IN RESPONDING TO THEM? From the regular research we un- dertake with architects and contrac- tors, we know there is a real need to source products that have a posi- tive impact on the environment. to see the expansive range of in- novative products available from all over the world. This year’s event will feature over 2,000 exhibitors, the vast majority of whom are from overseas with many introducing products never seen in the Middle East. HOW SUCCESSFUL HAS THE BIG 5 EXHIBITION BEEN WITH INTERIOR DESIGNERS IN THE PAST AND WHAT CAN THEY EXPECT AT THIS YEAR’S EDITION? Thousands of interior designers regularly visit The Big 5 because the focus of the event is on internal WHY IS THE BIG 5 EXHIBITION RELEVANT FOR THE INTERIOR DESIGN INDUSTRY? The Big 5 covers every sector of the building and construction industry, including many interior design related products such as kitchens, bathrooms, marble, ceramics, archi- IS IT MORE BENEFICIAL FOR INTERIOR DESIGN COMPANIES TO ATTEND AS EXHIBITORS OR VISITORS? The Big 5 is primarily a product exhibition so interior design com- ANDY WHITE, EVENT DIRECTOR, THE BIG 5 REVEALS WHY THIS YEAR’S EXHIBITION IS A ‘MUST ATTEND’ EVENT FOR THE INTERIOR DESIGN INDUSTRY Exclusive benefits
  • 69. www.designmena.com Commercial Interior Design | NOVEMBER 2012 67 SHOW STOPPERS Locally sourced or produced products can help add to the green credentials of a project and are very popular with our visitors who ensure they meet strict guidelines and regulations which are now in place throughout the region. HOW CAN THE BIG 5 PLATINUM CLUB BE BENEFICIAL FOR INTERIOR DESIGN COMPANIES? The Platinum Club is an initiative where we identify the region’s largest buyers of construction and interior products and invite them to join our VIP programme. To qualify for inclusion, a buyer must be able to prove they are working on current projects valued at more than $100 million. If any interior designer meets these criteria then they can be considered for inclusion in the that accompany it. HOW CAN THE BIG 5 PROMOTE SUS- TAINABLE DESIGN PRACTICES WITHIN THE INDUSTRY? Sustainability has been an impor- tant topic at The Big 5 for a number of years, with numerous elements at the event dedicated to the topic. be staging a live demonstrations theatre on the main concourse, which will feature specially chosen products from exhibitors, giving hand how products work and the opportunity to ask questions. Many of these products are designed to focus on sustainability, with items such as non-toxic paint and recycled plastic wood. We will also have the Green Build Conference, which will host a range of regional and international speak- ers to discuss the way forward for sustainability and best practice for green buildings. The conference will be free-to-attend but invite only; those who wish to attend can apply for an invitation via The Big 5 website. Places are reserved exclu- sively to industry professionals with extensive experience, seniority and Finally, we will once again organise the Gaia Awards, the region’s leading and most credible award recognising those companies who manufacture an impressive product that makes an outstand- ing contribution to the green built environment.
