2. Who we are?
4,83milsubscribersOver 2000employees
15yearsonmarket
Our customers
trust us!
We are a part of
16,450 Telekom
Austria Group
employees
We are the
company with the
biggest number of
corporate clients
3. Belarus is the last country in Europe that doesn’t sign The Convention on the Rights of
Persons with Disabilities
What’s the problem?
Our Code of Conduct is based on the same principles as The Convention on the
Rights of Persons with Disabilities:
Non-discrimination
Full and effective participation and inclusion in society
Equality of opportunity and as well as others
So we want to join the Convention at the local level
4. What we want?
Destroy barriers and prejudices in
business environment to show
the right of persons with
disabilities to work, on an equal
basis with others
Receive privileges from
the State according to the
Article #5 of the Social
Security Act of Disabled
Promote the principles of non-
discrimination, equality of opportunity,
accessibility, full and effective
participation and inclusion in society
among people
Assure corporate
social responsibility
(CSR)
Provide employment
opportunities to
differently abled
people
5. Offer vacancies for differently abled people
Provide opportunity to work both in the office and remotely
Guarantee appropriate work places
Address to opinion leaders
Address to business
velcom provides equal employment opportunities to all members of society
How we will make it?
6. employment assistance to differently
abled people
promotion of the principles of the
Convention
staff stability and staff loyalty increase
State expenses recovery according to the
legislative norm
socially-oriented company image
branding
What about profits?
Guidelines and tone of voice:
Please, avoid “disability”, “disable” and all the words
that started with “dis”
How should you talk about it?
Office for the Rights of People with
Disabilities profits:
velcom’s profits:
Gently
Inspiring
Confident
7. Work to be done
Target audience
Differently
abled people
velcom
employees
B2C B2B
I’m able to work
and want to work!
But I haven’t got
an opportunity.
There are a lot of differently
abled people in our society, but I
can’t accept equal relationship
because they don’t participate in
social life.
There are too
much difficulties
in hiring
differently abled
people
Insight
Adaptation strategy for
differently abled people in
the framework of velcom
company
Strategy for
promoting of the
principles of
Convention to the
masses
Promotion
strategy in the
business
environment
Buzz in social media: Twitter,
Facebook, VK, Odnoklassniki
Agency
task
8. What the result?
200 HR
interviews
65 new
employees
10 mentions
in the media
Domino effect in
Belarusian HR
$100 000
KPI:
Budget:
Awareness about
disability etiquette
in velcom
