Báo cáo về xu hướng thị trường Việt Nam 2020 !

1. Q&Me is online market research provided by Asia Plus Inc.
Vietnam market trend report (2020, Q2)
Asia Plus Inc.

2. Overview
This is the consolidated report summarizing the
public information as to Vietnam economy. The
report is the summary of
• Vietnam retail sales data from GSO
• Vietnam consumer price index data from GSO
• Vietnam car sales trend (VAMA)
• Vietnam motorbike sales trend (VAMM)
This report was made in July 2020

3. Highlight
Retail sales (Billion VND) Motor sales (Unit)
753,934 731,077
1Q 2019 1Q 2020
Car sales (Unit) Int’l visitors to Vietnam (People)
CPI change (2020 vs. 2019) (%)
6.43
5.4
4.87
2.93
2.4
3.17
Jan Feb Mar Apr May Jun
2,390,263 2,366,280
Jan-Jun 2019 Jan-Jun 2020
145,811
102,888
Jan-Jun 2019 Jan-Jun 2020
8,480,993
3,744,476
Jan-Jun 2019 Jan-Jun 2020

4. Billion VND
Retail sales trend
Source: GSO (General Statistics Office of Vietnam)
Data of June 2020 is estimated
Retail sales and services had a rapid decline in the first four months of 2020 and hit the
lowest point in April. However, the situation has been better since May
412,727413,308419,330422,285428,782432,366
449,784
406,402
369,827
303,258
405,983
431,026
11% 12% 12% 11% 11% 12% 12%
4%
-5%
-23%
1%
6%
-30%
-25%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
-50,000
50,000
150,000
250,000
350,000
450,000
Monthly trend
Figure Trend vs previous year
Category 2020 YTD
(Jan-June)
2019 YTD
(Jan-June)
Trend
vs P.Y
Total 2,366,280 2,390,263 -1%
Retail 1,890,372 1,821,958 4%
Travelling 10,253 22,459 -54%
Accommod
ation and
catering
229,744 286,514 -20%
Others 235,911 259,332 -9%

5. Retail sales trend
Retail sales
310,595312,233317,254318,731323,756325,782
348,738
320,926
297,391
265,291
321,441
336,585
12% 12% 12% 11% 11% 12% 12% 8%
-1%
-12%
6%
10%
-20%
-10%
0%
10%
20%
-50,000
50,000
150,000
250,000
350,000
Travelling
Accommodation and catering Others
3,901 3,894 3,895 3,977 4,057
4,228 4,149
2,336
1,293
51
518
1,906
11% 9% 14% 17% 12%
5% 4%
-38%
-63%
-99%
-86%
-51%
-100%
-80%
-60%
-40%
-20%
0%
20%
0
50,382 48,942 48,811 49,216 50,692 51,948 50,799
41,545
33,886
16,574
40,857
46,083
10% 10% 10% 7%
5%
6%
12%
-13% -27%
-65%
-17%
-8%
-70%
-60%
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
0
47,849 48,239 49,370 50,361 50,277 50,408
46,098
41,595
37,257
21,342
43,167
46,452
6% 10%
12%
11%
16%
19%
11%
2% -10%
-51%
-5%
-2%
-60%
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
0

6. Consumer price index change vs 2019 (Total)
6.43
5.4
4.87
2.93
2.4
3.17
Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20
In average, CPI of the first half year of 2020 increased 4.19% compared with first 6
months of 2019. CPI of June increased 3.17% vs. CPI of June 2019
Source: GSO
Percentage