  • 70. www.designmena.com68 NOVEMBER 2012 | Commercial Interior Design the general construction industry such as materials and trends,” he adds. - nitely not a big pull. I would think that this does not have the edge for designers to want to attend,” he says. Papastefanou argues:“I think that’s where it’s a little short-sighted from some designers. How else are you going to know what’s going on? We may not be in the construction industry itself but even as consultants you need to know how all this stuff works otherwise what are you designing around?” The big question EXPERTS IN THE FIELD OF INTERIOR DESIGN DISCUSS THE RELEVANCE OF THE BIG 5 SHOW FOR THE INTERIORS MARKET “We need to understand how it’s all put together and as we implement a lot of the general construction methods into in- terior design as well. It’s just to broaden horizons and broaden your knowledge of B oth Francois Papastefanou, in- terior designer, Bluehaus and Paul McElroy, partner, Kin- nersley Kent Design state their plans for attending the Big 5 show this year. But where exactly does the interiors industry overlap with the construction trade show? “Relevance is probably not that high on interior design per say,” says McElroy. “The show is geared more towards large scale architectural works and engineer- ing, however, there should be some good materials suppliers and manufacturers there that make it a possibility to attend.” To Papastefanou, knowledge of the construction market is a vital part of an interior designer’s understanding of the entire industry. “It’s really specialised and focused on construction but as interior designers, we obviously need to know what’s going on in the construction industry because that’s what we work around,” he states. 1 & 2 department store in Beirut by Kinnersley Ket Design 3 & 4 Bluehaus in Dubai 1 2 SHOW STOPPERS
  • 71. www.designmena.com Commercial Interior Design | NOVEMBER 2012 69 SHOW STOPPERS However, both designers believe in the strong ties between the interior design and construc- tion industries. “Our work is almost exclusively as lead designer from beginning of brief throughout design process to construction/implementation working closely with the contrac- tor to maintain the design vision to the end. We see a huge educa- tion in the GCC to moving clients to engaging professional design- ers and separate professional contractors,” says McElroy. Papastefanou agrees: “The relationship between contractors and interior designers needs to be very strong and the way that the Big Five helps with that is it helps to get everybody thinking in the same wavelength. Shows like the Big Five bring those two elements, designers and contractors all together in a central meeting spot and everybody gets on to that same wavelength.” He adds: “Us and contractors and construction – we’re not worlds apart at all! We need to understand them, they need to understand us and understand how these different elements come together.” McElroy voices some concerns regarding the missing elements in the trade fair that fails to create an easier means for the two indus- tries to link. “Ideally there would be a closer relationship between the ethos of the two parties through work- shops or introductions here but we fear it tends to revolve around a stand and where is the next big contract rather than ‘let’s look at the industry and how we can engage with designers as well as just the clients.’ Perhaps design- ers need to approach this with a more open mind too though when visiting,” he comments. An open mind is the approach that Papastefanou is going for. To him, it’s more about exploring and understanding, rather than having a direct purpose. “I don’t think that we go there around with a clear mind about what we’re going to see there,” he says. away with a handful of different things but if you can get only one or two really good connections then I think that’s a job well done!” he concludes. You demand high standards. The most important consumer goods trade fair in the world meets your expectations – with an internationally unique offer, presented by over 4,500 exhibitors. Come and enjoy an impressive array of ideas, pioneering trends and promising encounters. And discover great prospects for future business success. Information and tickets at advance sale prices available at www.ambiente.messefrankfurt.com mary.ann.oliva@uae.messefrankfurt.com Tel. +971 4 389 45 00 France Ambiente 2013 Partner country 15 –19.2.2013 Frankfurt, Germany 3 4
  • 72. www.designmena.com70 NOVEMBER 2012 | Commercial Interior Design SHOW STOPPERS THE BIG 5 KUWAIT: 16-18 SEPTEMBER 2013 The Big 5 Kuwait is due to launch in September 2013, taking place at Kuwait International Fair. There across the Kuwaiti construction market; with a projected spend of $30.5 billion on building and in- frastructure over the coming years, and the country’s ambitious $125 already underway. THE BIG 5 CONSTRUCT INDIA: 2-4 SEPTEMBER 2013 Launching in September 2013 at the Bombay Exhibition Centre in Mumbai, The Big 5 Construct India will provide access to a construc- tion industry worth in excess of projects planned in the country across real estate, railways, roads, ports and airports over the upcom- Working closely with the Federation of Indian Chambers of Commerce and Industry (FICCI) and Ministry of Urban Development & the Ministry of Urban Employment and Poverty Alleviation, the event is expected to attract thousands of buyers eager to check out the very latest products and technologies from the market. THE BIG 5 SAUDI: 9-12 MARCH 2013 The Big 5 Saudi was launched in 2011, surpassing all expectations to host more than 10,000 building and construction professionals. The 2012 event continued to grow, doubling in size with over 500 exhibitors and a purpose built pavilion having to be assembled on the grounds of Jeddah Centre for Forums and Events in order to meet with demand. More than 75% of exhibitors represented international companies in 2012, highlighting the need for a forum where profes- sionals can meet to understand more about the Saudi market and network on-the-ground. As well as the exhibition, the 2012 event also launched a series of educational elements, which will return in 2013. THE BIG 5 SHOW HAS PROVEN TO BE SO POPULAR THAT TWO NEW EDITIONS HAVE BEEN LAUNCHED TO COMPLEMENT THE DUBAI AND KSA EVENTS Around the world Building and construction related companies will have a dedicated platform to introduce their product or service to a market that is ac- tively sourcing new and innovative technologies. Alongside the exhibition will be a number of added value elements, with accredited workshops and a dedicated concrete zone, showcas- ing the latest products and tech- nologies from one of the industry’s most important sectors.
