Más contenido relacionado La actualidad más candente (20) Similar a IoTTrendReport (20) 4. 7
ThethingsthatpowertheInternetofThings(IoT)
makeiteasyfordeveloperstobuilddigitalproducts
foreventhemostspecificconsumerdemands.Inthe
workplace,that’sabigdeal.Whetheryou’repurchasing
techforamom-and-popgrocerystoreoramultinational
fooddistributionservice,there’sagoodchanceyou
canimplementamade-to-orderIoTplatformthatfits
yourbudgetandprovideshugevalueforthemoney.
Legaloffices,insuranceagenciesandtechcompanies
alikehavetoshelloutdoughforbasichardwareand
supplies(pens,deskphones,computers,etc.),notto
mentionmorespecializedproductsrelatedtotheir
ownbusiness.LACGroup,aninformationmanagement/
knowledgecurationgroup,saysthatofficesuppliescost
themanaverageof$200peremployeeperyear.
Dependingonthenumberofemployees,thatcost
canrepresentahugepartofanybusiness’soverhead.
InternetofThingsgadgetslikebeaconsandRFIDtags
promisetohelpcutcostsandstreamlinepracticesfor
anyindustry.Oneobviousbenefithereistracking.
Whileslappingatagoneverypieceofpaperandpen
inaworkplaceishorriblyinefficient,trackingand
restrictingaccesstosupplyclosetsiseasilydoable.
Smartlocksandothersimilardevicescouldmonitor
employeeconsumptionthroughcompany-provided
phonesorRFID-implantednamebadges.Forexample,
ifSteveisdippinginthepaperclosetalittletoooften,
hissupervisorscanbringittohisattentionandgive
himawell-deservedwarning,endinganeasily
overlookedproblem.
5. 8 9
Stat-trackinghasbecomeafielduntoitself,providing
valueacrossawidevarietyoforganizationsfromretailers
tosoftwaredeveloperstowarehousesuppliersand
beyond.It’salsoprojectedtoseeahugeboominthewake
oftheIoTrevolution.
KenHess,anotedsystemadministratorwith20years
ofexperience,usedfooddistributorsasanexample
ofhowthesemetricscouldgreatlyimproveabusiness.
AccordingtoHess,fooddistributioncompaniescould
installsensorsintheirtrucksthatsendtemperature,
humidity,anddock-to-docktraveltimeswirelesslyto
off-sitecomputers,givingstoresandwarehousesa
betterideaofwhenthey’llbereceivingtheirshipment
andhowmuchinventorythey’llneedtopreparefor.
Asanyonewhohasworkedintheshipmentindustry
knows,vehiclesaren’ttheonlythingsinmotion.
Accordingtobitterwallet.com,Amazonpackagehandlers
aresaidtowalk11-plusmilespershift,makingefficiency
andemployeesafetyprimarypointsofconcern.
InAmazon’scase,employeesareoftentrackedbythe
numberandlocationofboxestheyscaninduring
theirshift.Employeeswhodon’thittheirscanmetricsare
reprimandedandinsomecasesterminated,accordingto
aninterestingredditthreadonthetopic.
TheIoTcouldhelpAmazon-likecompaniesbyimproving
theirmetricsandtheirefficiencytoboot.Insteadofan
employeepullingascangunfromtheirholster,
theemployeecouldletthesystemknowthepackageis
readytosendbywalkingtheirsmartphone(orsimilar,
job-specifichandhelddevice)pastadedicatedbeacon.
Itmayonlysaveafewseconds,butmomentsquickly
addupinalargewarehousewithdozensorhundreds
ofemployees.
We’vetalkedalotaboutprocessorsgettingsmaller,
butthosearefarfromtheonlyhardwareshrinking
thesedays.AsinHess’sexample,so-called“specialist”
microchipscanrecordabreadthofdatabusinesses
couldonlydreamofknowinginthepast.Inadditionto
increaseddatacollection,thesehelpfuldevicesalso
reducethechanceofhumanintervention/tampering,
aseriousconcernwhenthemetricbeingtrackedisused
toreflectjobperformance.
