App promotion mark brill - momobxl
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This document discusses strategies for promoting mobile games and apps. It notes that paid apps and brand apps often have low download rates. It recommends understanding your target audience, using a strategic mix of paid, owned, and earned promotion methods, optimizing app details and keywords, testing promotions, and leveraging reviews and press coverage. Key promotion tactics include Facebook mobile ads, in-app purchases, search engine optimization, and word-of-mouth. The focus should be on developing a natural, on-brand strategy that plays to the strengths of the app and its creators.
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App promotion mark brill - momobxl
- 1. Games and App Promotion Mark Brill mark.brill@bcu.ac.uk @marktxt4ever @bcufuturemedia futuremedia.me
- 2. Hello! Mark Brill mark.brill@bcu.ac.uk @marktxt4ever @bcufuturemedia futuremedia.me
- 3. The problem with paid apps … futuremedia.me
- 4. App-Promo Developer Survey, 2012 futuremedia.me
- 5. Brands are even worse … 80% of brand apps are downloaded less than 1000 times *Deloitte, 2012 futuremedia.me
- 6. ‘We’d like a game where beans chase each other, and toast is involved somehow’ futuremedia.me
- 7. Audi’s A4 Game Are Audi A4s really that horrible to drive? ...drives like there is a drunk If their cars handled behind the wheel like this the company would be in big trouble I feel ripped off – even though the Just like a real A4 – game was free! it’s boring and tedious futuremedia.me
- 8. How many downloads does it take? 25,000 daily for top 25 free 2,500 daily top 25 paid futuremedia.me
- 9. How long does it take to get 1 million users? 9 years 9 months 9 days futuremedia.me
- 10. If you thought Drawsomething was fast, Line Pop reached 1.75m downloads in three days (but they had an 80m user base already) futuremedia.me
- 11. App Promotion #1 Understand Your Audience futuremedia.me
- 12. There are category differences futuremedia.me
- 13. There are regional differences futuremedia.me
- 14. .. and gender differences futuremedia.me *Inneractive
- 15. More Research? futuremedia.me
- 16. App Promotion #2 Be Strategic futuremedia.me
- 17. The Paid, Owned, Earned mobile is a good one to use for app promotion futuremedia.me
- 18. Diamond Dash used Facebook mobile ads, which increased downloads by 25% and ROI by 10% futuremedia.me
- 19. Angry Birds understand the value of using apps as owned media 69% of revenues are in-app purchases *Distimo futuremedia.me
- 20. Earned can still get you to the top … 73% download apps after hearing them through other people futuremedia.me
- 21. App Promotion #3 Optimise, Test and Learn futuremedia.me
- 22. Basic App Hygiene • Name – needs to be discoverable for the brand/search terms • Keywords – both iTunes (100 characters) and Google Play • Description – first three lines are important • Category & region choice – up to 2 categories • Price (or Freemium) – competitors? Read More: http://katemats.com/20-things-every-ios-and-mobile-dev-should-consider-in-their-app-promotion-strategy/ futuremedia.me http://developer.apple.com/library/ios/#documentation/LanguagesUtilities/Conceptual/iTunesConnect_Guide/8_Add ingNewApps/AddingNewApps.html
- 23. App Store Search is Important http://www.bluefountainmedia.com/blog/ranking-factors-app-store/ futuremedia.me
- 24. Free Tools Can Help searchman.com appannie.com futuremedia.me
- 25. History of an app: Hiscox futuremedia.me
- 26. PR and Reviews futuremedia.me
- 27. The Impact Hiscox Press Release Telegraph New Article Time for Version an Release update? d futuremedia.me
- 28. App Promotion #4 In Practice futuremedia.me
- 29. ‘Children should not be treated as consumers’ futuremedia.me
- 30. How do you promote an app with no in-app purchase, cross promotion and no budget? futuremedia.me
- 31. futuremedia.me
- 32. futuremedia.me
- 33. futuremedia.me
- 34. Solution? Play to Their Strengths futuremedia.me
- 35. To Conclude • App stores are busy places • Understand the landscape and your audience • Develop a promotion strategy • Use all of the channels you have (but WOM is the most important) • Optimise your app/keywords and update regularly • Be natural, on-brand and play to your strengths futuremedia.me
- 36. Thank You! mark.brill@bcu.ac.uk @marktxt4ever @bcufuturemedia futuremedia.me
Notas del editor
- But they get it wrong. The reality is, that most apps are very poor, and most people aren’t that interested in downloading them.
- App-Promo study, 2012
- Talk about the disasters that can happen if you get it wrong or don’t put in the required effort.This app was a black car on a black background that crashed all the time. Not good for a family or fleet car!
- There’s a fine line between success and failure: The top 7 apps represent 10% of all revenues
- 1.75m in three days … Accessed an existing 80m user base + very viral
- But they get it wrong. The reality is, that most apps are very poor, and most people aren’t that interested in downloading them.
- Inneractive
- But they get it wrong. The reality is, that most apps are very poor, and most people aren’t that interested in downloading them.
- 25% increase in downloads, 10% reduction in the cost-per-install
- But they get it wrong. The reality is, that most apps are very poor, and most people aren’t that interested in downloading them.
- But they get it wrong. The reality is, that most apps are very poor, and most people aren’t that interested in downloading them.
- But they get it wrong. The reality is, that most apps are very poor, and most people aren’t that interested in downloading them.