CrowdSourcing with  Pinterest + Twitter via #DesignPinThurs

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2012 Mark Robert Johnson FAIA MARKITECT 
Mark Johnson FAIA|AIBD|CKD
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CrowdSourcing with 
Pinterest+Twitter
via #DesignPinThurs
"
Mark Johnson FAIA | CKD | AIBD
Best Education and Learning Project  
B2B Social Media Marketing in the  
Architecture Engineering Construction Industry

MARKITECT 
Copyright ©
2012 Mark Robert Johnson FAIA
Driving Engagement via Crowd-Sourcing
MARKITECT 
•Pinterest is a social network for collecting
and sharing visual images worldwide
•But it misses the dynamic of a real-time
conversation…
•That's where Twitter comes in!

MARKITECT 
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A Worldwide Conversation
MARKITECT 
•Twitter's conversation is worldwide yet can
be shallow without tweets containing links
•A Twitter chat is generally a weekly 
hour long discussion on a particular topic
•#DesignPinThurs is a variation and  
a new innovation!

MARKITECT 
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Social Media Marketing in Real-time
MARKITECT 
•#DesignPinThurs originates on Pinterest,
yet its social media reach is enhanced  
by a real-time conversation on Twitter
•It lasts several hours and attendees  
share Pinterest 'pins' throughout the day

MARKITECT 
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Goals + Expectations
MARKITECT 
• "I want to engage the design community through
discovery so they ﬁnd something genuinely useful,
and associate me with that discovery.If successful,
they will regard me as a trend setter,intellegent
source,and of course discover our amazing products"
Eric Schimelpfenig,AKBD  
Founder,#DesignPinThurs and SketchThis.net

MARKITECT 
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Innovating with Social Media
MARKITECT 
•Eric Schimelpfenig is the innovator  
who created #DesignPinThurs
•He noticed that incorporating a weekly
'theme'drives interest and engagement
•Adding a guest-host injects personality and
spontenaity!

MARKITECT 
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The Experiment in CrowdSourcing
MARKITECT 
•Eric invited me to be the ﬁrst guest-host  
on #DesignPinThurs and pick the theme
•I selected,"Living Big in Small Spaces"
•We created a dedicated Pinterest board  
and carefully measured engagement
•Here are the results…

MARKITECT 
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Pinterest Board Results in 24 hours
•24 likes
•55 Repins
•74 Pins (half via the attendees'tweets)
•327 Followers
#DesignPinThurs Success by the Numbers

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• The new Pinterest
board far outpaced
popularity of my
other pin boards 
in just 24 hours
(verses months)
due to successful
engagment during
#DesignPinThurs

Pin Board Comparision via PinPuff.com

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• Custom Homes
• Interior Design
• Remodeling Ideas
• International  
Projects
"
What Content was Shared? #DesignPinThurs

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• DIY (do-it-yourself
projects)
• Storage Solutions
• Green Design
• Finish and Texture
Treatments

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• Design Concepts
• Tree Houses
• High-Density
Housing
• Tiny Kitchens

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• Video Tours
• University
Experimental
Projects
• Graphic Design
• Architect’s Homes

MARKITECT 
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Twitter Results in 24 hours
•67 Contributors
•452 Tweets and Retweets
•106,000 Unique Twitter Users Reached
•1,500,000 Twitter Impressions
#DesignPinThurs Success by the Numbers

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• Unique Twitter
Users Reached  
and Total Twitter
Impressions
"
Statistics via TweetReach.com

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The Power of ‘Content Sharing’
• Links to visual
content were
included in  
more than  
95% of Tweets
• Think of this
approach as  
'content marketing'

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Leveraging Social Media ‘Inﬂuencers’
• Attendees shared
content with their
Twitter followers, 
averaging more  
than 3,360  
impressions per
tweet

MARKITECT 
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Summary Thoughts
MARKITECT 
•The level of interest,enthusiasm, 
and engagement was amazing!
•This experiment is a measurable
exploration of online crowdsourcing via
social media networks leading to ROI

MARKITECT 
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Summary Thoughts
MARKITECT 
•With Pinterest as a starting point, 
by day's end we had an ongoing visual
record of collaboration and engagement
from all who attended
•A Pinterest board’s value is sustainable  
since new pins can be added

MARKITECT 
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Summary Thoughts
MARKITECT 
•Conversations in real-time using  
mobile devices,infused with images, 
are the level of engagement that brands  
will need near-term,especially if  
their goal is to inﬂuence the buying
decisions of GenY

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MARKITECT 
Copyright © 2013 All Rights Reserved MARKITECT 
Copyright © 2014 All Rights Reserved
• Winner of Three Be2Awards -London Social Media Week
• 2013 -Best B2B Education & Learning Project
• 2012 -Best B2B PR/Marketing Campaign
• 2012 -Best B2B Education & Learning Project
"
• Named ‘Top 100 Design Tweeter’by DesignCrave
• 12,000+ Twitter followers
• 60,000+ Tweets
• 25+ daily e-Newspapers
MARKITECT.me -Awards & Recognition
B2B Social Media  
Marketing in the
Architecture
Engineering 
Construction  
Industry

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MARKITECT 
• MARKITECT.me Consulting
• Social and Digital Media
• Marketing and Communications
• Industry Education
• Conference Speaker
• Marketer | Educator | Architect
• Contact: mrj.faia@gmail.com
• Resides in Austin,Texas

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MARKITECT 
"
• Contact: mrj.faia@gmail.com
• More SlideShare presentation at  
slideshare.net/MarkJohnsonFAIA

CrowdSourcing with  Pinterest + Twitter via #DesignPinThurs

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