Companies are invading the very spaces you use to connect to others. The world is changing, are you equipped? This presentation looks at the combination of affordable technology and how content marketing means that EVERY business is now THE MEDIA by creating, curating and publishing their own information.

1. Content Isn’t King…
It’s Your Kingdom
@heyidgroup
#flowandgrow

2. Some Stats To Chew Over
There are 4.8 million private sector businesses in
the UK, the highest since estimates began in 2000.
Business Population Estimates (BPE)
Small and medium business account for 99.9%
of all private sector businesses in the UK.
Business Population Estimates (BPE)
British entrepreneurs broke records in 2012, with
start-up numbers up by 10% to 484,224 businesses
(over 440k in 2011).
Start-Up Britain

3. Businesses
who blog
10 receive
will
times more
5 traffic
TIMES A
MONTH
Hubspot

4. x 1 billion
4 billion
number of hours watched per
month on YouTube
Internet Worldwide Stats

5. Relevant emails
drive 18 times
more revenue than
broadcast emails
Jupiter Research

6. The average age for a
Twitter user is
37.3
YEARS OLD
Internet Worldwide Stats

7. Fewer than
31%
of TV ads
achieve brand
recall
Nielsen

8. 267% growth in UK tablet
market compared to 2011
YouGov
267%

9. How much do you trust the following to tell the truth?
SMALL BUSINESS
70%
25 – 39 year olds
79%
40 – 59 year olds
BIG BUSINESS
25 – 39 year olds
40 – 59 year olds
17%
14%
YouGov

10. We have the
technology, we
have the new
media channels and
platforms. We can
now become the
publishers of our
own information.
Your opportunity,
is in learning how
to influence your
marketplace and
becoming an
influencer yourself.

11. Content = creating
information to meet
audience needs
Marketing = distributing
and promoting to a
target audience
It’s time to start
reinvesting in telling
stories that people
want to listen to instead
of simply tweeting,
updating Facebook
pages, flat blog articles
that have no structure
to them.

12. We are all now content makers,
curators and publishers of our
own information.

13. Useful Content + Engagement With Customers = Growing Business

14. The 'Flow' & 'Grow' Principal to Content Marketing
Businesses
who blog
Information deposit
10 receive
will
times more
5 traffic
TIMES A
MONTH
‘Flow’
Content flow
‘Grow’
Blog articles, Best Practice guides, Video
content, Webmails, In-house magazines,
Hubspot
newspapers and e-newsletters
Tweets, Facebook posts,
Google+, LinkedIn and Pinterest

15. Relying on
yesterday’s tools to
build your audience
and sell, with today’s
technology is a
recipe for failure.

16. I yam what I yam, and
that’s all what I yam.

17. Thanks for your time
mark@theidgroup.co.uk
www.theidgroup.co.uk
www.theidgroup.co.uk/blog
twitter @heyidgroup