Panel presentation with Mary Tate, Louise Starkey and Brenda Chawner.
University of Victoria, Wellington, 16 March 2016
Mark McGuire, University of Otago, Dunedin, New Zealand.
The audio for this talk is on SoundCloud: https://goo.gl/iqBBOz.
social pharmacy d-pharm 1st year by Pragati K. Mahajan
Increasing your research impact with social media
1. 16 March 2016
University of Victoria, Wellington
Dr Mark McGuire, University of Otago
Based on a photo by Matt Binn:
www.flickr.com/photos/69029168@N00/3971643845
Increasing
your research
impact using
social media
2. The Revolution will
NOTbe televised.
But it will be #Tweeted, #Storified, #Blogged,
#Webcast, #Podcast, #Instagammed
and #Revised, #Remixed & #ReTweeted . . .
And so should your research.
3. Weller, M. 2014. Battle for
Open: How openness won
and why it doesn't feel like
victory. London: Ubiquity
Press. DOI: http://
dx.doi.org/10.5334/bam
http://
www.ubiquitypress.com/
site/books/detail/11/battle-
for-open/
Weller, M. 2011. The Digital
Scholar: How Technology Is
Transforming Scholarly
Practice. Bloomsbury
Academic.
http://
www.bloomsburyacademic.c
om/view/
DigitalScholar_9781849666
275/book-
ba-9781849666275.xml
Benkler, Y. 2007. The
Wealth of Networks: How
Social Production
Transforms Markets and
Freedom. Yale University
Press.
http://
cyber.law.harvard.edu/
wealth_of_networks/
Main_Page
Bates, A. W. 2015. Teaching
in a Digital Age: Guidelines
for designing teaching and
learning. (Open Textbook)
http://opentextbc.ca/
teachinginadigitalage/
4. “[T]he Open Scholar
is someone who makes their intellectual
projects and processes digitally visible
and who invites and encourages ongoing
criticism of their work and secondary
uses of any or all parts of it — at any
stage of its development”.
Gideon Burton, Academic Evolution Blog
(by way of Terry Anderson) http://www.academicevolution.com/2009/08/the-open-scholar.html
5. Collaboration
(Shared goals)
Open Practices
in Education and Research
Cooperation
(Shared Interest)
Crowdsourcing
(Gathering)
Dissemination
(Spreading)
Process-based
Artefact and Outcome-based
6. #phonar (Coventry U. Open photography course) Twittersphere, Nov. 7 2014
http://phonar.org/twitter-visualisation/
7.
8. The notion of connectedness:
“It’s about expertise that’s widely
distributed in our society and culture, and
the fact that anybody can help somebody
else get better at something.”
Mimi Ito, Cultural Anthropologist, Digital Media & Learning
Research Hub (University of California, Irvine)
http://www.itofisher.com/mito/
9. Think Like a Dandelion
“[I]f you blow your works into the net like a
dandelion clock on the breeze . . . the winds
of the Internet will toss your works to every
corner of the globe, seeking out every fertile
home that they may have.”
(Cory Doctorow ) http://goo.gl/l7Yx6M
Dandelion Wish by John Liu (CC-BY)
http://www.flickr.com/photos/8047705@N02/5572197407/
“Spreadability”
> flow of ideas in easy-to share-formats
> open-ended participation
> reshaping of context as well as the content
> circulation of work through all available
channels
(Spreadable Media. Jenkins, Ford and Green. 2013, p. 2)
http://spreadablemedia.org
10. Creative Commons
Based on a photo by Matt Binn: http://www.flickr.com/photos/69029168@N00/3971643845
18. Lightweight Sharing
> Frictionless Sharing (byproduct of
everyday work)
> Quick Sharing (linking, uploading)
> Content creation (blog post,
YouTube video)
An “economy of reciprocity”
“The more you give online that is of
value to those in your network then
the more ‘credit’ you establish.”
— Martin Weller
Weller, Martin. (2011). The Digital Scholar: How Technology is Transforming
Scholarly Practice. London: Bloomsbury Academic.
19.
20. Generative Systems
“People with complementary talents
who otherwise would not have
known or met each other, much less
found a way to collaborate without
much logistical friction, can be
brought together to work on a
project”.
— Jonathan Zitrain
Zittrain, J. L. (2008). The Future of the Internet and How to Stop It. Yale
University Press. New Haven. p. 95.
26. They hang the man and flog the woman
Who steals the goose from off the common
But leave the greater villain loose
Who steals the common from off the goose.
Anonymous protest poem 1764 or 1821
“If you have an apple and I have an apple
and we exchange these apples then you and
I will still each have one apple. But if you
have an idea and I have an idea and we
exchange these ideas, then each of us will
have two ideas”.
George Bernard Shaw
27. SPACE is created
through the act of
communication.
Conversation
creates shared
space. OPEN
conversation
creates PUBLIC SPACE.
28. Conclusions
> Develop strategies that integrate
collaboration (in groups), cooperation (over
networks) + crowdsourcing & dissemination.
> Open licenses and processes enable sharing.
> If it doesn’t spread, it’s dead!