This document discusses how social media and social business practices can help with talent management. It provides examples of how companies like IBM, Cemex, SAP and TD Bank have used social tools internally to improve hiring, onboarding, collaboration, learning, and performance management. Analytics of social networks and digital assistants like Watson are discussed as ways to gain insights into workforce productivity, culture and talent.

1. How Social adds value to Talent Management
Mark Osborn – Pre-Sales Executive Europe, Social Business
Paget Miles – HCM Leader Europe
© 2014 IBM Corporation

2. IBM Leads in Enterprise Social Software

3. Agenda
What is Social Business?
How is IBM using Social?
How can Social Help in HR?

4. Pinterest – 10.4m Users
Twitter – 140m Users
Linkedin – 150m Users
Facebook – 800m Users

6. Picture source:http://www.flickr.com/photos/carbonnyc/3268320322/

7. Social Business
Nimble
Engaged
Transparent
Social Media
Marketing and PR Revolutionize Business
Social Media vs. Social Business

8. Social: The ROI is significant
$900B –
1.3T/yr
from
McKinsey

9. The Vast Majority of Social Collaboration Initiatives Fail…*
- Gartner
*http://www.gartner.com/newsroom/id/2402115

11. The Vast Majority of Social Collaboration Initiatives Fail-
Due to lack of purpose*
- Gartner
*http://www.gartner.com/newsroom/id/2402115

12. Whitepaper at
ibm.com/social
IBM Social Business Patterns

13. The Benefits of Social Business
Hiring and Onboarding
Expertise and Knowledge
Innovation

14. 50% faster to market,
most profitable
Cutting onboarding
time by 50%
One Single Corporate
Directory from 12
Ideation – 8 GTM
strategies worth Bn’s
Mobile Employees
Process 40 days to 6
Drive culture with
Social Business
IBM Social Business Success Stories

15. NUMBER x SIZE X DOWNLOADS = 7pb

16. 65 Communities
23 Shared Folders
Organic Flow + Social Reshare Value

17. SVP - Steve Mills
“harness our collective
intelligence across IBM
[and] our ecosystem”
Irving Wladawsky-
Berger
“Stocks of info turning
into Flows of new info”
CEO – Ginni Rometty
Social Networks will
become the new
production line…your
value is not what you
know but what you share
IBM to be “Preeminent Social Enterprise”

18. *
Cultural / Employee
Engagement
*
Systems of Engagement
*Talent Engagement
ENGAGING EMPLOYEES & ECOSYSTEM TO GROW THE BUSINESS

19. EMPLOYEE ENGAGEMENT
& CULTURE
CEO Engaging
Eminence
socially
“Best of IBM”

20. 751 Comments
205K Visits
175 Likes
EMPLOYEE ENGAGEMENT – VIDEO BLOGS

21. Candidate
New
Hire
Employee
Goals
Learning
Where can Social help?

22. Candidate
Where can Social help?

29. EXTERNAL ENGAGEMENT WITH PRE-HIRES

30. Benefits
Increased candidate engagement
Increased quality of hire
Increased brand image

31. New
Hire
Where can Social help?

37. INTERNAL ENGAGEMENT WITH NEW HIRES
ACCELERATE M&A INTEGRATION AND ROI

38. Benefits
Increased engagement
Increased retention
Increased productivity

39. Employee
Where can Social help?

45. Cemex SHIFT Social Intranet
Created a “single”,
“flatter” organization
to drive innovation
Improved
productivity, faster
time to market and
lowered cycle times
Real-time process
innovation and
improvement
Voted “Most
Innovative
Enterprise 2013” by
peers
SAP Workflow

46. TD Bank
Cutting onboarding time by 50%
Communicate and engage on vision
Reduce meeting times by 5 hours a week
“We’re providing employees with the platform and the opportunity to work together and create in a new way.
And we’re helping them to collaborate and improve efficiency--that’s what business value is all about.”
Wendy Arnott, VP Social Media and Digital Communications, TD Bank Group

47. Benefits
Single point to HR
Personalised digital experience
Collaboration

48. Goals
W here can Social help?

53. Benefits
Real time performance
Multi point feedback / evidence
Increased joint working / thanks

54. W here can Social help?
Learning

63. Benefits
Collaborative self paced learning
Instant answers
Increased quality of learning

64. What’s next? Analytics!

65. • Helps the individual
employee understand their
impact within the enterprise
network and how to most
effectively grow their career.
• Helps management
understand how their teams
function.
Personal Social Dashboard

66. Watson – Digital Assistant

67. Watson-based analytics solutions redefine what it
means to have workforce insight
Talent Insights with Watson Analytics
• Predictive and content analytics enable fresh insights by
uncovering patterns not yet known
• Watson guidance encourages interactive exploration
across all data – creating real-time business intelligence
• Watson Big Data platform combines structured and unstructured data to bring transparency and context to the decision-making
process

68. 25+ YEARS OF
BEHAVIOURAL
SCIENCE
WORK EXPERIENCE
DIGITAL
COLLABORATION
BREADTH AND
DEPTH
TALENT
CULTURE
WORK
Smarter Workforce
So, what makes IBM Smarter Workforce
Different?
FLEXIBLE AND OPEN

69. 69
linkd.in/MOsborn
twitter.com/mark_osborn
about.me/mosborn
linkedin.com/in/pagetmiles
twitter.com/pagetlmiles