Read the full post at https://www.fourquadrant.com/gartner-go-to-market-strategy/ Gartner's IT Predictions Key technology drivers that will impact go to market strategy and tactics include: intelligent things, collecting massive amounts of data, artificial intelligence and machine learning. Gartner identifies 3 key themes that form the basis for the Top 10 strategic technology trends: - Intelligent - Digital - and Mesh The technologies noted above are at the front-end of the technology adoption curve but are expected to break out of an emerging state and stand to have substantial disruptive potential across industries. Read Pragmatic Posts on B2B Marketing - https://www.fourquadrant.com/marketing-resource-blog/ Download Go to Market Templates (FREE) - https://www.fourquadrant.com/marketing-tempates/ View the Go to Market PowerPoint Slide Library - https://www.fourquadrant.com/marketing-slides/ Leverage Proven Go to Market Planning Templates - https://www.fourquadrant.com/products/

1. Go to market resources @ fourquadrant.com
Gartner Go to Market Strategy
Assumptions

2. Gartner Go to Market Strategy – IT Predictions #1 –
Augmented Reality
Go to market resources available @ fourquadrant.com
Gartner expects that by 2020,
100M consumers will shop in an
augmented reality (AR) world.

3. Gartner Go to Market Strategy – IT Predictions #2 -Web
Browsing
Go to market resources available @ fourquadrant.com
By 2020, 30 percent of web
browsing sessions will occur
without a traditional screen

4. Go to Market Strategy – IT Predictions #3 – Mobile Apps
By 2019
Go to market resources available @ fourquadrant.com
Gartner predicts that 20% of
brands will abandon their mobile
apps

5. Gartner Go to Market Strategy – IT Predictions #4 –
Algorithms
Go to market resources available @ fourquadrant.com
By 2020, algorithms (artificial
intelligence) will positively alter
the behavior of more than a
billion global workers

6. Gartner Go to Market Strategy – IT Predictions #5 –
Blockchain
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By 2022, Gartner believes that a
blockchain-based business will
be worth $10B.

7. Gartner Go to Market Strategy – IT Predictions #6 –
Digital Giants
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By 2021, Gartner predicts that
one in five activities an individual
engages in each day will be the
technology from at least one of
the top seven digital giants.

8. Gartner Go to Market Strategy – IT Predictions #7 –
Innovation & Execution
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Through 2019, every dollar an
enterprise invests in innovation
will require an additional seven
dollars spent in core execution.

9. Gartner Go to Market Strategy – IT Predictions #8 – Data
Center Storage
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Through 2020, Gartner predicts
that the Internet of Things (IoT)
will increase data center storage
demand by less than 3 percent.

10. Gartner Go to Market Strategy – IT Predictions #9 – IoT
Savings
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By 2022, Gartner predicts that
the IoT will save consumers and
businesses $1T a year in
maintenance, services and
consumables.

11. Gartner Go to Market Strategy – IT Predictions #10 –
Wearables
Go to market resources available @ fourquadrant.com
By 2020, Gartner predicts that
40% of employees can reduce
their healthcare costs by wearing
and acting on a fitness tracker.

12. Read the full post at
https://www.fourquadrant.com/gartner-go-to-market-strategy/
Go to market resources @ fourquadrant.com
Gartner Go to Market Strategy
Assumptions