The Truth About Marketing Analytics

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Four Quadrant LLC

The Truth About Marketing Analytics ACCESS THE Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/ Marketing Analytics Budget spent on marketing analytics has dipped but is expected to grow significantly over the next three years. Use of analytics reached the highest point recorded in six years, although perceived contributions to company performance remain weak. One reason for this may be that only 36% of marketers report they have quantitative tools for demonstrating the impact of marketing spend on company performance. Consistent with this, marketers report using experiments only one-third of the time to understand the impact of their marketing actions on customers. VIEW THIS DECK TO SEE - Marketing Analytics Usage in B2B & B2C - Marketing Analytics Spending in B2B & B2C - Benefit of Marketing Analytics in B2B & B2C - Marketing Analytics Spending By Revenue in B2B & B2C - Marketing Analytics Impact on Company Performance in B2B & B2C - Quantitative Metrics Demonstrate the Impact of Marketing Spend in B2B & B2C The majority of companies report using AI for content personalization, predictive analytics for customer insights, and targeting decisions. B2C Services companies use, on average, more AI in their marketing activities than other sectors. B2C Product Companies lead on use of AI for customer segmentation and autonomous objects, while B2B companies lead in the use of augmented and virtual reality. ============================================ ADDITIONAL GO TO MARKET RESOURCES FROM FOUR QUADRANT INCLUDE: Additional Go to Market Resources From Four Quadrant Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-planning-templates/marketing-automation-buyers-checklist/ Predictive Marketing Analytics Checklist @ fourquadrant.com/go-to-market-planning-templates/predictive-marketing-analytics-buyers-checklist/ Go to Market Resources @ fourquadrant.com How to Evaluate Marketing Automation Platforms @ fourquadrant.com/evaluate-b2b-marketing-automation-platforms/ Free Downloads @ fourquadrant.com/free-marketing-templates/

Go to market resources @ fourquadrant.com
The Truth About Marketing Analytics

The Truth About Marketing Analytics
Marketing Analytics Usage in B2B & B2C
Go to market resources available @ www.fourquadrant.comSource: CMO Survey

The Truth About Marketing Analytics
Marketing Analytics Spending in B2B & B2C
Go to market resources available @ www.fourquadrant.comSource: CMO Survey

The Truth About Marketing Analytics
Benefit of Marketing Analytics in B2B & B2C
Go to market resources available @ www.fourquadrant.comSource: CMO Survey

The Truth About Marketing Analytics
Marketing Analytics Spending By Revenue in B2B & B2C
Go to market resources available @ www.fourquadrant.comSource: CMO Survey

The Truth About Marketing Analytics
The Impact of Marketing Analytics in B2B & B2C
Go to market resources available @ www.fourquadrant.comSource: CMO Survey

The Truth About Marketing Analytics
Marketing Analytics Impact on Company Performance in B2B & B2C
Go to market resources available @ www.fourquadrant.comSource: CMO Survey

The Truth About Marketing Analytics
Quantitative Metrics Demonstrate the Impact of Marketing Spend in B2B & B2C
Go to market resources available @ www.fourquadrant.comSource: CMO Survey

Marketing Automation Buyer’s Checklist @ fourquadrant.com/go-to-market-
planning-templates/marketing-automation-buyers-checklist/
Predictive Marketing Analytics Checklist @
fourquadrant.com/go-to-market-planning-templates/predictive-marketing-
analytics-buyers-checklist/
Go to Market Resources @ fourquadrant.com
How to Evaluate Marketing Automation Platforms @
fourquadrant.com/evaluate-b2b-marketing-automation-platforms/
Free Downloads @ fourquadrant.com/free-marketing-templates/
Go to Market Resources From Four Quadrant
for Sales & Marketing
Go to market resources available @ www.fourquadrant.com

