cyber 2016

1. THE PROBLEM
THE INSIGHT
THE SOLUTION
The low level of intergenerational solidarity
which exists in Belarus is the reason why
phenomenon of ageism is developing here, the
consequences of which are marginalization of
elderly people, their self-isolation from social life
and general hostility of ageing.
New technologies made possibilities of
connection almost unlimited, but in the society
different generations till now have difficulty to
understand each other.
Cyber
Team#2
Mach3nd,2016
Ageingcanbedifferent,
YoungLionsBelarus
The basis for empathy between people is an attempt to understand
another person and to look at life with their eyes. Search results on
the internet are fixated on himself and we see the things that interest
only us.
To break down the barrier between generations we suggest them to
switch places via browser plugin. It will give a chance to all the
generation to get younger generation's cookies and vice versa.
As many services take into consideration cookies for generating
searching results and recommendations, each side will see what
surrounds the other side every day. It'll let make the first step
towards socialization of elderly people.

2. Cyber
Team#2
Mach3nd,2016
Ageingcanbedifferent,
YoungLionsBelarus
Every person who visits landing page will
be offered with two options - to "Get
cookies" or to "Donate cookies". Before
choosing an option the visitor will need
to become familiar with the essence of
the page and the social experiment.
Visitor will be warned that all the data
they receive or upload will be encrypted,
ensuring complete anonymity of visitors.
After pressing "Get cookie" he will be
asked to download the plugin and shown
the illustrated guide.
SOLUTION: COOKIE’S OTHER SIDE

3. Cyber
Team#2
Mach3nd,2016
Ageingcanbedifferent,
YoungLionsBelarus
HOW WILL "COOKIE" WORK
After installing the plugin there
will be a cookie icon in the
browser. Plugin interface consists
of the selection of age, cookie
refresh button, plugin's "ON" and
"OFF", as well as sharing section.
When you press "ON" all of your
cookies will be replaced and you
will see the world with the eyes of
the person from other generation.

4. Cyber
Team#2
Mach3nd,2016
Ageingcanbedifferent,
YoungLionsBelarus
Recommendations
Recommendations
Many major sites use big data, they manage
content results in a way that will match the
person using this site. Because of that
plugin all of the recommendations will not
be yours but will match other generation.
This includes all searching tools like Google
and Yandex.
Even if you search, watch or buy something
specifically for yourself, additional offers
won't be related to that.

5. Cyber
Team#2
Mach3nd,2016
Ageingcanbedifferent,
YoungLionsBelarus
CALL TO ACTION: SOCIAL
After the person tried this plugin
he could share the landing page
and his new experience via social
media like Facebook, Twitter and
Vkontakte.
Thank you for watching