Intel’s Quark Chip
Image courtesy of Intel
6. 10 11
Youcanbetyourannualsalarythattherewillsoonbean
influxofIoTdeviceshittingshelves,andonecompanyhas
alreadygottenwayaheadofthecurve.Quirky,aGE
partner,hascreatedavirtuallandscapeforsharingand
inventingthenextwaveofinterconnecteddevices.
OnedevicethatsuccessfullyemergedfromtheQuirky
ecosystemisa“apersonaldashboard”calledTheNimbus.
TheNimbusisafour-paneldatameterthatgivesusersa
glimpseatthingslikethehealthoftheirstockportfolio,
theoutdoortemperature,unansweredemailsandlocal
trafficreports.Userssetthepurposeandparametersof
eachdialviatheQuirkyWinkapp.Inanofficesetting,
TheNimbuscanbeusedtoshowemployeeshowmuch
timeisleftonaproject,howmanyassignmentstheyhave
ontheirto-dolist,howclosetheyaretohittingaprojected
goalorhowbadtrafficwillbeoncetheyleave.
Spotter,anotherQuirkyinvention,isavaluableweapon
inthewaragainstwastedresources.Ascommonsupplies
becomemoreexpensive,employerswillhaveagreater
incentivetoinstallsensorsthattakehumanforgetfulness
outoftheequation.WithSpotter,eco-conscious
employerscouldreducewasteacrosstheboardby
monitoringtheuseofeverythingfromthecolorcopier
tolightbulbs.
AccordingtoitsQuirkypage,“Spotterkeepsyouupdated
onwhat’sgoingonathome—nomatterwhereyouare.
Monitormotion,sound,light,temperature,and
humidityallfromyourmobiledevice.UseSpotterasa
veritableextensionofyoursenses,foranythingfrombaby
monitoringtowasher/dryernotificationsorperfecting
yourwinecellar;thepossibilitiesareendless.”
Thissametechnologyisaperfectfitfortheworkplace.
Ratherthanmonitoringababy,supervisorscankeepa
closeeyeontheiremployees’lunchbreaksorarrivaland
departuretimes.Ratherthanperfectingyourwinecellar,
Spottercanhelpresourcemanagersensurethesnack
cabinetisalwaysstocked.Thesensorcanalsoletan
employeeknowwhenanewassignmenthasbeenplopped
ontheirdeskviaaphonenotification.Spotter’spotential
implicationsareonlylimitedbyyourimagination.Last,
butcertainlynotleast,isaQuirkyproductthathas
revolutionizedadevicefoundineveryhomeandofficein
theworld,thepowerstrip.
8. Lights
$30 - $100
Philips, LG, Samsung
Change colors,
adjust brightness,
set timers
Cars
$30,000 - $300,000
Apple, Google,
Microsoft
Put smartphone or
tablet capabilities
into your dashboard
Monitoring Systems
$149 - $300
Dropcam, D-Link,
Foscam
Remote viewing,
cloud storage,
alerts, set timersFitness Trackers
$70 - $200
Samsung, Fitbit,
Jawbone
Count steps,
set goals,
motivate friends
Deadbolts
$179- $300
Kwikset, Schlage,
Lockitron, August
Control locks
via bluetooth,
share digital keys,
log activity
Thermostats
$179 - $300
Nest, Honeywell,
Ecobee
Remotely adjust
temperature,
set schedules,
manage alerts
9. 16 17
TheInternetofThings(IoT)willconnectyourcarto
streamingmedia,familymembers,roads,tollbooths,
smogmonitors,transitauthorities,othervehicles
andprettymucheverythingelsethatcanbeviewed
throughyourwindshield.What’stobegainedfrom
allthisconnectivity?
