1. Get more info on this report!
Technology & Information Markets
June 8, 2009
Technology and Information Markets examines how technology is becoming even
more critical to publishers and information providers as a result of the economic crisis.
Once dominated by tweens, social media sites have rocketed to popularity among
business professionals and consumers of all ages. Businesses are increasingly coming
around to the belief that they need to connect and interact with their prospective clients,
and social networking sites provide the vehicle for that contact. The ultimate
challenge—and opportunity—in winning the relevance battle on search engines will be
to consistently provide quality content.
Technology & Information Markets gives a rundown of the top technologies impacting
and shaping information markets. It explains these technologies in laymen’s terms and
gives real world examples of what they are used for today. This handy reference
outlines how these technologies might be used in the future, their impact on the market
and what obstacles have to be overcome for each to reach its full potential.
Technologies include:
Search algorithms
Wireless technology
Customized information delivery (such as RSS) and workflow integration
Text-analytics
Algorithmic trading in financial markets
Targeted ad-serving technologies
Additional Information
Stamford, Conn.—June 9, 2009—A wave of layoffs, bailouts and vanishing retirement
funds have quickly changed most people’s financial outlook and a wide range of
business sectors are suffering. However, all the doom and gloom has not slowed the
explosive development of social media and consumers’ addiction to powerful

2. communication devices. Technology and Information Markets 2008-2009—the latest
report from leading media industry forecast and analysis firm Simba Information—
examines how technology is becoming even more critical to publishers and information
providers as a result of this economic crisis.
Once dominated by tweens, social media sites have now rocketed to popularity among
business professionals. Businesses are increasingly coming around to the belief that
they need to connect and interact with their prospective clients, and social networking
sites provide the vehicle for that contact.
Other technologies—such as news feeds, search engines and text analytics—have
tremendous growth potential because with the daily proliferation of even more
information on the Web through social media sites, tools that cut through the clutter are
gaining in value.
Technology and Information Markets 2008-2009 outlines the top technologies
impacting and shaping information markets. It explains these technologies in laymen’s
terms, gives real world examples of what they are used for today and identifies key
players for each technology. The report describes how these technologies might be
used in the future, their impact on the market and what obstacles have to be overcome
for each to reach its full potential. Technologies covered in the report include:
Search algorithms
Wireless technology
Customized information delivery and workflow integration
Text-analytics
Algorithmic trading in financial markets
Targeted ad-serving technologies
About Simba Information:
Simba Information is widely recognized as the leading authority for market intelligence
in the media and publishing industry. Simba's extensive information network delivers top
quality, independent perspective on the people, events and alliances shaping the media
and information industry. Simba publishes newsletters and research reports that provide
key decision-makers at more than 15,000 client companies around the globe with timely
news, analysis, exclusive statistics and proprietary industry forecasts. For more
information, please visit www.simbainformation.com or call 888-29-SIMBA.
For all media inquiries please contact: Dan Strempel at 203-325-8193 x103

3. TABLE OF CONTENTS
Methodology
Executive Summary
Chapter 1: Search Algorithms
Introduction
Anatomy of Google’s Search Technology
The Growing Importance of Social Media
Paid Search Strategies Remain Important to the Online Marketing Mix
Search Engines and Traffic Measurement
Selected Leading Strategic Internet Marketing Firms
ArteWorks SEO
Bruce Clay Inc.
Customer Magnetism
Increase Visibility Inc.
Intrapromote LLC
Oneupweb
Portent Interactive
SEO Image Inc.
SEOP
ThinkBIGsites
Opportunities, Challenges and Outlook for SEO and SEM
Table 1.1: Market Share of Searches, Major Search Engines, March 2009
Table 1.2: Number of Search Queries, Major Search Engines, March 2009
Table 1.3: Search Query Report, Total U.S. Home/Work/University Locations,
March 2009 vs. February 2009
Table 1.4: Life of a Google Query
Table 1.5: TopSEOs Ranking of Best Organic Optimization Companies, May
2009
Chapter 2: Wireless Technology
Introduction
Trends in Use of Wireless Devices
Leading Wireless Technologies
Bluetooth
ZigBee
WiMax
WLAN
WWAN
UWB
IEEE 802.11 Wi-Fi
Selected Leading Wireless Technology Providers
Alcatel-Lucent
Alvarion Ltd.

4. Apple Inc.
AT&T
Ericsson
Nokia
Research in Motion
Sprint Nextel Corp.
Tranzeo Wireless Technologies Inc.
Verizon
Opportunities, Challenges and Outlook for Wireless Technology
Table 2.1: 5-Year Growth in U.S. Penetration of Cellular/Wireless Phones
Table 2.2: 3-Year Growth - Online/Internet Computer Services, Device of Access
at Home
Table 2.3: 3-Year Growth - Online/Internet Computer Services, Device of Access
at Work
Table 2.4: 3-Year Growth - Online Connections Through Wireless/WiFi
Chapter 3: Customized Information Delivery and Workflow Management
Introduction
The Siren Song of Web Feeds
Leading Web Feed Technologies
RSS
Atom
RSS Versus Atom
Selected Customized Information Delivery Providers
Alacra Inc.
Comtex News Network Inc.
Mochila.com
Moreover Technologies
NewsKnowledge.com
Yellowbrix.com
Outlook for Customized Information Delivery
Chapter 4: Text Analytics
Introduction
How Text Analytics Unlock Business Intelligence
Practical Applications for Text Analytics
Selected Leading Text Analytics Firms
Attensity Group
enherent Corp.
Harris Interactive
IBM Corp.
ixReveal Inc.
Megaputer Intelligence Inc.
SAS Institute Inc.
SPSS Inc.
TEMIS

5. ZyLAB North America LLC
Opportunities, Challenges and Outlook for Text Analytics
Table 4.1: Key Business Functions Enhanced by Text Analytics
Chapter 5: Algorithmic Trading in Financial Markets
Introduction
History of Algorithmic Trading
How Algorithmic Trading Works
Selected Leading Algorithmic Trading Technology Firms
4th Story LLC
Bayesline
Fox River Execution Technology LLC
Instinet LLC
Orc Software
Pipeline Trading Systems LLC
QuantHouse
RTS Realtime Systems Inc.
Strategy Runner Ltd.
Tethys Technology Inc.
Opportunities, Challenges and Outlook for Algorithmic Trading
Chapter 6: Targeted Ad-Serving Technologies
Introduction
As Big Brother Watches You, the Government Watches Big Brother
Internet Advertising Is a Big Business, and Growing
Leading Ad-Serving Technologies Explained
Keyword Advertising
Cookies
Pop-up Advertising
Rich Media Advertising
Selected Leading Ad-Technology Providers
24/7 Real Media
Akamai Technologies Inc.
AOL LLC
DoubleClick
Eyeblaster
Eyewonder Inc.
Google
Microsoft Corp.
PointRoll
Unicast
Opportunities, Challenges and Outlook for Ad-Serving Technologies
Table 6.1: Online Advertising Revenue, 2008 vs. 2007
Table 6.2: Internet Advertising Revenue by Format, 2008
Table 6.3: Internet Ad Revenue by Major Industry Category, 2008 vs. 2007

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