OpenText ECR Presentation - Order Status App

Increasing Transparency in the Supply
Chain – Mobile Order Status App
Mark Morley, Director of Industry Marketing

OpenText Confidential. ©2015 All Rights Reserved. 22
Agenda
 Introduction
 Digital Disruption Across the Enterprise
 Enterprise Mobile Solution to Improve
Customer Experience
 Future of Mobile B2B?

Introduction to OpenText Information Exchange
Information Exchange
delivers technology,
processes and people
that optimize supply
chains by facilitating
the secure, compliant
and efficient exchange
of information between
trading partners in the
Cloud
Integration
Hub
Message
Transport
Translation
Protocol
Conversion
ERP
Firewall
Notifications
Message
Storage
Reporting
Analytics
Structured
Information
Exchange
SecureMail
MFT
FAX2MAIL
Notifications
FAX
Unstructured
Information
Exchange

OpenText Trading Grid

23/25

Digital Disruption Across
Tomorrow’s Enterprise

Business Models are Advancing

Source: We Are Social - August 2015
Continued Exponential Growth in Mobile Device Adoption

Employee Driven BYOD is Transforming How
Information is Accessed Across the Enterprise

Apple has Indirectly Driven the BYOD Revolution,
now Shaking up the Retail Market with Apple Pay

Mobile Devices Provide Pervasive Visbility
& Access to all Enterprise Information

Top Ten Strategic Tech Trends for 2015 - Gartner
Merging the Real
World & the Virtual
World
Intelligence
Everywhere
The New IT Reality
Emerges
1. Computing Everywhere
2. The Internet of Things (IoT)
3. 3D Printing
4. Advanced, Pervasive, Invisible Analytics
5. Context Rich Systems
6. Smart Machines
7. Cloud/Client Architecture
8. Software Defined Infrastructure
9. Web Scale IT
10.Risk Based Security & Self Protection

Drivers for Mobility Adoption

CSC 2015 CIO Survey
Perception of
Technology Trends
Over the Next Three
Years
39% of respondents said mobile
apps were considered a strategic
asset to drive the business forward

Enterprise Mobile Solution to
Improve Customer Experience

Your Customers’ Most Commonly Asked
Question?
“What is the status
of my order?”

Orders Arrive in Many Different Ways
SMALL
SOHO Very Small Small
Fax Web Forms
Microsoft
Office
SMB
Accounting
Package
MID-SIZE
Medium
Desktop
Translator
Mobile
Device*
LARGE
National Global
Integration
Broker
Enterprise
Resource
Planning
Size of Company
Complexity of B2B Enabler

Case Study – Order Status App
 European CPG company needed a smart
solution for a major problem
 Their German operation processes over
30,000 orders per month from their customers
 Customers expect full visibility of order status
24 hours a day, seven days a week
 Access to information was restricted to office
hours constraining responsiveness and
efficiency
 Needed to avoid out of stock situations as this
drives down customer satisfaction

Two Key Requirements
 Mobile app should be easy to
use with a simple and intuitive
design, this was crucial to
success
 They did not want to provide
training or a manual, customers
had to be able to instinctively
use the app
 Ensuring the mobile app had the
appropriate security settings was a
vital part of development
 Not all users within the company
need to be able to view information
on every customer. For example, the
sales team had restricted access to
account specific information
Simple Secure

Provide customers & sales associates full
transparency on status of orders right at their
fingertips, key operational criteria includes:
Device Independent
OS Independent
Browser Independent
Mobile Order Status Web Application

Mobile Order Status Web Application
Orders by delivery location showing:
 Orders with issues
 Orders that have been placed
 Orders that are in progress
 Orders that have shipped
 Orders that have been invoiced
Plus, push notifications
and email to manage
issues by exception

Key Operational Benefits
 Customers can check order status
regardless of time or location,
 Orders can be checked from the shelf-edge,
avoiding the risk of going out of stock
 Improved visibility has allowed the
replenishment process to start earlier
 Response time for customers is shortened –
if an order is delayed/cancelled it’s
immediately visible
 The app is easy to use and allows the user
to filter orders by different criteria

Benefits That Matter
 Improved customer satisfaction
 Full visibility of orders and their status
 Reduced problem calls to customer service
 Improved productivity
 Avoid out of stock situations
 Protect brand reputation

V2.0 of the Order App is Being
Developed in Partnership with
GS1 Germany

OpenText Supports the Mobile Revolution
 OpenText understands that companies that
can transform their business processes
using mobility will achieve new levels of
success.
 Our mobile solutions will expand far beyond
the ORDERS process. Our objective is to
support our customers driving the Mobile
revolution.
 “The time for business process
transformation is now.”

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OpenText ECR Presentation - Order Status App