  • 73. The point of focus in the entrance area – GEZE Revolving Doors Revolving doors are a component of a façade and also the point of focus of the entrance area of a representative building. Here, it is important for the visitor to make a good„first impression“ with the help of an architecturally perfect revolving door which continues to function reliably and safely despite high frequencies of operation. GEZE enables almost unlimited design freedom when it comes to the various materials and colours. Revolving doors made by GEZE enthuse architects, planners and processors. Starting with hotels, shopping cen- tres and banks and going right through to airports and museums, many famous buildings across the world are fitted with door solutions from GEZE. BEWEGUNG MIT SYSTEM GEZE Middle East | P.O. Box 17903 | Jebel Ali Free Zone | Dubai U.A.E. |Tel: +971 4 8833112 | Fax:+971 4 8833240 | gezeme@geze.com | www.geze.ae SOLUTION FOR YOUR NEEDS Door Technology | Automatic Door Systems | RWA and Ventilation Systems | Safety Technology | Glass Systems
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  • 75. Commercial Interior Design | NOVEMBER 2012 73www.designmena.com DESIGN TRENDS With the close of this winter’s Domotex 2012, design trends in Partitions Stainless steel, solid plastic, powder coated steel, phenolic, color-thru phenolic and plastic laminate partitions. THE ASI GROUP... Your Single Source Solution asigroup.us Accessories Superior design and the most extensive range of products in the industry — hallmarks of our washroom accessories. High Speed Hand Dryers The best designed GREEN hand dryers in the industry. ^BIM T: +971 4 330 7771 F: +971 4 330 7177 with most other sectors in the WALKING ON SUNSHINE Along with this trend comes the
  • 76. 74 NOVEMBER 2012 | Commercial Interior Design www.designmena.com DESIGN TRENDS Every year sees one fashion off the scene while another steps on to scheme, with tiling taking on a more earthy appearance. - - - - ever, graphic patterns are a strong - - shapes of 30x60 or the slicker - - - we can expect to see tiles with a ABDULLA MAHMOOD DARREN CLANFORD EXPERTS IN THE FIELD OF TILING, ABDULLA MAHMOOD OF RAK CERAMICS AND DARREN CLANFORD OF JOHN- SON TILES, SPEAK OF TRENDS IN THE TILE INDUSTRY - - Linear tiles are perfect examples of - people are more aware of the impact their choices make on the
  • 77. Commercial Interior Design | NOVEMBER 2012 75www.designmena.com DESIGN TRENDS on sustainable development in the Middle East region, tiles which are ‘green’ are set to become a top choice for contractors who really want to lead the market with great environmentally friendly building schemes,” said Clanford. In agreement to this statement, Mahmood added that: “Tiling reduces digging of natural stones, cutting of wood and saves natural habitats. It is the best and value- for-money alternate available for advantages such as durability, low resistance, ease of maintenance and cost effectiveness which make it a superior alternative.” He continued: “There is a lot of focus on eco-friendly products that can be termed as green building solutions and accordingly, RAK Ceramics has introduced its latest product range which includes the range contains up to 28% recycled material without having to compro- mise the style of the product. RAK Ceramics, being a founding member of the Emirates Green Building Council, take inot consid- eration the issue of sustainable design as seriously as possible. “RAK Ceramics has also intro- duced a wide range of eco-friendly products, which includes the RAK Slim – a revolutionary 4.5mm thick eco-friendly tile, the RAK Stone Art Collection, the Orion Collection and the Wood Art Col- lection produced using the latest Nanopix digital printing technol- ogy. These eco-friendly products are better alternatives over consuming natural resources and encourage end users to conserve natural green environment.” Johnson Tiles are also answer- ing these demands with tiles that contain recycled ceramic material. Timeless Elegance Modern Design Royal Touch Simplicity UK Tel: +44 7976 659763 