Research corporate culture at you potential employer to find out if you will fit in there. 4 easy steps to learn how to do this and fit a great fit for you!

1. Finding Your Fit– 4 Steps to Make
Sure You Take the Right Job
By Mark Bieraugel, MLIS
Created by Mark Bieraugel
markbieraugel@3communications.net
All images @CreativeCommons

2. Step 1: Search Your Company Website
for Info about their Corporate Culture
Try to answer all 4 of these questions from the company’s
website. Write down the answers for later use.
1. What types of images of employees does your
company have on its site? Who runs the company?
2. What types of benefits does the company offer?
3. Has your company won any awards? If so, which
ones?
4. Does your company sponsor any charitable events,
donate to politics, have any connections with religious
organizations?
Lamby says
“Corporate
culture or
organizational
culture is the
combination of
the firm’s
behaviors and
beliefs towards
their employees”
Created by Mark Bieraugel
markbieraugel@3communications.net

3. Step 2: Search Google News for Articles
Search Google News to find articles about your company or
organization. You need to look beyond the company’s website to
find more information about them.
1. Search for your company on Google News: google.com/news
2. Read articles about your company. If your company is very
large, add in the name of the area or division or
product/service you are aiming to work with. Take notes on
what you find.
3. Read to find out any indicators of a company’s culture –
charitable giving, employee interactions, awards won
Google News may also have negative
information about a company’s culture.
Good to know!
Created by Mark Bieraugel
markbieraugel@3communications.net

4. Step 3: Search Glassdoor and Tap Your
Network of Human Beings
1. Go to Glassdoor.com and search for your company. Read
company reviews and take notes.
2. Ask your friends and people in your network if anyone you
know has experience with your company. Take notes on
what they tell you specifically about the company culture
3. Use what you find to see how well you’d fit into the
company’s culture
Glassdoor is particularly good at
gathering information about
company culture!
Created by Mark Bieraugel
markbieraugel@3communications.net

5. Step 4: Use What You Find – Cover Letter
For your customized cover letter
1. Read the notes you took in steps 1-3 where you
learned about the company’s culture.
2. Write your cover letter using specific examples of what
you learned about the company’s culture
3. In your cover letter be specific about how well you fit
into the company’s culture
Created by Mark Bieraugel
markbieraugel@3communications.net
First you find it,
then you use it!

6. Step 4b: Use What You Find! Interview
For your customized interview answers
1. Read the notes you took in steps 1-3 where you learned
about the company.
2. A day or two before your interview search for your company
on Google News and read any recent posting with corporate
culture facts
3. During your interview use what you learned about the
company’s culture to give tailored answers
Created by Mark Bieraugel
markbieraugel@3communications.net
Find, then align!

7. What if I find bad news about my company?
•Never, ever, use anything negative you find
about your company in any of your three
communications with them: your resume, cover
letter, and during your interview.
•Keep it private. Keep that bad news to yourself.
You can use that information to help you decide
if you want to work there.
Created by Mark Bieraugel
markbieraugel@3communications.net
Every organization has something bad about
them. But so do lambs (maybe) and human
beings. Don’t be too hard on them, ok?

8. Why Research Corporate Culture?
•To find out more about your company
•To customize your cover letter and interview answers
to fit their culture
•To see if you want to work at that company or
organization
This type of research and learning isn’t like
school, you will use this information to help
you decide if you want to work there!
Created by Mark Bieraugel
markbieraugel@3communications.net

9. Call to Action!
• Spend 37 minutes researching your possible employer using my step-
by-step process on slides 3-6.
• Customize each of your 2 communications with your employer using
the corporate culture information you find--your cover letter and your
interview answers.
• Any bad culture information you find is helpful to decide if you want
to work at a company. But don’t share bad news with a possible
employer.
• Research, learn, and use what you learn to be an awesome candidate
• Good luck in your job searching! Yes, you can do
corporate culture
research!
Created by Mark Bieraugel
markbieraugel@3communications.net

10. Please send me your questions, comments and
stories!
Hi, my name is Mark Bieraugel. I am a job research coach, author, and
business librarian. I want to help you to get the job you deserve. Please
tell me your stories of how you used my processes to help you get your
job search. Contact me through any one of the connections below.
My blog and website:
LinkedIn: http://bit.ly/2vaEz4c
Facebook: http://bit.ly/2uswhXX
markbieraugel@3communications.net
Created by Mark Bieraugel
markbieraugel@3communications.net
Lamby says ‘Contact him’ so that
others can learn from your research
and experience. Good luck
everyone on your job search!
http://bit.ly/2vINT2L
Don’t be shy, say hi!

11. Good Luck on Your Job Search!
Created by Mark Bieraugel
markbieraugel@3communications.net
Hooray! You made it to the end!
Lamby sends hugs and love.

12. Bonus Slide of Hungry Lambs