Itshouldeasecommutetimes,improveproductivity,
reducegreenhousegasemissions,keepthekiddiesinthe
backseathappyandmakemanycompaniesagreatdeal
ofmoney.Butwillitimprovethedrivingexperience?
Almostcertainly,yes.
Carscannolongerbestrictlydefinedasamechanical
device.Theyare,infact,giantmobilecomputers—
incorporatingdriverassistancesoftware,infotainment
systems,intelligentsensorsandmillionsoflinesofcode.
Soon,yourconnectedcar’sdatawillbestreamedtothe
cloud,transmittedviatelemetrytonearbycarsand
archivedbyroadcommissions.Therevolution’sonlyjust
gettingstarted.Animproveddrivingexperienceshould
incorporatemostifnotallofthefollowingenhancements:
Safety
Convenience
Lower costs
Increased productivity
More fun
1
2
3
4
5
11. 20 21
Outsideofourcars,theIoTcanincorporatesensorsinto
roads,tollways,trafficlights,stopsignsandother
surroundingobjectstofeedusthelatestroadandtraffic
conditiondataviathecloud.Combined,thisshouldmake
forafarmoreconvenientandefficientdrivingexperience.
Thiswillhelpussaveontime,gasandmaintenancefor
ourcars.
Itgetsevenbetter.Asatrulymobile‘node,’every
connectedcarcanprovidereal-timedataontrafficflow,
tellinguswhichareastoavoidandalerttransitauthorities
whentoraisetollsorevenwheretobuildnewroads.
ThistechnologyisalreadyunderwaywithappslikeWaze,
thepopularsocialmappingservicerecentlypurchasedby
Google.Withyourapproval,Wazetrackswhereusersare
andhowfastthey’regoing,providingareal-timeviewof
commutingtimes.
Bytappingthepowerofthecrowdandgatheringdata
fromeverycarusingitsservice,Wazecantellyouthebest
routetotake,notifyyouofanyaccidentsahead,andwhich
routestoavoid.
Shouldyouneedit,Wazecanevenfindyouthenearest
andcheapestgasorhelpyoureduceyourcarbonfootprint
altogetherbykeepingyououtofstop-and-gotraffic.
Rightnow,Wazeresidesinsideyoursmartphone,
butlookforittobeembeddedinsideyourcarinthe
verynearfuture.Googlelaunchedits“OpenAutomotive
Alliance”inparttohaveWazeanditsmanyotherservices
incorporatedintoyourcar’sinfotainmentsystem.
TheInternetofThingsishelpingtomakeourcars
situationallyaware,automaticallynotifyingdriversof
poorconditionsaheadwithabeep,vibrationorevenan
automatedoverride.Soon,ourvehicleswillbeabletoslow
downontheirownshouldtheysenseanothercaristoo
closeorbrakeifwefailtoseeapedestrianinacrosswalk.
WiththeIoT,carsafetyshouldimprovesignificantly.
TheIoTinsideourcarsmayalsomakeusbetterdrivers.
Asitcollectsdataoneverytrip—recordingourspeed,
braking,turning,tiretractionandmore—itcan
automaticallysendthisdatatooursmartphonestobe
analyzedandreviewed.Nodoubt,manycompanies
andindividualswillfindvalueinsuchdata.
12. 22 23
Asbigofanimpactasconnectedcarswillhaveonour
travelplans,itwillalmostcertainlyimprovepersonal
productivityjustasmuch.Byreducingourcommute
times,wewillobviouslyhavemoretimeforworkand
errands,buttheIoTwillimproveourproductivityin
otherways,aswell.
Forexample,Apple’sCarPlayservice—whichthe
companyisalreadydevelopingwithmultiple
automakers—willhaveSirireadusourtexts
andemails,thensendoutourdictatedresponses.
