Market Research Reports, Inc. has announced the addition of “LTE Business Models - Best Practices in Network Deployment, Positioning and Service Pricing” research report to their offering. See more at- http://mrr.cm/ZWr

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Category : Telecom
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Introduction to Report
 Launch Date: July 11, 2014
 Number of Pages: 92
 Geography Coverage: Global
 Available Format: PDF
Price For Global User License: USD 3,495
Delivery Time: Within 24 Hours (During Working Days)

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About the Report
This report examines LTE spectrum allocation and
availability, network deployment considerations, product
and pricing strategies and LTE adoption trends as well as
drivers for market growth.
Highlighting what works and what doesn’t - based on the
experience of commercial operators - it uncovers the pain
points and the keys to success for LTE service providers
worldwide.

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KeyFindings
The availability of spectrum underpins the timing and
scale of LTE deployments and operators’ competitive
positioning long-term. The importance of access to
appropriate LTE spectrum has resulted in high bids for
auctioned spectrum, acquisitions of companies with
relevant spectrum and loss of 2G market share for the
sake of spectrum reframing.
Adoption of LTE differs depending on the market. As
competitive operators reach nationwide coverage,
adoption accelerates. To retain their high-value customer
bases and keep a network edge, market leaders have to
launch LTE first; challengers must minimize this edge and
consider disruptive pricing strategies.

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KeyFindings Continues…
Device strategies are important in order to drive
upgrades: Ensuring the availability of a range of devices
including popular, exclusive as well as low-cost devices
that meet operator configuration requirements such as
frequencies and backward compatibility with 2G and 3G
networks is fundamental.
LTE device adoption can be maximized by offering low-
cost devices, providing financing and annual handset
upgrade options, limiting the availability of non-LTE
devices if appropriate (particularly among tablets) and
offering smartphones that target less technology-savvy
customers. Shared-data plans also help drive adoption,
and more operators are targeting LTE car connectivity.

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KeyFindings Continues…
Pricing LTE at a premium has clearly been the right
strategy in markets where demand has been strong, thus
boosting margins.
Driving wide adoption of data-intensive services is
crucial to a successful LTE strategy. Relevant services must
not only take advantage of LTE’s better speeds and
performance but also encourage greater data usage to
boost ARPS.
LTE drives data usage, typically increasing consumption
by 80-120% compared with 3G.
LTE can provide an attractive alternative to fixed
broadband; just how attractive depends on the market.
VoLTE will reinvigorate voice services and counter OTT
providers, and operator approaches and plans to
providing high-quality VoLTE services vary.

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The report is structured as follows:
Section 1: LTE technology roadmap, network deployment
update and market opportunity. This introductory section
outlines why LTE has been successful against alternatives,
provides details about the standards and evolutionary roadmap
as well as VoLTE readiness, and gives the current global
deployment status by frequency band.
Section 2: LTE business models and impact on operator KPIs.
This core section of the report is a comparative analysis of
lessons learned from commercial LTE networks worldwide,
looking at network deployments, adoption, devices, pricing, data
usage, ARPS (including an in-depth study of South Korea),
services, VoLTE and LTE positioning against fixed broadband.
Section 3: Analysis of leading and emerging LTE markets. Five
in-depth country case studies analyze the impact of LTE on
operators’ performance and compare how operators have
competed in terms of network deployments, pricing and
positioning.

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Report Coverage
1. Introduction
2. LTE background and status
3. Analysis
4. Analysis of leading and emerging LTE markets
5. Appendixes
For more details regarding Report coverage see the last slide
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Company Coverage (Partial List)
1. Apple
2. ATandT
3. CellC
4. EE
5. KDDI
6. KT Telecom
7. LGU+
8. MTN
9. NTT Docomo
10. O2
11. SK Telecom
12. Softbank
13. T-Mobile US
14. Verizon
15. Vodacom
16. Vodafone
For more details regarding Report coverage see the last slide
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How To Buy This Report?
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purchase this publication:
http://mrr.cm/ZWr
About Market Research Reports, Inc.
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