State of Marketing – By Country

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Four Quadrant LLC

The State of Marketing summarizes the key marketing insights and trends by country. Marketing & Sales insights to help develop go to market plans and execute effective go to market strategies and tactics visit https://www.fourquadrant.com/marketing-resource-blog/ Countries Included in the State of the Marketing Research: - State of Marketing – US - State of Marketing – Canada - State of Marketing – UK - State of Marketing – Germany - State of Marketing – France - State of Marketing – Japan What's Top of Mind For Marketer's - Top Marketing Success Measures - Top Marketing Priorities - Top Marketing Challenges - Managing the Customer Journey - Creating a Shared Customer Experience - Top Areas for Increased Digital Spending - Anticipated Growth of Tools and Tech Marketing & Sales insights to help develop go to market plans and execute effective go to market strategies and tactics visit https://www.fourquadrant.com/marketing-resource-blog/ For key market research & Stats from Gartner, IDC, Forrester and more visit https://www.fourquadrant.com/go-to-market-charts-marketing/ Download free marketing templates. Proven go to market strategies. Go to market processes. Go to market tactics. Visit https://www.fourquadrant.com/free-marketing-templates/ To view a go to Market Slide Library for Sales & Marketing, visit https://www.fourquadrant.com/go-to-market-slides/

Go to market resources @ fourquadrant.com
State of Marketing – By Country

Go to market resources available @ www.fourquadrant.com
State of Marketing – By Country - US
Source: Salesforce – State of Marketing

State of Marketing – By Country - Canada
Go to market resources available @ www.fourquadrant.comSource: Salesforce – State of Marketing

State of Marketing – By Country - UK
Source: Deloitte
Go to market resources available @ www.fourquadrant.comSource: Salesforce – State of Marketing

State of Marketing – By Country - Germany
Go to market resources available @ www.fourquadrant.comSource: Salesforce – State of Marketing

State of Marketing – By Country - France
Go to market resources available @ www.fourquadrant.comSource: Salesforce – State of Marketing

State of Marketing – By Country - Japan
Go to market resources available @ www.fourquadrant.comSource: Salesforce – State of Marketing

Go to Market Resources @ fourquadrant.com
Go to Market Charts for Sales @ fourquadrant.com/go-to-
market-charts-marketing/
Free Downloads @ fourquadrant.com/free-marketing-templates/
Go to Market Insights @ fourquadrant.com/free-marketing-
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Go to Market Resources for Sales & Marketing

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Seaspiracy on Sheds Light on Dark Commercial Fishing Industry

Seaspiracy on Sheds Light on Dark Commercial Fishing Industry

Seaspiracy on Sheds Light on Dark Commercial Fishing Industry

Four Quadrant LLC

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Tonal Customer Experience Review

Tonal Customer Experience Review

Tonal Customer Experience Review

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Best Beach Resorts in Mexico

Best Beach Resorts in Mexico

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Some of Napa Valley's Best Cabernets

Some of Napa Valley's Best Cabernets

Some of Napa Valley's Best Cabernets

Four Quadrant LLC

The Truth About Marketing Analytics ACCESS THE Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/ Marketing Analytics Budget spent on marketing analytics has dipped but is expected to grow significantly over the next three years. Use of analytics reached the highest point recorded in six years, although perceived contributions to company performance remain weak. One reason for this may be that only 36% of marketers report they have quantitative tools for demonstrating the impact of marketing spend on company performance. Consistent with this, marketers report using experiments only one-third of the time to understand the impact of their marketing actions on customers. VIEW THIS DECK TO SEE - Marketing Analytics Usage in B2B & B2C - Marketing Analytics Spending in B2B & B2C - Benefit of Marketing Analytics in B2B & B2C - Marketing Analytics Spending By Revenue in B2B & B2C - Marketing Analytics Impact on Company Performance in B2B & B2C - Quantitative Metrics Demonstrate the Impact of Marketing Spend in B2B & B2C The majority of companies report using AI for content personalization, predictive analytics for customer insights, and targeting decisions. B2C Services companies use, on average, more AI in their marketing activities than other sectors. B2C Product Companies lead on use of AI for customer segmentation and autonomous objects, while B2B companies lead in the use of augmented and virtual reality. ============================================ ADDITIONAL GO TO MARKET RESOURCES FROM FOUR QUADRANT INCLUDE: Additional Go to Market Resources From Four Quadrant Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/ Predictive Marketing Analytics Checklist @ fourquadrant.com/go-to-market-planning-templates/predictive-marketing-analytics-buyers-checklist/ Go to Market Resources @ fourquadrant.com How to Evaluate Marketing Automation Platforms @ fourquadrant.com/evaluate-b2b-marketing-automation-platforms/ Free Downloads @ fourquadrant.com/free-marketing-templates/