Dubai Tel: +971 555 702412 Email: electrical@m-marcus.com www.m-marcus.com THE STUDIO RANGE Decorative Electrical Accessories with Concealed Fixing Conforming to British Wiring Standards Antimicrobial tile – that reduces microbial contamination, RAK Luminous tile – that glows in the dark and saves energy, and RAK Bathware – with 33% water saving capabilities,” said Mahmood. Trends are also taking over in terms of different sectors in the tiling industry where spaces are starting to lose their distinctive style and are beginning to clash with one another. “What we’ve noticed is that the transition between commercial spaces and residential living is up ideas for their own spaces from what they see around them and what that space represents,” Clanford observed. - sonal stamp on things, and this is usually achieved through the use of colour schemes and choice of tiles,” he concluded.
  • 78. “UNLIMITED POSSIBILITIES WITH CFLORS INDUSTRIES INC. Hudson’s Bay Centre, 2 Bloor Street East, Suite 3500, Toronto, Ontaria, Canada I M4W 1A8, Tel: +1-416-915-4222, Fax: +1-416-929-3174 GLP #2115 Laminate floorings Carpet Tiles PVC floorings ”
  • 79. SUPPLIERS YOU SHOULD KNOW Commercial Interior Design | NOVEMBER 2012 77www.designmena.comwww.designmena.com Commercial Interior Design | NOVEMBER 2012 77 A recent study has shown that the overall GCC interior contracting expected to increase by 87% in value this year, the highest “The sector in the GCC is now healthcare, education and other There could be a series of projects The interiors sector in Qatar and nounced that all sectors in the stated that the only way to truly see digging into the details by sector because obviously a big shopping SUPPLIERS YOU SHOULD KNOW for the largest spend on interiors, Spend on additional projects, including social and business infra With all the advances in the FIT OUT CONTRACTORS
  • 80. SUPPLIERS YOU SHOULD KNOW 78 NOVEMBER 2012 | Commercial Interior Design www.designmena.com DESIGNERS HUB What sets you apart? Our services include the following: - Tell us about your company? - - ing: RIAD SOFA BY META BELL TABLE BY CLASSICON FLAP SOFA AND PAESAGGI ITALIANI BRASILIA BY EDRA
  • 81. SUPPLIERS YOU SHOULD KNOW Commercial Interior Design | NOVEMBER 2012 79www.designmena.com GOLDEN ARROW INTERIORS Products? The company does high-end furni- ture, custom made furniture, FF&E fabrication, joinery, upholstery, metal works, amongst many others. Projects? Commercial: Emirates Headquar- ters, Commercial Bank of Dubai, Cisco Systems, Deutsch Bank. Educational: Zayed University. Hospitality: Fairmont Bab Al Bahr public areas and the guestrooms), Radisson Blu. Residential: Prestigious Villas and buildings. Retail: Burjuman Center, Al Reef Please visit: www.gai.ae for all the latest news on our current and future projects. Recent news? In view of the current market growth within the hospitality sectors, Golden Arrow Interiors is building new 120,000ft2 state-of-the-art manufacturing facilities to cater to all local and regional requirements which are located in Sajja, Sharjah. How do we contact you? Tarek E. Amin Director, Commercial & Business Development Dubai, UAE E: tarekamin@d-hub.com www.gai.ae FAIRMONT BAB AL BAHRMONARCH HOTEL STEAK RESTAURANT - FAIRMONT BAB AL BAHR
  • 82. SUPPLIERS YOU SHOULD KNOW 80 NOVEMBER 2012 | Commercial Interior Design www.designmena.com Tell us about your company? Innov8 Group is a leading interior - ing in delivering turn-key solutions for - - professionals in key positions in order - - - - - - - Innov8 Group