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Account Based Marketing Best Practices Read the full post @ fourquadrant.com/abm-benchmark-research/ Organizations are leveraging an ABM to drive business growth. It's critical for B2B marketers to identify the best ABM tactics, necessary budgets, and resources to develop and effective ABM strategy and align internal resources and expectations around the expected outcomes. Over 150 ABM practitioners were surveyed and their responses compiled to highlights ABM Best Practices. The findings in the report provide insights for organizations that have embraced ABM to adopt or evolve their account based marketing strategy. VIEW THIS DECK TO SEE: - ABM Go to Market Performance - ABM Fundamentals - Biggest Challenges for ABM - ABM Budget Expectations - Percentage of Marketing Budget Allocated to ABM - ABM Budget Composition - ABM Budget Spend Per Account - Percentage of ABM Budget Focused on Customer Acquisition - Functions That Collaborate to Develop & Execute ABM Programs - Type of ABM Plays Executed - Channels Used in ABM Programs - How SDRs Support ABM Programs - Ideal Candidate Profiles (ICP) & ABM - Number of Contacts Per Account in ABM Programs - Number of Target Accounts Actively Pursued in an ABM Program - ABM Metrics & Benchmarks - Metrics to Evaluate ABM Programs Read the full post @ fourquadrant.com/abm-benchmark-research/ ============================================== FOR ADDITIONAL GO TO MARKET RESOURCES VISIT: The Demand Generation Time Lag Model fourquadrant.com/go-to-market-planning-templates/demand-generation-time-lag-model/ Sales Pipeline Planning Model fourquadrant.com/go-to-market-planning-templates/sales-pipeline-planning-model/ Sales Pipeline Planning Model fourquadrant.com/go-to-market-planning-templates/sales-pipeline-planning-model/ Account Based Marketing Template – Account Intelligence Brief fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/ Strategic Account Plan Template fourquadrant.com/go-to-market-planning-templates/strategic-account-plan-template/ B2B Account Based Marketing (ABM) fourquadrant.com/b2b-account-based-marketing-abm/

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Christmas Movies to Watch This Holiday Season View the Full List of Must Watch Christmas Movies pbonlife.com/what-to-watch/must-watch-christmas-movies/ The Family Stone (2005) PG-13, Romance/Other, 1h 44m TOMATOMETER 53%AUDIENCE SCORE 63% LOVE ACTUALLY (2003) R, Romance/Other, 2h 15m TOMATOMETER 64%AUDIENCE SCORE 72% BAD SANTA (2003) R, Crime/Comedy, 1h 33m TOMATOMETER 78%AUDIENCE SCORE 75% The Family Man (2000) PG-13, Romance/Comedy, 2h 5m TOMATOMETER 53%AUDIENCE SCORE 67% FROSTY THE SNOWMAN (1969) Fantasy/Animation, 22m TOMATOMETER 73%AUDIENCE SCORE 72% POLAR EXPRESS G, Fantasy/Kids & Family, 1h 25m TOMATOMETER 76%AUDIENCE SCORE 86% HOW THE GRINCH STOLE CHRISTMAS (1967) TOMATOMETER 100%AUDIENCE SCORE 96% ------------------------------------- MORE HOLIDAY IDEAS Classic Holiday Dinner Recipes https://pbonlife.com/food/classic-holiday-dinner-recipes Bernese Mountain Dogs Are Snow Dogs pbonlife.com/bernese-mountain-dogs/bernese-mountain-dogs-are-snow-dogs/ Chasing the Sun in the Winter pbonlife.com/travel/chasing-the-sun-in-winter/

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Berners in the Snow Read the full post Bernese Mountain Dogs Are Snow Dogs at https://pbonlife.com/bernese-mountain-dogs/bernese-mountain-dogs-are-snow-dogs/ Bernese Mountain Dogs Are Snow Dogs – A farm dog with a thick, fluffy coat, this cold weather canine was bred to thrive in the bitter Swiss Alps, meaning they’re more than ready for the oncoming snows. A fun game to play with the breed in the snow is the “Winter Wonder Maze.” After shoveling in a linear maze-like pattern, place your Bernese Mountain Dogs favorite treats at different points and let him track and retrieve his rewards. Bernese Mountain Dogs Are Snow Dogs – Unlike most breeds with similar origins in the colder parts of the world, the Bernese Mountain Dog’s coat isn’t snowy white. In fact, it’s actually a deep black, which helps it to absorb sunlight and maintain its body heat. Dogs as sturdy in the cold as Berners have paws with thick padding with plenty of subcutaneous fat and connective tissue. The paws are also supported with an elaborate net of blood vessels: the generous blood circulation to the paws is one of the ways the body keeps them as warm as possible and protects them from frostbite. Do Bernese Mountain Dogs Know Their Size pbonlife.com/bernese-mountain-dogs/do-bernese-mountain-dogs-know-their-size/ The Language Of Bernese Mountain Dogs pbonlife.com/bernese-mountain-dogs/language-of-bernese-mountain-dogs/ Berner Puppy Growth Guide pbonlife.com/bernese-mountain-dogs/berner-puppy-growth-guide/

