Más contenido relacionado Go Social and Share Your Slideshares1. Best Education and Learning Project
B2B Social Media Marketing in the
Architecture Engineering Construction Industry
Go Social
and Share
your SlideShares
"
Mark Johnson FAIA | CKD | AIBD
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
2. Share SlideShare
using Social Media!
So many great presentations on SlideShare…
Why do so many have so few views??
A little Social MediaS
sharing goes goes a long way!
•
•
•
S
• A case study to illustrate...
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
3. How I share my SlideShares
• Embed and post SlideShare presentations everywhere
•
•
•
•
•
Blog
Facebook
LinkedIn
Pinterest
Google+
• Most of all...
Copyright ©
2012 Mark Robert Johnson FAIA
Amplify on Twitter!
MARKITECT
Mark Johnson FAIA|AIBD|CKD
4. SlideShare w/out Social Media Sharing
• One of my
best presentations...IMHO
(in my humble opinion)
• Yet only 600+ views
in 3 months. UGH!
• It might be the content,
or it might be my
lack of sharing...
• An average of only
1 view every 4 hours
www.slideshare.net/MarkJohnsonFAIA
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
5. If you tweet it,
they will come!
•
Breakthough!
• SlideShare saw my tweets
on Twitter and ‘featured’
this presentation on their
homepage
•
21,000+ views later…
I tweet every SlideShare!
www.slideshare.net/MarkJohnsonFAIA
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
7. Embed SlideShare
in your Blog
• SlideShare
presentations
embed beautifully
in a blog
• They can be viewed
without ever leaving
the blog site
• They can also be
viewed full-screen
www.MARKITECT.me - Blog site
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
8. Embed SlideShare
at Facebook
• Interactive ‘thumbnail’
image of your SlideShare
presentation
• Embed tags
(hotlinks) in your
Facebook posts to
help others find and
share your content
www.facebook.com/MarkJohnsonFAIA
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
9. Three views in Facebook
Embedded Post Open View
Full Screen
Embedded
Post
Open View
Copyright ©
2012 Mark Robert Johnson FAIA
Full Screen View
MARKITECT
Mark Johnson FAIA|AIBD|CKD
10. Embed SlideShare
at LinkedIn
• Several options for
showcasing presentaions
at LinkedIn
• Show as ‘complete player’
• Or show as 2, 4, or
6 thumbnail images
www.linkedin.com/in/markjohnsonfaia
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
11. Thumbnail Options at LinkedIn
2, 4 or 6 SlideShare Images on your Profile
2
Thumbnails on LinkedIn Profile
4
Thumbnails on LinkedIn Profile
Copyright ©
2012 Mark Robert Johnson FAIA
6
Thumbnails on LinkedIn Profile
MARKITECT
Mark Johnson FAIA|AIBD|CKD
12. Embed SlideShare
at Pinterest
• Interactive
viewing within
Pinterest
• Easy to pin
multiple
presentations
on a single
Pinterest board
pinterest.com/markjohnsonfaia
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
13. Embed SlideShare
at Pinterest
• ‘Pins’ open as enlarged
presentations for an
easy-to-see view
• Other users can
share your content
as ‘Repins’ on their
Pinterest boards
pinterest.com/markjohnsonfaia
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
14. Post SlideShare
on Google+
• Embed tags
in Google+
posts
• This tips off
brands to
take notice
and share
• Here’s a nice
“Thank you”
from 3DVIA
Mark Johnson FAIA profile page at Google+
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
16. SlideShare
and Twitter
• Slideshare suggests you
share and tweet
after uploading your
presentation to help
drive views
• And they remind you
again, if your presentation
is featured on their homepage
• Nice of them...
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
17. “Hot on Twitter”
at SlideShare
• “Sneak Peek...is being
tweeted more than
anything else on
SlideShare right now.
So we’ve put it on
the homepage…”
• 5,000+ total views
• An average of
1 view every 30 minutes
www.slideshare.net/MarkJohnsonFAIA
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
18. Tip! SlideShare tags
and Twitter hashtags
•
Add tags at Slideshare
so your presentations
are easily found
•
Twitter hashtags e.g.
#SocialMedia, #Design
• 3,200+ views in 1 week
• An average of
1 view every 3 minutes
www.slideshare.net/MarkJohnsonFAIA
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
19. “Top Presentation
of the Day”
•
Highly coveted
position on Slideshare!
•
Over 24,000 views
in 24 hours!
• An average of
1 view every 4 seconds
www.slideshare.net/MarkJohnsonFAIA
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
20. Go Social and Share your SlideShares!
• To share or not to share…
so what’s the difference?
every 4 hours… or every 4 seconds!
• In my case study, it’s one SlideShare view
• Which would you prefer? Me too.
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD
21. Mark Johnson FAIA | CKD | AIBD
• MARKITECT.me Consulting
• Marketing and Communications
• Social Media
• Industry Education
• Speaking Engagements
• Design Services
• Marketer | Educator | Architect
• Contact: mrj.faia@gmail.com
Copyright © 2013 All Rights Reserved
MARKITECT
Mark Johnson FAIA|AIBD|CKD
22. MARKITECT.me - Social Media Awards
• Winner of Three Be2Awards - London Social Media Week
• 2013 - Best B2B Education & Learning Project
• 2012 - Best B2B PR/Marketing Campaign
• 2012 - Best B2B Education & Learning Project
B2B Social Media
Marketing in the
Architecture
Engineering
Construction
Industry
"
• Named ‘Top 100 Design Tweeter’ by DesignCrave
• 11,500+ Twitter followers
• 60,000+ Tweets
• 25+ daily e-Newspapers
Copyright © 2013 All Rights Reserved
MARKITECT
Mark Johnson FAIA|AIBD|CKD
23. Best Education and Learning Project
B2B Social Media Marketing in the
Architecture Engineering Construction Industry
Go Social
and Share
your SlideShares
"
Mark Johnson FAIA | CKD | AIBD
Copyright ©
2012 Mark Robert Johnson FAIA
MARKITECT
Mark Johnson FAIA|AIBD|CKD