Need to write a blog and don't know where to begin? Here's the who, what, why, where, when, and how (and then some) of blogging that should help you get started in the right direction!

1. Need to write a blog and don't know where to begin? Here's the who, what, why, where, when,
and how (and then some) of blogging that should help you get started in the right direction!
WHOIS YOUR
BLOG’S AUDIENCE?
WHAT IS
A BLOG?
WHY BLOG?
WHEN?
WHERE?
HOW TO PROMOTE?
HOW LONG?
Think about
what you are
passionate about
and type
Think about
what you want
others to know
about your company
and type
Ask about what
your friends
or clients
want to know
Start out at
1-2 a month
consistentBe
Increases
search
ranking
Increases
your brand’s
visibility
Anyone
Increases
trafficto
your site
Email it
to friends
or clients
Company’s
website
blog
Between
300-1500
words
If over 1500 words,
break into a series
WordPress
Weebly
TumblrSquareSpace
Wix
Blogger
The WHO, WHAT, WHY,
andWHERE, WHEN, HOW
of
Blogging
creativity
Your
Your
personality
Your
expertise
A target
audience
Set a specific
timeof the day
Increase to
3-4 a week*
on social
Share/Pin
media
Use
advertising
social media
*Companies publishing
16+ blog posts per month
receive almost 3.5 times
more traffic than companies
that published between
0-4 monthly posts.
Makes you or
your company
more
relevant
and reputable
HOW TO BEGIN?
MarketingInColor.com
Sources:
http://blog.hubspot.com/marketing/blogging-frequency-benchmarks
http://www.dearblogger.org/blogger-or-wordpress-better
http://www.socialmediaexaminer.com/grow-your-blog-audience/
http://weblogs.about.com/od/startingablog/p/WhatIsABlog.htm