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Berners in the Snow

Four Quadrant LLC

50 Best Restaurants in the World Noma, Copenhagen, Denmark Groundbreaking seasonal cuisine and fermentation sorcery from the world’s most future-gazing chef Geranium, Copenhagen, Denmark Pure art on a plate that uses Scandinavia’s seasonal larder as its palette Asador Etxebarri, Atxondo, Spain The ultimate in artisanal cookery from the Basque king of the barbecue Central, Lima, Peru Peruvian heritage plated to perfection Disfrutar, Barcelona, Spain A thrilling contemporary experience orchestrated by a talented trio of chefs Frantzén, Stockholm, Sweden The Swedish capital’s most famous culinary son invites you to an Asian-tinged house party Maido, Lima, Peru Peru and Japan unite to create an explosion of fantastic flavor Odette, Singapore Julien Royer and team combine elegance on the plate with world-class hospitality in the dining room Pujol, Mexico City, Mexico The spirit of Mexico captured on a plate The Chairman, Hong Kong, China A demonstration of exemplary Cantonese cuisine Den, Tokyo, Japan Japanese cuisine with quality, creativity and a warm welcome. Steirereck, Vienna, Austria Rare breeds and forgotten ingredients exquisitely presented in the heart of Vienna Don Julio, Buenos Aires, Argentina Classic steaks, local Argentine wine and an expert at the grill Mugaritz, San Sebastian, Spain Ever-challenging post-modern eating in the heart of the Basque country Lido 84, Gardone Riviera, Italy Creative cuisine and sterling service from the charming Camanini brothers The 50 Best Restaurants in the World https://www.theworlds50best.com/ All voters, aside from the Academy Chairs and Vice Chairs, must remain anonymous. A minimum of 25% of the panel is renewed each year. The World's Best Restaurant 2021, sponsored by S.Pellegrino & Acqua Panna https://www.theworlds50best.com/voting/the-academy MORE ON FOOD, TRAVEL & WINE The Best Restaurants in the Manhattan pbonlife.com/food/best-restaurants-in-manhattan/ The Best Restaurants in San Francisco pbonlife.com/food/best-dinner-reservations-in-san-francisco/ Travel to Italy pbonlife.com/travel-destinations/travel-to-italy/ Travel to London pbonlife.com/travel-destinations/travel-to-london/ All About Red Wine pbonlife.com/wine/

