Mark Organ presentation on disruptive marketing technology for IHR 2013 conference
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Mark Organ's presentation on disruptive marketing technology for the IHR 2013 conference. Includes some background on Eloqua and Influitive, the two major companies Mark was/is involved in leading, and how disruptive technologies were key in the formation and growth of both. Advocacy as a concept may be thought of as another disruptive wave that is hitting the marketing software and HR software space, and this was discussed in some detail, along with big data and mobile as having further disruptive potential.
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Mark Organ presentation on disruptive marketing technology for IHR 2013 conference
- 1. Unleashing Disruptive Technologies To Grow Your HCM Software Business Mark Organ, CEO of @markorgan; Tweet #disruptive
- 2. I Have Only One Word For You
- 3. 360 Custom Burgers Per Hour
- 4. Disruption in Pairs - Most Powerful
- 6. Death of a Salesman
- 8. Disruption can be Deceptive … ! … and rather unattractive, at first 2000-2001
- 10. The 1 Day Sales Cycle DAVID SKOK ForEntrepreneurs.com
- 11. Marketing Automation is a Platform
- 12. Marketing Automation is a Platform BURNING List, Attention Spoilage Deliverability
- 13. Marketing Automation is a Platform BURNING List, Attention Spoilage Deliverability Availability of Deep Knowledge
- 14. “Inbound Marketing” will save us NOT! Vision without execution is hallucination. T. EDISON
- 15. “Inbound Marketing” will save us NOT! Vision without execution is hallucination. T. EDISON Content without advocacy is masturbation. M. ORGAN
- 16. We Have Content Overload
- 17. Contagious Content Helps Six key STEPPS Social Currency Triggered Emo3on Public Prac3cal Value Stories
- 18. Advocacy Cuts Through the Content Clutter
- 19. Advocacy is becoming a New Platform Referrals Product reviewsBlog comments ReferencesRetweets, likes, shares Discover Consider Purchase Retain Inspire Media interviews User groups Product surveys Customer Advisory Boards Analyst interviews
- 20. Advocacy ≠ Social 7% Social Network 93% Other WOM Source: Forrester
- 21. What Motivates Advocates? 1. Part of the Team
- 22. What Motivates Advocates? 2. Measurable Impact
- 23. What Motivates Advocates? 3. Social Currency
- 24. Advocate marketing captures their enthusiasm and turns it into a powerful force for igniting business growth. All companies have champions Capture their enthusiasm and ignite your growth All Companies Have Champions Hand-carved sign
- 25. Advocate Marketing at His mission: Develop customer references and testimonials that accelerate the sales cycle and enhance Ektron’s reputation in the marketplace.
- 26. 500% increase in award submissions 26 customer videos captured in 2 days 17 positive product reviews on Quora #1 search result in Google! Advocate Marketing at
- 27. His mission: Coordinate, develop and assist Act-On's product roadmap enhancements through close coordination with customer advocates. Advocate Marketing at
- 28. 36 super high quality new referral leads in Q1 thanks to his referral program 100X higher survey response from advocates Advocate Marketing at
- 29. The Advocate Experience is Crucial ADVOCATE
- 30. Another Disruptive platform: Mobile
- 31. And Another Disruptive platform: Big Data
- 32. Thanks For Your Attention! @markorgan #disruptive QUESTIONS?
- 33. vv About Influitive Influitive helps B2B marketers recruit, mobilize and recognize an army of advocates that outsell their best sales reps. Who we are: Founded in 2010 HQ in Toronto, San Francisco Private, VC backed, >$11M raised