10. What
is
Social
Media?
Social
Media
is
a
Conversa5on
Online.
• Who participates?
• your Employers
• your Employees
• your Customers
• your Partners
• your Fans
• your Competitors
• your Investors
• your Critics
• and many others…
• The conversation is organic, it is not controlled
29. Case
Study:
Queen
Rania
“ Twisit
Jordan”
Promo5ng
tourism
to
Jordan
with
Social
Media.
30. Case
Study:
Wild
Peeta
“We're
the
open-‐source
Shawarma
restaurant
that
shares
decision-‐rights
with
our
followers.
Welcome
to
SHAREWARMA
2.0
;-‐)”
-‐
@WildPeeta
39. Case
Study:
Ford
Explorer
Reveal
For
the
first
5me
ever,
Ford
bucked
tradi5on
and
turned
to
Social
Media
(with
Facebook
as
the
pla`orm)
to
exhibit
the
new
vehicle.
40. Ques?ons?
Social Media Masters
Business Seminar
Abbas
Alidina
@AbbasAlidina
AbbasAlidina.com