50 Best Restaurants in the World

50 Best Restaurants in the World

50 Best Restaurants in the World

Four Quadrant LLC

Wells Fargo Board Management Failures & Consumer Abuses Wells Fargo’s Customers Have Been Exposed to Countless Abuses, Including Racial Discrimination, Wrongful Foreclosure, Illegal Vehicle Repossession, and Fraudulently Opened Accounts. Executive Summary For at least the past fifteen years, one of America’s largest financial institutions, Wells Fargo (i.e., Wells Fargo Bank, N.A. and Wells Fargo & Company, collectively), has failed to correct serious deficiencies in its infrastructure for managing risks to consumers and complying with the law. As a result, Wells Fargo’s customers have been exposed to countless abuses, including racial discrimination, wrongful foreclosure, illegal vehicle repossession, and fraudulently opened accounts. Part IV, citing records obtained and witness interviews conducted during the course of this investigation, details Committee staff’s findings that: (A) financial regulators knew about serious, enterprise-wide deficiencies at Wells Fargo for years without taking public enforcement action; (B) Wells Fargo’s board of directors failed to ensure management could competently address the Company’s risk management deficiencies; (C) Wells Fargo and CFPB political appointees had backchannel communications regarding the CFPB’s Compliance Risk Management Consent Order; (D) Wells Fargo’s board of directors allowed management to repeatedly submit materially deficient plans to regulators in response to the consent orders; 5 (E) both Wells Fargo’s board and management prioritized financial and other considerations above fixing the issues identified by regulators; (F) Wells Fargo’s board did not hold senior management accountable for repeatedly failing to meet regulators’ expectations; (G) former Wells Fargo CEO Timothy J. Sloan gave inaccurate and misleading testimony to Congress during a March 2019 Committee hearing; and, ( H) the potential for widespread consumer abuse still remains at Wells Fargo Source: https://financialservices.house.gov/uploadedfiles/wells_fargo_staff_report_final_mm.pdf

Wells Fargo Board Management Failures & Consumer Abuses

Wells Fargo Board Management Failures & Consumer Abuses

Wells Fargo Board Management Failures & Consumer Abuses

Four Quadrant LLC

Best of Super Tuscans Learn All About Italian Red Wines @ https://pbonlife.com/wine/italian-reds/ VIEW THIS DECK TO SEE THE BEST OF SUPER TUSCANS Masseto Massetino 2018 Antinori Solaia 2015 Antinori Tignanello 2016 Mazzei Fonterutoli Concerto 2016 Ornellaia 2016 Tenuta di Biserno Biserno 2016 Tenuta Guado al Tasso 2015 Tenuta Luce 2016 Tenuta San Guido Sassicaia 2016 Tenuta Sette Ponti Oreno 2018 Fontodi Flaccianello della Pieve Colli della Toscana Centrale IGT 2015 The Best Italian Soft Cheeses https://pbonlife.com/food/best-soft-italian-cheeses/ The Best Italian Semi Soft Cheeses https://pbonlife.com/food/best-semi-soft-italian-cheeses/ The Best Italian Hard Cheeses https://pbonlife.com/food/hard-italian-cheeses/ All About Traveling to Italy https://pbonlife.com/travel-destinations/travel-to-italy/

Best of Super Tuscans

Best of Super Tuscans

Best of Super Tuscans

Four Quadrant LLC

Over 125 Recipes @ https://pbonlife.com/category/recipes/ VIEW THIS DECK TO SEE CINCO DE MAYO RECIPES FOR: Spicy Shrimp Cocktail Shooters Classic Burrito Bowl Chicken Tortilla Soup Recipe Beef Taco Salad Bowl Shrimp Taco Recipe Best Enchilada Recipe Huevos Rancheros Recipe FOR MORE RECIPES VISIT pbonlife.com/category/recipes/ SEE THE BEST BEACH RESORTS IN CABO SAN LUCAS @ pbonlife.com/travel/best-beach-resorts-in-cabo-san-lucas/

Cinco de Mayo Recipes

Cinco de Mayo Recipes

Cinco de Mayo Recipes

Four Quadrant LLC

Seaspiracy on Sheds Light on Dark Commercial Fishing Industry Read the Full Post @ https://pbonlife.com/what-to-watch/seaspiracy-exposes-the-commercial-fishing-industry/ VIEW THIS DECK TO SEE - Seaspiracy on Sheds Light on Commercial Fishing – Takeaway #1 Sharks kill 12 people a year. But humans kill 11,000 to 30,000 sharks per hour - Seaspiracy on Sheds Light on Commercial Fishing – Takeaway #2 Sharks kill 12 people a year. But humans kill 11,000 to 30,000 sharks per hour - Seaspiracy on Sheds Light on Commercial Fishing – Takeaway #3 Plastic straws account for just 0.03% of ocean plastic. - Seaspiracy on Sheds Light on Commercial Fishing – Takeaway #4 If we continue as we are, oceans will be empty by 2048. - Seaspiracy on Sheds Light on Commercial Fishing – Takeaway #5 The fishing industry gets $35 billion in subsidies a year. About 40% of fish catch worldwide is unintentionally caught and is partly thrown back into the sea, either dead or dying. Global bycatch statistic: killed accidentally each year 300,000 small whales and dolphins Estimated loss in annual economic impact due to the diversion of fish from the legitimate trade system is US $26 - $50 billion, while losses to countries’ tax revenues are between US $2 - $4 billion. =============================================== Read the Full Post @ https://pbonlife.com/what-to-watch/seaspiracy-exposes-the-commercial-fishing-industry/ More on Food @ https://pbonlife.com/all-about-food/ See What to Binge Watch @ https://pbonlife.com/what-to-watch/

