8 Socail Media Trends Changing Tourism

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"Let Travelers Travel" and enable these same tourists to share their experiences as easily as possible in the social spaces they live in online. Here's eight trends I have identified that will be shaping tourism and effecting Tourism touchpoints.

Empresariales Noticias y política

8 Social Media Trends
That Are Changing Tourism

Trend #1
Smart Phone Apps
“There’s an app for that!”
Apple’s game changer,
“smartphone” application
marketplace (Open SDK)

Context is now king

Enables users to share deep
content via Social Networks
regardless of location.

Trend #2
Foursquare
LBS Mobile Game
User connect via locations
with “check-ins” at venues to
earn points/social-cpaital

Opportunties for small
businesses to connect with
Loyal Customers known as
“Mayors” and create unique
timely offerings

Trend #3
Geo Mashups
Customizable User generated
maps such as GoogleMaps API

Socially Transportable to
Blogs / Social Webspaces

Inline contextual media:
images, video, reviews, etc.

Guys love this, now they don’t
ever have to ask for
directions ;)

Trend #4
Micro-Blogs
Top Growth SNS - Twitter
+ 2nd tier FriendFeed

“Email Killer” Users Sharing
brief ideas 140 characters at a
time with “Friends”

Users: Professionals, Age 25+,
becoming a model for Open
Business

Trend #5
Mobile Video
iPod Nano + iPhone 3Gs
video enabled devices remove
price boundaries for UGC

Business should expect more
video reviews of products &
services

Business need to become
part of the conversation and
embrace video as touchpoint

Trend #6
Photo-Sharing
Networks
Standard in the Social Media
diet of people and the HQ for
brands’ images

Travel Experience Extensions:
geo-tags, slideshows-sharing

Photo Tribes: User generated The original Crasher Squirrel photo was taken by Melissa and Jackson Brandts in Banff

Groups

Trend #7
CouchSurﬁng.com- Travel Exchange

Online Social/Cultural worldwide network, enables
low-cost travel exchanges with trustworthy Hosts.

Trend #8
Yelp - Customer
Generated Reviews
Social Tool like TripAdvizor
becoming more widely used

Strong Reach due to trusted
customer generated reviews
of a wider variety of products
and services

Thank You
Continue the conversation via twitter:
@MMagnus ( #socialmedia #tourism )
www.twitter.com/Mmagnus

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8 Socail Media Trends Changing Tourism

1. 8 Social Media Trends That Are Changing Tourism

2. Trend #1 Smart Phone Apps “There’s an app for that!” Apple’s game changer, “smartphone” application marketplace (Open SDK) Context is now king Enables users to share deep content via Social Networks regardless of location.

3. Trend #2 Foursquare LBS Mobile Game User connect via locations with “check-ins” at venues to earn points/social-cpaital Opportunties for small businesses to connect with Loyal Customers known as “Mayors” and create unique timely offerings

4. Trend #3 Geo Mashups Customizable User generated maps such as GoogleMaps API Socially Transportable to Blogs / Social Webspaces Inline contextual media: images, video, reviews, etc. Guys love this, now they don’t ever have to ask for directions ;)

5. Trend #4 Micro-Blogs Top Growth SNS - Twitter + 2nd tier FriendFeed “Email Killer” Users Sharing brief ideas 140 characters at a time with “Friends” Users: Professionals, Age 25+, becoming a model for Open Business

6. Trend #5 Mobile Video iPod Nano + iPhone 3Gs video enabled devices remove price boundaries for UGC Business should expect more video reviews of products & services Business need to become part of the conversation and embrace video as touchpoint

7. Trend #6 Photo-Sharing Networks Standard in the Social Media diet of people and the HQ for brands’ images Travel Experience Extensions: geo-tags, slideshows-sharing Photo Tribes: User generated The original Crasher Squirrel photo was taken by Melissa and Jackson Brandts in Banff Groups

8. Trend #7 CouchSurﬁng.com- Travel Exchange Online Social/Cultural worldwide network, enables low-cost travel exchanges with trustworthy Hosts.

9. Trend #8 Yelp - Customer Generated Reviews Social Tool like TripAdvizor becoming more widely used Strong Reach due to trusted customer generated reviews of a wider variety of products and services

10. Thank You Continue the conversation via twitter: @MMagnus ( #socialmedia #tourism ) www.twitter.com/Mmagnus

8 Socail Media Trends Changing Tourism

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