Email marketing which images to test by Jordie van Rijn at Email Marketing Day by Markedu
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How to test which images get you the best results? In this session from the Email Marketing day at Your Desk, Jordie van Rijn gives you an inspiring view on how you can test which image will produce the highest response.
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Email marketing which images to test by Jordie van Rijn at Email Marketing Day by Markedu
- 1. How to test which images get you the best results? Jordie van Rijn- Email day at your desk Oktober 2011
- 2. Presentation from Markedu’s Email Marketing Day @Your Desk Get Markedu’s Event Alert to be notified about » the free Email Marketing Day @Your Desk » the free Social Media Marketing Day @Your Desk » the free Direct Marketing Day @Your Desk » See webinars here
- 3. Independent E-mail Marketing consultant Trainer & Speaker www.emailmonday.com www.emailvendorselection.com Twitter: @jvanrijn Mail: jvrijn@emailmonday.com Jordie van Rijn jvrijn@emailmonday.com
- 4. Today Resources What are your images? What images to test? Optimization design Dynamic images & test case Free stuff jvrijn@emailmonday.com
- 5. Bang for Buck Put your resources to work! © Emailmonday, Reproduction prohibited before previous consent jvrijn@emailmonday.com
- 6. What are your images? jvrijn@emailmonday.com
- 7. What are your images? jvrijn@emailmonday.com
- 8. Alt texts Use of Alt-texts in dutch Travel sector 2011 Yes: 32% No: 68% Always check with images off Keep alt texts short Use them as a CTA jvrijn@emailmonday.com
- 9. What are your images? Logo Navigation Header Caption Hero shot Button Products Banner Social buttons jvrijn@emailmonday.com
- 10. Typical testing Higher Conversion Change Offers Other Call to Actions Change Productimages Send with different productimages Use best productimages Re-test jvrijn@emailmonday.com
- 11. Optimization Design Set Goals Form a theory Create the message Run the test Make improvements Re-test jvrijn@emailmonday.com
- 13. Optimization Design Focus your theories here Re- usability Potention for Impact jvrijn@emailmonday.com
- 14. What to test? Buttons & CTAs Offers Navigation Product images Image vs clean Go where the action and the attention is. jvrijn@emailmonday.com
- 15. Heatmaps and predicted attention Clicks don’t say everything You cant click what you don’t see Big before small Warm colors before cold People before products Human faces; eyes cannot be ignored Strong: Curves, lines and action indicators Moving pictures Skin texture Pictures: attentionwizard.com / eyetools.com jvrijn@emailmonday.com
- 16. 1 2 3 jvrijn@emailmonday.com
- 17. How dynamic image testing works A Winner! A/B/C B C jvrijn@emailmonday.com
- 18. Our test jvrijn@emailmonday.com
- 19. Place your bets Here are our three offer candidates. Which one is best? Germany Portugal Italy jvrijn@emailmonday.com
- 20. We have a Winner! 5% 4% Click-through rate 3% 2% 1% 0% 6028 unique views 38.590 unique views jvrijn@emailmonday.com
- 22. Sweet Tips Go for high contrasting links and buttons Add click indicators Wording counts Watch out with hero shots and people Often less is more jvrijn@emailmonday.com
- 23. Presentation from Markedu’s Email Marketing Day @Your Desk Get Markedu’s Event Alert to be notified about » the free Email Marketing Day @Your Desk » the free Social Media Marketing Day @Your Desk » the free Direct Marketing Day @Your Desk » See webinars here
- 24. Thank you for your attention Free stuff: Get testing! with the Why-paper http://www.emailtestbox.com/whitepaper Get a 50,- off your first test coupon Mail me: jvanrijn@emailmonday.com Jordie van Rijn Any questions: www.emailmonday.com jvrijn@emailmonday.com