Seaspiracy on Sheds Light on Dark Commercial Fishing Industry

Seaspiracy on Sheds Light on Dark Commercial Fishing Industry

Seaspiracy on Sheds Light on Dark Commercial Fishing Industry

Four Quadrant LLC

Tonal Customer Experience Review Only 167 days to order, install and remove the unit – pleas to CMO in vain Tonal bills and accepts payment immediately Tonal Order Ships in 3 months from date of order Tonal installed 4 months after date of order Tonal uninstalled after a month and a half of request to remove Tonal has not issued a refund Tonal forces you into a paid subscription Tonal does not allow users to use the $3500 in equipment on their own - system locks you out Tonal CMO Christopher Stadler blows off customers Tonal uses 3rd parties that it can not control for installs

Tonal Customer Experience Review

Tonal Customer Experience Review

Tonal Customer Experience Review

Four Quadrant LLC

Best Beach Resorts in Mexico This deck includes profiles of 12 of the Best Beach Resorts in Mexico - Waldorf Astoria Los Cabos Pedregal, Cabo San Lucas - Viceroy Los Cabos, San José del Cabo - Esperanza, Auberge Resorts Collection, Cabo San Lucas - Vidanta Los Cabos - Montage Los Cabos - Chileno Bay Resort, Auberge Resorts Collection, Cabo San Lucas - Las Ventanas al Paraíso, a Rosewood Resort, San José del Cabo - One & Only Palmilla, San José del Cabo - JW Marriott Los Cabos Beach Resort & Spa - Grand Solmar Land's End Resort & Spa, Cabo San Lucas - Marquis Los Cabos, San José del Cabo - St. Regis Punta Mita Resort, Punta de Mita =============================================== For the Best Beach Resorts in Cabo San Lucas visit pbonlife.com/travel/best-beach-resorts-in-cabo-san-lucas/ There you will see Los Cabos’ finest hotels and resorts - golden sand beaches to five-star amenities like celebrity chefs and championship-level golf courses. ================================================ FOR MORE ON TRAVEL pbonlife.com/travel/