That’sjustthestart.Ourcarwillsoonknowourgrocery
listenoughtoremindustopickupsomemilkandwhere
tofinditcheapest.Wecanhavenews,stockmarketdata
andotherinformationbasedonpersonalpreferences,
timeandlocationstreamedtousaswell.Thanksto
serviceslikeCarPlay,we’llbeabletogetmoredone,
evenduringtheworstcommutes.
Whilethewell-publicizedGoogledriverlesscarsmaystill
beadecadeawayfrompracticaluse,“semi-autonomous”
vehiclesarealreadyhere,andtheInternetofThingshas
alreadyfounditswayinsidenewervehicles.Thequestion
is,aredriversreadytobuyin?
Apple’sCarPlaysystemisn’tjustforenhancedefficiency.
TheautomobileOSmaysoonserveasthecenterpieceof
yourin-carentertainmentsystem.Itwilloffermanyof
yourfavoriteapps,yourmusicandpodcastcollection,
andpossiblyevenstreamingrentalvideos—forthosenot
driving.AddinYelp,Twitter,theabilitytodictatestatus
updatestoyourFacebookaccount,andtimestuckin
trafficjustgotawholelotmoreenjoyable.
It’snotjustApple,ofcourse.Nokiaisspendingbigto
becomepartofyourcar’snavigationand‘infotainment’
system.Google,Microsoftandseveralothersare
aswell.It’sprobablyforthebestthattheseleadingtech
companies,knownforcreatingsomeoftheworld’smost
popularmobilecomputinginterfaces,areaggressively
seekingtodevelopthestandarduserinterfaceforour
nextcar.Afterall,considertoday’sF1steeringwheel.
Itsvariouspaddles,knobs,communicationscontrols,
micandLCDdisplayallhaveanexplicitpurpose.
But,unlessyou’reaprofessionaldriver,noonewantsthat.
Apple’s CarPlay Service
Image courtesy of DigitalTrends
15. 28 29
Itmaybetimetoditchthetraditional
homemonitoringservice.TheInternetof
Things(IoT)isheadedforyourdoorstep
andbringingwithitgreaterfunctionality,
morecompletedata,andlowermonthly
coststhantraditionalproprietaryalarm
andmonitoringservices.
Smartphones,tablets,low-costsensors,
Wi-Fi,Bluetoothlowenergy(BLE),
ZigBeeandNFCareenablingtheIoTto
flourish—notjust‘outthere’intheworld,
butinsideourhomes.Asaresult,property
ownersarenowempoweredtocreatea
morepersonalized,affordablealarmand
monitoringservicefortheirmost
preciouspossessions.
Inisolation,certainaspectsofthisnewworldseemsilly
atfirst.Forexample,havingyourwashingmachinetext
youaremindertoaddthefabricsoftenermaybeoflittle
consequence.Settingupyourrefrigeratortoalertyou
thatyouarerunninglowoneggsasyourconnected
carapproachesthegrocerystoreismorenovelty
thanconvenience.UsingyouriPhonetochangethe
temperatureofyourovenoradjustyourhomecooling
systemwhileyouareoutforarun,ortosetyourcoffee
makertobrew,isprobablynotworthanyextrafees.
Fairenough.Butdon’tbemisledbythesesmall,
cleverhacks.TheIoThasthepotentialtogreatly
reducethepriceofmonitoringandalarmservices
thatoncecostthousands.
TakeaquicktriptoAmazon’shomeautomationand
monitoringstore,andyou’llfindwebcams,
smartphone-controlledthermostats,automatedlighting
andsoundsystemsthatareeasilymanagedfromyour
laptop,sensorsthatcandetectwaterleaksandaslewof
otherhelpful,hi-techappliancesavailableforfree2-day
shippingwithyourAmazonPrimemembership.
