We fuse shopper data with roaming agile digital media to reach more shoppers, driving greater effectiveness and interactive value for advertisers and brands.

1. HALO Network
—
Innovative Digital Out Of
Home media in shopping
malls and public spaces

2. Delivering greater
reach and consumer
interaction for out of
home advertisers and
brands...

3. A technology that...
brings people and brands
closer together
—
Unlike traditional fixed location
advertising mediums, our digital
iWalker enables your messaging
to move with the crowd. Increase
frequency of views and
drive interactive value.
—
Clever design in addition to having
the worlds brightest screen, makes
it both agile and highly effective.
Making media unmissable
HD camera
Anti-glare screen
Surround sound
Human interaction

4. A technology that...
reaches above and beyond
—
Go where the action is: driven by
data, we find your target audience.
—
We use detailed shopping centre
data with iWalker’s unique roaming
capability to target and reach more
people.
iWalker enables
brands to capture
the attention
of an increasingly
elusive consumer

5. Limitless possibilities
—
Silverburn has 15 million locals
and tourists visit their shopping
centre each year.
—
Glasgow is recognised as the
strongest fashion capital outside
London. Ranked second in the UK
retail rankings, it has a catchment
expenditure of £2.8 billion
with clothing and footwear
representing £377 million.

6. Targeted reach
ACORN Profiles
Silverburn attracts a broad range of shopper types from across the spectrum of ACORN profiles. Outperforming the
National average when it comes to attracting the more affluent groups such as Executive Wealth and Mature Money.
Other main ACORN groups attracted to Silverburn include Career Climbers, Steady Neighbourhoods & Striving Families.
15 million +
Annual
footfall
Gender
74% : 26%
62%
Footfall
Thur–Sun
366,000 +
Customer
reach across
£121
Average
spend
108 mins
Average dwell
time
Age split
<24 : 9%
25-54 : 61%
55+ : 30%

7. A network that...
offers a unique proposition
—
Unlike traditional media
we create greater interactive value.
—
Drive sales and brand engagement
with face to face interaction.
—
Increase ROI through the use of
vouchers and promo codes.
—
Gather qualified sales leads, and
increase customer research.
—
Opportunity for customer friendly
data capture.
Prolonged
dwell time
Face to face
interaction
Brand
engagement
Data capture
Prolonged
dwell time and
listening
to primary
interaction
Glance,
short dwell
time

8. A network that...
adds value with audience
analysis, by measuring on
the move
—
Understanding your audience is easy
with HALO & iWalker, thanks to
facial feature detection software that
defines and reports four distinct age
groups, emotional responses, gender
and dwell time.
—
As part of our service, you will receive
audience analytics & measurement
reports.
The HALO Network’s
algorithmic software
defines and reports
4 distinct age groups,
emotional responses
and gender
Age range
20 – 30
Gender
Emotion

9. Amplify results and
increase sales through
gamified advertising
that drives ROI
A network that...
rewards shoppers with
compelling, interactive
brand experiences
—
The HALO Network and iWalker
use mobile interactive technology
that instantly drives sales and builds
customer loyalty.
—
Mobile bridging software gamifies
advertising and creates digital
rewards, promo codes and vouchers.

10. More than a network…
expertise you can count on
—
We are driven by insight and have a
proven track record in digital technology
solutions that deliver results for business.
—
An integrated team of tech
commercial and media experts.
—
Our consultancy based approach helps
you create more engaging advertising
and marketing experiences.
—
Ask us about
• Content Creation
• Data Capture
• Planning

11. We work with brands, agencies and businesses
throughout the UK and Worldwide

12. Making media unmissable
Find out more information about HALO, get in touch today:
Call: 0141 643 3983
Email: info@nomadixmedia.co.uk
Visit: www.nomadixmedia.co.uk
Contractor Code: NXN
Int. patent No. PCT/GB 2010001978 / GB 1303374.1 / US Patent No. US 9,536458 B2. EU Patent No 2494539