The document discusses how marketing has transformed from a supporting role focused on trade shows and presentations to a strategic role focused on driving revenue. It outlines how marketers now deeply understand customer needs, optimize lead generation processes, create engaging content, and implement technology to automate marketing efforts. The company described provides services to help organizations transform their marketing approach and implement a "Revenue Marketing System" focused on understanding customers, aligning sales and marketing processes, creating engaging content, and delivering an integrated technology platform.

1. The Age of Revenue
Marketing is Here.

2. Marketing’s job used to be
about handing out swag
at trade shows.
2

3. Editing the CEO’s
presentation.
3

4. And patting sales reps on the
back through gritted teeth.
4

5. Everyone saw Marketing as Sales’
little brother. Spending all
of his allowance on candy with
nothing to show for it.
5

6. You worked your butt off to build your brand.
Then you sat at the kid’s table, while Sales ate your dinner.
6

7. But things are
different now.
7

8. Now the MVP of
Sales works in
Marketing.
8

9. We are more than just
trade show swag.
We are enablers of
engagement.
Readers of a digital
body language.
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10. 10
We are conductors
of the buyer
journey and
the train is
pulling out of
the station, so
everybody better
get on board.
10

11. Marketing is no longer about mass
appeal, it’s about taking a pulse.
11

12. Finding what makes your buyer
itch...and then scratching that itch.
We are agents of change.
12

13. We don’t just
generate interest
anymore. We
generate revenue.
13

14. Now WE have the power.
To Understand.
To Connect.
To Create.
To Deliver.
14

15. Now we have the
power to
Be Something Great.
15

16. A different kind of marketer
requires a different kind of
agency.
16

17. We don’t
create Super
Bowl Ads.
And we are
not about the
Big Idea.
17

18. We drive transformation, financial performance, and
exceptional customer experiences.
18

19. We are a team of
Revenue Marketing Strategy,
Content Marketing, and
Marketing Technology Experts.
19

20. We Work with Organizations Committed to Transformation
20

21. Our experience leads us to believe
that there are 4 key elements in
transforming marketing to deliver
scalable, repeatable revenue
contribution.
21

22. We have codified these 4 elements into
the methodology we use with clients -
The Revenue Marketing System.
22

23. The Revenue Marketing System
Deeply understand and operationalize the customer lifecycle
and buyer personas.
Optimize lead to revenue processes
and marketing and sales alignment to
prevent leaky revenue pipes.
Design engagement plans, digital strategies, and content
assets that drive education, inspiration and conversion.
Implement MarTech platforms and
proven practices that enable
automation, engagement, and
measurement.
1
2
3
4
Understand
Align
Create
Deliver
23

24. Understand
Your marketing plans are based more on
instinct and intuition than valid data.
Our primary research augments your
experience and insights to provide a
foundation for a marketing plan grounded in
the reality of how buyers buy.
We have helped clients such as Staples,
Box, Qlik, Schneider Electric and others
uncover deep insights and build highly
targeted, relevant engagement plans.
24

25. Understand
Our Buyer Journey and Customer
Journey Mapping services provide you
with deep insight and pragmatic
recommendations for engaging key
personas throughout each stage of the
client lifecycle.
Through focus groups, one-on-one
interviews, and online surveys we gain a
deep understanding of what your
personas are thinking, feeling, and doing
in each stage.
Learn More
25

26. Align
Your boat has some leaks. Leads come into
the top of the funnel, but your lead
management processes and systems seem
to lose many of them.
We audit and optimize your Lead to
Revenue Management processes and
your Sales and Marketing alignment to
ensure no lead is left behind.
26

27. Align
Our Demand System Infinity Loop identifies
best practices and the current health of your
lead to revenue practices.
It views the customer lifecycle as an ongoing
journey, rather than a finite one.
The audit examines the strengths and gaps in
your people, processes, and technology
across the four major stages: Acquire,
Nurture, Convert, and Grow.
Learn More27

28. People
• Critical Roles
• Skills
• Enablement
• Alignment &
Collaboration
28
Process
• Demand Creation
• Lead Scoring &
Qualification
• Lead Hand-offs
• Lead Nurturing
• SLA Management
Technology
• Marketing
Automation
• CRM
• Data Governance
• Analytics
Align: Lead to Revenue Management

29. Create
You have critical content gaps in
different stages of the client lifecycle.
Your engagement plans aren’t integrated
across channels. And your digital
channels aren’t optimized to capture and
nurture demand.
Our Revenue Marketing Strategists and
Content Marketers have worked with
clients like Akamai, Fidelity, Kofax, Qlik,
Constant Contact, and VMware to drive
the type of engagement that inspires,
educates, and converts.
29

30. Create Engagement Plans
Learn More
30

31. See our Content portfolio
Create Content
31

32. Create Optimized Digital Experiences
32

33. Deliver
Technology is the foundation for delivering
Modern Marketing, but your MarTech stack hasn’t
quite reached its desired destination yet.
Our MarTech consultants implement, optimize,
and run Marketo and Eloqua. We migrate clients
from platforms such as Pardot and HubSpot.
We enable integration amongst MarTech apps
and with AdTech and SalesTech apps. And we
offer outsourced program execution and training
services for Marketo and Eloqua.
Learn More
33

34. Deliver
We are MarTech
pioneers. We have
been using Marketing
Automation since the
stone ages of 2005.
We have implemented
and run Marketo
and Eloqua for clients
such as BNY Mellon,
Four Seasons, Canon,
Hays, Forrester,
Carbonite, Navient,
CyberArk, Valassis,
VMware, Vidyard, and
many others.
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35. Partnership Chemistry
Our partnership approach is pragmatic and professional.
We distinguish ourselves in six attributes critical to your success:
RESPONSIVENESS
We meet your needs before
you feel them. We respond as
if your CMO was our CMO.
BIAS FOR ACTION
Fortune favors the first to move.
Where others wait for what’s
perfect, we deliver what’s effective.
CLIENT SERVICE
We thrive on collaboration and
partnership. We take initiative. We
run a tight ship. That’s what it
takes to keep projects running
smoothly. And we expect you want
nothing less.
CLIENT SATISFACTION
Build the relationship and the
results will follow. Our 9+ NPS
says our clients agree.
BIAS FOR RESULTS
We strive for quick wins, yet we
never lose sight of your longer-
term vision.
COLLABORATION
It's about respect. It's about being
in this together. You know your
business; we know ours.
Collaboration yields the best
results.
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36. 36
Praise from our
Clients
“
”
The epiphanies you have showed
consistently in discovering our unique
requirements and solutions to them
has been outstanding. We feel like
you are truly partners with us.
Fortune 500 Bank
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37. 37
Praise from our
Clients
“
”
I just wanted to let you know that we were able to release
Omniture tracking in Marketo last night all due to the amazing work
of your team!! This project has taken us almost 2 years of back and
forth between our analytics and internal web development team until
you stepped in and completed this in a matter of days.
You were extremely fast and flexible throughout the entire process.
You were very patient after the analytics team spammed your inbox
with millions of questions and you even made yourself available to
jump on a call at an ungodly hour of 10pm to help with the release.
Fortune 500 Retailer
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38. Be Something Great
demandspring.com