  • 83. SUPPLIERS YOU SHOULD KNOW Commercial Interior Design | NOVEMBER 2012 81www.designmena.com and process’, is the underpinning force of the group and over time, has created a winning culture, generating a high level of success and repeat business.” What projects have you worked on? The Innov8 Group has provided turnkey solutions for a variety of brands and companies, both commercial and retail. From public sector projects such as the design and build of the 40,000ft2 headquarters of the Federal Authority Nuclear Regulation in Abu Dhabi and through to globally known brands such as Etihad Airways, Jaguar Land Rover, Roche, Kellogg’s and the expansive 25,000ft2 space of the Hamley’s retail store in Dubai. Innov8 is now working on a variety of projects that includes the Ministry of Economy in Abu Dhabi, Emirates LNG, Bayer and Kraft Foods. Recent news? Innov8 Group has been approached by several multi-national clients request- ing design and build services in various locations throughout the greater GCC region. Innov8 is currently developing strategies to deliver services in these locations, acknowledging the chal- lenges of maintaining or further improv- ing the level of service delivery. With the expansion of the organisation, Innov8 Group has recently implemented a training programme for select design interns from the American University in Dubai. The objective is to further develop the intern’s skills whilst providing expo- sure to the industry and real life design challenges, with the end goal for the intern to potentially gain fulltime employment. It also enables Innov8 to continue to develop fresh and innova- tive ideas from students whose design instincts have not been acclimatised to reality. Furthermore, the Innov8 Group has recently obtained the respected ISO Accreditation 9001 (for Quality Process), ISO Accreditation 14001 (Environmental) and ISO Accreditation 18001 (OHS Standards), which shows the groups continued commitment to environmental impact and the dedi- cated implementation of a top health and safety management system. How do we contact you? help with your commercial or retail info@innov8group.ae or call 800-IN- NOV8(466688).
  • 84. SUPPLIERS YOU SHOULD KNOW 82 NOVEMBER 2012 | Commercial Interior Design www.designmena.com About us BABILI, as part of Arch. Radhwan Babili group of companies, was established in 2000 in Jeddah, KSA. BABILI, now, has six registered branches in the Middle East and four international joint ventures worldwide. It is a ‘design and build’ company for medium to big scale projects and provides turnkey solutions under one single contract and one team that follows work from conception to operation in term of design, build, sale and design and operation, taking into consideration time, budget and quality. These solutions are provided by part, or all, of our available services, responsive to your particular needs and situation. At the core is our design- build team, delivering the fastest, most cost effective quality product for you and avoids expensive mistakes and lost opportunities. Whatever challenges your project throws, we are there to meet them. Our Mission - Enhance quality of life - Enrich the human potential - Inspire Spirit through design Our Vision - Increase employee satisfaction and their productivity client relationship Our Value - Excellence in integrated design-build project delivery, producing high value quality outcomes - An environment of trust characterised by integrity and honest communication - Mutual respect for and appreciation of diverse perspectives and ideas - A commitment to innovation and creativity to drive quality, value and sustainability - Professionalism, extreme fairness and equality and the highest levels of ethical behavior Services - Real Estate Development - Engineering Consultant - Property Management - Project Management - Supervision - Construction - Finance Study How do we contact you? T: +966 2 6978272 F: +966 2 6973937 P.O. Box 112956 Jeddah, 21371 www.babili-group.com BABILI
  • 85. SUPPLIERS YOU SHOULD KNOW Commercial Interior Design | NOVEMBER 2012 83www.designmena.com