7. Unit
Car sales trend
Car sales in the first half of 2020 decreased by 29% compared with the same
period in 2019
25,828
20,363
27,058 27,419 27,989
31,425
15,211
16,696
18,270
10,816
18,571
23,324
29%
6%
13%
-2%
-5% -3%
-52%
46%
-39%
-46%
-29%
-11%
-60%
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
0
Monthly trend
Figure Trend vs previous year
Category 2020 YTD
(Jan-June)
2019 YTD
(Jan-June)
Trend
vs P.Y
Total 102,888 145,811 -29%
Passenger 74,694 109,423 -32%
Commercial 26,939 34,581 -22%
Special
purpose
1,255 1,807 -31%
Source: VAMA (Vietnam Automobile Manufacturers' Association)
The figures include 3 types of car: Passenger cars, Commercial vehicles (trucks & buses) & Special-purpose vehicles

8. Motorbike sales trend
753,934 749,516
831,440
920,074
731,077
-6%
-4%
-4%
-1%
-3%
-7%
-6%
-5%
-4%
-3%
-2%
-1%
0%
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020
Quarterly trend
Source: VAMM (Vietnam Association of Motorcycle Manufacturers)
The numbers include: Honda, Piaggio, Suzuki, SYM & Yamaha
Motor sales in the 1Q 2020 dropped by 3% compared with the 1Q 2019
753,934
731,077
1Q 2019 1Q 2020

9. 8,480,993
3,744,476
2019 2020
YTD trend
International visitors to Vietnam
Source: GSO (General Statistics Office of Vietnam)
Data of June 2020 is estimated
1,315,792
1,512,447
1,561,274
1,618,337
1,809,580
1,710,168
1,994,125
1,242,731
449,923
26,241 22,672 8,784
11% 14%
29%
34%
39%
24%
33%
-22%
-68%
-98% -98% -99%
-110%
-100%
-90%
-80%
-70%
-60%
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
1,000,000
1,100,000
1,200,000
1,300,000
1,400,000
1,500,000
1,600,000
1,700,000
1,800,000
1,900,000
2,000,000
2,100,000
Monthly trend
Figure Trend vs previous year
In the first half of 2020, due to COVID-19, the number of international visitors to
Vietnam dropped by 56% compared with the figure in 2019

10. Q&Me – About Online Market Research Services

11. Enhanced Service 3: Business survey
Provide the research services driven by the technogies
Our research solutions
Consumer research app
Admin platform
Traditional market research
Collect surveys from online consumers Effective retail audit or data collection
Plan, Manage and Analyze data

12. Our advantage: Direct Panel Management
Our strength is 16-39 years old and urban areas. This is where most biz
customers would like to research. 500,000 members as of July , 2020
0%
1%
18%
31%
22%
14%
7%
3% 3%
1%
Age
19%
18%
6%
4%3%3%
47%
HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
56%
44%
Male Female
Gender City

13. Our advantage – Quick with quality
Online is considered to be “cheap and bad” in general. Q&Me provides
several methods providing data with quality
FACT CONSISTENCY SCORE
97%
THOUGHT
CONSISTENCY SCORE
91%
STRAIGHT-LINER/ FLAT-
LINER SCORE
89%
SPEEDERS SCORE
97%
QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
LOI (Lenght of Interview) 10 minutes
Success Criteria Overral score of 80% or higher
THE RESULTS
Overal score 93.5%
Average score
in the industry
73%
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our quality score by SSI

14. Our quality assurance process
Questionnaire
based on the
exact profile
• Refined and very
derailed database
panel
Take out users
with irrelevant
replies
• Remove Fake
questions hit
users
• Remove
Contradicted
answer users
• Take out straight
answer users
Take out speed
users
• We count the
average median
time and take out
those who are
less than that
Manual check by
the experienced
researchers
• Our experienced
researchers will
check the
relevance as well
as open
comments
Re-assortment of
panelist priorities
• Based on the
survey results, bad
users are screened
out while prioritizing
those who return s
good feedbacks.

15. Contact Us
URL: http://www.qandme.net
Contact: info@qandme.net
Q&Me is operated by Asia Plus Inc.
Asia Plus Inc.
Floor 6, Phuong Long Building, 506 Nguyen Dinh Chieu Street, Ward 4,
District 3, HCM City, Vietnam
Tel. +84 2839 100 043