Theseareallreasonablyaffordable,easytoset-up
andmaintain,andprovidegreaterpeaceofmindthan
anythingpreviouslyavailable.Havingyoursmartphone
alertyouwhenmotionisdetectedinsideyourhomeor
receivingatextwhenawaterleakisspottedarenotjust
reassuring,butempowering.Theymayalsosaveyou
thousandsinrepaircosts,orpossiblyevensavealife.
16. 30 31
ADT,thebrandAmericanshavelongassociatedwith
homealarmservices,isundersiege.ArecentMorningstar
analysisofADTnotedthatwhileADTcontrolsthelargest
shareofAmerica’s$11billionhomemonitoringmarket,
itsfutureprospectsarelimited.Telcosandcable
companies,AT&T,DirecTVandComcastarenow
aggressivelyleveragingtheirmassivehomeInternet
installbasetooffercompetingservices,oftenata
lowerprice.
It’seasytounderstandwhy.Youalreadygetyour
smartphone,televisionandInternetservicefromthese
companies;what’stheharminaddingahomealarm
servicetothebundle?Indeed,oneofthelargestcosts
facingADT,andsimilarcompanies,iscustomer
acquisition.Morningstarestimatesittakes2-3yearsfor
ADTtojustbreakevenonanewcustomer.Thosesteep
initialcostsaresignificantlyreducedforcarriers,which
alreadyhaveyouasacustomerandseeyouvisittheir
storeeverytimeyouwishtoupgradeyoursmartphone,
forexample.
Anotherreasonwhythelargecableandtelecom
companiesshouldstartaggressivelypursuingthehome
monitoringindustryistheunprecedentedtechnological
advances.That,alongwiththeriseofsmartphonesand
tablets,makeitpossibletoremotelycontrolthermostats,
lighting,andlocks,viewvideoandreceivecustomtexts
andnotifications,whichissomethingtelecomcompanies
arealreadygettingalittletoocomfortablewith.
WhycutyourADTservicejusttopayanothercompany
amonthlyfee?Youcouldbypassthesenewerentrantsas
wellandgoDIY.Afterall,doyoureallyneedtodrop
$35-$75everymonthonanAT&Talarmservice?
ForthosewithasmartphoneandWi-Fi—whichwould
constitutemostofus—it’sneverbeeneasiertocreate
yourownhomemonitoringservice,no“maker”
experiencerequired.Ifyoucanconnectyourlaptopto
yourhomeWi-Fi,oddsareextremelyhighyoucanset-up
awebcam,aconnectedthermostat,smokedetectoror
otherprotectivesensors.TheIoTisdemocratizinghome
securityandmonitoring.Embraceit.
Accordingtoseveralindustryestimates,onlyabout17%of
homesnowpayfortraditionalhomemonitoringservices.
Thisshouldn’tbeverysurprising,consideringthereisoften
aheftyinstallationfee(sometimespricedabove$1,000)
andamonthlyservicefee(ofteninthe$35–$75range).
However,ifyouareconcernedforthesafetyofyourselfand
yourlovedones,trysettingupaDropcam,whichallows
userstostreamalivefeedoftheirhometoany
smartphone,tabletorcomputer.
Dropcam
Image courtesy of Yahoo!
17. 32 33
Inadditiontoits24/7surveillancestreamandnightvision
capabilities,theDropcamcanrecordandstoreaweek’s
worthofactivityforthereasonablepriceofjust$10a
month.Thefootageisstoredonacloudthatcanbe
accessedfromanycomputerormobiledevice.Andto
sweetenthedeal,Dropcamjustannouncedtheywillbe
releasingasoftwareupdatetotheircloudsubscribers
thatenablespeopledetection.Whyisthisimportant?
Becausethere’sabigdifferencebetweenamischievous
housecatthatknocksoveralampandacatburglar
prowlingforfamilyheirlooms.Althoughthebrokenlamp
maybeaninconveniencewhenyougethome,it’snot
exactlyworthyofanurgenttextnotification.
