Setting up a company page on Linkedin Link "In" your company João Ribeiro was one of the presenters at the Social Media Marketing Day @Your Desk. Organized by Markedu. More free events here: http://www.markedu.com/web-seminars

1. Link "In" your company
Presentation Overview
1) Why create a Company Page?
Link "In"
2) Components of a Company Profile your company
3) Case Study – Hewlett-Packard
Michael Leander Company – www.michaelleander.com

2. Setting up a company page on Linkedin - Link "In" your company
Why create a Company Page"
1) Make your presence felt
2) Grow and engage your followers
3) Benefit from the buzz about your products
Michael Leander Company – www.michaelleander.com

3. Setting up a company page on Linkedin - Link "In" your company
Components of a Company Profile
What kind of content is on your Company Page?
1) Overview
2) Products & Services
3) Analytics
Michael Leander Company – www.michaelleander.com

4. Setting up a company page on Linkedin - Link "In" your company
Overview
Overview Tab provides a friendly introduction to your brand
• Follow companies to stay in the loop on key updates.
• Read through a high-level overview of your company.
• See who in their network is employed by your company.
• Latest news about your company through your blog posts and Twitter feeds.
• Quick summary of other key company data that you choose to provide.
• “Employee Statistics” section to get an analytical perspective on employees.
Michael Leander Company – www.michaelleander.com

5. Setting up a company page on Linkedin - Link "In" your company
High-level Overview
Member’s Network at your Company
Follow Company
Data Summary
Michael Leander Company – www.michaelleander.com

6. Setting up a company page on Linkedin - Link "In" your company
Products & Services
Building your showcase of recommendations
• Featuring products and services
• Describing each product or service
• Showcasing recommendations of your products and services
• Defining your target audiences
Michael Leander Company – www.michaelleander.com

7. Setting up a company page on Linkedin - Link "In" your company
Description of your
company offers.
Product &Service Spotlight
Your company services
Michael Leander Company – www.michaelleander.com

8. Setting up a company page on Linkedin - Link "In" your company
Analytics
The Analytics Tab is a source of
tremendous insights to give you a
better understanding of member
behaviour, including who is visiting
your page(s), where are they
coming from and how often. You
also get to see a comparative
snapshot of your company’s
followers vs. followers of other
similar companies.
Michael Leander Company – www.michaelleander.com

9. Setting up a company page on Linkedin - Link "In" your company
Case Study – Hewlett-Packard
Challenge
• Engage commercial clients on LinkedIn
• Encourage business professionals to recommend HP products and
services to their peers
• Quickly build a critical mass of recommendations
Michael Leander Company – www.michaelleander.com

10. Setting up a company page on Linkedin - Link "In" your company
Case Study – Hewlett-Packard
Solution
• Establish LinkedIn Company Page to engage
professionals in a business context
• Activate LinkedIn recommendation capability, inviting visitors to
endorse HP products and services
• Use LinkedIn Recommendation Ads to accelerate results
Why LinkedIn?
• Resource for career-minded professionals
• Precise targeting by seniority, industry, job function, and geography
Michael Leander Company – www.michaelleander.com

11. Setting up a company page on Linkedin - Link "In" your company
Case Study – Hewlett-Packard
Results
• 2,000 product recommendations in two weeks
• 20,000 new followers on HP Company Page
• 500,000 viral updates about HP products and services
Michael Leander Company – www.michaelleander.com

12. Setting up a company page on Linkedin - Link "In" your company
Michael Leander Company – www.michaelleander.com

13. Setting up a company page on Linkedin - Link "In" your company
Thank You
Get in touch?
[@] joao.ribeiro@michaelleander.com
[linkedin] http://pt.linkedin.com/in/jfribeiro
[web] www.michaelleander.com
Michael Leander Company – www.michaelleander.com