http://www.marketinghuddle.com Most successful business owners will tell you that there are three critical assets in their business: Their customers Their product or services Their business relationships All of these take hard work to develop, but the third one (business relationships) is one that often gets neglected. Relationships are difficult to build at the best of times. But, when you’re busy with all the other “stuff” of life, they’re often the part that gets neglected – whether they’re personal or business relationships. Find out what one of the biggest mistakes you are making in marketing your small business! After years of consulting with business owners on their Marketing Strategy a pattern began to appear. I found that we were focusing on specific points in building out their strategy and each one built upon the previous. As I began to research these strategies, a simple system appeared that delivered powerful results. Once I began to walk the client through the steps, I drew 3 boxes on a Legal pad and it opened up vast amounts of opportunities for us to grow their business. The simplicity of the "boxes" is what gives it the powerful results because anything that becomes cumbersome...doesn't get done! As an avid reader of personal development teachings, such as Tony Robbins, I remembered that he coined his concept of constant-and-never-ending-impr­ovement: "CANI" This gave me the idea to call my system "CA-TA-SA" relating to the 3-box coaching system I created which is a fusion of Competitive Advantage, Target Audience and Strategic Alliances. The result that you will experience is that ALL of your marketing will resonate powerfully with your target audience so that they fully understand why you are the obvious choice! This is a small part of your overall Marketing Plan but is the best place to start to give you a solid blueprint to get started with right away. The next logical step is to move into Strategic Marketing Coaching. Mike Saunders with Marketing Huddle can help! Marketing Huddle LLC 5885 Allison Street PO BOX 746003 Arvada CO 80003 United States (720) 232-3112 http://www.marketinghuddle.com

2. THE NEXT STEP
Use your
follow-up to
keep the
conversation
going by
proposing a
next step.

3. FOLLOW-UP
ETIQUETTE
Be real and authentic.
If following up over
email, be extra friendly
and polite.

4. Think of your follow-up as a
way to deepen your
relationship and get to know
the other person better.

5. ACTIVITY:
Write a follow-up email template to use
after each networking conversation.
Create an opening
Leave place holders for filling in information
about who you are, where you met and
what you talked about
Write a closing

6. A GAME PLAN FOR
YOUR POWER
NETWORKING

7. Have a solid
game plan in
place for your
networking.

8. YOUR NETWORKING
SCHEDULE
Plan to attend at least one
networking function each week.
Write down follow-ups and any
other related activities.

9. MAKING THE
ROUNDS
Research and prepare before
functions.
Set a quota for how many
contacts you'll make.

10. GETTING INTO
THE RIGHT
MINDSET
Take a moment
before each function
to get into a relaxed,
positive, and
confident mindset.

11. TAKE NOTES
During the
function, take notes
so that you can
remember the
details of each
person you meet.

12. DON'T STOP
NETWORKING
Even when you've gathered many
contacts and you're busy interacting
with them, don't stop attending
networking functions.

13. YOUR NETWORKING
BUDDY
You may want to
network in pairs,
taking a 'networking
buddy' with you to
events.

14. CONCLUSION
Make your game plan
flexible and make
changes as needed.

15. ACTIVITY:
Write out your game plan as specifically as
possible, adding your next steps to your action
plan and preferred calendar. Be sure to include:
Events you want to attend
People or companies you want to connect with
Research about those prospects
Dates for getting things done and following up

16. MEASURING YOUR
NETWORKING RESULTS

17. INTRODUCTION
In order to tell whether
your networking is paying
off or not, you need to
measure results with
reliable data.

18. KEY METRICS
Choose a few key metrics
to use to monitor your
progress.

19. NEW CONTACTS
An easy metric is
to keep track of
the number of
new contacts.

20. NEW INTERACTIONS
You may choose to
measure the number of
follow-up communications
and interactions as well.

21. OPPORTUNITIES,
VENTURES AND
SALES
Metrics should be tailored to
your particular goal.

22. FAVORS DONE FOR
OTHERS
You can also measure
progress by counting the
good things you've done
for others.

23. Watch your metrics closely
and if they're not showing the
progress you'd like to see,
make changes to your game
plan.

24. ACTIVITY:
Choose 2-4 key metrics and
set goals for them.

25. MAINTAINING A
POSITIVE MINDSET
FOR POWER
NETWORKING

26. In order to
network
effectively,
you need a
positive
mindset.

27. KNOW YOUR
STRENGTHS
Focus on your personal
strengths and the good things
you do for others.

28. NO BIG DEAL
Imagine that
you're just
being social
and having a
good time.

29. FOCUS ON OTHER PEOPLE
Keep the focus on
other people to take
it off of yourself.

30. FAKE IT
Imagine that you've
already reached your
networking goals.

31. NO WAY TO LOSE
Keep in mind that there's
really nothing that can go
wrong.

32. PREPARE WELL
If you're well prepared, it's
easy to be positive and
confident.

33. As you
network
more, you'll
find it
easier to be
positive
and
confident.

34. ACTIVITY:
Write down your motivating goal
and post it where you can see
it.
Write down 3 tips you find most
effective for encouraging your
own positive mindset.

35. www.MarketingHuddle.com/contact-mike