A content calendar for a week with an author visit to accompany the social media plan.

1. Time Copy Photo/Link
Facebook
11:00 AM Meet with one of our local authors THIS Saturday! Facebook Event, the event will
RSVP and check out their books here! include a link to the author's website
7:00 PM Check us out on Snapchat (cafekolache) Picture of Snapcode
for a special surprise with our author event!
Twitter
8:00 AM Sundays just aren't complete without coffee!
Get some whole beans during the week!
1:00 PM What's your favorite thing to do on a #lazysunday ?
Instagram
10:00 AM Starting the day with our Columbian Roast, Shot of the ground coffee
freshly ground at home! #wholebean beans at owner's kitchen
#freshground #local #localcoffee
6:30 PM Spy on our sweets and get a sweet surprise Picture of Snapcode
Snapchat
6:00 PM We're holding a snapchat contest Owner with an excited face
6:05 PM Video and text on Snap: We're going to be Owner in her kitchen
checking our Snapchat Story every day
6:10 PM Video and text on Snap: And we'll randomly Owner in her kitchen
select a winner from someone who checks
the story each day
6:15 PM Video and text on Snap: And they'll get a Owner in her kitchen
free, signed book!
Facebook
8:00 AM Stop in and start your week right with some Link to article talking about benefits
breakfast and coffee of starting the day with breakfast
Twitter
9:00 AM Make Mondays managable with coffee and Kolaches Video of Hugh singing it
4:00 PM Treat yourself to something sweet link to Instagram image
Instagram
Sunday
Monday

2. 4:00 PM Treat yourself to something sweet #bakedgoods Picture of the cinnamon twists
#cinnamon #kolache #kolachedough #localeats
Snapchat
8:30 AM Monday wake up call Video: coffee being brewed
10:00 AM We need the help too Video: Employees drinking coffee
Facebook
9:00 AM We'll be having a Facebook live event with the author Tag the author
today at 5! Leave questions below or tweet us
@cafekolache
5:00-7:00 PM We're answering your questions LIVE with our author! Video: Live stream, tag the author
Twitter
1:00 PM Be sure to send us the questions you want answered
for our livestream on Facebook at 5!
2:00 PM Too antsy to wait for the livestream? Check our Snapchat of the employees
Snapchat to see what our employees are up to! making a funny face
Instagram
7:00 PM We had such an amazing time chatting with our Photo taken during the livestream (not a screenshot)
author today! If you want to ask them some
more questions, be sure to visit when they stop by on
Saturday. Event link in the description! #localauthor
#local #indieauthor
Snapchat
Throughout until 5 Employees showing various behind the scenes shots: Mostly video, make sure there's text
dancing to the playlist, putting things in the oven, each on photos
other making drinks (at least three Snaps)
Facebook
9:00 AM Today is a HUGH HUMP DAY TAKE OVER Picture of Hugh hamming it up
#kolachehugh
Throughout until 8 Posts of things Hugh says, videos of him singing,
pictures of him making silly faces. Should share the
FB event once
8:00 PM What was your favorite party of #kolachehugh 's Action shot from during the day
Tuesday
Wednesday

3. takeover?
Twitter
8:00 AM It's HUGH HUMP DAY! Tweet us your favorite lines
from Hugh using #kolachehugh
Throughout until 8 Retweeting people who tweet in the hashtag and
tweeting our own lines from Hugh
8:00 PM Favorite your favorite lines from Hugh today!
#kolachehugh
Instagram
11:00 AM #kolachehugh takeover is underway! Be sure to stop Video of Hugh singing
in and experience it for yourself and then tweet us
your experience! And check out more shenanigans on
Snapchat: cafekolache! #humpday #takeover #local
Snapchat
7:00 PM Video and text: Today's the day of Hugh's takeover! If Video of the owner, Kristi, with Hugh
you can't make it in, follow us right here! in the background
Throughout until 8 Videos of and by Hugh of all his shenanigans
throughout the day. Limited to 6 so the story doesn't
get too long
Facebook
3:00 PM Why Kolaches? Why in Beaver? Learn about our little "NowThis" style video that gives a
store: look at the store and making kolaches
Twitter
2:00 PM Who else is obsessed with #GBBO ? What's your Screencap of competitor on Great
favorite episode? Ours is advanced dough! British Bake-Off making kolaches
5:00 PM Is this a good bake @paulhollywood ? Shot of kolaches just out of the oven
Instagram
10:00 AM kolaches (ko-la-cheez): fresh-baked, slightly Shot of three different types of kolaches (one fruit, two stuffed)
sweetened yeast dough filled with meats, eggs,
cheeses, fruits, or veggies #kolache #kolaches
#bakedgoods #pastry
Snapchat
6:00 AM We start bright and early! Video of bakers preparing the dough
Thursday

4. for the day, time stamp filter
2:00 PM-4:00PM Employees saying why they like working there,
owner talking about the events (plug author event)
Facebook
10:00 AM Happy FriYAY! It's almost the weekend and almost our Share FB event
author event!
4:00 PM Treat yourself for the weekend! Try one of our Shot of freshly iced cinnamon rolls
cinnamon rolls to kick it off!
Twitter
1:00 PM Poll: Would you rather go out or stay in for the
weekend? Go out, Stay in, Why not both?
4:00 PM What flavor of kolache should our author try Shot of various fruit kolaches
tomorrow?
Instagram
12:00 PM Don't forget to follow us on Snapchat for author Picture of Snapcode
updates tomorrow! Cafekolache
Snapchat
6:00 PM Video and text: We'll be contacting the Snapchat One of the employees in the store
winner tonight! See you at the signing tomorrow!
Facebook
8:00 AM Good morning! Can't wait to see everyone today! Picture of setting up the books
12:00 PM Lunch break! Our author is enjoying the spinach and Picture of author eating kolache with
feta cheese kolache today! employees
3:00 PM Thank you to everyone who came out today! And Picture of Snapchat winner and
here is our Snapchat contest winner! If you haven't author (shared from Instagram)
followed us yet, check us out at cafekolache!
Twitter
10:00 AM Who are we going to see at the event today?
2:00 PM Tweet us your pictures with the author! We'd love Pictures of employees with author
to see how you enjoyed the event!
Instagram
3:00 PM Thank you to everyone who came out today! And Picture of Snapchat winner and author
Friday
Saturday

5. here is our Snapchat contest winner! If you haven't
followed us yet, check us out at cafekolache! #local
#localeats #localauthor #indieauthor #shopsmall
Snapchat
Throughout event Videos of the author interacting with the community, Various videos
employees, and signing books. Be sure to note
Snapchat winner