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European Marketing Agenda 2022
Associação Portuguesa dos Profissionais de Marketing
A APPM no âmbito do seu compromisso de suporte aos profissionais de marketing, realizou um estudo do impacto verificado e estimado por parte deste surto epidémico mundial. Este estudo visa capacitar a associação e a sociedade sobre os desafios que os nossos profissionais detetam e eventualmente encontrarmos formas de apoio das várias entidades com as quais a APPM poderá exercer a sua influência. Apresentamos-lhe os primeiros resultados
APPM | Barómetro Impacto COVID-19 no Marketing
APPM | Barómetro Impacto COVID-19 no Marketing
Associação Portuguesa dos Profissionais de Marketing
APPM Congresso Nacional do Marketing | Francisco Véstia da SamyRoad
APPM Congresso Nacional do Marketing | SamyRoad
APPM Congresso Nacional do Marketing | SamyRoad
Associação Portuguesa dos Profissionais de Marketing
Apresentação de João Moura da PSP no Congresso Nacional do Marketing da APPM
APPM Congresso Nacional do Marketing | PSP
APPM Congresso Nacional do Marketing | PSP
Associação Portuguesa dos Profissionais de Marketing
Partilhamos consigo a Apresentação feita pela Helena Gouveia, Diretora de Marketing IKEA Portugal no Congresso Nacional do Marketing no dia 27 de Novembro na Nova SBE Carcavelos, em Lisboa
Congresso Nacional do Marketing | IKEA
Congresso Nacional do Marketing | IKEA
Associação Portuguesa dos Profissionais de Marketing
Partilhamos consigo a apresentação de Filipe Macedo da Comon no passado dia 27 de Novembro no Congresso Nacional do Marketing na Nova SBE em Carcavelos
Resultados who cares 2019 | Congresso Nacional do Marketing | Comon
Resultados who cares 2019 | Congresso Nacional do Marketing | Comon
Associação Portuguesa dos Profissionais de Marketing
"Analítica na Inovação e Disrupção" por Luís Bettencourt Moniz, Marketing Manager da SAS, no evento Marketing Marathon da APPM, no dia 23 de Maio na ESTGV em Viseu.
APPM Marketing Marathon Viseu | Luís Bettencourt Moniz
APPM Marketing Marathon Viseu | Luís Bettencourt Moniz
Associação Portuguesa dos Profissionais de Marketing
No próximo dia 6 de Dezembro e venha assistir a um evento único. 25 Oradores, divididos por 4 paineis, vão discutir o tema central do congresso, como será o Futuro profissional de Marketing? que Funções, que recursos humanos e que competências necessitam as empresas e as marcas? E como se estão a adaptar as Empresas neste quadro de mudança extrema e de competição global? Inscrições: www.appm.pt
THE FUTURE MARKETER / Programa Completo
THE FUTURE MARKETER / Programa Completo
Associação Portuguesa dos Profissionais de Marketing
No próximo dia 6 de Dezembro e venha assistir a um evento único. 25 Oradores, divididos por 4 paineis, vão discutir o tema central do congresso, como será o Futuro profissional de Marketing? que Funções, que recursos humanos e que competências necessitam as empresas e as marcas? E como se estão a adaptar as Empresas neste quadro de mudança extrema e de competição global? Inscrições: www.appm.pt
The Future Marketer / Programa Final
The Future Marketer / Programa Final
Associação Portuguesa dos Profissionais de Marketing
Apresentação de Filipe Mendes da TargetEveryone no evento Marketing Marathon
Marketing Marathon 2018 - Filipe Mendes / TargetEveryone
Marketing Marathon 2018 - Filipe Mendes / TargetEveryone
Associação Portuguesa dos Profissionais de Marketing
Marketing Marathon 2018 - Pedro Sousa / EasyJet
Marketing Marathon 2018 - Pedro Sousa / EasyJet
Marketing Marathon 2018 - Pedro Sousa / EasyJet
Associação Portuguesa dos Profissionais de Marketing
Partilhamos a apresentação de Luís Cordeiro no Evento Marketing Marathon 2018
Marketing Marathon 2018 - Luís Cordeiro / Embrace Change
Marketing Marathon 2018 - Luís Cordeiro / Embrace Change
Associação Portuguesa dos Profissionais de Marketing
A APPM anuncia o programa do XVIIIº Congresso Nacional do Marketing que irá realizar-se no próximo dia 28 de Junho no Auditório da nova sede da EDP, em Lisboa e irá contar com um programa em torno do tema a “O QUE APRENDEMOS COM O PASSADO PARA CONSTRUIR O FUTURO” Inscrições e informações em www.appmsnm.com
Programa XVIIIº Congresso Nacional do Marketing / 28 Junho
Programa XVIIIº Congresso Nacional do Marketing / 28 Junho
Associação Portuguesa dos Profissionais de Marketing
Apresentação Lucy Crook - Be better / how to be a hustler Marketing Marathon 2017
Apresentação Lucy Crook - Be better / how to be a hustler