Forevengreaterpropertyprotection,Dropcamisreleasing
anewproductcalledTabs.TabsarediscreteBLEsensors
thatcanbeattachedtowindows,doors,appliancesand
otherobjects,notifyingtheuserwhensomethingisoutof
thenorm.Forexample,ifyouplaceaTabonthebackof
yourbig-screenTV,you’llreceiveatextthesecond
someoneremovesitfromitsmount.You’llbethefirstto
knowyourgoodsarepotentiallybeingstolen,ratherthan
somemiddlemanlikeADT.
Anyresidentofacoldclimateisnostrangertothedanger
ofburstpipes.Youleaveforworkinthemorning,onlyto
returnninehourslatertoalagooninyourkitchen,
laundryroom,bathroomsand/orbasement.
TheINSTEONleaksensorhelpspreventsuchdisastersby
sendingyouatextorautomaticallyclosingthevalveas
soonasitfeelswater.Andat$35asensor,it’salotcheaper
thannewcarpetorflooring.
Thenthere’stheNestProtect,astate-of-the-artsmokeand
CO2detectorthatnotifiesyouaboutthepresenceofthese
silentkillerswhetheryou’reathomeoroutandabout.
Thecorrespondingappallowsyoutokeepaconstant
watchonyourhouse’sCO2levelviasmartphoneortablet.
YoucanalsoprogramNestProtecttosay,“Emergency,
there’ssmokeinthebedroom,”ratherthanblastyour
eardrumsoutwithahigh-pitchedcryifafireoccursin
yourhouse.
Thearrayofavailabletoolsareratheramazing.
However,wearestillonlyatthedawnoftheconnected
home.Google’s$3.2billionpurchaseofNestLabsisonly
themostobviousexampleofhowhomemonitoringis
undergoingaprofoundtransformation,encompassing
homemonitoring,alarmservices,automationand
dataanalysis.
There’salsoalitanyofeagerandcapabledevelopers
lookingtocreateprofitableappsandservicesthat
integrateyoursmartphone,homeWi-Fi,low-costsensors,
wirelesscamera,appliances,television,heatingand
coolingsystems,fitnesswearables,plumbingandanything
thatcanbeconnectedtotheweb.CBInsightsnotesthat
therapidlygrowinghomeautomationsectorhasattracted
$468millioninearlystageinvestmentssince2012.
Expectmuchmoretocome.
18. Your phone closes the
garage, turns on the
lights, and unlocks
your kitchen door.
Your phone preheats
the oven, plays your
favorite cooking tunes,
and creates a recipe
according to the
contents of your
refrigerator.
19. Your phone draws a
bath to your ideal
temperature, dims
the lights, and emits a
lavender fragrance to
calm your nerves,
Your phone adjusts your
bed to the right firmness,
turns off all the lights in
your house, locks the
doors, sets an alarm
for the next day and
plays a recording of a
tranquil waterfall.
Your phone turns on
the television, scans
your DVR, and finds the
latest episode of your
favorite sitcom.
Your phone scans the
Flipboard app on your
tablet, connects to your
wireless speaker, and
reads you the news while
you enjoy your food.
20. 38 39
Areyoulookingforwardtohavingallofyourappliances
convenientlysyncedtoyoursmartphoneortablet?
Ofcourseyouare,butyou’renotalone.Lurkingbehind
yourWeb-connectedtoastersitsanetworkofpeoplewith
thepowertotrackyourcrispybagelallthewaybackto
yourcreditcardnumberwithafewstrokesofakeyboard.
They’recalledhackers,andthey’reprobablyevenmore
excitedabouttheInternetofThingsthanyouare.
Whenmostpeoplehearaboutahackerthreat,they
immediatelychecktheirbankaccounts,butmoneyisn’t
alwaysthemotivationbehindthesecovertcriminals.
JustasktheSchrecks,anOhiocouplewhosepeaceful
eveningwasdisruptedbythesoundofastrangeman’s
voicecomingfromtheir10-month-olddaughter’snursery.
