Email marketing is more than a collection of best practises. A solid review of your email marketing is the first step to recharge and maximize your email programs' potential.
In this presentation from the email marketing day at your desk, Jordie van Rijn talks about:
>>> The elements of your email marketing to review
>>> How you can use a review to shape strategy and gain internal leverage
For more information, go to http://www.markedu.com
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Review and recharge your email marketing by Jordie van Rijn at Email Marketing Day at Your Desk
1. Review and Recharge
your emailmarketing
Jordie van Rijn- Email day at your desk
Oktober 2011
2. Presentation
from Markedu’s
Email Marketing
Day @Your Desk
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5. But first… the Email Marketing Audit
An Email Marketing Audit is an evaluation your total
email marketing and includes a rating to indicate its
relative merit.
It gives actionable insight:
How we are performing
Where to focus on and
How to stay on course
jvrijn@emailmonday.com
6. Today
Email marketing challenges
Becoming an Email Audit Einstein
Elements of an Email Marketing Audit
Covering the first Audit Challenge
Questions
jvrijn@emailmonday.com
8. Par changes
?
Relevance, Mark Brownlow
jvrijn@emailmonday.com
9. Possibilities and tech
10 - 30 % of your emails are opened A new social media platform was
on a mobile device. launched: Google Plus
That was 3,2% last year G+ had 25 million users 1 month,
77% of emails opened on mobile this took Facebook 3 years
aren’t opened on desktop or web Linkedin has grown from 11mil to
>20 mil users in Europe alone.
jvrijn@emailmonday.com
10. Email in crossmedia campaigns
Combination of dialogue media most often utilized within
one crossmedia campaign
Source: DMBarometer 2011 (DDMA)
jvrijn@emailmonday.com
11. Marketers Challenges
What are the biggest challenges your
marketing department is facing today?
Source: Marketers Benchmark 2011 (Focus )
jvrijn@emailmonday.com
14. Today
Become an Email Audit Einstein
jvrijn@emailmonday.com
15. Different forms of Review
5. Optimization & Split testing
4. Customer (data) research
Actionable
3. Email Marketing Audit Insight for
Improvement
2. Email and Web Analytics
1. Testing
jvrijn@emailmonday.com
16. 1.Testing
Does everything look, behave and work like we
intended?
Did you know that
.www was still free?
Prepare and schedule the mail the day before sending
Use a preflight checklist: Mail & Website
Monitor your automation & forms & revisit periodically
jvrijn@emailmonday.com
17. 2. Email and web analytics
jvrijn@emailmonday.com
18. 3. Email Audit
Provides overview:
Closer look at all the elements of email
marketing and how they are tied together
How we are performing,
where to focus on and
how to stay on course
jvrijn@emailmonday.com
19. Email Audit
How we are performing,
where to focus on and
how to stay on course
Scoring & Benchmark
Shows Strength / weaknesses
Captured thinking
Updated elements
jvrijn@emailmonday.com
20. Email Audit
Step away from the vehicle
day-to-day business
jargon
assumptions
Comfortzone
jvrijn@emailmonday.com
21. Elements to review
Become an Email Audit Einstein
jvrijn@emailmonday.com
25. Email Audit web
Identify strong and weak points
Quick wins
Progress over time
New focus points
jvrijn@emailmonday.com
26. Challenge #1
“ 80 percent of succes is showing up.
- Woody Allen
”
jvrijn@emailmonday.com
27. Timeline
Kick off Half year Annual
audit check up Review
Start One year NEXT
Continuous Monitoring
Mail by mail Tracking
Periodical and Campaign based
jvrijn@emailmonday.com
28. Kick off Audit planning tips
Put the Kick off Audit on your calendar right away
As soon as you can, but def. within the next few months Kick off
audit
Give it a name: “Kick off audit” is already good
Get an accomplice
Not needed for putting it on your calendar:
Any type of excuses
The answers before you start
jvrijn@emailmonday.com
29. More information on…
emailmonday.com Emailvendorselection.com
My contact details: Jordie van Rijn
Email jvrijn@emailmonday.com
twitter @jvanrijn
30. Questions?
Review and Recharge
your emailmarketing
Jordie van Rijn- Email day at your desk
Oktober 2011