Best Beach Resorts in Mexico

Best Beach Resorts in Mexico

Best Beach Resorts in Mexico

Four Quadrant LLC

Some of Napa Valley's Best Cabernets https://pbonlife.com/wine/affordable-napa-valley-cabernet-sauvignons/ VIEW THIS DECK TO SEE: - Paradigm Cabernet Sauvignon - A top rated year for this wine (2015 Vintage) - Spottswoode Cabernet Sauvignon - A top rated year for this wine (2016 Vintage) - Shafer Hillside Select Cabernet Sauvignon - A top rated year for this wine (2013 Vintage) - Pride Mountain Vineyards Reserve Cabernet Sauvignon - This vintage rates better than any other year for this wine (2014 Vintage) - Paul Hobbs Cabernet Sauvignon - A top rated year for this wine (2015 Vintage) - Nickel & Nickel John C. Sullenger Vineyard Cabernet Sauvignon - A top rated year for this wine (2016 Vintage) - Dominus (Christian Moueix) - A top rated year for this wine (2015 Vintage) - Barnett Rattlesnake Cabernet Sauvignon - A top rated year for this wine (2008 Vintage) - Beringer Private Reserve Cabernet Sauvignon - A top rated year for this wine (2014 Vintage) - Caymus Special Selection Cabernet Sauvignon - A top rated year for this wine (2015 Vintage) - Darioush Cabernet Sauvignon (Signature) - A top rated year for this wine (2010 Vintage) - Far Niente Estate Bottled Cabernet Sauvignon - A top rated year for this wine (2015 Vintage) - Trailside Vineyard Cabernet Sauvignon - A top rated year for this wine (2014 Vintage) - Joseph Phelps Insignia - A top rated year for this wine (2016 Vintage) - Groth Cabernet Sauvignon Reserve - A top rated year for this wine (2015 Vintage) https://pbonlife.com/wine/affordable-napa-valley-cabernet-sauvignons/ -------------------------------------------------------------------------------------- VISIT https://pbonlife.com/ TO SEE MORE ABOUT Food is dedicated to salads, pasta, chicken, fish and beef. You will find all you need to know about each, including the best recipes. Travel focuses on profiling the cities and neighborhoods in Italy, Manhattan and San Francisco. Profiles of neighborhoods and cities are provided along with the best hotels to stay at and the best restaurants to dine at. Red Wine provides insights into the wine markets of California, Italy and the world. Information is available to build your wine knowledge, pair wine to food, the economics of the wine industry and songs and movies about wine. Berners is a resource for anyone who has or wants a Bernese Mountain Dog. A profile of Berners, Berner Facts, Berner Health and insight on where to obtain a Berner is listed. What to Watch is a listing of the best shows on Netflix, Amazon and movies in theaters are highlighted to avoid surfing and to increase binge watching time. Buys & Dies showcases watches, the best available back pain management options and household items that are awesome. Recipes features some of my favorite recipes for meat, chicken, fish, vegetables and desserts. https://pbonlife.com/

Some of Napa Valley's Best Cabernets

Some of Napa Valley's Best Cabernets

Some of Napa Valley's Best Cabernets

Four Quadrant LLC

B2B Tech Trends 2019 Read the full post on B2B TECH TRENDS 2019 at fourquadrant.com/tech-trends-for-b2b-marketers/ Included in this SlideShare Deck is: Trend No. 1: Autonomous Things Trend No. 2: Augmented Analytics By 2020, more than 40% of data science tasks will be automated Trend No. 3: AI-Driven Development Trend No. 4: Digital Twins Trend No. 5: Empowered Edge Trend No. 6: Immersive Technologies By 2022, 70% of enterprises will be experimenting with immersive technologies for consumer and enterprise use, and 25% will have deployed to production Trend No. 7: Blockchain Blockchain Will Create $3.1T in Business Value by 2030 Trend No. 8: Smart Spaces Trend No. 9: Digital Ethics & Privacy Trend No. 10: Quantum Computing ============================================================ FOR ADDITIONAL GO TO MARKET RESOURCES VISIT www.fourquadrant.com ============================================================ Read the full post on B2B TECH TRENDS 2019 at fourquadrant.com/tech-trends-for-b2b-marketers/ CMO Spend Survey, fourquadrant.com/cmo-spend-research-results-2018-2019/ Go to Market Resources @ fourquadrant.com Predictive Marketing Analytics Buyer’s Checklist, fourquadrant.com/go-to-market-planning-templates/predictive-marketing-analytics-buyers-checklist/ Free Downloads @ fourquadrant.com/free-marketing-templates/ Go to Market Insights @ fourquadrant.com/go-to-market-planning-templates/