The Truth About Marketing Analytics

The Truth About Marketing Analytics

The Truth About Marketing Analytics

Four Quadrant LLC

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AI and Machine Learning in Marketing

AI and Machine Learning in Marketing

AI and Machine Learning in Marketing

Four Quadrant LLC

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How AI Changes Marketing

How AI Changes Marketing

How AI Changes Marketing

Four Quadrant LLC

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The Impact of Digital on CIOs

The Impact of Digital on CIOs

The Impact of Digital on CIOs

Four Quadrant LLC

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Account Based Marketing Best Practices

Account Based Marketing Best Practices

Account Based Marketing Best Practices

Four Quadrant LLC

B2B Tech Trends 2019 Read the full post on B2B TECH TRENDS 2019 at fourquadrant.com/tech-trends-for-b2b-marketers/ Included in this SlideShare Deck is: Trend No. 1: Autonomous Things Trend No. 2: Augmented Analytics By 2020, more than 40% of data science tasks will be automated Trend No. 3: AI-Driven Development Trend No. 4: Digital Twins Trend No. 5: Empowered Edge Trend No. 6: Immersive Technologies By 2022, 70% of enterprises will be experimenting with immersive technologies for consumer and enterprise use, and 25% will have deployed to production Trend No. 7: Blockchain Blockchain Will Create $3.1T in Business Value by 2030 Trend No. 8: Smart Spaces Trend No. 9: Digital Ethics & Privacy Trend No. 10: Quantum Computing ============================================================ FOR ADDITIONAL GO TO MARKET RESOURCES VISIT www.fourquadrant.com ============================================================ Read the full post on B2B TECH TRENDS 2019 at fourquadrant.com/tech-trends-for-b2b-marketers/ CMO Spend Survey, fourquadrant.com/cmo-spend-research-results-2018-2019/ Go to Market Resources @ fourquadrant.com Predictive Marketing Analytics Buyer’s Checklist, fourquadrant.com/go-to-market-planning-templates/predictive-marketing-analytics-buyers-checklist/ Free Downloads @ fourquadrant.com/free-marketing-templates/ Go to Market Insights @ fourquadrant.com/go-to-market-planning-templates/

B2B Tech Trends 2019

B2B Tech Trends 2019

B2B Tech Trends 2019

Four Quadrant LLC

CMO Marketing Benchmarks READ THE FULL POST at https://www.fourquadrant.com/marketing-benchmarks-for-b2b-b2c/ In general, marketing budgets are on the rise amid industry concerns. Digital Marketing Spend Growth of digital marketing spend continues to outpace traditional advertising spend, in fact, digital marketing expenditures are expected to increase by 12.3%. Spending on digital marketing is expected to increase from 44% of marketing budgets to 54% in the next five years. Social Media Spend Social media spend has increased more than any year prior, and is expected to expand by 66% in the next 5 years. Marketing Analytics Spend Marketing analytics spend is expected to double in the next 3 years. INCLUDED IN THIS DECK: - Marketing Spend by Growth Strategy - Marketing Spend as a Percent of Company Revenue - Marketing Budgets as a Percent of a Company’s Budget - Marketing Spend as a Percent of Company Revenues - Percent Change in Marketing Budgets - Percent of Marketing Budgets Spent on Domestic Markets - Marketing Spend on Marketing Analytics - Percent of Marketing Budget Spent on Marketing Analytics - Marketing Analytics in B2B & B2C Decision Making - Traditional Advertising and Digital Marketing Spend - Percent Change in Traditional Advertising & Digital Spending - Percent of Marketing Budget Spent on Outsourcing - Percent Change in Marketing Headcount - Percent of Sales Through the Internet FOR ADDITIONAL GO TO MARKET RESOURCES VISIT FOURQUADRANT.COM FOR: Marketing Automation Buyer’s Checklist https://www.fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/ How to Evaluate B2B Marketing Automation Platforms https://www.fourquadrant.com/evaluate-b2b-marketing-automation-platforms/ Download free marketing templates @ fourquadrant.com/free-marketing-templates/ For key market research & Stats from Gartner, IDC, Forrester and more visit https://www.fourquadrant.com/go-to-market-charts-marketing/ Go-To-Market Strategy Planning Templates @ https://www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/