Fearingsomeoneclimbedthroughtheirwindow,Adam
Schreckburstthroughthedoortofindtheirbabymonitor
wasnowunderthecontrolofsomesadisticnutbagwho
wasshoutingobscenitiesattheirlittledarling.Andthen,
asifpossessedbythesamedemonasthelittlegirlfrom
TheExorcist,thecameraturnedaround,staredthedad
deadintheeyesandredirectedthevitrioltowardshim.
Fortunatelyforthecouple,theirfinanceswentuntouched,
butthestorydoesn’thaveanentirelyhappyending.Aside
fromthecashthey’llhavetodroponpsychiatriccounseling
astheirlittleangelages,there’sachancethehackerleft
somebreadcrumbsleadingbacktomorepertinent
information.AccordingtoInfinityPartnerssolutions
expertDaveHatter,“Sophisticatedhackersknowtheycan
usethisasalaunching-offpointtogetintoyournetwork
andpotentiallystealyourIDorlaunchmaliciousattacks.”
21. 40 41
FortheSchrecks,itwasanannycam,buthackersaren’t
limitedtoaudio-visualequipment.Ifanobjector
applianceisconnectedtoyourrouter,hackerscanfollow
thatrabbitholestraighttoyoursocialsecuritynumber.
WithIDCpredictingtherewillbeapproximately212
billion“things”connectedtotheWebby2020,that’sa
lotofpathstoidentitytheft.
Consumerswouldliketobelievesecurityisthefirstthing
acompanytakesintoaccountbeforelaunchinganew
product,buttheyaresorelymistaken.“We’restill
connectingthingsfirstandsecuringthemafter,”
saysSymantecsecuritystrategist,SianJohn.“Thisis
becauseweliveinaconsumerisedworldwherethere’s
aneedforbusinessestoreleasedevicesatacompetitive
pricepoint.Ingeneralthismeanstheyprimarilyinvestin
thingslikefashionandmarketing,leavinglittleroom
forsecurity.”
Sian’shypothesiswouldbelesstroublesomeifitweren’t
forthefactthatournewdevicesarecollectingpersonal
informationatanunprecedentedrate.Fromwearables
monitoringourhealthstatstodoorlockskeepingtrackof
ourcomingsandgoings,itwon’tbetoohardforhackersto
decipherwhenwewillbeatourmostvulnerable.
“IfyoulookatGoogleorsocialsites,theirmotivation
istogetbehavioralinformationaboutsomeonetodo
analytics.Theyexpandthiswithmobiledevicesand
wearabletechnology.Whilethisdatamaynotbeof
directinteresttocriminals,itcanhaveacumulativeeffect.
Themoreinformationcriminalshave,theeasieritisfor
themtotargetyou,”cautionsSian.
“Therealityiswhatevertechnologystepyoutakethere
willalwaysbeahackforit,”saysSian.Aspessimisticas
thatmaysoundtoconsumers,itmeansgreatjobsecurity
forSianandotherindividualswhomakealivingtryingto
protectourdevices.LastApril,McAfeepublicallyoutlined
whatacomprehensiveIoTsecuritystrategy
shouldcontain:
A secure and holistic solution for information
rich environments across multiple environments
and devices
Assurance that devices are operating as intended
by the manufacturer and have not been corrupted
Life cycle security across the device, network, and
data center
Support for industry standards and
device interoperability
Ability to solve Information Technology/Cloud
services challenges in connecting legacy and new
systems to new and future services
Provide technology to assure individual privacy
•
•
•
•
•
•
22. 42 43
Andwouldn’tyouknowit,McAfeejustsohappenstooffer
avarietyofsoftwareandservicesthatallowcompaniesto
focusontheirproductsinsteadofsecurityprotocols.