B2B Tech Trends 2019

B2B Tech Trends 2019

B2B Tech Trends 2019

Four Quadrant LLC

Gartner 2018 IT Tech Spending Read the full post at https://www.fourquadrant.com/gartner-it-spending-forecast/ View this deck to see where Gartner sees IT spending growth in 2018 through 2021 and Gartner's headlines for 2018: computing, AI, devices, and the digital giants Key Takeaways: - Global IT spending expected to increases expected through 2021 - IT projects in digital business, blockchain, IoT, and progress from algorithms to machine learning through artificial intelligence (AI) will continue to flourish Gartner 2018 IT Tech Spending - Headlines - Alexa leaves the house and gets a job - AI will return 3B hours of worker productivity in 2018 - Blockchain will create $176B in business value by 2025 - Top cloud providers will squeeze out smaller competition Read the full post covering Gartner 2018 IT Tech Spending @ https://www.fourquadrant.com/gartner-it-spending-forecast/ For additional go to market resources visit www.fourquadrant.com Go-To-Market Research - Cloud Computing @ https://www.fourquadrant.com/go-to-market-cloud-computing-research/ Free Downloads @ fourquadrant.com/free-marketing-templates/ For key market research & Stats from Gartner, IDC, Forrester and more visit www.fourquadrant.com/go-to-market-charts-marketing/ Leverage pragmatic insights on go to market processes and market tactics @ www.fourquadrant.com/marketing-resource-blog/ Go-To-Market Strategy Planning Templates @ www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/

Gartner 2018 IT Tech Spending

Gartner 2018 IT Tech Spending

Gartner 2018 IT Tech Spending

Four Quadrant LLC

B2B ABM Strategy Overview Download the ABM Planning Template www.fourquadrant.com/go-to-market-planning-templates/account-based-marketing-template/ Key Planning Assumptions Based on Research - How Account Based Marketing (ABM) Translates to Revenue - ROI for Account Based Marketing (ABM) - Account Based Marketing (ABM) as a Percentage of the Overall Marketing Budget - Account Based Marketing (ABM) Adoption - How Account Based Marketing (ABM) Challenges - Is Tech a Barrier for Account Based Marketing (ABM) - Is Account Based Marketing (ABM) an Effective Use of Marketing Tech For additional go to market resources visit www.fourquadrant.com Free Downloads @ fourquadrant.com/free-marketing-templates/ For key market research & Stats from Gartner, IDC, Forrester and more visit www.fourquadrant.com/go-to-market-charts-marketing/ Leverage pragmatic insights on go to market processes and market tactics @ www.fourquadrant.com/marketing-resource-blog/ Go-To-Market Strategy Planning Templates @ www.fourquadrant.com/go-to-market-planning-templates/go-to-market-strategy-planning-template/

B2B Account Based Marketing (ABM) Strategy Overview

B2B Account Based Marketing (ABM) Strategy Overview

B2B Account Based Marketing (ABM) Strategy Overview

Four Quadrant LLC

Read the full post at https://www.fourquadrant.com/gartner-go-to-market-strategy/ Gartner's IT Predictions Key technology drivers that will impact go to market strategy and tactics include: intelligent things, collecting massive amounts of data, artificial intelligence and machine learning. Gartner identifies 3 key themes that form the basis for the Top 10 strategic technology trends: - Intelligent - Digital - and Mesh The technologies noted above are at the front-end of the technology adoption curve but are expected to break out of an emerging state and stand to have substantial disruptive potential across industries. Read Pragmatic Posts on B2B Marketing - https://www.fourquadrant.com/marketing-resource-blog/ Download Go to Market Templates (FREE) - https://www.fourquadrant.com/marketing-tempates/ View the Go to Market PowerPoint Slide Library - https://www.fourquadrant.com/marketing-slides/ Leverage Proven Go to Market Planning Templates - https://www.fourquadrant.com/products/

Gartner Go to Market Strategy Assumptions

Gartner Go to Market Strategy Assumptions

Gartner Go to Market Strategy Assumptions

Four Quadrant LLC

The Optimal Marketing Agenda at Sales Kickoff https://www.fourquadrant.com/optimal-marketing-agenda-sales-kickoff/ The optimal marketing agenda at sales kick off meetings should be solely focused on correlating marketing to revenue. In general, marketing consists of three core objectives or “pillars”: Build and maintain the brand Help build better products, services, solutions Enable the sales team to get to and close more opportunities faster While marketing owns and is responsible for all of this, it is the third pillar that is most relevant to a sales team and sales kick-off. Ergo, that is what marketing’s agenda at sales kick-off should be focused on. The Optimal Marketing Agenda at Sales Kickoff – Know the Audience Provide A Step-by-Step Guide from Marketing to Sales Develop A Nurture Path Specifically Designed for the Sales Team The Optimal Marketing Agenda at Sales Kickoff https://www.fourquadrant.com/optimal-marketing-agenda-sales-kickoff/ Go to market resources available at www.fourquadrant.com