Apresentação Lucy Crook - Be better / how to be a hustler
Associação Portuguesa dos Profissionais de Marketing
Marketing Marathon 2017 - Apresentação Cool & Vintage
Marketing Marathon 2017 - Apresentação Cool & Vintage
Marketing Marathon 2017 - Apresentação Cool & Vintage
Associação Portuguesa dos Profissionais de Marketing
Millward Brown and WPP have published the 2016 BrandZ™ Top 100 Most Valuable Global Brands ranking and report. The annual report, now in its 11th year, provides great insight on the value of global brands across 14 categories. The 2016 report shows how brands that are leading in innovation have disrupted conventional ways of doing business. Some innovative brands have risen to the top of the ranking and others have just made the list. We also demonstrate how strong brand value helps brands stay in the Top 100 year after year. This year we’ve taken a look at the B2B brands in the Global Top 100. See our analysis on how B2B brands differ from B2C brands and what they can learn to better promote their brands to drive growth and attract top talent.
BrandZ Report / Most Valuable Global Brands 2016
BrandZ Report / Most Valuable Global Brands 2016
Associação Portuguesa dos Profissionais de Marketing
A XVII Semana Nacional do Marketing, promovida pela APPM - Associação Portuguesa dos Profissionais de Marketing, irá decorrer de 30 de Maio a 3 de Junho, com eventos em Lisboa (Congresso Nacional de Marketing) e no Porto (Marketing Leaders Night), e em diversas Universidades de Norte a Sul do País. O tema deste ano é dedicado ao fenómeno da Economia Colaborativa e contará com um conjunto de oradores nacionais e internacionais único. Inscrições em: www.appm.pt/snm-2016
PROGRAMA / XVII SEMANA NACIONAL DO MARKETING - APPM
PROGRAMA / XVII SEMANA NACIONAL DO MARKETING - APPM
Associação Portuguesa dos Profissionais de Marketing
Marketing Marathon 2016 - Magnifinance
Marketing Marathon 2016 - Magnifinance
Marketing Marathon 2016 - Magnifinance
Associação Portuguesa dos Profissionais de Marketing
Partilhamos o mais recente estudo "The Infinite Dial 2016" um estudo Norte-Americano já na sua 18ª edição. Analisa os mais recentes fenómenos da mídia digital e dos diferentes comportamentos de consumo. O estudo cobre as áreas: Smartphones, Conteúdos, TV, Rádio, Podcasting, Social Media e comportamento dos consumidores. source: Edison Research / Triton
The Infinite Dial 2016
The Infinite Dial 2016
Associação Portuguesa dos Profissionais de Marketing
Já se perguntou como pode gerir a plataforma social mais quente do momento? Confira esta apresentação de Todd Brison, para obter táticas tangíveis que pode começar a usar já. Fonte: http://www.slideshare.net/ToddBrison/your-complete-snapchat-playbook
O Guia Completo para Snapchat Marketing by Todd Brison
O Guia Completo para Snapchat Marketing by Todd Brison
Associação Portuguesa dos Profissionais de Marketing
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European Marketing Agenda 2022
European Marketing Agenda 2022
APPM | Barómetro Impacto COVID-19 no Marketing
APPM | Barómetro Impacto COVID-19 no Marketing
APPM Congresso Nacional do Marketing | SamyRoad
APPM Congresso Nacional do Marketing | SamyRoad
APPM Congresso Nacional do Marketing | PSP
APPM Congresso Nacional do Marketing | PSP
Congresso Nacional do Marketing | IKEA
Congresso Nacional do Marketing | IKEA
Resultados who cares 2019 | Congresso Nacional do Marketing | Comon
Resultados who cares 2019 | Congresso Nacional do Marketing | Comon
APPM Marketing Marathon Viseu | Luís Bettencourt Moniz
APPM Marketing Marathon Viseu | Luís Bettencourt Moniz
THE FUTURE MARKETER / Programa Completo
THE FUTURE MARKETER / Programa Completo
The Future Marketer / Programa Final
The Future Marketer / Programa Final
Marketing Marathon 2018 - Filipe Mendes / TargetEveryone
Marketing Marathon 2018 - Filipe Mendes / TargetEveryone
Marketing Marathon 2018 - Pedro Sousa / EasyJet
Marketing Marathon 2018 - Pedro Sousa / EasyJet
Marketing Marathon 2018 - Luís Cordeiro / Embrace Change
Marketing Marathon 2018 - Luís Cordeiro / Embrace Change
Programa XVIIIº Congresso Nacional do Marketing / 28 Junho
Programa XVIIIº Congresso Nacional do Marketing / 28 Junho
Apresentação Lucy Crook - Be better / how to be a hustler
Apresentação Lucy Crook - Be better / how to be a hustler
Marketing Marathon 2017 - Apresentação Cool & Vintage
Marketing Marathon 2017 - Apresentação Cool & Vintage
BrandZ Report / Most Valuable Global Brands 2016
BrandZ Report / Most Valuable Global Brands 2016