CMO Marketing Benchmarks

CMO Marketing Benchmarks

CMO Marketing Benchmarks

Four Quadrant LLC

Gartner 2018 IT Tech Spending Read the full post at https://www.fourquadrant.com/gartner-it-spending-forecast/ View this deck to see where Gartner sees IT spending growth in 2018 through 2021 and Gartner's headlines for 2018: computing, AI, devices, and the digital giants Key Takeaways: - Global IT spending expected to increases expected through 2021 - IT projects in digital business, blockchain, IoT, and progress from algorithms to machine learning through artificial intelligence (AI) will continue to flourish Gartner 2018 IT Tech Spending - Headlines - Alexa leaves the house and gets a job - AI will return 3B hours of worker productivity in 2018 - Blockchain will create $176B in business value by 2025 - Top cloud providers will squeeze out smaller competition Read the full post covering Gartner 2018 IT Tech Spending @ https://www.fourquadrant.com/gartner-it-spending-forecast/ For additional go to market resources visit www.fourquadrant.com Go-To-Market Research - Cloud Computing @ https://www.fourquadrant.com/go-to-market-cloud-computing-research/ Free Downloads @ fourquadrant.com/free-marketing-templates/ For key market research & Stats from Gartner, IDC, Forrester and more visit www.fourquadrant.com/go-to-market-charts-marketing/ Leverage pragmatic insights on go to market processes and market tactics @ www.fourquadrant.com/marketing-resource-blog/ Go-To-Market Strategy Planning Templates @ www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/

Gartner 2018 IT Tech Spending

Gartner 2018 IT Tech Spending

Gartner 2018 IT Tech Spending

Four Quadrant LLC

B2B ABM Strategy Overview Download the ABM Planning Template www.fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/ Key Planning Assumptions Based on Research - How Account Based Marketing (ABM) Translates to Revenue - ROI for Account Based Marketing (ABM) - Account Based Marketing (ABM) as a Percentage of the Overall Marketing Budget - Account Based Marketing (ABM) Adoption - How Account Based Marketing (ABM) Challenges - Is Tech a Barrier for Account Based Marketing (ABM) - Is Account Based Marketing (ABM) an Effective Use of Marketing Tech For additional go to market resources visit www.fourquadrant.com Free Downloads @ fourquadrant.com/free-marketing-templates/ For key market research & Stats from Gartner, IDC, Forrester and more visit www.fourquadrant.com/go-to-market-charts-marketing/ Leverage pragmatic insights on go to market processes and market tactics @ www.fourquadrant.com/marketing-resource-blog/ Go-To-Market Strategy Planning Templates @ www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/

