Warum wir Private Marktplätze als Swimming Pools bezeichnen!

1. Veranstalter Sponsoren Partner
PROGRAMMATIC VIDEO: Warum wir Private
Marktplätze als Swimming Pools bezeichnen!
Mit einer Case Study von La Place Media

2. Veranstalter Sponsoren Partner
STICKYADS.TV
Video Advertising Technologie für Publisher
• 5 Jahre Erfahrung in Video Ad Technology
• 50 Mitarbeiter europaweit
• 2 Millarden Impressions pro Monat in 40+PMPs in Europa
• Unabhängig und mit eigener Technologie
L
o
n
d
o
n

3. Veranstalter Sponsoren Partner
Von einem Screen zu Multi-Screen

4. Veranstalter Sponsoren Partner
Budgets follow Eyeballs
70 %
Der Werbetreibenden &
Agenturen verlagern
Budgets von TV zu Digital
Video
Source : IAB Digital Content Newfronts 2013 Attendee Survey
“In the next 12 months, how likely do you think it is that media buyers will shift more TV dollars to digital video?”

5. Veranstalter Sponsoren Partner
Programmatic Video: Ver-5-fachung bis 2017
0
500
1000
1500
2000
2012 2013 2014 2015 2016 2017
Video advertising revenue in European Big 5 (€m) Source : IHS 2013
€ 35.9 m
(4.6 %)
€ 119.6 m
(12.2 %)
€ 225.5 m
(18.7 %)
€ 368.8 m
(25.8 %)
€ 503.0 m
(30.3 %)
€ 626.5 m
(33.2 %)
Non-programmatic
video
Programmatic
video

6. Veranstalter Sponsoren Partner
Wie es geht?

7. Veranstalter Sponsoren Partner
PMP = DER Private Marktplatz
für volle Kontrolle & Transparenz

8. Veranstalter Sponsoren Partner
HANDELN NACH IHREN EIGENEN REGELN
• Definieren Sie wer Zugriff
auf das Inventar erhält
• Und unter welchen
Bedingungen
• Vertrauen zwischen den
Verkäufern und Einkäufern

9. Veranstalter Sponsoren Partner
Erfolgsfaktoren für einen Video SSP Einsatz
• Direkte Verbindung zu Einkäufern
• Kontroll- und Deal-Granularität
• Datentransparenz in Echtzeit
• Geschwindigkeit der Plattform
• Formate & technische Standards
• Deal-ID und Passback
• Multiscreen und Multiroll
• API und Daten-Integrationen
• Service und Flexibilität

10. Veranstalter Sponsoren Partner
Wie es geht?

11. Veranstalter Sponsoren Partner
LA PLACE MEDIA & STICKYADS.TV
LPM PRESENTATION FOCUS ON THE VIDEO MARKETPLACE

12. Veranstalter Sponsoren Partner
PREMIUM PUBLISHER CO-OP
28 well known media groups (+200 media brands)

13. Veranstalter Sponsoren Partner
LA PLACE MEDIA: PREMIUM AT SCALE
DESKTOP
VIDEO
MOBILE APP
Masked*
Premium Brand
& Placement
Wide Reach
Advanced
Audience targeting
* Masked URLs / App Names

14. Veranstalter Sponsoren Partner
COMPLEMENTARITY
La Place Media & Publisher Sales Houses
TARGETING
Site / Brand Manual
Audience Programmatic
WORKFLOW
TYPE OF
DEMAND
Agencies /
Advertisers
Trading Desks
PUBLISHIER SALES
HOUSES
LA PLACE MEDIA

15. Veranstalter Sponsoren Partner
LA PLACE MEDIA: 3 Offers, 3 Platforms
DESKTOP VIDEO MOBILE APP
SSP SSP SSP

16. Veranstalter Sponsoren Partner
LA PLACE MEDIA: Focus on Video
DESKTOP VIDEO MOBILE APP
SSP

17. Veranstalter Sponsoren Partner
LA PLACE MEDIA VIDEO
Offers: Pre roll & Pushdown
PRE ROLL
PUSHDOWN
Very High
View Through Rate
(VTR)
Wide Reach
Advanced
Audience
Targeting
Premium
Placement

18. Veranstalter Sponsoren Partner
DATA TARGETING
Measured and infered Data
SOCIO DEMO INTENT TO BUY KEYWORD
Example:
------------- users qualified as -------------
High Income male over 50
Example:
------------- users visited-------------
pricecomparison.com/camera
Example:
---users who visited pages including the keyword-----
iPhone6

19. Veranstalter Sponsoren Partner
LA PLACE MEDIA & STICKYADS.TV
KEYS TO SUCCESS & FIRST RESULTS

20. Veranstalter Sponsoren Partner
LA PLACE MEDIA – VIDEO
Why StickyADS.tv to power our marketplace?
Strong technology Connected to all major DSPs Innovative European SSP
- Innovative formats
- Deal IDs
- DMPs integration
- Several pricing strategies
- Adserving feature
- Full control & transparency
- Reporting & API
- DoubleClick
- Tubemogul
- Turn
- AdapTV
- Videology
- MediaMath
- And others...
- 6 offices across Europe
- Strong services & support
- R&D in France
- Innovations business oriented

21. Veranstalter Sponsoren Partner
LA PLACE MEDIA – VIDEO
Video: Year-to-date figures
High CPM Strong Demand density Premium brands
Average eCPM
-------- is above -----------
Nb of advertisers
-------- is above -----------
Share of Kantar Media
top 50 FR advertisers
---having invested in La Place is------

22. Veranstalter Sponsoren Partner
LA PLACE MEDIA + STICKYADS.TV
A successful partnership !

23. Veranstalter Sponsoren Partner
THANK YOU !
Jean-Yves HOURCADE
Operations Director LPM
jyhourcade@laplacemedia.com
Marco Dohmen
Country Manager StickyADS.tv
marco@stickyads.tv