Simply the most comprehensive business analysis that exists of the self-improvement market. This Marketdata study examines the $9.6 billion market for motivational “self-improvement” programs and products that seek to improve us physically, mentally, financially or spiritually. Discusses the market for: books, CDs/DVDs, audiobooks, infomercials, motivational speakers, public seminars, workshops, retreats, webinars, 16 holistic institutes, personal coaching, websites, Internet courses, training organizations and more. Nature of the business and outlooks for each market segment. Major topic categories covered: weight loss/exercise, business/sales skills, business opportunities/investing, improving relationships, and general motivational.

1. The Market For Self-Improvement Products &
Services
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2. ABSTRACT
Simply the most comprehensive business analysis that exists of the self-improvement market.
This Marketdata study examines the $9.6 billion market for motivational “self-improvement”
programs and products that seek to improve us physically, mentally, financially or spiritually.
Discusses the market for: books, CDs/DVDs, audiobooks, infomercials, motivational speakers,
public seminars, workshops, retreats, webinars, 16 holistic institutes, personal coaching,
websites, Internet courses, training organizations and more. Nature of the business and outlooks
for each market segment. Major topic categories covered: weight loss/exercise, business/sales
skills, business opportunities/investing, improving relationships, and general motivational.
The study analyzes market segments/structure, the market’s $ size/growth (2003-2018 forecast),
the shift to Internet delivery of content, customer demographics, in-depth profiles of 40 top
motivational speakers (Tony Robbins, Deepak Chopra, Phil McGraw, Dr. Laura, Brian Tracy, Suze
Orman, Tom Hopkins, Robert Kiyosaki, Zig Ziglar, many others), top 100 infomercials for 2009-
2013, 2015 status reports of the U.S. weight loss market, and more. New chapter covering
Internet money-making “mastery” courses/“academies”/programs. Interviews with market
leaders.

3. ABSTRACT
Contains a 110-page chapter profiling the activities/specialties/speaking fees and revenues of the
top motivational speakers, with a ranking of the top 101. 56 in-depth competitor profiles:
Gaiam
Nightingale-Conant
Hay House
Peak Potentials
Landmark Education
Skillpath
National Seminars Group
Fred Pryor/Career-Track
Selfgrowth.com
Success Magazine, Beliefnet.com
Toastmasters
Dale Carnegie Associates
Franklin-Covey
others.
Results of latest surveys from: The Audio Publishers Assn., Publishers Weekly, Intl. Coach
Federation, Electronic Retailing Assn., Response Magazine, 2014 ICF Global Consumer Awareness
Study, and more.

4. Length Publisher Published Date
390 Pages
Marketdata
Enterprises
January 1st,
2016
Table of Contents
1. Introduction: Study Scope & Methodology
2. Executive Overview of Major Findings
3. The Motivational Speakers Market
4. The Personal Coaching Market
5. The Direct Response Market: Infomercials
6. The Self-Improvement Books Market and New Age Bookstores
7. The Self-Improvement Audiobooks Market
8. The Major Self-Improvement Websites
9. Holistic Institutes & Training Organizations
10. The Public Seminars Market
11. Status Report of The U.S. Weight Loss Market
12. Reference Directory of Information Sources (free with any chapter order)
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5. ABOUT THE PUBLISHER
Founded in 1979, Marketdata specializes in analyzing niche service sectors not covered
elsewhere. It is the only U.S. market research publisher to focus solely on service businesses.
Analyses include a wide range of markets ranging from weight loss services, check cashing
and money transfer services, and janitorial services, as well as debt collection services, dating
services, and fertility services. Each report is an in-depth study of the market, which examines
industry revenues/growth, competitor profiles/rankings, and key market trends and issues.
Primary and secondary research techniques are used, including custom, proprietary surveys
and interviews with key personnel.
View more reports from this publisher
Other Titles from this Publisher
How To Start A Medical Weight Loss Program
The Motivational Speaking Market
The Holistic Institutes & Training Market

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