PROGRAMA / XVII SEMANA NACIONAL DO MARKETING - APPM
PROGRAMA / XVII SEMANA NACIONAL DO MARKETING - APPM
Marketing Marathon 2016 - Magnifinance
Marketing Marathon 2016 - Magnifinance
The Infinite Dial 2016
The Infinite Dial 2016
O Guia Completo para Snapchat Marketing by Todd Brison
O Guia Completo para Snapchat Marketing by Todd Brison
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Get ready for our next HubSpot User Group, where we’ll explore calculated properties and discuss how to utilize them in your HubSpot setup. This session is designed to unlock the potential of calculated properties, showcasing their versatility and impact on your marketing and sales strategies.
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
ssuser4571da
Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
ZACGaming
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The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Search Engine Journal
Influential restaurant and food service industry networking is a necessity for business success. In this highly digitized world of devices, apps, and platforms, I prefer to pick up my phone, dial, and TALK to a live person. Phone-to-phone and person-to-person may get you to a face-to-face.
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
William (Bill) H. Bender, FCSI
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Look to the horizon of SEO, starting with effective competitive benchmarking to level-set executives, mitigate escalations, identify algorithm updates, and point to content gaps. Witness how the pioneering trends set by China's e-commerce landscape have been a portend for global SEO. Consider what may come from Generative AI and ultimately Artificial General Intelligence AGI. Key Takeaways: 1. Clear competitive benchmarking 2. Google mirroring Baidu's evolution 3. The advent of personal AI assistants
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Media Logic
This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Scaling your content production and workflow with AI Learn how to work smarter rather than harder to produce high-quality content at scale with the resources you already have. Make your team faster and more productive by incorporating AI-related tools and methodologies into your workflow. In this master class, you will learn about some of the dominant AI tools for research, content development and copywriting and how to use them to expand your capabilities with little to no investment other than time. The presentation will dispel some myths and provide the key steps to get you up and running with AI incorporated into your marketing workflow, whether for yourself or your clients. Key Takeaways: You will learn about the predominant AI tools, their strengths and weaknesses, where and how to use them in your marketing efforts, related best practices, missteps to avoid, and where and how to add automation to scale your ongoing marketing activities.
Generative AI Content Creation - Andrew Jenkins
Generative AI Content Creation - Andrew Jenkins
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Alpha Media radio stations KUIC, KBAY, KEZR, and KKIQ can help increase your business. Contact Dave McCallum to learn more. (707) 452-2307 Dave.McCallum@AlphaMediaUSA.com
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
Dave McCallum
marketing campaign
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
tbatkhuu1
Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
VWO
Join Neal Boornazian and Nancy Harhut to discover proven, actionable strategies to leverage behavioral science in your direct mail today, and leave this webinar with a competitive advantage that lets you easily boost your engagement and response rates!
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
Aggregage
In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
Banyanbrain
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BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
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How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
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Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
Navigating the SEO of Tomorrow, Competitive Benchmarking, China as an e-Comme...
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Generative AI Content Creation - Andrew Jenkins
Generative AI Content Creation - Andrew Jenkins
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
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