  • 86. SUPPLIERS YOU SHOULD KNOW 84 NOVEMBER 2012 | Commercial Interior Design www.designmena.com Summertown Interiors Tell us about your company Summertown Interiors offers superior contractor and supplier of bespoke join- ery works. With specialist experience retail projects for global Fortune 500 is often selected as the preferred UAE interior architects. What projects have you worked on? Have there been any recent develop- ments at your company? ments to our operational processes under the ISO quality management system will enable us to become more ers to create tailor- made platforms. In are trained on the latest products and installation methods. Big Hair Audacious Goal – to be carbon We were also recognised at the Green What are the key challenges facing your industry? all the time in construction which most commonly followed standard for region. We feel that it is only a matter of time before greening interiors becomes mandatory for new buildings and retro- are in a position to face such changes whereas many are not yet up to speed. How do we contact you? info@summertown.ae www.summertown.ae
  • 87. SUPPLIERS YOU SHOULD KNOW Commercial Interior Design | NOVEMBER 2012 85www.designmena.com TELL US ABOUT YOUR COMPANY AMBB Interiors is part of AMBB Group and has been operating in the GCC region for over a decade. We have well Dubai, Abu Dhabi and Doha as well as various factories and manufacturing facilities. We have implemented many prestigious projects since our inception, such as Zuma Restaurant, Le Petit Mai- son, Mahiki Nightclub and Restaurant, Linklaters and Barclays Wealth among many others. and retail as well many residential and villa projects. WHAT SETS YOU APART? Since our inception we have focused our efforts on delivering the highest level of service and quality workmanship through our team of dedicated project managers and site operatives. It is our main aim to maintain a manageable level of projects focusing on quality, rather than quantity. In conjunction with our in-house development strategies, we continue to invest in factories and facilities which underpin our ability to the market. WHAT PROJECTS ARE YOU INVOLVED IN? AMBB Interiors have an unparalleled track record of delivery of projects to the highest standard of quality and service. We have been integral to the develop- ment of the Interior industry through our implementation of many benchmark projects in the region. We are currently involved in exciting new projects for Tiffanys and Co as well as various other prestigious projects for Majid Al Futtaim Healthcare and MAF Properties amongst others. WHAT’S NEW? We have added additional manufactur- ing facilities for joinery, upholstery, glass and metalworks. This has supplemented our existing joinery and marble divisions and has enabled us to expand our services successfully over the last year. We have also added to our workforce by new appointments in our projects division and have expanded and upgraded our health and safety practices through the appointment of additional managers and staff training. In addition to this we have signed up to sustainable work practice with regards and factories and continue to support local initiatives such as Dubai School for Special Needs. We are also delighted to have recently become a supporter of DMX and hope to partner them in their growth over the coming years. AMBB is extremely proud to have received the Commercial Interior Design Award for ‘Best Interior Contractor for 2012’. HOW DO WE CONTACT YOU? PO Box 51445, Dubai, UAE T: +971 (0) 4 339 2911 F: +971 (0) 4 3392916 www.ambbinteriors.com AMBB Interiors
  • 88. SUPPLIERS YOU SHOULD KNOW 86 NOVEMBER 2012 | Commercial Interior Design www.designmena.com Tell us about your company? With over 40 years of experience, SAS International is a manufacturer of high work solutions. What sets you apart? SAS International works with clients acoustic metal ceilings to projects across the region. We are able to offer SAS International ensures that solu What are your best selling products? acoustic performance which is a major occupant comfort. What’s new? How do we contact you? W: www.sasint.ae SAS International Tell us about your company? What projects have you worked on? Recent news? to represent their range of high quality Key challenges in the industry? One of the major challenges lies in following comprehensive research on all they continuously strive for innovation How do we contact you? FINASI
