This document summarizes and promotes the book "Secrets of Power Marketing" which provides marketing strategies and tips for small business owners and professionals. It outlines five key marketing strategies covered in the book: managing perceptions, building relationships, working with media, leveraging resources, and building a marketing database. The book is endorsed by business leaders and claims to have helped some clients increase their business by 3000% with just one client. It encourages the reader to learn more about the book's marketing strategies and tips.

2. Secrets of Power Marketing
Promote Brand You!
The first guide to
personal marketing
for the non-marketer.
www.PowerMarketing.ca
National Bestseller

3. Is this
book
for you?

4. Are you a business
owner, professional
service provider or

5. Are you facing tough
competition?

6. Do you want to get
more from your
marketing – without
spending more
money?

7. Here’s what “they” said

8. Client Results
"Secrets of Power Marketing
3000 helped us increase our
business 3,000% - and that
2500 was from just one client.
2000
Secrets of Power Marketing
1500 enabled us to better service
Revenue our client and build a positive
1000 working relationship.”
500 Richard Maude, President
Ad Plus Promotions Inc.
0
Year 1 Year 5

9. Chicken Soup for the
Marketing Soul
“If every entrepreneur
had to read this book
before they started their
business, they would
enjoy a more profitable
and rewarding life.”
Jack Canfield
Co-author of Chicken Soup for the
Soul

10. Media Review
.. aimed at entrepreneurs, essentially a 245
page list of practical tips on how to
accomplish that visibility and presence. It's
hard not to pick up lots of usable advice
from the book.
Globe & Mail

11. What Does Corporate Say?
“Next to a lifetime of
experience this is one of the most
practical marketing books I have
seen. I know you wrote this book
for small business - but big
business could learn a lot from it
too.”
George Cohon
Senior Chairman of McDonalds Canada

12. What will you find inside?
• Five Power Marketing
strategies
• Dozens of marketing
examples
• Hundreds of marketing
ideas & tips

13. Five Marketing Strategies
1. Perceptions
2. Relationships
3. Media
4. Leverage
5. Database

14. 1. Perceptions

15. Manage the
perceptions
that
prospects
form about
you

16. It’s up to you to manage
the perceptions that other
have of you

17. 2. Build Relationships

18. Build Better Relationships and
Build Better Business

19. Build the right relationships
with the right people.

20. 3. Work with
the media

21. Build better relationships
with the media and get more
than your fair share of
media exposure.

22. 4. Leverage

23. Discover and leverage
your tangible and
intangible resources

24. 5. Database

25. Build, maintain and harvest
your database

26. Build, maintain and harvest
your database
It might be boring but
database marketing is
powerful & profitable.

27. That is an quick
outline of what
you will find
inside Secrets of
Power Marketing
Read a free excerpt at
http://www.PowerMarketing.ca

28. Coauthors of
Secrets of Power Marketing
George Torok Peter Urs Bender
www.Torok.com wwwPeterUrsBender.com

29. Free Marketing Tips for You
http://PowerMarketing.ca
http://Twitter.com/MarketingZoo

30. Contact George Torok
Call 905-335-1997
Visit www.Torok.com
Follow
www.Twitter.com/GeorgeTorok
Coaching for the business owner, training for your staff
and keynote speech for your association conference.