CMO Marketing Benchmarks

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CMO Marketing Benchmarks READ THE FULL POST at https://www.fourquadrant.com/marketing-benchmarks-for-b2b-b2c/ In general, marketing budgets are on the rise amid industry concerns. Digital Marketing Spend Growth of digital marketing spend continues to outpace traditional advertising spend, in fact, digital marketing expenditures are expected to increase by 12.3%. Spending on digital marketing is expected to increase from 44% of marketing budgets to 54% in the next five years. Social Media Spend Social media spend has increased more than any year prior, and is expected to expand by 66% in the next 5 years. Marketing Analytics Spend Marketing analytics spend is expected to double in the next 3 years. INCLUDED IN THIS DECK: - Marketing Spend by Growth Strategy - Marketing Spend as a Percent of Company Revenue - Marketing Budgets as a Percent of a Company’s Budget - Marketing Spend as a Percent of Company Revenues - Percent Change in Marketing Budgets - Percent of Marketing Budgets Spent on Domestic Markets - Marketing Spend on Marketing Analytics - Percent of Marketing Budget Spent on Marketing Analytics - Marketing Analytics in B2B & B2C Decision Making - Traditional Advertising and Digital Marketing Spend - Percent Change in Traditional Advertising & Digital Spending - Percent of Marketing Budget Spent on Outsourcing - Percent Change in Marketing Headcount - Percent of Sales Through the Internet FOR ADDITIONAL GO TO MARKET RESOURCES VISIT FOURQUADRANT.COM FOR: Marketing Automation Buyer’s Checklist https://www.fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/ How to Evaluate B2B Marketing Automation Platforms https://www.fourquadrant.com/evaluate-b2b-marketing-automation-platforms/ Download free marketing templates @ fourquadrant.com/free-marketing-templates/ For key market research & Stats from Gartner, IDC, Forrester and more visit https://www.fourquadrant.com/go-to-market-charts-marketing/ Go-To-Market Strategy Planning Templates @ https://www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/

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Go to market resources @ fourquadrant.com
CMO Marketing Benchmarks

Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Marketing Spend by Growth Strategy
Source: Deloitte

Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Marketing Spend as a Percent of Company Revenue
Source: Deloitte

Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Marketing Budgets as a Percent of a Company’s Budget
Source: Deloitte

Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Marketing Spend as a Percent of Company Revenues
Source: Deloitte

Go to market resources available @ www.fourquadrant.comSource: Deloitte
CMO Marketing Benchmarks
Percent Change in Marketing Budgets

Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Percent of Marketing Budgets Spent on Domestic Markets
Source: Deloitte

Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Marketing Spend on Marketing Analytics
Source: Deloitte

Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Percent of Marketing Budget Spent on Marketing Analytics
Source: Deloitte

Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Marketing Analytics in B2B & B2C Decision Making
Source: Deloitte

Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Traditional Advertising and Digital Marketing Spend
Source: Deloitte

Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Percent Change in Traditional Advertising & Digital Spending
Source: Deloitte

Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Percent of Marketing Budget Spent on Outsourcing
Source: Deloitte

Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Percent Change in Marketing Headcount
Source: Deloitte

Go to market resources available @ www.fourquadrant.com
CMO Marketing Benchmarks
Percent of Sales Through the Internet
Source: Deloitte

Read the full post, B2B Digital Transformation @ fourquadrant.com/b2b-
digital-business-transformation/
Marketing Automation Buyer’s Checklist fourquadrant.com/go-to-market-
planning-templates/marketing-automation-buyers-checklist/
Go to Market Resources @ fourquadrant.com
IT Spending Research @ fourquadrant.com/go-to-market-it-spending-
research/
Free Downloads @ fourquadrant.com/free-marketing-templates/
Go to Market Insights @ fourquadrant.com/go-to-market-planning-
templates/
Go to Market Resources From Four Quadrant
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Italian Red Wine for Everyday Read the full post at pbonlife.com/wine/italian-red-wine-for-everyday/ Talenti Brunello di Montalcino DOCG, 2016 94 Points Price $45 With varying altitudes and soils, Talenti’s diverse vineyards are dispersed through the southern area of Montalcino. Ornellaia ‘Le Serre Nuove dell’Ornellaia’ Bolgheri 2018 92 Points Price $60 Characterized by a lively ruby red color. The 2018 Bolgheri Rosso Le Serre Nuove dell’Ornellaia is a blend of Merlot, Cabernet Sauvignon, Cabernet Franc and Petit Verdot that is aged in oak for 15 months. Castello dei Rampolla d’Alceo’ Toscana IGT 2016 96 Points Price $125 “D’Alceo” fully reflects the character of the vineyard from which it originates. It is intense, warm, refined and elegant. Tenuta Le Colonne Bolgheri Superiore 2018 92 Points Price $40 The wine boasts an intense ruby red color. The aroma opens with a bouquet of ripe red fruits and is enriched with tomato leaf, pepper and slight herbal nuances. Le Volte 2016 91 Points Price $30 2016 gives us a Le Volte dell’Ornellaia with great balance and expressivity. With its bright ruby-red color, intense scents of red berries and rose petals are clearly distinguishable on the nose. Montepeloso Eneo Toscana IGT 2018 92 Points Price $45 Montepeloso is an Italian wine producer located in Suvereto, a wine region south of Bolgheri on the Tuscan coast. Nervi Conterno Gattinara DOCG 2018 94 Points Price $65 Haunting aromas of rose, wild cherry, kirsch, mineral and leather are the hallmarks of this silky, elegant red. Tenuta San Guido ‘Guidalberto’ Toscana IGT 2016 92 Points Price $50 This wine is showing exceptionally well in this classic vintage. The 2016 Guidalberto (Cabernet Sauvignon and a smaller percentage of Merlot) opens to a full and generous bouquet and a beautifully rich and velvety appearance. Castello di Bolgheri Bolgheri Superiore Tuscany Italy 2019 97 Points Price $65 Great depth of color. Fascinating and decidedly graceful in the glass it shows guarantees in the memory of cherries, rose petals, grapefruit, geraniums, mandarin juice and wild thyme. Cantina del Pino Barbaresco DOCG 2016 93 Points Price $50 The 2016 Barbaresco Ovello is released one year after its peers. It undergoes two years of oak aging followed by 18 months of bottle rest before its commercial release. Cavalier Bartolomeo Vigneti Solanotto Altinasso 2016 93 Points Price $40 Cavalier Bartolomeo was founded in 1924 by Bartolomeo Borgogno, grandfather of the current owner, who learned to make wine from the grapes of his vineyards by his father. Italian Red Wine for Everyday Read the full post at pbonlife.com/wine/italian-red-wine-for-everyday/ Read More on Italian Wine @ pbonlife.com/wine/italian-reds/ Travel to Italy @ pbonlife.com/travel-destinations/travel-to-italy/

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