B2B Account Based Marketing (ABM) Strategy Overview

B2B Account Based Marketing (ABM) Strategy Overview

B2B Account Based Marketing (ABM) Strategy Overview

Four Quadrant LLC

Read the full post at https://www.fourquadrant.com/gartner-go-to-market-strategy/ Gartner's IT Predictions Key technology drivers that will impact go to market strategy and tactics include: intelligent things, collecting massive amounts of data, artificial intelligence and machine learning. Gartner identifies 3 key themes that form the basis for the Top 10 strategic technology trends: - Intelligent - Digital - and Mesh The technologies noted above are at the front-end of the technology adoption curve but are expected to break out of an emerging state and stand to have substantial disruptive potential across industries. Read Pragmatic Posts on B2B Marketing - https://www.fourquadrant.com/marketing-resource-blog/ Download Go to Market Templates (FREE) - https://www.fourquadrant.com/marketing-tempates/ View the Go to Market PowerPoint Slide Library - https://www.fourquadrant.com/marketing-slides/ Leverage Proven Go to Market Planning Templates - https://www.fourquadrant.com/products/

Gartner Go to Market Strategy Assumptions

Gartner Go to Market Strategy Assumptions

Gartner Go to Market Strategy Assumptions

Four Quadrant LLC

The Optimal Marketing Agenda at Sales Kickoff https://www.fourquadrant.com/optimal-marketing-agenda-sales-kickoff/ The optimal marketing agenda at sales kick off meetings should be solely focused on correlating marketing to revenue. In general, marketing consists of three core objectives or “pillars”: Build and maintain the brand Help build better products, services, solutions Enable the sales team to get to and close more opportunities faster While marketing owns and is responsible for all of this, it is the third pillar that is most relevant to a sales team and sales kick-off. Ergo, that is what marketing’s agenda at sales kick-off should be focused on. The Optimal Marketing Agenda at Sales Kickoff – Know the Audience Provide A Step-by-Step Guide from Marketing to Sales Develop A Nurture Path Specifically Designed for the Sales Team The Optimal Marketing Agenda at Sales Kickoff https://www.fourquadrant.com/optimal-marketing-agenda-sales-kickoff/ Go to market resources available at www.fourquadrant.com

The Optimal Marketing Agenda at Sales Kickoff

The Optimal Marketing Agenda at Sales Kickoff

The Optimal Marketing Agenda at Sales Kickoff

Four Quadrant LLC

Download the Sales Strategy Template fourquadrant.com/product/strategic-account-plan-template/ Sales Strategy Template - The outline for s sales strategy plan should include an assessment of the customer’s business, opportunities that are prioritized, a summary of the team’s capabilities, an evaluation of relationships and a sales action plan. Strategic Market Planning - Assessing a customer’s business is a fundamental element of strategic market planning. Start with a basic SWOT and then drill down to develop value statements that specific to specific business initiatives. Sales Strategy Plan - The sales strategy plan should be centered around the opportunity area that provides high value to both the account and the vendor. Other opportunities may exist but win / win’s are the best possible outcome. Marketing & Sales Strategy - Document the sales strategies and capabilities required to penetrate and or expand into the account. Sales Tactics - The identification of key customer contacts required to advance the strategic and tactical aspects of the sales are key sales tactics. Formalize the collection of this information for the entire account team to leverage. Market Development Strategy - The market development strategy must document the tangible, objective, quantitative measures of success. These sales metrics are typically expressed as subscription, bookings or revenue. Download the Sales Strategy Template fourquadrant.com/product/strategic-account-plan-template/

Sales Planning - Sales Strategy Template

Sales Planning - Sales Strategy Template

Sales Planning - Sales Strategy Template

Four Quadrant LLC

Effective Marketing Strategies in demand management will increase and expedite the conversion of Marketing Qualified Leads (MQLs) to Qualified Sales Opportunities (QSOs). An organization that enjoys consistent double-digit growth typically has a healthy and sustained marketing and sales pipeline of qualified sales opportunities. Qualified sales opportunities are those with a high probability of converting to closed won/deals. They are not leads. Best-in-class organizations separate, but integrate, the process of creating MQLs (demand creation) and the conversion of marketing qualified leads to QSOs (demand management). These functions must not only be aligned and integrated for lead follow-up, but must also be united when building the demand generation plan. Because sales resources are among the most expensive resources for any organization, it is critical that tasks assigned to salespeople are high value and are directly correlated to advancing and closing opportunities. In general, steps in the sales process that reside at the top of the sales funnel are most often assigned to marketing, as they can be highly segmented and automated. However, these assignments have to be well-defined steps in the sales process and proactively managed by both sales and marketing. Below is an example of effective marketing strategies which increase the conversion of marketing qualified leads to qualified sales opportunities.