“Securityneedstobebuiltinasthefoundationofthe
InternetofThings,”saidMichaelFey,worldwidechief
technologyofficerforIntelSecurity. “Anydisruptionto
theseIPconnecteddevicescancausedamagetothe
businessandourdailylives.Weneedtohaveforesight
intowhatiscomingsowecanpreventagainstthreatsand
securelymanagethesedevices.McAfeeisenablingthe
futureandthepossibilitiesthattheInternetofThings
bringstoourdailylives.”
MajorcompanieslikeMcAfeearen’ttheonlyoneswho
standtoprofitfromdataprotection.Evenindependent
developerscanearnupto$75,000byenteringtheCisco
InternetofThingsSecurityGrandChallenge.Thecontestis
opentoanyonewithaninterestinsecuringtheIoT,
andsubmissionswillbejudgedonthefollowingcriteria:
Feasibility, scalability, performance,
and ease-of-use
Applicability to address multiple IoT verticals
(manufacturing, mass transportation, healthcare,
oil and gas, smart grid, etc.)
Technical maturity/viability of proposed approach
Proposers’ expertise and ability to feasibly create
a successful outcome
Fortune500companiesandindependentcontractors
alikecanmakeaprettypennybysecuringtheInternet
ofThings.
•
•
•
•
DuringarecentpresentationatAustinCocoaConf,
iOSArchitectConradStollgavesomehelpfuladvice
on“DemystifyingSecurityBestPractices”forapp
developersandengineers.Forstarters,youneedto
understandthetypeofinformationyourappisgoing
tobehandling.Bankingappswillobviouslyneedmuch
tightersecuritythanagamelikeFlappyBird.“Securityis
allaboutmakingtradeoffs,”explainsStoll.“Everyapp
webuildhasanappropriatebalancebetweensecurity
andusability.”
Stoll’sslidesharegoesontoexplain14bestpractices
forsecuringyourapp,andwhilemanyofthemareover
theaverageconsumer’shead,hedoesmentionsome
universalthemeswecanallappreciate.Onetipthat’s
especiallyrelevanttothenextwaveofsmartphonesis
hidingauser’spersonalinformationwhiletheappisin
backgroundmode.Mostusersforgettheirappiseven
runningonceit’shiddenbehindthehomescreen,
givinghackerstheperfectopportunitytotake
advantageoftheirnegligence.
Healsoencouragesdeveloperstobepolitewhenasking
userspermissionfortheirlocationorotherinformation
requiredtorunanapp.Stollinsiststhatyoushould
neveraskforpermissiononapplaunchorlogin,
23. 44 45
If you enjoyed our Internet of Things Trend Report,
keep up with the latest in emerging technology by
following The Push, your daily source for breaking
news, innovation, success stories and more.
Mutual Mobile is an emerging tech agency that builds
breakthrough products for a more connected world.
By finding the sweet spot between technologies,
people, and brands, we unleash previously impossible
value. We are passionate individuals who believe great
ideas come from anywhere. We hack, tinker, explore,
and experiment daily—then cut through the clutter
to navigate what’s next for our clients. Contact us if
you’d like us to put our collaborative, user-centered,
and iterative process to work for you.
© 2014 Mutual Mobile, Inc.
800 208 3563
mutualmobile.com
youshouldalwaysaskinresponsetouseraction,you
shouldonlyaskforwhatyouclearlyneedandyouhave
toexplainwhyyouneedpermission.Toputitsimply,
“Beagoodhouseguest.”There’saslewofotherhelpful
hintsandtipsallthroughoutStoll’spresentation,buthe
endsitwiththemostimportantandeasytounderstand
tidbitofthemall;secureEVERYTHING.
Whetheryou’readeveloper,entrepreneuroratech-
hungryconsumer,securityisthekeytosafelynavigating
theInternetofThings.Stayvigilant,stayinformedand
mostimportantly,stayawayfrompeoplewhothinkit’s
funtoemotionallyscarinfants.