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  • 90. PRODUCTS 88 NOVEMBER 2012 | Commercial Interior Design www.designmena.com VOLNA The Volna door in the Maestra collection is made from ash wood and is one of Trade Mark New different elements and varies in allows it to be detached from the TM NEW STYLE Tel: +38 0552 413598
  • 91. DELIVERING LONG TERM VALUE Integrating design and performance For more information on our comprehensive range of design and performance led interiors please visit www.sasint.ae or call us on +971 (0)4 885 5545 manufacturing world-class interiors metal ceilings | partitioning | doors | room comfort | architectural metalwork
  • 92. RAK Ceramics is exhibiting ‘Westwood’ at this year’s Big 5. Westwood is durable and eco- friendly and the product is avail- able in three colours, belonging to RAK’s Gres Porcellanto range of tiles which are developed through the use of high digital resistant, has low water absorp- tion, and is both easy to handle and cost effective. It can be used in not only in spaces such as living and dining areas, bedrooms, patio’s, but ex- ternal wall restaurants, window displays and lobby entrances. WESTWOOD RAK CERAMICS TEL: 072445046 WWW.RAKCERAMICS.COM A181, RASHID HALL AVANT FLOORING Avant Flooring, a high-quality composite laminate, is now avail- able in the Middle East following success across 13 countries internationally. and groove panels, makes it wa- - ing is sustainable and recyclable. cool air, as opposed to absorbing it, meaning lower air-conditioning costs for homes and business. Additionally, the product is able to offer 16 grain and stain options perfectly into residential or com- mercial settings. AVANT FLOORING TEL: +971 4 3431 645 www.avant-enterprises.com H116, Zabeel Hall PRODUCTS www.designmena.com90 NOVEMBER 2012 | Commercial Interior Design
  • 93. Up to the minute reports on the latest industry news and events Interviews with leading figures in the interiors, design and architecture sectors The latest case studies, market trends and developments for the Middle East market Visit www.designmena.com today and sign up for the twice weekly eNewsletter to stay up to date with your industry For information on advertising please contact: YAZAN RAHMAN, Sales Director - Tel: +971 4 444 3351 - GSM: +971 56 778 3824 - Email: yazan.rahman@itp.com TERI CLARKE, Sales Manager - Tel: +971 4 444 3679 - Email: teri.clarke@itp.com Online News for Architecture, Interiors and Industrial Design Professionals
  • 94. FOR ADVERTISING ENQUIRIES, PLEASE CONTACT: D i a r m u i d O ’ M a l l e y Publishing Director Tel: +971 4 444 3568 E-mail: dom@itp.com T H E D I G I TA L H O M E F O R H O S P I TA L I T Y P R O F E S S I O N A L S I N T H E M I D D L E E A S T
  • 95. EMIRATES CERAMIC Emirates Ceramic labels itself as amongst the most reputable and lead- EMIRATES CERAMIC TEL: +971-2-6715500 WWW.EMIRATESCERAMIC.AE Rashid E191 PRODUCTS Commercial Interior Design | NOVEMBER 2012 93www.designmena.com
  • 96. CRYSTALON - - - SWAROVSKI TEL: +971 4 881 65 62 www.architecture.swarovski.com PRODUCTS 94 NOVEMBER 2012 | Commercial Interior Design www.designmena.com ALTREFORME - MOSCHINO TEL: +39 0341 6381 www.altreforme.com
  • 97. Commercial Interior Design | NOVEMBER 2012 95www.designmena.com HANSGROHE T: +971 4 3326565 www.hansgrohe-middleeast.com AXOR STARCK ORGANIC A collaboration between Axor, the design brand for Hansgrohe and designer Philippe Starck brought the revolutionary Axor Starck Organic collection which took three years to develop. The range combines elements that set it apart from other bathroom products including its organic-minimalist design, its 3.5 litres per minute, beating seven litres, and separate controls for water volume and temperature. The Axor Starck Organic collec- tion is due to be made available in Dubai and Abu Dhabi at the begininng of 2013. PRODUCTS
