This is an overview of what you should be focusing on in 2020 to maximize your online marketing efforts. In the slides, I go over platform overview, and necessary items to focus on in 2020. Slide Deck from Digital Marketing Trends for 2020 workshop.

1. DIGITAL MARKETING
TRENDS FOR 2020

2. I’ve been helping individuals and
organizations accomplish their goals
through digital marketing and
advertising for the past 5+ years.
My professional experience includes
working with entrepreneurs,
celebrities, B2B, B2C, local
businesses and international
businesses.
MARK NANEZ
The DG Agency
Best-Selling Author

3. 95% OF TEENS HAVE
SMARTPHONES
45% SAY THEY ARE ONLINE
CONSTANTLY

4. FACEBOOK BREAKDOWN
51% of 13-17
81% of 18-29
78% of 30-49
65% of 50-64
41% of 65+

5. INSTAGRAM BREAKDOWN
64% of 18-29
40% of 30-49
21% of 50-64
65% of 65+
18-24 YEAR OLDS MAKE UP 75%
OF ALL USERS ON INSTAGAM

6. TWITTER BREAKDOWN
32%% of 13-17
40% of 18-29
27% of 30-49
19% of 50-64
8% of 65+

7. LINKED IN BREAKDOWN
29%% of 18-29
33% of 30-49
24% of 50-64
9% of 65+

8. PINTEREST
34%% of 18-29
34% of 30-49
26% of 50-64
16% of 65+
SNAPCHAT
69%% of 13-17
68% of 18-29
26% of 30-49
10% of 50-64

9. SOCIAL DEMOGRAPHICS
SOCIAL IS NO LONGER FOR SPECIFIC AGE GROUPS

10. MOST POPULAR PLATFORMS
Facebook — 2.4 billion users
YouTube — 1.9 billion users
WhatsApp — 1.6 billion users
Instagram (tie) — 1 billion users
WeChat (tie) — 1 billion users
1.
2.
3.
4.
5.
6.
7. LinkedIn — 610 million users
8. Reddit — 542 million users
9. Twitter — 330 million users
10.Pinterest — 265 million users

11. MOST POPULAR PLATFORMS
Facebook — 2.4 billion users
YouTube — 1.9 billion users
WhatsApp — 1.6 billion users
Instagram (tie) — 1 billion users
WeChat (tie) — 1 billion users
1.
2.
3.
4.
5.
6. TikTok — 800 million users
7. LinkedIn — 610 million users
8. Reddit — 542 million users
9. Twitter — 330 million users
10.Pinterest — 265 million users

12. #1 TIKTOK TIKTOK

13. RISE OF TIKTOK?
SHORT FORM MOBILE VIDEO

15. BETTER ADVERTISING
BIGGER BUDGETS

18. SOCIAL CURRENCY
GIVE BACK AND ENGAGE WITH OTHERS

19. MICRO-CONTENT
EASIER AND BETTER ENGAGEMENT

20. INFLUENCER MARKETING
THIRD PARTY VALIDATION
USER GENERATED CONTENT
FINDING THE RIGHT INFLUENCERS

21. IMPLEMENT VIDEO
Better results on advertising
More engagement
Better retention

22. YOUTUBE IS THE SECOND
MOST VISITED SITE
YOUTUBE REACHES MORE AMERICAN 18 TO 34
YEAR OLDS THAN ANY TV NETWORK

23. REPURPOSING CONTENT
IS EASIER WITH VIDEO

24. 82% OF ALL TRAFFIC
BY 2022

25. Slide Deck
Complete list of basic and
advanced tools
Access to private FB Group
IG: @Mark.Nanez
IG: @MarkaroniAntoni
TikTok: @MarkNanez
THEDGAGENCY.COM/WORKSHOP