That is going to tell a somewhat unusual story... a story about starting a getting Mass Exposure for a fox cafe!
- Going viral with 6000 signups in a week and receiving national and international press (HuffPost, Telegraph, Guardian, TimeOut etc)
- Sponsorship opportunities from Foxy Bingo and Fox's mints
- Me meeting my nemesis Jean from Hampshire
- Actually getting some live foxes to be in the cafe
- Then getting hold of some hedgehogs, squirrels and badgers
- Having to pull the plug after a journalist threatened to 'out me'
- The potential of the fox cafe coming back in 2018
You need to be there... afterall, if you are doing great work, this is often not enough, you need to learn how to tell a large amount of people about your sh*t hot product for practically 0 marketing investment.
If you do this... you will be much more likely to succeed.
10. Concept
...of the Fox Cafe
Ballot (scarcity)
2 Tickets per email
Play with real foxes
In a cafe
Secret East London
Location (mystery)
Fox’s Mints & Fox’s
Biscuits (does not contain actual foxes)
11. Pre-Launch
checklist
Build in referral loop
Automate Email Responder
Add Additional referral in
email
Pick one or two channels
Create Scarcity
Identify journalists to
send a press release to
59. Lessons
learnt
Great product / service
Build in virality
Reverse look up contacts
Start small and move up
Don’t be afraid to fail as
you never really fail
60. Questions
?
@markpcolgan
Yellow O -
B2B SaaS Marketing
● Customer Acquisition
● Customer Engagement and Success
● Customer Driven Growth
● Animal Themed Parties
www.yellowo.co.uk
Email me your no.1 challenge
with B2B Marketing to
mark@yellowo.co.uk
Notas del editor
New phone number - pranked my friend a week before his wedding day. Pretended I was a caterer cancelling on him
Inappropriate gifts in secret santa with no name on it - Director opened it in front of the whole office
Finger Game
And they will often believe anything. So as a joke I thought…
Why not set up a cafe with live foxes.
World’s first Fox Café. 6 very cute young foxes that are fully trained and domesticated. East London. Hot drinks and Fox’s Biscuits and will finish off with Fox’s Glacier Mints.
Foxes often receive a lot of bad press due to nuisance they cause in urban areas from Destroying bin bags, digging gardens, fouling on the street and making noises throughout the night. However our aim is to change that perception and show you how foxes are playful gentle creatures.
Complete the form on this page to enter the ballot for the chance to spend 1.5 hours with Stevie and his friends at a secret venue in East London.
Fox’s biscuits and Foxy Bingo PR Team
Email sent to my work address
Mentioned my MD’s name