  • 98. 96 NOVEMBER 2012 | Commercial Interior Design www.designmena.com OPINION L ight is a fascinating element that can transform anything and turn even the darkest corner into a bright space full of interest and life. Designing custom- made chandeliers is enabling me to harvest the beauty of light and let its spirit shine through a uniquely designed piece of art. Having worked as a senior lighting designer for Preciosa, I have many great opportunities to work on interesting projects where I can push the limits of the ordinary and bring to life distinc- tive new concepts. It is always very exciting to see the shift towards new trends and become a part of it. In recent years there have been many new emerging trends, which are shaping the way we design chandeliers. These trends are not only bringing out new designs and styles, but they are also changing the way we perceive the func- tion of a chandelier. CHANDELIERS OR SCULPTURES Imagine large open public areas in a hotel, they are made for signature designs which can be visually strong and memorable. A chandelier with glass and crystal. Interior designers are raising the bar everyday and are coming up with interesting concepts, which are moving away from the traditional way of seeing a chandelier. They are enabling us to design unique creations – sculptures suspended in the air, making the whole design process a great challenge and the end result very interesting. We see a move away from metal frames and increasingly components are suspended on metal wires directly from the ceiling, using spot lights at the top to illuminate the glass components. Fibre optics with projectors are also being used to introduce additional light, changing moods to the chandelier. Our project, The St. Regis Saadiyat Island Resort, where we were worked with Hirsch Bedner Associates in Atlanta on the designs, showcases what can be done features of each component in an innovative way makes a great design. EMERGING GREEN ENERGY There is a very clear change towards the impor- tance of green build and its positive impact on the environment. We are no longer designing chandeliers with incandescent or halogen lamps, consuming high amounts of energy. A vast majority of the interior designers we work with are highly concerned not only about the design and lighting effects, but the energy consumption. During the design development it is therefore critical to consider different ele- ments such as additional engineering, cooling, lighting control and the interaction with other materials. We also always recommend check- ing the compatibility of the electrical control system and diming system. All those aspects are then incorporated into the design, ensuring we create a chandelier that has retained its original concept, but at the same time meets the required environmental standards. GLASS OR GLASS DEPENDING ON THE BUDGET Being able to meet the budget without com- promising the design intent is an art. Over the years we have seen both scales of the spectrum in Dubai, but no matter where we are now, the budget is always a critical aspect. We embrace this challenge and as a reward it brought us many interesting projects and discoveries of new materials and ways to manufacture. I am a big fan of optical glass; it is cost effec- tive, a great material to work with, easy to shape and the effects can be stunning especially for large areas. Becoming innovative and creative with materials is the way forward as it helps us on budget. BY SARKA OLIVOVA Designing light Regardless of the challenges one has to face when giving life to glass, it is a labour of love. Being aware of all that is happening and incorpo- rating it to an actual design is a natural process, but a critical one as it ensures your design is the one that shines most in the eyes of your client. Sarka Olivova is the senior interior designer at PRECIOSA
  • 99. Quality wins every time and everywhere. No wonder, then, that more and more architects, designers, crafts- men and users around the world choose to build on sliding hardware systems and solutions from Hawa. And therefore on innovative technology, first-class workmanship and durability. Can we open up a few doors, windows or shutters for your ideas with wood, glass and metal? We look forward to seeing you at www.hawa.ch. Hawa sliding hardware: open for 1001 applications. Hawa Middle East FZE, Jebel Ali, Dubai, UAE, Tel. +971 4 887 36 94, Fax +971 4 887 36 93, www.hawa.ch