The 4 Pillars of Motivation. Tips for improving your loyalty and incentive programs.

1. THE FOUR PILLARS OF MOTIVATION
Attention
GoalCommitment
Feedback
Reward

2. THE FOUR PILLARS OF MOTIVATION
Attention
GoalCommitment
Feedback
Reward
Most programs
start here

3. “People will forget what you said.
People will forget what you did.
But people will never forget how
you made them feel.”
Maya Angelou

4. Attention
GoalCommitment
Feedback
Reward
Frustration

5. Attention
GoalCommitment
Feedback
Reward
Confusion

6. Attention
GoalCommitment
Feedback
Reward
Disappointment

7. Attention
Goal
Commitment
Feedback
Reward
Apathy

8. Attention
Goal
Commitment
Feedback
Reward
Waste

9. Attention
GoalCommitment
Feedback
Reward
Success

10. Key takeaway #1
Your attention strategy
needs success metrics

11. Key takeaway #2
Goal-Setting & Feedback
are interconnected

12. Key takeaway #3
Rewards without
behavior change
= waste
of marketing spend

13. follow me on Twitter
@nicki_powers_
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