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Auckland’s
Surprising About-Face
on Density
Mark Fraser
Precinct Director, HLC
In the 1840s
when Auckland’s European
forebears came to the nascent
city they sought to escape the
problems associated with city
life at the time ¬– the dirty
air, dirty water and tightly-
packed neighbourhoods that
aided the spread of disease.
They wanted to
escape density badly
enough to get on a sailing
ship and take a torturous six-
week journey that presented
an even higher and more
immediate risk of death
through disease or shipwreck,
in order to find themselves a
clean, green land and some
wide open space.
This painting by
Peter Siddell shows
the kind of suburbs those
early settlers’ children
and grandchildren were
building by the 1880s. Here
is the suburban dream; a
kind of utopian ideal that
Aucklanders have held tightly
to for over a century and a
half.
Housing styles have
changed, but the detached
house on the large site in
the suburbs has remained
the leading market driver of
how we use our developable
land. With the advent of the
car and then the motorway
system the suburban quarter
acre section (1200m2)
became the norm post WWII.
When we began to
develop Hobsonville Point
in 2011, with the property
market still jittery and sluggish
thanks to the Global Financial
Crisis, we had an average
section size of 330m2. Our
potential buyers struggled to
get their heads around how
small the section was and
how close the neighbours
were.
These were the
traditional Kiwi
standalone homes
in a suburban context, but
they used land a lot more
efficiently than had been
done before. These houses
were built to a zero lot line,
meaning the house was
built up to one of the lot
boundaries allowing for
access down the other side
of the house.
You can see in this aerial
shot that every house has its
own compact but private back
yard. The terraces on the left
have a detached garage to
the rear framing a surprisingly
private and usable yard.
In 2012 we built the first
terraced homes at Hobsonville
Point. Our builder partners
and the general market told
us we were crazy and that
the homes would never sell.
There must’ve been eight early
adopters looking for a house at
Hobsonville Point because we
sold this block before they were
complete and within six months
we were building the second
block.
Terraces presented us an
opportunity to meet some key
goals: increase our supply of
housing to the market, up our
speed of delivery and keep
prices as accessible as possible.
But as we scaled up we found
we had to educate the market
to overcome resistance.
This is my first house
at Hobsonville Point, one
of eight in the row. Buyers
thought that living like
this would be cramped
and dark. We heard the
words ‘Coronation Street’
repeatedly.
The builder took prospective
buyers through my house.
They were surprised when
they got inside, making
comments to the effect that,
‘it feels like a house,
it’s really open and
light.’
His pitch to them all was,
“if one of the developers was
prepared to buy one...”
In 2013 we decided to prod
the market even harder
into considering density
in a suburban setting.
Brickworks was
our first attempt at
apartments. At the time it was
rare to non-existent to see
developers offer appartments
outside the central and city-
fringe suburbs. With a price
point well under $500,000
they sold well, many to young
people who were first home
buyers.
In 2014 we decided to test
if Kiwis would put quality and
affordability ahead of size
and created the Small Home
Test Lab. Three architecturally
designed homes were built on
a single 460m2 lot. In line with
the suburban dream, these
were all detached homes with
their own private back yards
but the largest of the homes
(3-bedroom) measured only
89m2.
Several thousand
people toured the homes
and the strong interest from
the market encouraged our
builder partners to extend their
offer to include more compact
homes to appeal to the growing
number of one and two-person
households in Auckland.
We kept
experimenting. This is
a three-storey product facing
onto the Hobsonville Point’s
spine road or ‘high street’.
The ground floor contains a
combined commercial and
residential space, and the
two floors above contain a
separate two-bedroom home.
This typology was designed
for people who want to run a
small business from home.
‘Walk-ups’ are common
typology in Europe and cities
like New York because they use
land very efficiently. A ground
floor single-level dwelling sits
below a separate double-level
dwelling on the second and
third storeys. In 2015 this was
so outlandish to Aucklanders
that we offered to underwrite
construction to get our builder
partners to take them on. They
all sold off the plan.
In some ways we
are going back in time to
before the war. Prior to cars
and motorways becoming
ubiquitous we did live more
densely. Here’s an image of
Freemans Bay, developed
in the late 1800s. The vast
majority of lots are around
the 200m2 mark, also about
the average at Hobsonville
Point.
Here are some pre-war
apartment buildings
known colloquially as ‘flats’ –
a typology that was common
in city-fringe suburbs like
Parnell and Mt Eden.
Okham Residential
is currently building Bernoulli
Gardens at Hobsonville Point
– five buildings of three
storeys connected by gardens
and pocket parks. Look
familiar?
You can see from
this aerial photo, the
cork has well and
truly been eased out
of the density bottle.
By Auckland suburban
standards this level of density,
while officially ‘medium’, is
unprecedented. I for one, am
excited for our city.
HOBSONVILLE POINT
Auckland faces
significant growing
pains as we deal with an
increasing population, a
housing shortage, and rising
construction costs. Thankfully
we’ve done an ‘about face’
where density is concerned. I
think the love for our unspoilt
bush, coast and wide open
spaces is also playing into our
rapidly growing acceptance of
the need to intensify rather
than sprawl.
Urban planning
research has proven
that density can aid
the establishment and
maintenance of a strong
community. However, density
without attention to the
quality of both housing and
amenity will fail to build a
community. Higher density
must be balanced by high
amenity.
Hobsonville Point
residents live on a smaller
piece of land but they take
up more room than people
in the post war suburbs. By
that I mean that they inhabit
the whole neighbourhood;
they use the parks, the coastal
walkway, the waterfront,
the local shops. They walk
more because everything is
close by and they know their
neighbours better because
the ‘place’ encourages
interaction. It’s designed in
and feels great.