The Optimal Marketing Agenda at Sales Kickoff

The Optimal Marketing Agenda at Sales Kickoff

The Optimal Marketing Agenda at Sales Kickoff

Four Quadrant LLC

Download the Sales Strategy Template fourquadrant.com/product/strategic-account-plan-template/ Sales Strategy Template - The outline for s sales strategy plan should include an assessment of the customer’s business, opportunities that are prioritized, a summary of the team’s capabilities, an evaluation of relationships and a sales action plan. Strategic Market Planning - Assessing a customer’s business is a fundamental element of strategic market planning. Start with a basic SWOT and then drill down to develop value statements that specific to specific business initiatives. Sales Strategy Plan - The sales strategy plan should be centered around the opportunity area that provides high value to both the account and the vendor. Other opportunities may exist but win / win’s are the best possible outcome. Marketing & Sales Strategy - Document the sales strategies and capabilities required to penetrate and or expand into the account. Sales Tactics - The identification of key customer contacts required to advance the strategic and tactical aspects of the sales are key sales tactics. Formalize the collection of this information for the entire account team to leverage. Market Development Strategy - The market development strategy must document the tangible, objective, quantitative measures of success. These sales metrics are typically expressed as subscription, bookings or revenue. Download the Sales Strategy Template fourquadrant.com/product/strategic-account-plan-template/

Sales Planning - Sales Strategy Template

Sales Planning - Sales Strategy Template

Sales Planning - Sales Strategy Template

Four Quadrant LLC

Effective Marketing Strategies in demand management will increase and expedite the conversion of Marketing Qualified Leads (MQLs) to Qualified Sales Opportunities (QSOs). An organization that enjoys consistent double-digit growth typically has a healthy and sustained marketing and sales pipeline of qualified sales opportunities. Qualified sales opportunities are those with a high probability of converting to closed won/deals. They are not leads. Best-in-class organizations separate, but integrate, the process of creating MQLs (demand creation) and the conversion of marketing qualified leads to QSOs (demand management). These functions must not only be aligned and integrated for lead follow-up, but must also be united when building the demand generation plan. Because sales resources are among the most expensive resources for any organization, it is critical that tasks assigned to salespeople are high value and are directly correlated to advancing and closing opportunities. In general, steps in the sales process that reside at the top of the sales funnel are most often assigned to marketing, as they can be highly segmented and automated. However, these assignments have to be well-defined steps in the sales process and proactively managed by both sales and marketing. Below is an example of effective marketing strategies which increase the conversion of marketing qualified leads to qualified sales opportunities.

Effective Marketing Strategies

Effective Marketing Strategies

Effective Marketing Strategies

Four Quadrant LLC

This Slideshare presentations provides examples of Marketing Strategies as they are found in Go-to-Market Templates provided by Four Quadrant at http://www.fourquadrant.com/products/ Included in the Powerpoint presentation are slides that cover: Marketing Strategies – Focus & Direction Marketing Strategies – GTM Fundamentals Marketing Strategies - Core Focus Marketing Strategies – Types of Differentiation Marketing Strategies – Pricing Models Marketing Strategies - Demand Creation Plan Marketing Strategies - Beach Head Marketing Strategies – Strategic Value Message Marketing Strategies – Customer Conversations Marketing Strategies – Target Account Profile Marketing Strategies - Demand Creation Marketing Strategies – Quantitative Plan Marketing Strategies – User Flows Marketing Strategies - Content Marketing Marketing Strategies – Demand Follow-up Marketing Strategies – Star Bursting Marketing Strategies – Lead Nurture Marketing Strategies - Scoring Model See more at Four Quadrant at http://www.fourquadrant.com/products/

Marketing Strategies - Go-to-Market Plans

Marketing Strategies - Go-to-Market Plans

Marketing Strategies - Go-to-Market Plans

Four Quadrant LLC

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