Effective Marketing Strategies

Effective Marketing Strategies

Effective Marketing Strategies

Four Quadrant LLC

This Slideshare presentations provides examples of Marketing Strategies as they are found in Go-to-Market Templates provided by Four Quadrant at http://www.fourquadrant.com/products/ Included in the Powerpoint presentation are slides that cover: Marketing Strategies – Focus & Direction Marketing Strategies – GTM Fundamentals Marketing Strategies - Core Focus Marketing Strategies – Types of Differentiation Marketing Strategies – Pricing Models Marketing Strategies - Demand Creation Plan Marketing Strategies - Beach Head Marketing Strategies – Strategic Value Message Marketing Strategies – Customer Conversations Marketing Strategies – Target Account Profile Marketing Strategies - Demand Creation Marketing Strategies – Quantitative Plan Marketing Strategies – User Flows Marketing Strategies - Content Marketing Marketing Strategies – Demand Follow-up Marketing Strategies – Star Bursting Marketing Strategies – Lead Nurture Marketing Strategies - Scoring Model See more at Four Quadrant at http://www.fourquadrant.com/products/

Marketing Strategies - Go-to-Market Plans

Marketing Strategies - Go-to-Market Plans

Marketing Strategies - Go-to-Market Plans

Four Quadrant LLC

This Slideshare presentations provides examples of Marketing Processes as they are found in Go-to-Market Templates provided by Four Quadrant at http://www.fourquadrant.com/products/ Included in the Powerpoint presentation are slides that cover: Marketing Process - Go-to-Market Planning Marketing Process - Demand Creation Marketing Process - Demand Management Marketing Process - Website Proposal Marketing Process – Size of the Market Marketing Process – Content Messaging Marketing Process - Buyer Behavior Model Marketing Process – Lead Follow-up Marketing Process - Lead Rating Model Marketing Process - Terminology & Roles Marketing Process – Sales Conversion Marketing Process - Compelling Sales Presentation Marketing Process - Positioning Components Marketing Process - Differentiation Worksheet Marketing Process - Differentiation Summary Marketing Process - Business Canvas Marketing Process - Sales Process Marketing Process - Partner Process See more at Four Quadrant at http://www.fourquadrant.com/products/

Marketing Process - Go-to-Market Plans

Marketing Process - Go-to-Market Plans

Marketing Process - Go-to-Market Plans

Four Quadrant LLC

This Slideshare presentations provides examples of Marketing Concepts as they are found in Go-to-Market Templates provided by Four Quadrant at http://www.fourquadrant.com/products/ Included in the Powerpoint presentation are slides that cover: Marketing Concepts – GTM Strategy Marketing Concepts – Market Maturity Marketing Concepts - Technology Adoption Curve Marketing Concepts – Served Market Marketing Concepts – Competitive Landscape Marketing Concepts – GTM Fundamentals Marketing Concepts - Buyer Behavior Model Marketing Concepts – Sales Marketing Synchronization Marketing Concepts - Journey Board Marketing Concepts – Reverse Engineer Pipeline Marketing Concepts – Communications Marketing Concepts – Demand Plan Marketing Concepts – Lead Timeline Marketing Concepts - Content Marketing Marketing Concepts – Demand Management Marketing Concepts – Nurture Marketing Concepts - Conceptual Architecture See more at Four Quadrant at http://www.fourquadrant.com/products/

Marketing Concepts - Go-to-Market Templates

Marketing Concepts - Go-to-Market Templates

Marketing Concepts - Go-to-Market Templates

Four Quadrant LLC

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Marketing Strategies - Go-to-Market Plans

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Marketing Process - Go-to-Market Plans

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Marketing Concepts - Go-to-Market Templates

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Marketing Concepts - Go-to-Market Templates

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Cracking the Cultural Competence Code.pptx

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Falcon Invoice Discounting: The best investment platform in india for investors

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