The world is connected, and ensuring these experiences of the the connected ecosystem are cohesive and well designed can be the difference between a profitable product or business, or one that is neglected and unsuccessful.
7. @thewolfe
The connected ecosystem allows
users control of content across
digital and physical locations,
and across multiple devices.
8. @thewolfe
CONNECTED
ECOSYSTEM
ACTOR
The users of an artifact
of the ecosystem
TASK
Activity an actor
performs
CHANNEL
Physical or Digital
Ecosystem layer
SEAM
Connections between
touch points + channels
TOUCH POINT
Point of interaction
in the channel
11. @thewolfe
“Focus on the user and all else will follow.”
- Rule #1, Google’s “Ten Things” Philosophy
12. @thewolfe
$
1 $
100=In UX Returns
https://bit.ly/2NbOnHC
Research from Forrester shows that, on average,
every dollar invested in UX brings 100 in return.
36. @thewolfe
“Top human resources leaders are creating a new employee
experience realizing that great benefits and cool office perks
are no longer enough. Employees want great digital
experiences that make work, work better for them.”
https://bit.ly/2GrC0io
-500 HR Executives
37. @thewolfe
Companies that invest in
employee experiences
are four times more profitable
than those who don’t.
https://bit.ly/2QzbBZ5
- Forbes
58. @thewolfe
“If the Internet were a country,
it would be the sixth largest in terms of electricity use.”
-Tim Frick, Designing for Sustainability
@thewolfe
63. @thewolfe
SIMPLIFY CONTENT FOR CONTEXT + DENSITY
BLEND MICRO + MACRO INTERACTIONS
STORE DATA REMOTELY FOR TASK AUTOMATION
PREPARE FOR THE UNEXPECTED
OPTIMIZE PERFORMANCE + LIMIT WASTE
KNOW YOUR USERS
MINIMIZE APPLICATIONS
SPEAK TO THE COMPLETE ECOSYSTEM
INTEGRATE DIGITAL + PHYSICAL PRODUCT TEAMS
MERGE CUSTOMER + EMPLOYEE EXPERIENCES
64. LET’S GET THE #$?! CONNECTED
Thank You.
@thewolfe @wolfedesign @markswolfe