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Auckland's Surprising About-Face on Density

  • 2. In the 1840s when Auckland’s European forebears came to the nascent city they sought to escape the problems associated with city life at the time ¬– the dirty air, dirty water and tightly- packed neighbourhoods that aided the spread of disease.
  • 3. They wanted to escape density badly enough to get on a sailing ship and take a torturous six- week journey that presented an even higher and more immediate risk of death through disease or shipwreck, in order to find themselves a clean, green land and some wide open space.
  • 4. This painting by Peter Siddell shows the kind of suburbs those early settlers’ children and grandchildren were building by the 1880s. Here is the suburban dream; a kind of utopian ideal that Aucklanders have held tightly to for over a century and a half.
  • 5. Housing styles have changed, but the detached house on the large site in the suburbs has remained the leading market driver of how we use our developable land. With the advent of the car and then the motorway system the suburban quarter acre section (1200m2) became the norm post WWII.
  • 6. When we began to develop Hobsonville Point in 2011, with the property market still jittery and sluggish thanks to the Global Financial Crisis, we had an average section size of 330m2. Our potential buyers struggled to get their heads around how small the section was and how close the neighbours were.
  • 7. These were the traditional Kiwi standalone homes in a suburban context, but they used land a lot more efficiently than had been done before. These houses were built to a zero lot line, meaning the house was built up to one of the lot boundaries allowing for access down the other side of the house.
  • 8. You can see in this aerial shot that every house has its own compact but private back yard. The terraces on the left have a detached garage to the rear framing a surprisingly private and usable yard.
  • 9. In 2012 we built the first terraced homes at Hobsonville Point. Our builder partners and the general market told us we were crazy and that the homes would never sell. There must’ve been eight early adopters looking for a house at Hobsonville Point because we sold this block before they were complete and within six months we were building the second block.
  • 10. Terraces presented us an opportunity to meet some key goals: increase our supply of housing to the market, up our speed of delivery and keep prices as accessible as possible. But as we scaled up we found we had to educate the market to overcome resistance.
  • 11. This is my first house at Hobsonville Point, one of eight in the row. Buyers thought that living like this would be cramped and dark. We heard the words ‘Coronation Street’ repeatedly.
  • 12. The builder took prospective buyers through my house. They were surprised when they got inside, making comments to the effect that, ‘it feels like a house, it’s really open and light.’ His pitch to them all was, “if one of the developers was prepared to buy one...”
  • 13. In 2013 we decided to prod the market even harder into considering density in a suburban setting. Brickworks was our first attempt at apartments. At the time it was rare to non-existent to see developers offer appartments outside the central and city- fringe suburbs. With a price point well under $500,000 they sold well, many to young people who were first home buyers.
  • 14. In 2014 we decided to test if Kiwis would put quality and affordability ahead of size and created the Small Home Test Lab. Three architecturally designed homes were built on a single 460m2 lot. In line with the suburban dream, these were all detached homes with their own private back yards but the largest of the homes (3-bedroom) measured only 89m2.
  • 15. Several thousand people toured the homes and the strong interest from the market encouraged our builder partners to extend their offer to include more compact homes to appeal to the growing number of one and two-person households in Auckland.
  • 16. We kept experimenting. This is a three-storey product facing onto the Hobsonville Point’s spine road or ‘high street’. The ground floor contains a combined commercial and residential space, and the two floors above contain a separate two-bedroom home. This typology was designed for people who want to run a small business from home.
  • 17. ‘Walk-ups’ are common typology in Europe and cities like New York because they use land very efficiently. A ground floor single-level dwelling sits below a separate double-level dwelling on the second and third storeys. In 2015 this was so outlandish to Aucklanders that we offered to underwrite construction to get our builder partners to take them on. They all sold off the plan.
  • 18. In some ways we are going back in time to before the war. Prior to cars and motorways becoming ubiquitous we did live more densely. Here’s an image of Freemans Bay, developed in the late 1800s. The vast majority of lots are around the 200m2 mark, also about the average at Hobsonville Point.
  • 19. Here are some pre-war apartment buildings known colloquially as ‘flats’ – a typology that was common in city-fringe suburbs like Parnell and Mt Eden.
  • 20. Okham Residential is currently building Bernoulli Gardens at Hobsonville Point – five buildings of three storeys connected by gardens and pocket parks. Look familiar?
  • 21. You can see from this aerial photo, the cork has well and truly been eased out of the density bottle. By Auckland suburban standards this level of density, while officially ‘medium’, is unprecedented. I for one, am excited for our city. HOBSONVILLE POINT
  • 22. Auckland faces significant growing pains as we deal with an increasing population, a housing shortage, and rising construction costs. Thankfully we’ve done an ‘about face’ where density is concerned. I think the love for our unspoilt bush, coast and wide open spaces is also playing into our rapidly growing acceptance of the need to intensify rather than sprawl.
  • 23. Urban planning research has proven that density can aid the establishment and maintenance of a strong community. However, density without attention to the quality of both housing and amenity will fail to build a community. Higher density must be balanced by high amenity.
  • 24. Hobsonville Point residents live on a smaller piece of land but they take up more room than people in the post war suburbs. By that I mean that they inhabit the whole neighbourhood; they use the parks, the coastal walkway, the waterfront, the local shops. They walk more because everything is close by and they know their neighbours better because the ‘place’ encourages interaction. It’s designed in and feels great.